Disney Scoping Report

DUBAI

Jessica Ibrahim (s4529550) - Risk Management

Denil Sivi (s4549547) - Marketing
Ashlyn Prakash (s4549892) - Culture
Johnny Nguyen (s4553558) - Legal systems

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CONTENTS

Individuals Cvs-Pg:3-8.
Executive Summary-Pg:9.
Introduction- Pg:10.
CITY-Dubai- Pg:11.
Target audience -Pg:12.
Market strategies-Pg:13.
Risk Management -Pg:14-15.
Cultural Inclusion- Pg:16-17.
Legal systems/Issues- Pg:18-19.
Conclusion- Pg:20.
References-Pg:21-24.

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Individuals Cvs of each team member
Jessica Ibrahim Resume
JESSICA IBRAHIM
Mobile: 0478 016 227
Email: jessica.ibrahim@hotmail.com.au
Education
2016: Victoria University:
Bachelor of business (Event Management) -In Progress
2015: Victoria University:
Completed Diploma of Accounting
2014: Kolbe Catholic College:

Year 12 (VCE)
Employment
October 2013- Current
Name Of Workplace: Target
Position: Casual Team member
Duties:
-Customer service

-Registers -Unpacking stock -Putting Stock away

Previous Job:
August 2014- December 2015
Lamirage (Reception &Convention centre)
Position: Waiter
Duties:
-Customer Service
-Cleaning
-Waitering
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-Food handling
-Hygiene practices

Work Experience:
Place Of Workplace: Chemist Warehouse
Duties:
-Customer Service
-Stocking up new stock
-Putting stock away
Community Service :
Place Of Workplace: Brotherhood of St Laurence -Moone Ponds Duties:
-Customer Service -Cleaning
-Fill up stock

Referees:
Name: Nicole Glew
Position: Supervisor
Place Of Work: Target
Phone: 0466 877 028
Name: Rosina Tassone
Position: Teacher
Place of Work: Kolbe Catholic College
Phone: 8339 3060

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Denil Sivi
Contact details
Contact telephone number: 0470 141 078
Email address: hello_123451@live.com
Postal address: 367 Findon rd, Epping,VIC
Employment history
DSE trucks
[JAN, 2015-FEB, 2016]

learned to handle lifting heavy items

able to increase my communication skills

Department of human Services (DHS) [SEP, 2013-SEP, 2013]
(Work experience)

Able to learn how to erase hard-drives

Able to set up monitors

Education
[Currently studying]
-Bachelor of business (ACCOUNTING) Victoria University
-Completed TAFE course Certificate IV in Disability IHNA INSTITUTE
2010-2015
-Epping Secondary College [VIC]
VCE certificate

Relevant skills

Communication

Organisation

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Problem Solving

Special achievements

Received 3rd prize in ART competition

Receiving highest Exam Score for a subject in the whole year level.

Hobbies and interests

Sports (cricket, Soccer)

Running

Exercising

listening to music

Referees

Dean Malcom
Career Advisor
Epping Secondary College
9401 2599

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Ashlyn Prakash
Name:

Ashlyn Prakash

Born:

11/12/1997

Status:

University student

Telephone Number:

H: (03) 9395 6763

M: 0401 315 445

Email Address:

ashlynprakash@hotmail.com

Postal Address:

5 Springbrook Place, Sanctuary Lakes.

Languages Spoken:

English
Hindi

Hobbies and Interests:

sic,Reading,Swimming,Piano,Sports,Fashion

Mu-

Strengths:
Persistent
Friendly
Good, listener , Honest, Articulate ,Patient , Articulate
Work Experience: Mcdonalds, Nova Pharmacy, Aged
care centre,Red Rooster

References :
Yumi Yoshida:Japanese and Homeroom teacher,
YYoshida@ecmelb.catholic.edu.au
David Biggs:
English teacher, DBiggs@ecmelb.catholic.edu.au

Johnny Nguyen
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Email Address: tennis861@hotmail.com

Contact number: 0478 656 345

Reason to apply for this course:

Further studies after high school and having a bachelor degree in university.
Education:
Completion of Year 12 VCE in 2015, Christian Brothers' College St Kilda. Currently studying at Vic Uni 2016.
Subjects Completed:
Business management ,unit 3/4
Further Mathematics, unit 3/4
English, unit 3/4
Psychology, unit 3/4
Design and technology unit 3/4
Personal Attribute:
Honest and Reliable:
Strong morals and Ethics and being able to undertake responsibility.
Effective Communication Skills:
Being able to corporate with others when communicating and being able to
understand different cultures and accept their values.

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Executive summary

This report provides an analysis and evaluation of the issues that may occur when expanding Disney. Concentrating on Marketing, Risk management, Culture, and Legal systems. Analysis of the
issues are through series of research and evidence. Results shows the impact culture could have on
the expansion. Disney has been through cultural issues, in the past. an example of this is the Disneyland in Paris. Through the implementation of the American ideas or values, Paris Disneyland
had suffered a significant loss. In order to prevent this from happening to the expansion in Dubai,
we have conducted a list of issue with the combination of solution for Disney to consider before
going on with the process. The report finds the prospects of the company in its current position is
positive, however if these issues aren't felt with, tragic loss can occur. The major weakness, is Culture and Weather. We recommend that the implementation of cultural beliefs and values through
with facilities, we can run Disneyland in Dubai. furthermore, the weather cannot be changed, but
Disneyland can add extra facilities or air conditioners to the facilities, to reduce the hot/humid
weather. The report also investigates the fact that the analysis conducted had limitations. Using past
references as evidence, means we had to consider all options, to solve the problem.

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Introduction
Welcome to our Disney Scoping Report. This report will include risk management, marketing, cultural inclusion, and legal system issues. This scoping report identifies the Important areas or issues and then finds answers to these big issues. The preferred city our group has chosen is Dubai.

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City-DUBAI

Dubai is a city in the United Arab Emirates, with a population of 2.459 million. Dubai is known for
luxury shopping, ultramodern architecture and a lively nightlife scene. Dubai is ranked as 4th among
top global destinations for travelers, and is a very multicultural country, accepts all different religions, nationalities and cultures. (traditions and cultures are shared). Travelling around the city is
very easy with wide roads and public transportation. Its a very safe secure and family friendly
country (Low crime, clean environment). Its is also a country which is tax free.

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Target Audience

Disneys Market audience is aimed at children and their families. Disney allows people of all ages
to enjoy what they offer; whether it is a child, teen, or parent. For kids, it has its animation films,
toys and other goods from their consumer products and many more. For teens, it has the Disney
Channel, Radio Disney, their live-action films. Disney attracts adults by using a family approach.
Disney theme parks were built for the whole family to enjoy and they do a fine job stressing that. If
you pay close attention to their advertisements you will see that they are not always aimed for children, in fact they are aimed at the parents most of the time with little phrases such as "Let the
Memories Begin" and "This is Where the Magic Happens. Disney does not have a specific target
audience, it focuses on each member of the family. It mainly targets average income families, who
live in urban areas. However, If Disney wishes to expand to Dubai, then Disney will have to consider the different culture, in order for them to get families to visit Disneyland.

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Marketing Strategies

Marketing is a very important factor, which helps the business reach higher profits an remain
competitive. With the success and failure of the three previous oversea Disneyland, marketing
strategic changes are becoming crucial and critical in the expansion of theme parks. Disneys
market audience varies from children, to teenagers and even adults. Demand for Disney theme
parks and resorts, highly depends on the general environment for travel and tourism. Dubai is a
beautiful country but, it has its flaws. Due to the sometimes horrible heat, people may not travel
to Dubai, resulting in loss of profits. Disney can advertise, the purchase of free water, or show
facilities with air condition. Disney can also sell hats, and maybe even a small free portable fan.

The mistake that Disney made in Paris was to use its traditional method to force-feed its US
products to local cultures. Disney should acknowledge and show adaptation to local preferences
in order to generate maximal profits and remain competitive. An example can be, in Dubai during Ramadan while Muslims are fasting from dawn to dusk, non-Muslims can only eat and
drink in screened-off areas. Disney should implement a facility to accommodate non-Muslims.

Unlike China, Dubai is a developed country. its a very rich country with many business opportunities. however Comparing Dubai to China, China had a much bigger population with 2 billion people whereas Dubai has only 2 million. Therefore Disneyland Dubai will have to advertise tourism/travel to Dubai, to increase consumers.

Overall Disneyland Dubai, will need to consider, the culture, population, and the weather. Considering all these factors will then will be able to advertise or start marketing for Disneyland
Dubai.

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Managing Risk
The safety of people is at hand the most of priority , although its rare that a occurrence happens at
a theme park even if it did happen it will be headlines all over the news (pinkerton,2016),Safety is
the number one priority for all major co operations , if people aren't safe then there is no point of it
been opened or replacing/adding new attractions, even though if a occurrence did occur tourists will
hear about it, and decide not to go due to the fact that they scared for their families health and safety, which then will have a bad review of Disneyland ,it then decreases the income of Disney because people arent attending.
There are heaps of risk factors that can happen during an expansion in Disneyland Dubai ,however
Dubai is known for heated/humid weather, A solution to fix this situation is to give free water bottles to the tourists/customers when they are walking around or waiting in line for a specific ride
,although they should have waiting rooms which should be air conditioned for each group that goes
to the ride at a time, this can reduce people to not feel sick and overwhelmed, even though they
should give free water bottles ,there should be water taps all around the theme park, and to put a
section just based on water slides, not only is it fun for the young kids but adults can also enjoy
without getting a heat stroke or feeling sick. Another risk is Loss of tourists/customers ,as renovations will be under way and there will be a risk to the funds as people arent going to Disneyland
due to the fact that its still not fully completed ,why would they want to pay for a theme park thats
still under construction. Even though time may not seem a risk it can easily effect everything due to
the fact that as the theme park will trying speed up the process of renovation therefore many things
can go wrong when the theme park is reopen, therefore to prevent a accident from occurring is to
hire a few safety inspectors to look and approve of each and single ride,if they dont have an inspection and a major accident happens ,most likely people will hear about this and would easily
change there mind on going to Disneyland ,which will give a bad reputation which they dont want
to have.
Crime rates in Dubai are extremely low its roughly around 18.27(Numbeo 2016) but even though
its a low percentage there are a few people that are going to break the rules ,no matter what country
you go to ,there are still people that are going to make the wrong decision ,to make Disneyland
more safe is to hire a fair amount of security guards due to the fact that someone has been assaulted
or mugged they can straight away report the incident and the security guards can follow it
up,another suggestion is each section of Disneyland there should be locker rooms with a code or
key to access the locker it would help the tourists items be protected. However another risk is further renovations to fix faulty rides which will hinder payments on other important priorities such as
a maintenance of rides and staff.
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There are numerous ways to expand on a theme park especially when its Disneyland, its known as
the Happiest Place on Earth(Todayifoundout ,2016),However transport in Dubai, it was stated
that in 2007 it was one of the worlds dangerous freeway systems(dubai-information-site.com
2011),to improve , is to have public transport that drops off the tourists/customers right in front of
Disneyland to get there quicker and safer or free bus rides to the location, this will increase traffic
flow and would have more car park space at the venue.
Every theme park has its different packaging for prices ,although VIP passes could be a bit over
priced, They should make the Fastpass more affordable ,its a stand-by line at a particular attraction (themeparkinsider,2013) basically you show your ticket instead of waiting in line for hours you
just show the specific ticket and they let you in , no need to wait in line for hours.
Expanding a theme park could make a lot of difference to it ,such as adding sections to the theme
park an e.g. is: Stars Wars is having its particular themed lands at Walt Disney World in Orlando,
Florida (nbcnews ,2015),this could increase the number of tourists due to the fact that its something unique , although the more attractions you have in a theme park the shorter the lines will become at each ride.

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Business, Disney and Culture
The UAE inherits the 7 Emirates: Dubai, Abu Dhabi, Ajman, Sharjah, Ras al Khaimah, Umm al
qaiwain and Fujairah. The United Arab Emirates had existed when Britain had taken over the defense and foreign policy in 1971. The cultural traits of the UAE are rooted from those that are Muslim Arabs. Arabs are keen to adapt modern features of society without isolating the great traditional
values they hold. The culture in Dubai is especially derived from Islamic traditions that shapes their
very modest lifestyle. In Dubai especially, it is pivotal that when tourists will arrive, they must be
extremely respectful and behave in a manner that is accepted by Dubais traditions and culture.
Dubai has had a great increase in international businesses over the years however whilst doing
business there, cultural standards effect how business is directed by the businessmen. Dubai has received a high rush of international workers which concludes 80 percent of the workers in the area.
Dubai is a politically stable city that has a great reputation as a safe work place that will accept everyone from all nationalities and cultures. It is a constitutional monarchy thats been ruled since
1995 by Sheikh Mohammed, who had a vision of Dubai as an international hub for business and
leisure.
Within Dubai, the dominant culture is obviously from Islamic traditions and cultures, but it is a very
diverse city. Westerners definitely have to educate themselves on what is accepted and what will
cross the line before going to Dubai. Dubai will happily let westerners wear what is the norm for
them such as shorts, however it doesn't mean that they can disrespect the islamic culture completely
and start to wear very revealing clothes in public and start drinking alcohol in a public place when it
should be done in a private place or at a bar only and public displays of affection is very much
looked down upon.
In many workforces, there have been cases where employees do not respect the space for the workers that have an Islamic background that need to go pray four times during the day and are in need
of privacy and need time taken off during the working hours and some managers can not accumulate it. In an article by Ayesha Al Khoori, she had interviewed an events planner in the government
department, Amal, and stated that she takes about two to three breaks to pray. But sometimes has a
big workload and unable to pray on time which initiates that the managers and HR department
completely disregard her religion on a continuous basis even though they had confirmed that they
will make a change and have done nothing to help Amal. There is also another case where Sara,
during the recent holy month she felt uncomfortable at the actions of some western colleagues.
Firstly, she was asked if she drinks alcohol and was offering her coffee whilst fasting and they were
unconcerned that she was fasting and drank coffee in front of her. She feels as though there is no
respect for being an Arab or a Muslim.
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Stating these issues, should drive Disney to employ employees that are educated about the Islamic
religion and are comfortable being around people that have different religions to them as it will be
easier to socialise within the group and should consult a code of conduct where discrimination is
heinous and not tolerated at anyones convenience.
Disney will need to be extremely careful with opening up in Dubai as they have to consider the Islamic cultures that are prominent for the locals in Dubai. As it has been stated before, women need
to be extremely careful of what they wear to respect and be respected by the locals, and not serve
alcohol just to regard that it is offensive to serve it in front of people that are very strict with their
principles. Westerners have to definitely be comfortable with different religions and cultures to be
satisfied with the Disneyland in Dubai. Disneyland needs to attract the right consumers to have
have succession for the Disneyland in Dubai.

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Legal Systems/Issues

The legal framework for expansion for Disney's is the implementation of knowing what is required
before approaching the steps on producing their company in Dubai. There are rules and legislation
they have to approach where Dubai has a 3 major aspect to their laws. Federal laws and decrees,
local laws and Shari's which represented as Islamic law. It was founded of civil law principles that
heavily influence Egyptian law and Islamic Shari's law with a significant amount of subsidiary legislation. The UAE law over the last 30 years made federal legislation that was established that
formed federal codes of law and is applied to Dubai of fundamental principles laws. Open data laws
that those who have the authority can give out to who should get the data or not. This report states
many ways of the surroundings that could occur via licensing for international business, tax, enforcement laws, open data laws and health services.
The licensing for international business with Dubai is having the incorporation with the civil code
or companies law. Having a foreign company with a commercial agency with the UAE are allowed
to implement a license and with setting up business structures requires participation with the UAE
national. The structure helps licensing for international business that was done in Dubai where representative offices that must be appointed to a UAE sponsor for the office to run the license application. By establishing a business internationally with DIFC (Dubai international Financial Centre)
requires a license from the UAE central bank with restrictions that helps with loans or assets needed. Dubai is a tax free with no federal corporate without any restrictions that is applied to foreign
trades. The Tax ordinance of 1969 was the last income tax that went under and ever since then no
plans are made with no value that are added to sales tax in Dubai therefore causing Disney with a
chance to earn more income.
Laws are with restriction of not having drugs being sold or bought with zero tolerance with drink
driving or anything illegal would be punished. The only way to access drugs are prescription drugs
that are allowed if being verified when arriving in Dubai or people within the country and is strictly
enforced by law. The dress code when applied to Muslim is to a standard level of behavior to not
disgrace to what they are wearing or any rational behavior that can be caused. The implementation
of Open Data Law is shared data with the emirate of Dubai. This helps exchanging data that is publish, produce, own or the exchange of data relating to Dubai which helps Disney to look out for information that could be relevant so that they can have a vision on what they are going to do. The
UAE government department sets a certain amount of data available to the public with this could

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improve personal academic and commercial re-use and this creates efficiency to Disney with more
people knowing what Disney is and what the characters that resemble within the company.
Another main issue is health services which is remain to be legal is due to the elderly or being effect
with health condition. Studies show with 2012 elderly people and patient demographics, health facility type and clinical diagnosed of a rate of 4.4 visits per capital and on average 6.3 organization
for economic to co operation development countries. Results for less people going out rather than
going somewhere else cause of the condition at Dubai. Its shown that elderly people are catching
chronicle diseases that are for example endocrine, circulatory, respiratory and musculoskeletal diseases that are nearly half of the primary diagnoses of elderly patients. Therefore Disney have to undermine to take approach with security with the scanning of the disease so that it doesn't affect others, giving shelter and keep the people to hydrated due to the weather condition affecting those who
might catch heat stroke or other symptoms.
Dubai being one of the top developed countries is that it shows Disney expansion being able to
adapt to when approaching an idea to create the theme park or when doing investment through their
country and the approaches that has been expected and how the government is using methods towards the law and regulation. The major aspect to Dubai's is that it has a successful development
making Disney a safe expansion in making it work out.

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Conclusion
Disney is an internationally known franchise, It is known nearly throughout the whole world. Disney, has a variety from Disney tv shows to films to toys and even a theme parks across the globe.
Its no secret Disney is high up in the market. If Disney wishes to expand, they need consider all
options and solve the problems before continuing with the project. Our report on Disney land Dubai
looked at the Marketing, Cultural, Management risks and Legal systems and found solutions to
these areas.

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References
Denil:
. 2016. 4 Strategies Disney Uses to Create Freakishly Loyal Customers. [ONLINE] Available at:
https://blog.kissmetrics.com/create-freakishly-loyal-customers/. [Accessed 26 May 2016].

Influential Marketing Blog. 2016. 7 Magical Marketing Lessons From Disney World | Influential
Marketing Blog. [ONLINE] Available at: http://www.rohitbhargava.com/2013/02/7-magicalmarketing-lessons-from-disney-world.html. [Accessed 26 May 2016].
Forbes Welcome. 2016. Forbes Welcome. [ONLINE] Available at:
http://www.forbes.com/sites/willburns/2015/06/09/disney-proves-that-profitable-marketing-isabout-brand-stories/#6807b4e96c76. [Accessed 26 May 2016].
Must-know: Could these key threats affect Disney's profitability? - Market Realist. 2016. Mustknow: Could these key threats affect Disney's profitability? - Market Realist. [ONLINE] Available
at: http://marketrealist.com/2014/01/key-threats-might-affect-disneys-profitability/. [Accessed 26
May 2016].
Diva Portal. 2010. Marketing Strategic Change in Expansion of Disneyland. [ONLINE] Available
at: http://www.diva-portal.org/smash/get/diva2:369516/fulltext01. [Accessed 23 May 2016].
Dubai Facts, information, pictures | Encyclopedia.com articles about Dubai. 2016. Dubai Facts, information, pictures | Encyclopedia.com articles about Dubai. [ONLINE] Available at:
http://www.encyclopedia.com/topic/Dubai.aspx. [Accessed 26 May 2016].
Disney Tourist Blog. 2016. $3.5 Billion Walt Disney World Expansion? (Part 1) - Disney Tourist
Blog. [ONLINE] Available at: http://www.disneytouristblog.com/3-5-billion-disney-worldexpansion-1/. [Accessed 26 May 2016].
The Walt Disney Company: Chapter 8: Segmenting & Targeting Markets. 2016. The Walt Disney
Company: Chapter 8: Segmenting & Targeting Markets. [ONLINE] Available at:
http://thewaltdisneyco.blogspot.com.au/2011/11/chapter-8-segmenting-targeting-markets.html.
[Accessed 26 May 2016].

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Jessica:
-Emirates, United. "Crime In Dubai". Numbeo.com. N.p., 2016. Web. 18 May 2016.
- Blitz, Matt. "A Brief History Of The "Happiest Place On Earth"". Today I Found Out. N.p., 2014.
Web. 18 May 2016.
-Bad Things About Dubai, Traffic, Cost Of Living, Etc.". Dubai-information-site.com. 18,May
2016.
-How To Skip The Lines At Disney World, Universal And Seaworld Orlando". Theme Park Insider.
N.p., 2016. Web. 19 May 2016.
-Disney Unveils Plans To Add 'Star Wars' Lands To Theme Parks". NBC News. N.p., 2015. Web.
19 May 2016.
-Martinez, Miguel. "Amusement Park Threats". Blog | Pinkerton. N.p., 2016. Web. 19 May 2016.
-"Disneyland Official Site". Disneyland.disney.go.com. N.p., 2016. Web. 19 May 2016.

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Ashlyn:

- UAE employers should do more to reduce conflict among multicultural workforce | The National. 2016. UAE employers should do more to reduce conflict among multicultural workforce | The
National. [ONLINE] Available at: http://www.thenational.ae/uae/awareness-required-toimprove-multicultural-environment-in-uae-workplace. [Accessed 23 May 2016].
- Herman Miller. 2011. Culture and Work styles in Dubai. [ONLINE] Available at:
http://www.hermanmiller.com/MarketFacingTech/hmc/research/research_summaries/assets/wp_
Culture_Workstyles_Dubai.pdf. [Accessed 23 May 2016].
- Cultures will collide in diverse UAE workplace | The National. 2016. Cultures will collide in diverse UAE workplace | The National. [ONLINE] Available at:
http://www.thenational.ae/business/industry-insights/the-life/cultures-will-collide-in-diverse-uaeworkplace. [Accessed 26 May 2016].
- Dubai History - Culture, Religion and Lifestyle in Dubai . 2016. Dubai History - Culture, Religion and Lifestyle in Dubai . [ONLINE] Available at: http://www.dubai.com/v/history/. [Accessed 26 May 2016].
- Culture of Abu Dhabi, Dubai, United Arab Emirates | Footprints Recruiting. 2016. Culture of
Abu Dhabi, Dubai, United Arab Emirates | Footprints Recruiting. [ONLINE] Available at:
http://adec.footprintsrecruiting.com/culture-of-teaching-jobs-in-abu-dhabi-uae. [Accessed 26
May 2016].
- A STUDY OF BENEFITS AND CHALLENGES OF WORKPLACE DIVERSITY AT AL
FUTTAIM MOTORS, DUBAI, UNITED ARAB EMIRATES | World Academy of Informatics
and Management Sciences - Academia.edu. 2016. A STUDY OF BENEFITS AND CHALLENGES OF WORKPLACE DIVERSITY AT AL FUTTAIM MOTORS, DUBAI, UNITED
ARAB EMIRATES | World Academy of Informatics and Management Sciences - Academia.edu. [ONLINE] Available at:
http://www.academia.edu/3572732/A_STUDY_OF_BENEFITS_AND_CHALLENGES_OF_W
ORKPLACE_DIVERSITY_AT_AL_FUTTAIM_MOTORS_DUBAI_UNITED_ARAB_EMIRATES
. [Accessed 26 May 2016].

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Johnny:
Dubai's legal 2009, Creating a legal regulatory framework for a modern society, viewed 23rd

May 2016,< https://www.lw.com/thoughtLeadership/dubai-legal-and-regulatory-system>

Dealing with legal issues 2013, viewed 23rd May 2016
<http://www.dubai.ae/en/Lists/Articles/DispForm.aspx?ID=123&category=Businesses>
Data projection report, Dubai issues Open Data Law 2016, viewed 23rd May 2016,
<http://www.dataprotectionreport.com/2016/03/dubai-issues-open-data-law/>
Utilization of Outpatient service by elderly in Dubai, Ageing International. Mar2015, Vol. 40 Issue
1, p54-69. 16p,<http://0web.a.ebscohost.com.library.vu.edu.au/ehost/detail/detail?vid=20&sid=eb041594-c169-4094-a221d55f2906a87c%40sessionmgr4001&hid=4207&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#A
N=101 004865&db=aph>
The multiple mini interview for selecting medical resident, Medical Teacher. Aug2014, Vol. 36 Issue 8,<http://0- web.a.ebscohost.com.library.vu.edu.au/ehost/detail/detail?vid=16&sid=eb041594c169-4094-a221d55f2906a87c%40sessionmgr4001&hid=4207&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db
=aph &AN=96955523>

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