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Adalin, Elizah S.

Sison, Raphael Leandro L.


Tan, Leizle T.
Market Research for Instant Vegetable Noodles
I. Objectives

To determine the existing demand for instant meals.


To determine the consumer profile of the possible market in Davao City
To determine the frequency of consuming instant meals.
To determine the reasons for buying instant meals.
To determine which product characteristics or features of instant meals greatly
affects the buying process of a customer.
To determine the buying capability of the market.
To determine if consumers are aware and interested about instant vegetable
noodles.
To determine the benefits consumers expect about instant vegetable noodles.
To determine the effective promotional medium for consumers in Davao.
To determine the willingness of the market to buy instant vegetable noodles.
To determine how much they are willing to pay for a pack of instant vegetable
noodles.
II. Information Requirements
Information
Instant meal information

Vegetable noodle information


Existing market for instant meals
No. of people in Davao under the age bracket of
18 and above, or student and professionals
Consumer profile of possible market
Consumers reasons for buying instant meals
Consumer preference in purchasing instant meals
Effective promotion for consumers in Davao
Frequency of instant meal consumption
Product features affecting the buying process
Consumer awareness on instant vegetable
noodles
Willingness of consumers in buying instant
vegetable noodles
Amount of money consumers are willing to spend

Sources
Primary (Questionnaire) and Secondary
sources (Trade associations, Online data
sources)
Secondary source (Trade associations,
Online data sources)
Primary sources (Questionnaire)
Secondary source (NSO)
Primary source (Questionnaire)
Primary source (Questionnaire)
Primary source (Questionnaire)
Primary source (Questionnaire)
Primary (Questionnaire)
Primary source (Questionnaire)
Primary source (Questionnaire)
Primary source (Questionnaire)
Primary source (Questionnaire)

for an instant vegetable noodle


III. Survey Questionnaire
1. Gender
Male
Female
2. Age
18 below
18-21
22-25
26-29
30-33
34 and above
3. Occupation
Student
Professional
o Employed
o Self-employed
Unemployed
Businessman
Freelancer
Others (please specify):______________
4. Monthly Family Income
Below 10,000
10,000 - 20,000
20,000 - 30,000
30,000 - 40,000
40,000 - 50,000
50,000 and above
5. Do you consume instant meals (instant noodles, instant rice meals, etc.)?
Yes
No
6. What are reasons or your consumption of instant meals?
Meal substitute
No choice
Time Efficient
Easy to buy
Easy to prepare
Cheap
7.
Others (please specify):_______________

8.
9. How often do you buy instant meals?
7 times a week
5-6 times a week
2-4 times a week
Once a week
Once in two weeks
Rarely
10.
Others (please specify):_______________
11. Where do you often buy instant meals?
Grocery stores
Sari-sari stores
Convenience stores
12.
Others (please specify):_______________
13. How many units (packs, servings, etc.) of instant meals do you buy each time?
Less than 3 units
3-5 units
More than 5 units
14. Rank the types of instant meal in the order of your preference (1 as most
preferred instant meal).
15. ___ Instant Noodles
___ Sandwiches/bread
___ Oatmeal/ cereal
___ Instant Rice Meals
___ Cold Cuts
___ Cookies and Biscuits
___ Chips and Nuts
Others (please specify):_______________

16. Rank the importance of the following factors when choosing instant meals (1 as
the most important factor)
17. ___ Brand
___ Taste
___ Variety of flavours offered
___ Price
___ Health Benefits
___ Packaging
___ Availability
___ Ease of preparation
___ Serving Size
18. Others (please specify):_______________
19. Have you heard of an instant vegetable noodle?
Yes (proceed to 13)
No (proceed to 15)
20. How do you come to know about instant vegetable noodles?
Television
Billboards / Posters
Blogs
Social Media
Friends
Store Display
21.
Others (please specify):_______________
22.
23. Have you ever tried instant vegetable noodles?
Yes
No
Never heard of
24. Would you be interested to buy instant vegetable noodles?
Yes
No
Cant Decide
May Try
25. What benefits do you expect to get from consuming instant vegetable noodles?
Healthy and Naturally Gluten free
Easy to Digest
Real Taste of Vegetables
Suites for Vegetarians
26.
Others (please specify):_______________
27. How much are you willing to spend for an instant vegetable meal?
Less than Php 12.00
Php 12.00 Php 15.00
Php 15.00 Php 20.00

Php 20.00 Php 25.00


28.
Others (please specify):_______________
29. How often would you buy instant vegetable noodle?
7 times a week
5-6 times a week
2-4 times a week
Once a week
Once in two weeks
Rarely
30.
Others (please specify):_______________