Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
MANAGEMENT
ACTIVITIES AND TOOLS
DILEK CETINDAMAR
ROB PHAAL
DAVID PROBERT
IN ASSOCIATION WITH EITIM
macmillan
CONTENTS
List of figures
List of tables
Notes on the authors
Preface
Acknowledgements
Abbreviations
ix
xi
xiii
xv
xvii
xxi
1
2
5
8
13
19
33
34
35
42
47
51
Exploitation
57
Introduction
Commercialization/marketing
Marketing processes
57
58
63
CONTENTS V
Technology transfer
Technology utilization
Utilization processes
Case study
66
74
75
80
Identification
Introduction
Definition
Identification processes
Case studies
85
85
86
88
100
Learning
Introduction
Definition
Learning processes
Case study
105
105
106
109
120
Protection
Introduction
Definition
Protection processes
Case study '
125
125
126
129
137
Selection
Introduction
Definition
Selection processes
Case study
141
141
142
143
154
vi CONTENTS
159
163
163
164
166
169
Portfolio Management
Introduction
Where and why it is used
Process
Case study
173
173
174
175
178
10
Roadmapping
Introduction
Where and why it is used
183
183
184
Process
Case study
11
185
190
S-curve
195
Introduction
Where and why it is used
Process
Case study
12
Stage-gate
Introduction
Where and why it is used
Process
Case study
13
195
196
199
201
205
-
14
15
205
206
207
210
215
215
217
218
221
225
EU sources
University sources
Academic books
Professional associations' websites and publications
Commercial company websites
Some useful links
225
229
230
233
233
236
237
Glossary
Bibliography
Index
249
25 7
269
CONTENTS
vii