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This Brand Manual has been created to help you communicate and implement our MOMO brand.
Using these guidelines will make our brand stronger, consistent, recognizable, reliable and a true symbol of the
great organization we are all proud to be part of.

By following this document, we will be able to:

Maintain our brand equity and authenticity
Provide efficient and standard communication, helping us develop brand awareness and recognition

P. 4- COMPANY STATEMENTS
P. 5- MAIN LOGO
P. 6- COLORS
P. 7- LOGO VARIATIONS
P. 8- EXCLUSION ZONE AND SIZE
P. 9- LOGO DONTS
P. 10- EXAMPLES OF BRAND USE
P. 11- MOMO RACING LOGO
P. 12- MOMO TIRES LOGO
P. 13- REDS LOGO
P. 14- REDS SECONDARY LOGO
P. 15- REDS COLORS

P. 16- REDS LOGO VARIATIONS

P. 17- REDS EXCLUSION ZONE AND SIZE
P. 18- REDS LOGO DONTS
P. 19- REDS EXAMPLES OF BRAND USE
P. 20- ADC LOGO
P. 21- ADC COLOR
P. 22- ADC LOGO VARIATIONS
P. 23- ADC EXCLUSION ZONE AND SIZES
P. 24- ADC LOGO DONTS
P. 25- ADC EXAMPLES OF BRAND USE
P. 26- GROUP CONTACTS

We bring to the market the finest Italian style, a

long tradition of quality, our racing experience of
many years and technological innovation
respectful of the environment.

"We turn cars from simple tools into a way of life."

Superior and Innovative Design

Exclusive Brand Image
Excellent Product Quality
Product Innovation
Outstanding Customer Service
Leadership
Attention to safety
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DESCRIPTION
Our Main Logo consists of two elements:
1- Four yellow squared letters, with a thin black outline
covering the external and internal profiles.
2- Red ITALY text below the mentioned MOMO letters,
representing the company origins, modern design,
quality and craftsmanship.

USE
Our Main Logo represents the brand and the company.
This logo is used for:
Products
Catalogues
POP Materials
Web and Social Media
Racing Activity
Advertising, among others

MOMO yellow and red colors are

essential parts of our brand identity.

Pantone chromatic scale is the main

reference to identify the correct color.

Surround the logo with clear space to

separate it from other elements.

The logo proportions are essential to

make the MOMO logo readable, when
its either applied in a small or large
format. Thus, for appropriate printing
standards the logo cannot be reduced
more than the limit already established.
The logo size can be increased
proportionately, bearing in mind the
image does not get distorted.
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Do not squeeze or stretch the logo.

Do not use red Italy

on red background

Do not turn it to black

Do not alter colors

Do not apply effects

Do not add elements

Do not skew it

Y
Do not alter or change any part of the logo

Do not add shades,

reflection or change edges.
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DESCRIPTION
The MOMO Racing Logo has been recently designed
to be used on MOMOs specific attire products.
The MOMO Racing Logo is composed by three
elements:
1- Four yellow squared letters, with a thin black
outline covering the external and internal profiles.
2- Three horizontal yellow lines with a thin black
outline.
3- Six red letters with a thin black outline.

USE
The MOMO Racing Logo can be used by the
company, for specific attire products and activities
which need to emphasize the racing side of the
MOMO brand.
It can also be used by customers on catalogs, POP
materials and layouts, in case they need to
emphasize the racing side of the MOMO brand.
MOMO written authorization is needed.
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DESCRIPTION
The MOMO Tires Logo has been designed specifically for
the tires product range. It is composed by two elements:
1- Four yellow squared letters, with a thin black outline
covering the external and internal profiles.
2- White or black (depending on the background)
handwriting style Tires text below MOMO.
These two elements should not be separated or altered in
any way.

USE
The MOMO Tires logo is a worldwide licensed brand to
Univergomma SpA, for the production and distribution of
tires for passenger cars, light trucks, SUVs and 4x4
vehicles.
The use of the MOMO Tires Logo should be approved by
MOMO srl and is limited to:
Catalogs
POP Materials
Web
Merchandising
Other Company Activities
*The products (tires) are labeled with MOMO logo only.
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DESCRIPTION
The REDS Main Logo consists of two elements:
1- Red color symbol.
2- REDS text in red below the symbol.

REGISTERED TRADEMARK
The REDS Logo is a registered brand.

USE
The REDS Main Logo represents the brand and is used for:
Products
Catalogues
POP Materials
Web and Social Media
Racing Activity
Advertising, among others

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DESCRIPTION
There are three REDS Secondary Logos:
1- Red color symbol with red color REDS text
on a line.
2- Red color symbol only.
3- Main logo with metallic effect

USE
The REDS Secondary Logos can be used as an
alternative of the main logo when the use
purpose cannot be satisfied , for proven reasons,
by the Main Logo itself.

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Pantone chromatic scale is the main

reference to identify the correct color.

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Surround the logo with clear space to

separate it from other elements.

The logo proportions are essential to

make the REDS logo readable, when its
either applied in a small or large format.
Thus, for appropriate printing standards
the logo cannot be reduced more than
the limit already established.
The logo size can be increased
proportionately, bearing in mind the
image does not get distorted.
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Do not squeeze or stretch the logo.

Do not change the color of

REDS text and do not use
the logo tone on tone.

Do not include it into

a box

Do not alter or change any part of the logo

Do not alter colors

Do not apply effects

Do not add elements

Do not skew it

Do not add shades, reflection or change edges.

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DESCRIPTION
The ADC Logo consists of three elements:
1- Orange color symbol.
2- Blue ADC text.
3- External orange profile.

USE
The ADC Logo represents the brand and is used for:
Products
Catalogues
POP Materials
Web and Social Media
Racing Activity
Advertising, among others

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Pantone chromatic scale is the main

reference to identify the correct color.

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Surround the logo with clear space to

separate it from other elements.

The logo proportions are essential to

make the ADC logo readable, when its
either applied in a small or large format.
Thus, for appropriate printing standards
the logo cannot be reduced more than
the limit already established.
The logo size can be increased
proportionately, bearing in mind the
image does not get distorted.
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Do not squeeze or stretch the logo.

Do not change the color of

ADC text and do not use
the logo tone on tone.

Do not include it into

a box

Do not alter or change any part of the logo

Do not alter colors

Do not apply effects

Do not add elements

Do not skew it

Do not add shades or change edges.

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The information in this documents is strictly confidential, and its use is intended solely for entities which MOMO expressly established a commercial and/or marketing collaboration with.
The use of this material is allowed for advertising and/or trading.
The interruption of collaboration between MOMO and the recipient will take place, if any of the design specifications mentioned in this document, have been used incorrectly and/or abused.
It is expressly prohibited the modification of the shapes, the proportions, the colors and the improper use of logos and trademarks of MOMO S.r.l.
The recipient, undertakes to submit for approval to MOMO S.r.l., before any publication, all the material which include content downloadable from FTP servers.
The use of the information contained is prohibited for any person different by the recipient.
MOMO S.r.l. reserve the right to restrict access without any notice.

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