European Journal of Marketing

Product-market Strategy and Performance: An Analysis of the Miles and Snow Strategy Types
Stanley F. Slater John C. Narver

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To cite this document:
Stanley F. Slater John C. Narver, (1993),"Product-market Strategy and Performance: An Analysis of the Miles and Snow
Strategy Types", European Journal of Marketing, Vol. 27 Iss 10 pp. 33 - 51
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