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SCHOOL OF BUSINESS
ii
MODULE SUMMARY
During the last two decades, there has been a dramatic change in the business environment. The
trend towards complexity has increased the risk associated with business decisions, making it
more important to have a sound information base. To do well in such an environment, one will
need to understand how to identify quality information and recognize the solid, reliable research
on which ones high-risk decisions as a manager can be based. One also needs to know how to
analyze the research findings. The study of quantitative techniques provides one with the
knowledge and skills needed to solve the problems and the challenges of a fast-paced decisionmaking environment.
Managers make decisions on a day to day basis and it is necessary for them to be able to analyze
the data so as to be able to make optimal decisions. This module has ten lesson which cover
matrix algebra, markov analysis, Linear programming, differentiation, applications of
differentiation to cost, revenue and profit functions, integral calculus, inventory models,
sampling and estimation theory, hypothesis testing and chi-square tests.
iii
MODULE OBJECTIVES
iv
TABLE OF CONTENTS
MODULE SUMMARY ................................................................................................... iii
MODULE OBJECTIVES ............................................................................................... iv
TABLE OF CONTENTS ................................................................................................ iv
LESSON ONE: MATRIX ALGEBRA ........................................................................... 1
1.0
Introduction ..................................................................................................................... 1
1.1
Expected Learning Outcomes ......................................................................................... 1
1.2
Definition of a Matrix ..................................................................................................... 2
1.3
Types of matrices ............................................................................................................ 2
1.4
Matrix Operations ........................................................................................................... 4
1.4.1 Matrix addition and subtraction .................................................................................. 4
1.4.2 Matrix Multiplication .................................................................................................. 4
1.4.3 Inverse of a matrix ...................................................................................................... 5
1.5
Solution of Simultaneous Equations ............................................................................... 8
1.6
Input Output Analysis ................................................................................................... 11
1.7
Assumptions of input output models ......................................................................... 11
1.8
Types of input output models ..................................................................................... 12
1.9
Purpose of input output analysis ................................................................................... 12
1.10 Activities ....................................................................................................................... 15
LESSON TWO: MARKOV ANALYSIS ...................................................................... 19
2.0
Introduction ................................................................................................................... 19
2.1
Lesson Objectives ......................................................................................................... 19
2.2
Assumptions of Markov analysis .................................................................................. 20
2.3
Terms used in Markov Analysis ................................................................................... 20
2.4
Information Flow in the Markov Analysis.................................................................... 21
2.5
Absorbing States ........................................................................................................... 31
2.6
Activities ....................................................................................................................... 35
LESSON THREE: LINEAR PROGRAMMING ........................................................ 40
3.0
Introduction ............................................................................................................. 40
3.1
Expected Learning Outcomes ....................................................................................... 40
3.2
Definition of Linear Programming ............................................................................... 40
3.3
Basic parts of a linear programming problem............................................................... 41
3.4
Assumptions of Linear programming ........................................................................... 41
3.5
Applications of Linear Programming ........................................................................... 41
3.6
Mathematical formulation of Linear Programming problems ...................................... 42
3.7
Graphical solution method ............................................................................................ 43
3.8
The Simplex method ..................................................................................................... 45
3.9
Advantages of Linear Programming ............................................................................. 54
3.10 Limitations of Linear Programming ............................................................................. 54
3.11 Activities ....................................................................................................................... 54
LESSON FOUR: DIFFERENTIATION ...................................................................... 59
4.0
Introduction ................................................................................................................... 59
4.1
Expected Learning Outcomes ....................................................................................... 59
4.2
Rules of differentiation ................................................................................................. 59
4.3
Second derivative of a function .................................................................................... 63
4.4
Partial derivatives.......................................................................................................... 63
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4.5
Finding the gradient ...................................................................................................... 64
4.6
Finding a stationary point ............................................................................................. 64
4.7
Turning points (Maximum and Minimum) ................................................................... 65
4.8
Activities ....................................................................................................................... 65
LESSON FIVE: APPLICATIONS DIFFERENTIATION TO .................................. 68
REVENUE, COST AND PROFIT FUNCTIONS ........................................................ 68
5.0
Introduction ................................................................................................................... 68
5.1
Lesson Objectives ......................................................................................................... 68
5.2
Revenue Application ..................................................................................................... 68
5.3
Cost Application ........................................................................................................... 70
5.4
Profit Application.......................................................................................................... 72
5.5
Applications of partial derivatives ................................................................................ 74
5.6
Marginal Approach to Profit Maximization ................................................................. 75
5.6.1 Marginal Revenue ..................................................................................................... 76
5.6.2 Marginal Cost............................................................................................................ 76
5.6.3 Marginal Profit Analysis ........................................................................................... 76
5.7
Activities ....................................................................................................................... 79
LESSON SIX: INTERGRAL CALCULUS ................................................................. 83
6.0
Introduction ................................................................................................................... 83
6.1
Lesson Objectives ......................................................................................................... 83
6.2
Rules of Integration....................................................................................................... 83
6.3
Application of Integral Calculus ................................................................................... 87
6.3.1 Finding the area between a curve and the x-axis ...................................................... 87
6.3.2 Finding the area between two curves ........................................................................ 87
6.3.3 Application of integration to cost, revenue and profit functions .............................. 88
6.4
Activity ......................................................................................................................... 93
LESSON SEVEN: INVENTORY CONTROL ............................................................ 97
7.0
Introduction ................................................................................................................... 97
7.1
Expected Learning Outcomes ....................................................................................... 97
7.2
Definition of Inventory ................................................................................................. 98
7.3
Reasons for holding stock ............................................................................................. 98
7.4
Alternative reasons for the existence of stocks ............................................................. 98
7.5
Inventory / Stock Costs ................................................................................................. 99
7.6
Factors Affecting Inventory .......................................................................................... 99
7.7
Objective of inventory control .................................................................................... 100
7.8
ECONOMIC ORDER QUANTITY MODEL (EOQ) MODEL ................................. 100
7.9
The derivation of the EOQ model ............................................................................... 101
7.10 EOQ model for production runs ................................................................................. 109
7.11 Inventory model with planned shortages .................................................................... 110
7.12 Selective Approaches to Inventory Control ................................................................ 113
7.13 Activities ..................................................................................................................... 116
LESSON EIGHT: SAMPLING AND ESTIMATION THEORY ............................ 119
8.0
Introduction ................................................................................................................. 119
8.1
Expected Learning Outcomes ..................................................................................... 119
8.2
Definition of sampling ................................................................................................ 119
8.3
Reasons for sampling .................................................................................................. 120
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8.4
Sampling Procedures .................................................................................................. 120
8.5
Types of Probability sampling methods ..................................................................... 120
8.6
Non - Probability Sampling Methods ......................................................................... 122
8.7
Estimation Theory....................................................................................................... 123
8.8
Confidence interval for the population mean.............................................................. 124
8.9
Confidence interval for a population proportion ........................................................ 126
8.10 Confidence interval of the difference between two population means ( 1 2 ) ...... 128
8.11 Confidence interval of the difference between two population proportions............... 129
8.12 Qualities of a good estimator ...................................................................................... 130
8.13 Selecting the sample size to estimate a population mean ........................................... 131
8.14 Selecting the sample size to estimate a population proportion ................................... 133
8.15 Exercises ..................................................................................................................... 134
LESSON NINE: HYPOTHESIS TESTING.............................................................. 136
9.0
Introduction ................................................................................................................. 136
9.1
Expected Learning Outcomes ..................................................................................... 136
9.2
Definition of Hypothesis Testing ................................................................................ 136
9.3
Procedure for testing a hypothesis .............................................................................. 137
9.4
One-tailed and Two-tailed tests .................................................................................. 138
9.5
Testing the Population Mean When the Population Variance Is Known ................... 138
9.6
Testing the Population Mean when the Population Variance is Unknown ................ 141
9.7
Testing the population proportion ............................................................................... 144
9.8
Inference about a Population Variance ....................................................................... 147
9.9
Summary ..................................................................................................................... 150
9.10 Activities ..................................................................................................................... 150
LESSON TEN: CHI-SQUARE TESTS ...................................................................... 152
10.0 Introduction ................................................................................................................. 152
10.1 Lesson objectives ........................................................................................................ 152
10.2 Chi-square test of a multinomial experiment (Goodness-of-fit test) .......................... 153
10.3 Chi-Square Test of a Contigency Table ...................................................................... 156
10.4 Activities ..................................................................................................................... 159
vii
viii
This lesson covers matrix algebra, the definition, matrix operations, determinants, inverse
and finally its application in making business decisions.
1.1
1.2
Definition of a Matrix
A matrix is a rectangular (or square) array of numbers in rows and columns. Every matrix is
characterized by: Order or dimension: It is defined by the number of rows (m) and number of columns (n) and
denoted (m*n) and read as m by n.
Membership: Matrices are denoted by capital letters while their members / elements are
designated by subscripted lower case letters of the alphabet. The first subscript refers to the
row to which the element belongs while the second the column.
a11
a 21
A= .
.
a
m1
1.3
a 22 .... . a 2 n
.
. .
.
.
. .
.
a m 2 . . a mn
Types of matrices
(a) Null matrix : It is a matrix whose all elements are equal to zero.
0 0 0
e.g. A( 2*3)
0 0 0
(b) Rectangular matrix: A matrix in which the number of rows is not equal to the number of
columns (m n)
1 2 3
e.g. A
4 5 6
i.
Row matrix: It is a rectangular matrix with one row and more than one
columns (m 1 and n 1) e.g. B 7 2 5 9
ii.
Column matrix: It is a rectangular matrix with one matrix and more than one rows
2
(n 1 and m 1) e.g. 4
6
(c) Square matrix: A matrix in which the number of rows is equal to the number of columns
(m n)
(d) Transpose matrix: It is a matrix derived by interchanging the rows(Columns) with the columns
(rows).
1 4
1 2 3
The transpose of A is A' 2 5
A
4 5 6
3 6
(e) Identity Matrix (unit matrix): It is a square matrix having all the elements of the leading
diagonal (that diagonal running from top left to bottom right) being equal to one, while the others
1 0 0
1 0
are predominantly equal to zero i.e. I
, I 0 1 0
0 1
0 0 1
(f) Diagonal matrix: Its a square matrix having all its elements being equal to zero except the main
5 0 0
diagonal consisting of numbers other than one e.g. C 0 2 0
0 0 7
(g) Scalar matrix: It is a diagonal matrix whose all diagonal elements are equal
5 0 0
e.g. D 0 5 0
0 0 5
(h) Symmetric matrix: it is a square matrix whose elements above the main diagonal are mirror
images of the elements below the main diagonal e.g.
2 5 6
1 2
E
, F 5 3 7
2 3
6 7 4
(i) Sub-matrix: It is a matrix derived by deleting some rows and / or columns from a matrix.
2 5 6
9 10
H is a sub-matrix of G
G 0 9 10 H
7 4
3 7 4
1.4
Matrix Operations
1.4.1 Matrix addition and subtraction
Two or more matrices may be added / subtracted if they are of the same order, corresponding
elements being added / subtracted. Elements correspond in two or more matrices if and only if
they occupy the same position as defined by the row and column that define their positions. The
order of the sum / difference between two or more matrices is equal to the order of the two or
more matrices being added / subtracted.
Example
1 3
B =
Given that A =
4 2
3 2
0 4
Solution
1 3 3 2 1 3 3 2 2 5
+
=
=
A+B =
4 2 0 4 4 0 2 4 4 2
3 1 2 3 4 1
B-A =
0 4 4 (2) 4 6
product having an order defined by the rows in the pre-multiplier and the columns of the post
multipliers
Example
6 2
2 6
1 2
2 1 7
Given that A
, B
,C
, D 1 3
3 5
7 2
3 4 5
5 8
Find : (a) AB (b) BC (c) CD
Solution
2 6 1 2 (2 * 1) (6 * 7) (2 * 2) (6 * 2) 44 14
(a) AB =
4
3 5 7 2 (3 *1) (5 * 7) (3 * 2) (5 * 2) 38
1 2 2 1 7 4 7 3
(b) BC
7 2 3 4 5 20 15 59
6 2
2 1 7
48 63
1 3
(c) CD
3 4 5 5 8 47 58
111
21
1
11 2
12 2
ii. Find the cofactor matrix. A cofactor of an element a ij is the product of the minor of a ij and
1i j
5
1
* Adjo int
Determinant
Example
Find the inverse of the following matrices
2 5
(a) A
1 6
6 5 3
(b) B 8 4 5
7 6 3
Solution
2 5
(a) A
1 6
The cofactor matrix template is given by
6 1
5 2
The determinant is (2 * 6) (5 * 1) 7
Inverse
(b)
1 6 1
7 5 2
6 5 3
B 8 4 5
7 6 3
Finding the cofactors of the coefficient matrix:
6
5
6
5
4
5
3
3
3
3
5
8
7
6
7
6
5
3
3
3
3
5
8
7
6
7
6
6
18 11 20
5
3 1
3
6
13 6 16
5
4
13
18 3
The inverse = 1 11 3 6
7
20 1 16
Example
The national office of a car rental company is planning its maintenance for the next year. The
companys management is interested in determining the companys needs for certain repair parts.
The company rents saloon cars, station wagons and double cab pick ups. The matrix as shown
below indicates the number of each type of vehicle available for renting in the four regions of the
country:Saloon
Station wagons
Double cabs
Region
150
300
400
Coast
110
200
300
Central
90
100
100
Western
120
300
200
Eastern
Four repair parts of particular interest, because of their cost and frequency of replacement are
fan belts, plugs, batteries and tyres. On the basis of studies of maintenance records in different
parts of the country, the management have determined the average number of repair parts
needed per car during a year. These are summarized below
Saloons Station wagons
Double cabs
17
16
15
Fan belts
12
Plugs
Batteries
Tyres
Required:i.
ii.
The total number of each repair part required for the fleet
iii.
Solution
central
Western
Eastern
(ii) The total number of each repair part required for the fleet
17 16 15
37,390 Fan Belts
12 8 5 470 17,840 Plugs
900
15,530 Batteries
Batteries 9 7 5
1000
Tyres 4 7 6
14,180 Tyres
fan belts
Plugs
37,390
17,840
275,394,500
1250 800 6500 8000
15,530
14,180
1.5
Procedure
i. Model the simultaneous equation as a matrix
ii. Find the inverse of the coefficient matrix
iii. Pre-multiply the inverse on both sides of the equation
8
Example
A movie theatre charges Sh. 80 for each adult admission and Sh. 50 for each child. One
Saturday, 525 tickets were sold, bringing in a total of 32,550. How many of each type of ticket
were sold? (Use the matrix method)
Solution
Let x and y denote the number of the adult and children tickets sold respectively
The set of equations will be
x y 525
80 x 50 y 32550
1 1 x 525
80 50 y 32550
50 1
80 1
1 50 1
30 80 1
x
1 50 1 525 210
y 30 80 1 32550 315
Therefore the number of tickets that must be bought is 210 and 315 for adults and children
respectively
Example
A firm manufactures three types of pans; round bottom, square bottom and triangular bottom.
These products use three available inputs from material; man hour and machine hour as shown in
the table below:
Inputs
Availability
Round
Square
Triangular
bottom
bottom
bottom
Raw material
110
Man-hour
130
Machine hour
125
Using the matrix method, determine the number of units of each product to produce in order to
utilize completely the available resources.
Solution
Let x, y and z denote units of the round bottom, square bottom and triangular bottom pans
respectively.
6 x 5 y 3z 110
8 x 4 y 5 z 130
7 x 6 y 3z 125
Re-writing the equations in matrix form:
6 5 3 x 110
8 4 5 y 130
7 6 3 z 125
Finding the cofactors of the coefficient matrix:
6
5
6
5
4
5
3
3
3
3
5
8
7
6
7
6
5
3
3
3
3
5
8
7
6
7
6
6
18 11 20
5
3 1
3
6
13 6 16
5
4
10
13
18 3
The inverse = 1 11 3 6
7
20 1 16
13 5
x
18 3
Therefore y 1 11 3 6 10
7
z
20 1 16 10
Therefore, the numbers of units of each product to produce in order to utilize completely the
available resources are 5, 10 and 10 units of the round bottom, square bottom and triangular
bottom pans respectively.
1.6
Input output analysis is used to analyze the interdependence of various segments of an economy.
According to the technique, an economy is divided into two broad sectors, the sources or
producers sector and the destinations or inputs or users sectors.
The producers sectors includes:
Final consumption and these are termed consumer goods and services
The output of each industry from each industry is either for industrial use or for final
consumption.
The model aims at indicating how products produced from different sectors of the economy are
consumed by the industrial sector and the final consumption sector. It indicates how the
independent sectors of economy interact. The interaction of these sectors is necessary
information for planning purposes so as adequate stock of goods can be produced by the
economy. A device to assist in such planning is the technical coefficients.
1.7
All inputs into an economy emerges as outputs i.e. input equals output
11
1.8
Input output models are of two types: Closed and open models. Closed models are those where
all that is produced by an industry / sector is consumed by sectors interacting in the output
production process. Open models are those in which some of the production is consumed by
those who produce it and the rest of the production is consumed by external bodies.
1.9
a11 X 1 a12 X 2 d1 X 1
a 21X 1 a 22 X 2 d 2 X 2
Rewriting in matrix form, we have
a11 a12 X 1 d1 X 1
a
21 a 22 X 2 d 2 X 2
a12
a
d
X
Let A 11
D 1 X 1
a 21 a 22
d 2
X 2
Therefore,
12
AX D X
D X AX
D X I A
X
D
1
I A D
I A
I A1 = Leontiff inverse
Example 1
Given the Input-output table below: P
Final demand
Total
60
140
300
500
110
90
150
350
(a)
(b) Determine the Total Output given that the final demand for output from industry P
increased by 10% while that from Q went down by 5%.
Solution
(a) The technical coefficient matrix will be given by:-
60
A 500
110
500
140
350 0.12 0.4
90 0.22 0.26
350
(b)
X I A D
1
Example 2
An economy consists of three industries X, Y and Z and each produces one product. The
interaction of the use of X, Y and Z production over some fixed period of time is as shown
below:
X
Final
Total
demand
production
100
40
80
140
360
40
60
40
180
320
60
40
40
100
240
Suppose demand is expected to increase by 30% for X and Y and reduce by the same
percentage for Z industries. What must the total output be to meet this projected demand?
Solution
The technical coefficient matrix is;-
40
80
100
360
320
240 0.28 0.13 0.33
60
40
40
0.11 0.19 0.17
360
320
240
60
0.18
0.13
0.13
0.13
0.13
0.81
0.17
0.83
0.33
0.83
0.33
0.17
0.11
0.17
0.72
0.17
0.72
0.11
0.17
0.83
0.33
0.83
0.33
0.17
0.11
0.17
0.72
0.17
0.72
0.11
14
0.81
0.13
0.6502 0.1202 0.152
0.13
The inverse is 1
0.402358
0.152 0.1157 0.5689
0.402358
0.152 0.1157 0.5689 70 234.73
1.10 Activities
1.
An investor has Sh. 20,000 to invest. If part is invested at 8% and the rest at 12%, how much
should be invested at each rate to yield 11% on the total amount invested? (Use the matrix
method)
2.
A company produces three products P, Q and R using raw materials A, B and C. One unit of
P requires 1, 2 and 3 units of A, B and C respectively. One unit of Q requires 2, 3 and 2
units of A, B and C respectively. One unit of R requires1, 2 and 2 units of A, B and C
respectively. The number of units available for raw material A, B and C are 8, 14 and 13
units respectively. Using the matrix method, find how many units of each product to poduce
in order to utilize completely the available resources.
15
3.
A sales man has the following record of sales during three months for three items A, B and
C which have different rates of commission
Months
Sales in units
A
Total
C
commission
(KSh.)
January
90
100
20
800
February
130
50
40
900
March
60
100
30
850
Using the matrix method, find out the rates of commission in Sh. on items A, B and C.
4.
Food Perfect Corporation manufactures three models of the Perfect Food processors X, Y
and Z. Each model of X processor requires 30, 40 and 30 minutes of electrical assembly,
mechanical assembly and testing respectively. Each model of Y requires 20, 50 and 30
minutes of electrical assembly, mechanical assembly and testing respectively. Each model of
Z requires 30, 30 and 20 minutes of electrical assembly, mechanical assembly and testing
respectively. If 2500 minutes of electrical assembly, 3500 minutes of mechanical assembly
and 2400 minutes of testing are used in one day, how many of each model will be
produced?(Use the matrix method)
5.
A citrus company completes the preparation of its products by cleaning, filling and
labeling bottles. Each case of orange juice requires 10, 4 and 2 minutes in the cleaning,
filling and labeling machine respectively. Each case of mango juice requires 12, 4 and 1
minute in the cleaning, filling and labeling machine respectively. Each case of pineapple
juice requires 9, 6 and 1 minute in the cleaning, filling and labeling machine respectively. If
the company runs the cleaning machine for 398 minutes, the filling machine for 164 minutes
and the labeling machine for 58 minutes, how many cases of each type of juice are
prepared? (Use the matrix method)
6.
The following is the input-output table for three industries X1, X2 and X3.
Users
X1
X2
X3
16
Total Output
Producers
X1
10
10
32
X2
20
40
X3
10
10
30
Required:
i.
ii.
If the final demand for the outputs of industries X1, X2 and X3 becomes 6, 4 and 6
respectively, find the outputs required of the industries.
7.
Consumer
Total
50
20
40
70
180
20
30
20
90
160
30
20
20
50
120
Required:
i.
ii.
If the demand is expected to change for R, S and T and it becomes 60, 110 and 60
respectively. What must the total output be for each industry to satisfy this demand?
8.
Consider a hypothetical economy consisting of three sectors A, B and C with inputs and
outputs for a particular period. The balanced transaction table has the form shown in the
following table. The figures given are in billions of shillings.
INPUT TO
A
External
Total
Demand
Output
Output from A
18
30
45
15
108
Output from B
27
30
60
120
Output from C
54
40
60
26
180
Other input
20
15
Total input
108
120
180
Required:17
A small economy has three main industries which are steel, motor vehicles and construction.
The industries are interdependent. Each unit of steel output requires 0.2 units from steel, 0.3
units from motor vehicles and 0.4 units from construction. A unit of motor vehicles output
requires 0.2 units of steel, 0.4 units from motor vehicles and 0.2 units from construction. A
unit of construction output requires 0.3 units of steel, 0.4 units from motor vehicles and 0.1
units from construction. The final demand is 20 million units from steel, 50 million units
from motor vehicles and 30 million units from construction.
Required:a) The technical coefficient matrix
b) If the final demands from steel drops by 2 million units and that from motor vehicles
increases by 10 million units, but there is no change in the final demand from
construction, what would be the change in the total output of constructions?
Final
Output(Tonnes)
Agriculture
Mining
Manufacturing
demand
Agriculture
20,000
32,500
37,500
10,000
Mining
30,000
65,000
37,500
30,000
Manufacturing
40,000
32,500
12,500
40,000
The output level for each sector of the final demand for the agricultural sector increases by
1000 tons and that of the manufacturing sector falls by 500 tons and the final demand for the
mining sector remains unchanged.
18
Introduction
2.1
Lesson Objectives
Markov analysis is a descriptive tool designed to predict the behaviour of a system over time. A
markov analysis is a procedure that can be used to describe the behaviour of a system in a
dynamic situation. Specifically, it describes and predicts the movement of a system, among
different system states, as time passes. This movement is done in a probabilistic (stochastic)
19
environment. To be able to predict the future movements and conditions of such a system would
be of value to the management. Markov makes prediction such as:
The probability of finding a system in any particular state at any given time.
The long run probabilities of being in each state.
2.2
2.3
Recurrent state: its a state in which the probability is one that will be reentered at some
time in future but not necessarily in the next immediate time.
Steady state:-It is a time reached by the process where the probabilities no longer change
with time i.e. the process is in equilibrium. The systems state probabilities become
independent of time.
20
2.4
The Markov model is based on two sets of input data, the transition matrix and the existing
(initial) conditions. From these inputs, the model makes two predictions, usually expressed as
vectors:
The probabilities of the system being in any state, at any given future time.
The long-run (Steady state) probabilities.
Example One
The manufacturer of Tamu Soft drinks has been facing stiff competition on its main brand TamuCola soda. The management is considering an extensive advertising and rebranding campaign for
21
Tamu-Cola soda. If the current branding remains, the transition matrix of consumers between
tamu-Cola and other brands will be as follows:To
From
Tamu -Cola
Others
Tamu Cola
0.85
0.15
Others
0.25
0.75
After the advertising and rebranding campaign, the transition matrix is expected to change
as follows:To
From
Tamu -Cola
Others
Tamu Cola
0.9
0.1
Others
0.3
0.7
The advertising and rebranding campaign is expected to cost Sh. 20 million each year. There
are 40 million consumers of soft drinks in the market and for each consumer, the average
profitability is Sh. 5 annually. Required:a)
ii.
b) The expected annual profit increase or decrease after the advertising campaign. Would
you recommend the advertising campaign?
Solution
(a) The equilibrium state proportion before the advertising campaign
0.85 0.15
1 x
x 1 x
0.25 0.75
0.85 x 0.25 0.25 x x
0.25 0.4 x
0.25
x
0.625
0.4
1 x 1 0.625 0.375
The equillibri um state proportion before advertising campaigns is 0.625 0.375
22
0.9 0.1
1 x
x 1 x
0.3 0.7
0.9 x 0.3 0.3x x
0.3 0.4 x
0.3
x
0.75
0.4
1 x 1 0.75 0.25
The equillibri um state proportionafter advertising campaigns is 0.75 0.25
(b) The expected annual profit increase or decrease after the advertising campaign.
Profits before advertising campaigns (0.625 * 40,000,000 * 5) 125,000,000
Profits after advertising campaigns (0.75 * 40,000,000 * 5) 20,000,000 130,000,000
Annual profit increase 130,000,000 125,000,000 5,000,000
Yes, I would you recommend the advertising campaign
Example Two
In a small town with three advocates X, Y and Z, each advocate knows that some clients switch
back and forth, depending on which advocate is available at the time the client needs one. There
are no new clients in the current legal market; however, none of the old clients are leaving the
area. During a slack period, the three advocates collected data which identified the number of
clients each advocate had seen during the preceding year. Table 1 summarizes the results of this
study and Table 2 summarizes the manner in which the clients were gained or lost.
TABLE 1: Data Summary Client Activity
Advocate
Clients
as
Clients
as
at
January 1, 2008
Gain
Loss
January 1, 2009
400
75
50
425
500
50
150
400
23
500
100
25
575
Gains
at From
January X
losses
Clients
From
From
To
To
To
as
January
1, 2008
at
1, 2009
400
50
25
50
425
500
50
50
100
400
500
100
25
575
Construct the state transition matrix that describes the above problem.
Solution
The transition matrix will be given by
To
X Y
X 350
400
Y 50
From
500
Z 25
500
Z
50
400
350
500
0
0
0
0.875 0.125
100
0.1
0.7
0.2
500
0
0.95
475 0.05
500
Example Three
Habibs food liner, Ngugis Supermarket and Quick Stop groceries are the only three grocery
stores in sand town, a small town in Northern Kenya. A market research involving shoppers over
a ten week period indicated that Habib retains 85% of its shoppers while 10% and 5% shift to
Ngugis and Quick Stop respectively each subsequent week. Ngugis lose 20% to Habib and 5%
to Quick stop. Of those who shop in Quick stop, 15% and 10% shift to habib and Ngugi
respectively. The total grocery store customers in sand town are estimated at 10,000. Each
shopper generates revenue of about KSh. 500 per week. What are the projected weekly revenues
for each grocery store at equilibrium?
24
(a)
Let p, q and r denote the proportion of customers who shop in H, N and Q respectively.
0.85 0.1 0.05
p q r 0.20 0.75 0.05 p q r
0.15 0.10 0.75
0.85 p 0.20q 0.15r p..............(i )
0.1 p 0.75q 0.10r q................(ii )
0.05 p 0.05q 0.75r r...................(iii )
p q r 1 p 1 q r...................(iv )
substituti ng (iv ) int o(ii )
0.1(1 q r ) 0.75q 0.10r q
0.1 0.1q 0.1r 0.75q 0.1r q
0.35q 0.1
q 10
35
0.2857
0.1667
30
p 1 q r 1 0.2857 0.1667 0.5476
The total number of shoppers in each grocery n the long run will be:
0.5476 5476
10,0000.2857 2857
0.1667 1667
The weekly revenues for each grocery at equilibrium will be:-
25
5476 2,738,000
5002857 1,428,000
1667 833,500
Example Four
A universitys service department is considering leasing one of two possible computers. A
computer can be found in operating condition (O) or nonoperating condition (NO). The daily
transition matrix of the two computers under identical maintainance follows:
Computer A
O
Computer B
NO
NO
0.95
0.05
0.98
0.02
NO
0.90
0.10
NO
0.85
0.15
Which computer should the university lease if the leasing charges are the same?
Solution
In order to find which computer the university should lease if the leasing charges are the same,
we find the long-run probabilities
Computer A
0.95 0.05
q
p q
0.90 0.10
0.95 p 0.90q p
0.05 p 0.10q q
p q 1 p 1 q
substituti ng ;
0.05(1 q ) 0.10q q
0.05 0.05q 0.10q q
0.95q 0.05
q 5 0.05
95
p 1 0.05 0.95
Computer B
26
0.98 0.02
q
p q
0.85 0.15
0.98 p 0.85q p
0.02 p 0.15q q
p q 1 p 1 q
substituti ng ;
0.02(1 q ) 0.15q q
0.02 0.02q 0.15q q
0.87 q 0.02
q 2 0.02
87
p 1 0.02 0.98
Therefore, since computer B will be operational most of the time (98%), the university should
lease it.
Example Five
The following table indicates the customers buying behaviour for a given product Produced by
ABC Company with two brands. Currently, the market share for Brand A is 27.5%, Brand B is
37.5% and Competitors Brand C is 35%.
Next months brand
Choice
Brand A
Brand B
Current months
Competitors
Brand C
Choice
Brand A
0.2
0.2
0.6
Brand B
0.1
0.5
0.4
Competitors Brand C
0.5
0.2
0.3
Determine
(a) The market shares one month and two months from now.
(b) The long run probabilities
(c) ABC Company is considering two alternative policies for promoting its products
27
1.
Promote Brand A only. This will cost Sh. 150,000 invested in a lump sum and is
expected to change the transition matrix to:
To
0.6
0.2
0.2
0.4
0.4
0.2
0.6
0.1
0.3
From
2.
Promote Brand B only. This will cost Sh. 280,000 invested in a lump sum and is
expected to change the transition matrix to:
To
0.1
0.5
0.4
0.2
0.8
0.3
0.5
0.2
From
Required:
i.
Which policy will bring larger increases in ABCs total share of the market in the long
run?
ii.
Which policy will be more efficient in terms of the gain per one thousand shilling
invested in the long run?
iii.
Assume that each percentage of increased share in the total market is worth Sh.10,000
to ABCs; which policy (if any) should ABC take?
Solution
(a) The market shares one month from now will be:-
y 1 x y
y 1 x y
7.2y
1.6
0.2222
7.2
x 0.6 (0.2 * 0.2222) 0.5556
29
y 1 x y
The long run probabilities if Brand b only is promoted is 0.1905 0.7143 0.0952
The market share for ABC : Before promotion 0.2967 0.2857 0.5824
If Brand A only is promoted 0.5556 0.2222 0.7778
If Brand B only is promoted 0.1905 0.7143 0.9048
Therefore the policy which will bring a larger increase in ABCs total share of the market in the
long run is promoting Brand B only
(ii) Increase in the market shares if : If Brand A only is promoted 77.78% - 58.24% 19.54%
If Brand B only is promoted 90.48% - 58.24% 32.24%
Brand A only
150000 19.54%
1000 ?
1000
*19.54% 0.13%
150000
Brand B Only
30
280000 32.24%
1000 ?
1000
* 32.24% 0.12%
280000
(iii)
2.5
Absorbing States
If there are n states, out of which m are absorbing states, and n m transient states, the matrix is
expressed as follows:
Q R
P
O I
In the above matrix, rows and columns of P correspond to states 1,2,......, n m ; Q represents the
square matrix of the order n m of transient probabilities representing transitions between
transient states: R is an n m by m matrix representing transitions from transient to absorbing
states ; I is an identity matrix of the order m , depicting the fact that it is not possible to go from
one absorbing state to another, and O is a null matrix consisting of all zeros. The matrix
I Q1 is
known as the fundamental matrix of the markov chains. The ij th element of this
matrix gives the expected number of periods that will be spent in the transient state i before
reaching an absorbing state. Similarly, if the chain begins in a given transient state i , the
probability that it shall be eventually in absorbing state j would be given by the ij th element of
the matrix I Q R .
1
31
Example One
A company has two production departments X and Y and three service departments A, B and C.
The direct cost allocated to each of the departments and percentage of total cost of each service
department apportioned to various departments are given below:Department
Direct
(Sh.)
the department
A
120,000
40
30
30
290,000
30
30
50
25,000
30
10
124,000
20
10
77,000
10
10
Draft this problem as absorbing chain and determine the total cost (allocated and
apportioned) for each production department
Solution
The matrix P will be as given below:A
P
B
C
X
Y
A
0
B C
X
Y
0.2 0.1 0.4 0.3
0 0.2 0.1
Q 0.3 0 0.1
0.1 0.1 0
0.4 0.3
R 0.35 0.3
0.15 0.4
32
0.2 0.1
1 0 0 0 0.2 0.1 1
1
0.1
0.2
0.1
0.2
1
0.1
0.3
1
0.1
0.1
1
1
0.1
0.1
1
0.1
0.3
0.1
1
0.1
1
0.1
0.1
0.3
0.1
1
0.1
1
0.3
0.1
0.99 0.31 0.13
0.2
I Q
0.915
0.13 0.12 0.94 0.15 0.4 0.40437 0.59563
0.54098 0.45902
25000 124000 770000.50273 0.49727 106999.51 119000.49
0.40437 0.59563
The total cost allocated and apportioned will be
X 120000 106999.51 226999.51
Y 290000 119000.49 409000.49
Example Two
ABC Company has three service departments X, Y and Z and two production departments A and
B. Overhead is allocated to the production departments for inclusion in the stock valuation. The
33
analysis of benefits received by each department during the last quarter and the overhead
expense incurred by each department were as follows:
Service departments
25
40
30
10
25
35
30
30
15
15
40
60
25.5
60.5
26
84
Formulate the above as an absorbing chain and determine the total overhead to be
allocated from each of the service departments X, Y and Z to the production departments.
Solution
The matrix P will be as given below:-
X
0
Y
Z
0.25 0.05
A
0.4
Y
Z
A
B
0.1 0
0.25 0.35 0.3
0.3 0.15
0
0.15 0.4
0
0
0
1
0
0
0
0
0
1
0 0.25 0.05
Q 0.1 0
0.25
0.3 0.15
0
B
0.3
0.4 0.3
R 0.35 0.3
0.15 0.4
0.25 0.05
1 0 0 0 0.25 0.05 1
I Q 0 1 0 0.1 0
0.25 0.1
1
0.25
0 0 1 0.3 0.15
0 0.3 0.15
1
1
0.15
0.25
0.15
0.25
1
0.25
1
0.05
1
0.05
0.25
0.1
0.3
1
0.3
1
0.1
0.25
1
0.05
1
0.05
0.25
0.1
0.3
1
0.3
1
0.1
0.15
0.9625 0.175 0.315
0.25
I Q
0.903
0.315 0.225 0.975 0.15 0.4 0.3887 0.6113
0.5449 0.4551
60000 25500 605000.5017 0.4983 69003.7 79996.3
0.3887 0.6113
The total cost allocated and apportioned will be
A 26000 69003.7 95003.7
B 84000 79996.3 163996.3
2.6
Activities
1. One half of a countrys population lives in the city and one half in the suburbs. There is an
80% chance that a suburban resident will remain in the suburbs and a 20% chance that he or
she will move to the city within the next month. A city dweller has a 50-50% chance of
staying in the city or moving to the suburbs. Determine:
35
(a) The percentage of the population who will be in the suburb and the city one and two
months from now.
(b) The steady state probabilities.
2. Joe Fundi, the caretaker manager of sky towers is in the process of deciding which of two
elevator maintenance companies to select for providing maintenance and repair services for
the buildings elevators. The guarantees for promptness and quality of service form one week
to the next for the two companies are as follows.
Quick response service Ltd
To
To
From
Operation
Breakdown
From
operation
breakdown
Operation
0.85
0.15
Operation
0.95
0.05
Breakdown 0.95
0.05
Breakdown 0.85
0.15
3. Continental Corporation operates a large fleet of cars for which an extensive preventive
maintainance program is utilized. The cars can be classified in one of the three states: Good
(G), Fair (F) and poor (P). The transition matrix of these cars is as follows:
TO
0.6
0.3
0.1
0.2
0.6
0.2
0.1
0.4
0.5
FROM
Required:
i.
Assume that currently there are 100 cars in good shape, 60 in fair shape and 20 in
poor shape. How many cars will be found in each condition next week?
ii.
How many cars will be found in each condition once the process stabilizes?
4. The market for homeowners insurance in a particular city is dominated by two companies:
national property and United family. Currently, national property insures 50% of the homes
in the city, united family insures 20% and the remainder are insured by a collection of
36
smaller companies. United family decides to offer rebates to increase its market share. This
has the following effects on the insurance purchases for the next several years; each of 30%
of national propertys customers switch to united family and 10% switch to other companies,
20% of united family customers switch to national property and 5% switch to other
companies, 30% of the customers of other companies switch to national property and 40%
switch to united family. Determine the market share of the companies after two years and
also in the long run.
5. A manufacturer uses Machine Z in one of its production processes. Due to its constant usage,
the machine is inspected for maintenance purposes on a monthly basis. On inspection, the
condition of the machine is classified into four possible states as follows:State 1: Good
State 2: Minor repairs
State 3: Major repairs
State 4: Write off
Thereafter, the manufacturer adopts either of the following maintainance policies:Policy 1: Minor repairs if the machine is in state 2, overhaul if the machine is in state 3
and replace if the machine is in state 4
Policy 2: Minor repairs if the machine is in state 1, 2 or 3 and replace the machine if it is
in state 4
The costs of maintainance associated with each policy are shown in the table below:State
Policy 1 (Sh.)
Policy 2 (Sh.)
100,000
100,000
400,000
300,000
600,000
600,000
The transition probability matrices for each policy are as given below:-
Policy 1
Policy 2
To
To
37
1 0
0.8 0.1 0.1
4 1
0
0
0
0
0
4 1 0
Required:a)
The long-run proportion of times the machine would be expected to be in each state if Policy
1 is adopted
b) The long run proportion of times the machine would be expected to be in each state if policy
2 is adopted
c)
6. A company has two production departments X and Y and three service departments A, B and
C. The direct cost allocated to each of the departments and percentage of total cost of each
service department apportioned to various departments are given below:Department
Direct Cost
(Sh.)
80,000
40
30
30
90,000
20
40
20
10,000
20
30
20,000
20
20
50,000
20
10
Draft this problem as absorbing chain and determine the total cost (allocated and apportioned)
for each production department
7. A credit card company is attempting to determine a more effective set of credit control
policies. It has traditionally classified all its accounts receivables into one of the five
categories listed below:-
1
38
31 90 days late
91 + days late
Paid in full
Defaulted
Based on the historical data, the company has derived the following transition matrix describing
the behaviour of various categories on a weekly basis
From
To category
category
0.4
0.2
0.1
0.2
0.1
0.3
0.4
0.1
0.1
0.1
0.2
0.4
0.1
0.1
0.2
0.0
0.0
0.0
1.0
0.0
0.0
0.0
0.0
0.0
1.0
Currently, the company has the following accounts receivables in various categories:
Category
Amount (Sh)
2,000,000
4,000,000
3,000,000
39
Introduction
3.1
3.2
40
3.3
i.
ii.
3.4
3.5
3.6
If there are n decision variables and m constraints in the problem, the mathematical formulation
of the LP is:Optimization (Max or Min) Z c1 x1 c2 x2 ........ cn xn
and x1 , x2 ,........xn 0
where
X i decision var iable
Cj constant representing per unit contribution of the objective function of the
42
Example
XYZ chemical company is producing two products A and B. the processing times are 3 hrs and 4
hrs per unit for A on operations one and two respectively and 4 hrs and 5 hrs per unit for B on
operations one and two respectively. The available time is 18 hrs and 21 hrs for operations one
and two respectively. The product A can be sold at Sh. 3 profit per unit and B at Sh.8 profit per
unit. Formulate the above as a LP problem.
Solution
Let x = one unit of product A and y = one unit of product B.
The constraints are the available times on machine one and two
Availability
Operation one
18
Operation two
21
maximize Z 3x 8y
subject to :
3 x 4 y 18
4 x 5 y 21
x 0, y 0
Solutions to LP problems
LP problems can be solved by the help of the following methods:
i.
Graphical method
ii.
Simplex method
3.7
43
i.
ii.
Graph the constraint inequalities as follows: treat each inequality as though it were an
equality and for each equation, arbitrarily select two sets of points. Plot each of the points
and connect them with appropriate lines.
iii.
Identify the solution space or feasible region which satisfies all the constraints
simultaneously. For constraints, this region is below the lines and for constraints, the
region is above the lines.
iv.
Locate the solution points on the feasible region. These points always occur at the corner
points of the feasible region.
v.
vi.
Example
M ax Z 50 x 18 y
s.t.
2 x y 100
x y 80
x, y 0
Identifying the points to plot
From equation (i) 2 x y 100
x
100
50
40
40
44
Max Z 50 x 18 y
80
18*80 = 1440
20
60
50
50 * 50 = 2500
3.8
The simplex method is an iterative algorithm for efficiently solving L.P problems. It was first
developed in 1947 by G.B. dantzig and his associates in the U.S. Department of the air force.
5. Generate an improved solution. The improved solution is checked for optimality. If it is not
optimal, then steps 4 and 5 are repeated. If it is optimal, step 6 is undertaken.
6. Find if more than one optimal solution exists.
1. Solutions with exactly m variables, where m is the number of constraints, are called basic
solutions. The m variables in these solutions are called basic variables and they constitute the
basis of the solution. The remaining variables have values of zero.
2. Solutions that include more than m nonzero variables are called nonbasic solutions.
The basic solutions can be further divided into two groups: feasible and infeasible. The feasible
solutions are those that satisfy all the constraints i.e. they are in the feasible area and the value of
all their variables must be nonnegative. The simplex algorithm searches for basic feasible
solutions only.
A natural solution to this set equations would be to set x1 and x2 as the nonbasic variables with s1,
s2 and s3 as the basic variables. This is because x1 and x2 appear in more than one equation,
whereas s1, s2 and s3 each appear only once and in different equations and can thus be solved
easily. Setting x1 = x2 = 0 and solving s1, s2 and s3 ;
s1 40, s 2 45 and s3 12
The resulting profit is found from the objective function as:-
Coefficients
Quantity
Decision
variables
of objective
in solution
variables
Slack (surplus)
function
Basis
Unit profits
variables
Quantity
X1
47
X2
S1
S2
S3
S1
40
S2
45
S3
12
300
250
300
250
The Zj row: this row shows the amount of profits the objective function will be reduced by when
one unit of the variable, in each column is brought into the basis. Each value in the row is found
by: Multiply the elements in the unit profits column by the corresponding elements of the main
body, on a variable-by-variable basis and total the results. E.g. for column 2: 0(1) + 0(3) + 0(0) =
0.
The evaluator row: Cj Zj. This row shows the net impact on the value of the objective
function of bringing one unit of each of the column variables into the basis. The Cjs indicate
how much will be gained while the Zjs indicate how much will be simultaneously lost. If the
difference between the two is positive, then the value of the objective function can be increased
by introducing one unit of the variable into the solution. The value of cj zj represents the
opportunity cost of not having one unit of the corresponding variable in the solution.
Basi
Unit profits
Quantity
X1
X2
S1
S2
S3
Ratio
S1
40
20
S2
45
45
S3
12
12
Cj (unit profits)
300
250
Zj (unit losses)
300
250
Outgoing
Cj Zj
3. Subtract the result of the second activity from the old row to derive the new transformed row.
X1
X2
S1
S2
S3
12
40
-24
-2
-2
16
-2
Quantity
X1
X2
S1
S2
S3
Second row
45
-12
-1
-1
33
-1
Unit profits
Quantity
X1
X2
S1
Outgoing
S3
Ratio
S1
16
-2
16
S2
33
-1
11
X1
300
12
Limit
=
Cj (unit profits)
300
250
Zj (unit losses)
300
300
250
-300
Cj Zj
The new solution must now be tested for optimality. It can be seen that the variable X2 in the
new Cj Zj row has a positive coefficient, therefore the current solution is not optimal.
Basis
Unit
Quantit
X1
X2
S1
S2
S3
S1
profits
250
11
300
12
Cj (unit profits)
300
250
Zj (unit losses)
300
250
250 3
650 3
250 3
X2
X1
Cj Zj
3
3
650 3
Example
A firm uses three machines in the manufacture of three products. Each unit of product A requires
3, 2 and 1 hour on machine I, II and III respectively. Each unit of product B requires 4, 1 and 3
hour on machine I, II and III respectively while each unit of product C requires 2hours each on
51
the three machines. The contribution margin of the three products is Sh. 30, Sh. 40 and Sh. 35
per unit respectively. The machine hours available on the three machines are 90, 54 and 93
respectively. Required:a) Formulate the above problem as a linear programming problem.
b) Obtain an optimal solution to the problem using the simplex method. Which of the three
products shall not be produced by the firm? Why?
Solution
(a) Let x1 , x2 , x3 represent the outputs of product A, B and C respectively.
MaxZ 30 x1 40 x 2 35 x3
s.t.
3 x1 4 x 2 2 x3 90
2 x1 x 2 2 x3 54
x1 3 x 2 2 x3 93
x1 , x 2 , x3 0
Quantity
x1
x2
x3
S1
S2
S3
Ratio
profits
S1
90
22.5
S2
54
54
93
31
30
40
35
S3
Cj
52
Zj
Cj-Zj
30
40
35
Tableau 2
Basis Unit
Quantity
x1
x2
x3
S1
S2
S3
Ratio
45
21
51
profits
x2
40
45
S2
63
S3
51
2
2
2
4
4
4
4
Cj
30
40
35
Zj
30
40
20
10
Cj-Zj
15
-10
Tableau 3
Basis Unit
Quantity
x1
x2
x3
S1
S2
40
35
40
35
15
15
S3
Ratio
45
21
51
profits
x2
40
12
x3
35
21
S3
15
3
6
3
Cj
30
Zj
85
Cj-Zj
25
2
2
3
6
3
2
1
3
3
3
10
-10
53
This indicates that product A should not be produced by the firm. This is because each unit of it
produced would reduce the profit by 12.50.
3.9
The advantages of linear programming are: Helps in attaining the optimum use of productive factors
Improves the quality of decisions
Improves the knowledge and skill of tomorrows executives
It highlights the bottlenecks in the production process
It gives insight and perspective into problem situations
Enables one to consider all possible solutions to problems.
Enables one to come up with better and more successful decisions
Its a better tool for adjusting to meet changing conditions.
3.11 Activities
1.
A company makes two products (1 and 2). Each product requires time on two machines A
and B. the specifications for each product are as follows
Product 1
54
Product 2
14
15
16
18
130
150
The amount of time available on machine A is 360 hrs and on machine B is 260 hrs.
Formulate the above as an LP problem, and determine the number of units product 1 and
2, which should be sold in order to maximize total contribution for the company.
2.
ABC Company produces two products. Unit profit for product A is Sh. 60 and for product
B is Sh. 50. Each product must pass through two machines P and Q. Product A requires 10
minutes on machine P and 8 minutes on machine Q. Product B requires 20 minutes on
machine P and 5 minutes on Machine Q. machine P is available 200 minutes a day while
machine Q is available 80 minutes a day. The company must produce at least two units of
product A and five units of product B each day. Units that are not completed in a given day
are finished the following day. Required:
i.
ii.
Solve using the graphical method and determine the most profitable daily
production plan.
3.
A firm makes two product X and Y and has a total production capacity of nine tonnes per
day, X and Y requiring the same production capacity. The firm has a permanent contract to
supply at least two tonnes of X and at least three tonnes of Y per day to another company.
Each tonne of X requires twenty machine hours production time and each tonne of Y
requires fifty machine hours production time. The daily maximum possible number of
machine hours is three hundred and sixty. The entire firms output can be sold and the
profit made is Sh. 80 per tonne of X and Sh. 120 per tonne of Y.
Required:
i.
ii.
Using the graphical method, determine the number of tonnes of X and Y that the
company should produce, hence the maximum profit.
55
4.
Reddy Mikks Company produces both interior and exterior paints from two raw materials
M1 and M2. The following table provides the basis data of the problem:-
Maximum daily
Exterior paint
availability (Tonnes)
Interior Paint
Raw Material M1
24
Raw Material M2
(Sh. 000)
A market survey indicates that the daily demand for interior paint cannot exceed that of
exterior paint by more than one tonne. Also the maximum daily demand of interior paint is
two tonnes. Reddy Mikks Company wants to determine the optimum (best) product mix of
interior and exterior paints that maximizes the total daily profit.
Required:i.
ii.
Using the graphical method, determine the optimum product mix hence the
optimum profit.
5.
A chicken farmer wishes to produce a chicken feed which is a blend of two inputs coded P
and Q. the table below shows the percentage of ingredients in each blend input into the
blend and the minimum daily requirements. Each unit of input P and Q costs KSh. 40 and
KSh. 10 respectively.
Proportion of input per unit of blend
Minimum
Ingredients
requirements
Protein
30%
25%
400g
Carbohydrates
45%
15%
80g
Salt
15%
30%
120g
Water
5%
10%
200g
Required:
56
(a)
Define the decision variables and the constraints for the above problem hence formulate
the problem as a linear programming model given the farmers problem objective is to
produce the blend that meets the minimum requirement at least cost.
(b)
Solve the above problem graphically hence indicate the optimal solution and the
optimal objective value.
6.
An electronics firm is undecided as to the most profitable mix for its products. The products
now manufactured are transistors, resistors and electron tubes with a profit (per 100 units)
of Sh. 100, Sh. 60 and Sh. 40 respectively. To produce a shipment of transistors containing
100 units requires one hour of engineering services, ten hours of direct labour and two
hours of administrative services. To produce 100 resistors are required one hour, four hours
and two hours of engineering, direct labour and administrative time respectively. To
produce one shipment of the electron tubes (100 units) requires one hour, five hours and six
hours of engineering, direct labour and administrative time respectively. There are 100
hours of engineering services, 600 hours of direct labour and 300 hours of administration
available with the firm. What is the most profitable mix?
7.
A farmer has 1,000 acres on which he can grow corn, wheat or soyabeans. Each acre of
corn costs Sh. 100,000 for preparation, requires 7 man-days of work and yields a profit of
Sh. 30,000. An acre of wheat costs Sh. 120,000 for preparation, requires 10 man-days of
work and yields a profit of Sh. 40,000. An acre of soyabeans costs Sh. 70,000 for
preparation, requires 8 man-days of work and yields a profit of Sh. 20,000. If the farmer
has Sh.100, 000,000 for preparation and can count on 8,000 man-day of work, how many
acres should be allocated to each crop to maximize profits?
8.
An automobile company manufactures three models of cars. There is a back log of orders
with the company. Model A requires 60, 100 and 80 worker-days in three production
processes I, II and III respectively. Model B requires 100, 240 and 100 worker-days. Model
C requires 200, 360 and 160 worker-days, respectively in three production processes. The
numbers of workers employed in the three production processes are 15, 30 and 15
respectively and an average worker is on the job for 200 working days a year. The expected
57
profit for each model is Sh. 7500, 15000 and 30000 respectively. With this capacity,
determine the companys optimum product mix and total profit.
58
4.1
4.2
Rules of differentiation
(a) Power Rule
If y x n ,
dy
nx n 1 . This holds at all points except at x 0
dx
Example
If y x 5 ,
dy
5 x 51 5 x 4
dx
59
dy
0
dx
Example
If y 6,
dy
0
dx
dy
du
c
dx
dx
Example
If y 4 x 3 ,
dy
4 * 3x 2 12 x 2
dx
dy du dv
.
dx dx dx
Example
If y 8 x 3 10 x,
dy
24 x 2 10
dx
If y 3x 3 5 x 2 ,
dy
9 x 2 10 x
dx
dy
dv
du
u v
dx
dx
dx
Example 1
Find the derivative of the function y 2 x 2 5x 3
Solution
Let
u 2x 2
du
4 x and
dx
v 5x 3
dv
5
dx
60
dy
dv
du
u v
2 x 2 * 5 5 x 35
dx
dx
dx
2
2
10 x 20 x 12 x 30 x 2 12 x
Example 2
u x5
du
1 and
dx
v x2 3
dv
2x
dx
dy
dv
du
u v
x 52 x x 2 3 1 3x 2 10 x 3
dx
dx
dx
dy
dx
u
where u and v are functions of x , then
v
du
dv
u
dx
dx
2
v
Example 1
2x 2 3
Find the derivative of the function y
x
Solution
Let
dy
dx
u 2x 2 3
du
4 x and
dx
vx
dv
1
dx
du
dv
u
2
2
dx
dx x4 x 2 x 3 1 2 x 3
v2
x2
x2
Example 2
61
x2 3
x2
Solution
Let
dy
dx
u x2 3
du
2 x and
dx
v x2
dv
2x
dx
du
dv
u
2
2
3
3
dx
dx x 2 x x 3 2 x 2 x 2 x 6 x 6 x 6
2
v2
x4
x4 x3
x2
then
dy
du
dy dy du
or
nu n 1
*
dx
dx
dx du dx
Example 1
Find the derivative of the function y x 3 5x 3
Solution
The above function can be re-written as y x 3 5x 3
Let
u x 3 5x 3
Therefore
yu
du
3x 2 5
dx
dy 1 12
u
du 2
dy dy du 1 12
1
1
*
u * (3x 2 5) (3x 2 5)( x 3 5 x 3) 2
dx du dx 2
2
2
3x 5
2 x 3 5x 3
Example 2
Let
u 3x 2 6 x 5
Therefore
yu
du
6x 6
dx
dy 3 12
u
du 2
dy dy du 3 12
*
u * (6 x 6)
dx du dx 2
1
3
(3x 2 6 x 5) 2 (6 x 6) 9 x 9 3x 2 6 x 5
2
4.3
d2y
.
dx 2
Example
Find the second derivative of the function y 5x 3 4 x 2 10 x 25
Solution
dy
15 x 2 8 x 10
dx
d2y
30 x 8
dx 2
4.4
Partial derivatives
If a function has more than one variable, partial derivatives can be calculated for each variable,
by assuming all the other variables to be constants.
Example
Find the partial derivatives the following function with respect to x and y.
Z 10 x 15 y 2 8x 2 y 20
Solution
Z
10 16 xy
x
Z
30 y 8 x 2
y
63
4.5
When finding the gradient of a curve at a given point, the function is differentiated and the value
of x is inserted at the required points in the derivative function.
Example
Find the gradient of the curve Y 5x 2 3x 5 when x = 2.
Solution
dy
10 x 3
dx
4.6
A stationary point is that point where the gradient is zero. It may be a maximum or a minimum
point. The following steps are taken to find out a stationary point
Find the derivative of the function
Equate the derivative to Zero
Solve the resulting equation
Example
Find the point at which the curve Y 2 x 2 3x 10 will have a stationary point.
Solution
dy
4x 3
dx
4x 3 0
x
3
0.75
4
64
4.7
The turning points show the maximum or minimum values of a given function. The gradient at
both maximum and minimum points is zero. In order to find out the maximum or minimum
points, the second derivative is calculated. The following rules apply:
First derivative
Second derivative
Maximum
Zero
Negative
Minimum
Zero
Positive
Example
Find the point at which the curve Y x 3 3x 2 will have a maximum or minimum point.
Solution
dy
3x 2 3 3x 2 3 0
dx
x 2 1, x 1 or x 1
d2y
6x
dx 2
d2 y
if x 1 then 2 6 *1 6
dx
d2 y
if x - 1 then 2 6 * 1 6
dx
Therefore there is a minimum point when x = +1 and a maximum point when x = -1.
4.8
Activities
(a) y 50
(b) y 6 x 3 15x 2 3x 10
(c) y 9 x 2 23x 5
(d) Y 3x 5 14 x 3 16 x 10
(e) Y 2 x 2 3 4 x 3 10
3 x2
x2
(f)
2. Differentiate the following functions
i.
y x10
ii.
y 15x 2 10 x 23
iii.
y 4 x 4 5x 3 2 x 2 5
iv.
v.
y 4 x 3 3x 5
x2 x 1
x2 x 1
Y 2 x 2 3x 10 when x = -1.
6. Find the point at which the following curves will have a stationary point.
66
(a) Y 6 x 2 3x 15
7. Find the points at which the following curves will have a maximum or minimum point.
(a) Y 120 x x 2 0.02 x 3
(b) Y 25 5x 2 x 2
67
Introduction
Various mathematical concepts are used to solve business problems. The main
objective of a business enterprise is to maximize its profits. In order to achieve this
objective, costs must be minimized and revenue maximized. A business firm is said to be at
equilibrium when its marginal revenue is equal to marginal cost. The techniques of calculus
can be used to analyse revenue, cost and profit functions so as to determine the points of
maximum revenue, maximum profit and minimum cost.
.
5.1
Lesson Objectives
By the end of the lesson, the students should be able to: 1. Apply the concepts of differentiation to revenue, profit and cost functions
2. Determine the number of units to be produced and sold to maximize revenue
and profit and to minimize costs.
3. Determine the maximum amount of revenue, maximum profit or minimum
costs
4. Apply marginal cost analysis in solving business problems
5.2
Revenue Application
d 2TR
dTR
0
0 and
dq
dq 2
68
Example 1:
The demand for the product of a firm varies with the price that the firm charges for the product
.The firm estimates that annual total revenue R (stated in 1000s) as a function of the price P is
given by R f ( p) 50 p 2 500 p
(a) Determine the price, which should be charged in order to maximize total revenue.
(b) What is the maximum value of annual total revenue?
Solution:
(a) The maximum value of R will occur at the vertex of the graph of the
function R f ( p) 50 p 2 500 p
dR
f ' ( p) 100 p 500
dp
At the maximum point, the gradient is equal to zero
100 p 500 0
p
500
5
100
d 2R
f ' ' ( p) 100 0 hence the point is a maximum.
dp 2
Therefore the price which should be charged in order to maximize total revenue = 5.
Example 2
A public transportation company has been experimenting on a possibility of developing a
system of charging fares .The demand functions, which expresses the ridership as a function of
fare charged is given below:
Q 10,000 125 p
69
where Q equals the average number of riders per hour and p equals the fare in shillings.
(a) Determine the fare, which should be charged in order to maximize hourly bus fare
revenue.
(b) What is the expected maximum revenue?
(c) How many riders per hour are expected under this figure?
Solution:
(a) The general expression for total revenue is
R p * q p * (10,000 125 p) 10,000 p 125 p 2
dR
10,000 250 p
dp
The second derivative is found to determine the nature of the critical point.
d 2R
f ' ' ( p) 250 0 hence the point is a maximum
dp 2
The fare, which should be charged in order to maximize hourly bus fare revenue, is
P = 40
(b) The expected maximum revenue is
R 10,000 p 125 p 2 10,000(40) 125(40) 2 200,000
(c) The average number of riders expected each hour will be given by the demand function
i.e.
Q 10,000 125 p 10,000 125(40) 5000 riders per hour
5.3
Cost Application
Cost represents cash outflows for an organization. Most organizations seek ways to minimize
this outflow i.e. inventory management. A common problem in organizations is determining how
70
much of a needed item should be kept on hand. For retailers, the problem may relate to how
many units of each product should be kept in stock. For producers, the problem may involve how
much of each raw material should be kept available. Concerning the question of how much
Inventory to keep on hand, there may be costs associated with having too little or too much
inventory on hand.
Total Cost Fixed Cost Variable Cost
Fixed costs are costs, which do not change with the level of production while variable costs are
costs, which change with a change in the level of production.
Total cost would be minimized when
d 2TC
dTC
0
0 and
dq
dq 2
Example:
A retailer of motorized bicycles has examined cost data and has determined a cost function
which expresses the annual cost of purchasing, owning, and maintaining inventory as a function
of the size (number of units) of each order it places for the bicycles. The cost of function is,
C f (q)
4,860
15q 750,000
q
Where C equals annual inventory cost, stated in dollars and q equals the number of cycles
ordered each time the retailer replenishes the supply.
a) Determine the order size, which minimizes annual inventory cost.
b) What is minimum annual inventory cost expected to equal?
Solution
a) The first derivative is:
dC
f ' (q) 4,860q 2 15
dq
4,860
- 4,860q -2 15 0 2 15
q
q 2 324 q 18
71
The value q 18 is meaningless in this application (negative order quantities are not
possible) .The nature of the only meaningful critical point q 18 is checked by finding f"
d 2C
9,720 9720
f ' ' ( p) 9,720q 3
i.e.
Annual inventory cost will be minimized when 18 bicycles are ordered each time the retailer
replenishes the supply.
5.4
4,860
15(18) 750,000 750,540
18
Profit Application
d 2P
dP
0
0 and
dq
dq 2
Example 1:
A major cosmetic and beauty supply firm, which specializes in door-to-door sales approach, has
found that the response of sales to the allocation of additional sales representation behaves
according to the law of diminishing returns .For one region sales district, the company estimates
that annual profit P , stated in hundreds of shillings, is a function of the number of sales
representations x assigned to the district .The function these two variables is
P f ( x) 12.5x 2 1,375x 1,500
a) What number of representations will result in maximum profit for the district?
b) What is the expected maximum profit?
Solution
72
Checking the nature of the critical point we find f ' ' ( x) 25 0 hence the point is a
maximum point.
The number of representations that will result in maximum profit for the district is 55.
We conclude that annual profit will be maximized at a value of Sh.36, 312.5(100s), or 3,631,250,
if 55 representatives are assigned to the district.
Example 2:
A manufacturer has developed a new design for solar collection panels. Marketing studies have
indicated that annual demand for the panels will depend on the price charged. The demand
function for the panels has been estimated as
q 100,000 200 p
Where q equals the number of units demanded each year and p equals the price in shillings.
Engineering studies indicate that the total cost of producing q panels is estimated well by the
function C 150,000 100q 0.003q . Formulate the profit function p = f (q) which states the
annual profit p as a function of the number of units q which are produced and sold.
Solution
R p*q
from q 100,000 - 200p 200p 100,000 - q p 500 - 0.005q
R (500 - 0.005q) * q 500q - 0.005q 2
Now that the revenue and cost function have been stated in terms of q, the profit function can be
defined as
73
5.5
If a function has more than one variable, partial derivatives can be calculated for each variable,
by assuming all the other variables to be constants.
Procedure for determining the optimal values (Maximum and Minimum) for partial derivatives
i.
Find the first partial derivatives of the dependent variable with respect to all the
independent variables.
z z
0
x y
ii.
iii.
2z
2z
and
0 , then the function is minimum at the critical points.
yy
xx
2z
2z
and
0 , then the function is maximum at the critical points.
yy
xx
Example
The total profit per acre on a wheat farm, has been found to be related to the expenditure per acre
for (a) Labour and (b) soil conditioners and fertilizers. If x represents the shillings per acre spent
on labour and Y represents the shillings per acre spent on soil improvement:
Profit 48 X 60Y 10 XY 10 X 2 6Y 2
What are the values of X and Y that maximize profits?
Solution
74
48 10 y 20 x
x
60 10 x 12 y
y
48 10 y 20 x 0 ..............(i)
60 10 x 12 y 0...............(ii)
solving equation (i) and (ii) simultaneously :
- 20x 10y -48
10x - 12y -60
multiplying equation (ii) by 2
- 20x 10y -48
20x - 24y -120
14 y 168
168
y
12
14
10 x 12(12) 60
10 x 60 144
84
x
8. 4
10
The values of x and y that will maximize profits are y = 12 and x = 8.4.
5.6
An alternative approach to finding the profit maximization point involves marginal analysis.
Popular among economist, marginal analysis examines incremental effects on profitability.
Given that a firm is producing a certain number of units each year, marginal analysis would be
concerned with the effect on the profit if one additional unit is produced and sold.
Requirements for using the marginal approach
i.
It must be possible to identify the total revenue function and the total cost function
separately.
ii.
The revenue and the cost function must be stated in terms of the level of output or
number of units produced and sold.
75
For a total cost function C (q) , the derivative C ' (q) represents the instantaneous rate of change
in the total cost given a change in the number of units produced. C ' (q) also represents a general
expression for the slope of the graph of the total cost function.
For purposes of marginal analysis, the derivative is used to represent the marginal cost, or
MC C ' (q)
As with R, C can be used to approximate the marginal cost associated with producing the next
unit.
and selling that unit, there is a net profit from producing and selling that unit and total profit
increases. If, however, the additional revenue from selling the next unit is exceeded by the cost
of producing and selling the additional unit, there is a net loss from that next unit and total profit
decreases.
NOTE:
If MR MC , produce the next unit.
If MR MC , do not produce the next unit.
Profit will be maximized when MR MC i.e. production should continue up to the point
where R' (q) C ' (q)
Given a level of output q* where R' (q) C ' (q) (Or MR MC ), producing q* will result in
profit maximization if R' ' (q*) C ' ' (q*)
Example
ABC Ltd employed a cost accountant who developed two functions to describe the operations of
the firm. He found the marginal revenue function to be MR 25 5x 2 x 2 and the marginal
cost function to be MC 15 2 x x 2 where x is the level of output. Determine the profit
maximizing output and the total profit at that point.
Solution
For profit maximization MR = MC therefore
77
25 5 x 2 x 2 15 2 x x 2
25 15 5 x 2 x 2 x 2 x 2 0
10 3 x x 2 0
solving the above quadratic equation
- x 2 2 x 5 x 10 0
x( x 2) 5( x 2) 0
x 2 0 x 2
x 5 0 x -5
for profit maximisati on
d2P
0
d 2x
d 2P
3 2 x
d 2x
d2P
when x 2 2 3 (2 * 2) 7
d x
d2P
when x 5
3 (2 * 5) 7
d 2x
Therefore, the profit maximising output is two units.
The total profit at that point would be
(10 3x x
)dx 10 x 3 x 2 1 x 3
2
3
when x 2
P 10(2) - 3 (4) 1 (8) 20 6 2.67 11.33
2
3
78
5.7
Activities
1. The annual revenue form a firm depends upon the number of units produced specifically the
functions which describes total revenue R 0.01x 2 5,000 x 25,000 where
x is the
2.
The total cost of producing q units of a certain products is described by the function.
C 350,000 7,500q 0.25q 2
3. A company estimates that the demand for its products fluctuates with the price it charges
.The demand function is q 280,000 400 p
Where q equals the number of units demanded and p equals the price in dollars. The total
cost of producing q units of the product is estimated by the function.
C 350,000 300q 0.0015q 2
(a)
Determine how many units q should be produced in order to maximize annual profit.
4. The total cost and total revenue function for a product are
C (q) 500 100q 0.5q 2 and R(q) 500q
(a)
5. The total cost and total revenue functions for a product are
C (q) 40,000 25q 0.025q 2
(a)
and
6. A firm producing jackets estimates that the total cost of making X jackets is given by TC =
600 + 60X and the sales revenue per unit is given by R = 200 4X.
i.
ii.
7. The cost accountant of a firm producing colour television has worked out the total cost
function for the firm as TC 120Q Q 2 0.02Q 3 . A sales manager has provided the sales
forecasting function as P 114 0.25Q where P is price and Q the quantity sold. Required:
i.
Find the level of production that will yield minimum average cost per unit and
determine whether this level of output maximizes profit for the firm.
ii.
Determine the price that will maximize profit for the firm.
iii.
8. A firm has analyzed their operating conditions, prices and costs and have developed the
following functions:
Revenue = 400Q 4Q 2 and cost = Q 2 10Q 30 where Q is the number of units sold. The
firm wishes to maximize profit and wishes to know:
(a) What quantity should be sold?
(b) At what price?
(c) What will be the amount of profit?
(d) Find the point of maximum value of the revenue function?
9. ABC Ltd supply tool kits for the home handyman. Each tool kit comprises a standard plastic
box which contains a variable number of tools depending on the type of tools, the market and
80
the wholesalers requirements. The firm has derived a profit function which shows that their
profits are dependent both on the number of tool kits supplied and the number of tools in
each kit. The profit function is as follows: P = 8K 0.0001K 2 0.05KT 77.5T 2 10,000
Where P = Profit in KSh. K = Number of Kits and T = Number of tools in each kit. How
many tool kits containing how many tools should be sold?
10. A car costs Sh.75, 000 in the market and the running cost for x kilometers is given by
V .C ( x) x 30 x( x 1). Find, when is the total average cost minimum.
P 100 2 x
12. A factory produces x calculators per day. The total daily cost in shillings incurred is
5x 2 700 x 500. if the calculators are sold for Sh. (100 10x) each, find the number of
13. A firm has analyzed its operating conditions and has developed the following functions
Total Revenue = 10q 2 200q
Total Cost = q 2 20q 1000
Where q is the number of units produced and sold.
Determine the value of q that:i.
ii.
iii.
14. A manufacturer has determined a cost function, which expresses the annual cost of
purchasing, owning and maintaining its raw material inventory as a function of the size of
each order. The cost function is-
51,200
80q 750,000
q
81
Where q equals the size of each order (in tons) and C equals the annual inventory cost.
a) Determine the order size q , which minimizes annual inventory cost.
b) What are minimum inventory costs expected to equal?
15. A manufacturer has found that if he wants to increase his output, he must lower his price. His
total revenue (TR) from an output x, is given by the expression TR x148 x . His
production costs are Shs. 1,000 fixed and Shs. 36 per unit variable and the total cost
TC 1,000 36 x . Required:
Find:
(a) The output that would maximize revenue.
(b) The maximum total revenue.
(c) The profit P in terms of the number of units (x).
(d) The output x, that would maximize profit.
16. A firm selling a trade directory has developed a profit function as follows:
P 9D 0.0005D 2 0.06DA 80 A2 5,000
17. Given Marginal Cost (MC) = 36 + (q 8)2 and Marginal Revenue (MR) = 100 2q where q
is quantity of units. Find: i.
ii.
The total cost and total revenue function assuming that fixed cost and fixed
revenue is equal to zero.
iii.
82
Introduction
Integration is the branch of calculus concerned with the theory and applications of
integrals. While differential calculus focuses on rates of change, such as slopes of tangent
lines and velocities, integral calculus deals with total size or value, such as lengths, areas,
and volumes. The two branches are connected by the fundamental theorem of calculus,
which shows how a definite integral is calculated by using its antiderivative (a function
whose rate of change, or derivative, equals the function being integrated). For example,
integrating a velocity function yields a distance function, which enables the distance
traveled by an object over an interval of time to be calculated. As a result, much of integral
calculus deals with the derivation of formulas for finding antiderivatives.
6.1
Lesson Objectives
By the end of the lesson, the students should be able to: 1. Integrate various functions by using the rules of integration
2. Differentiate between integration and differentiation
3. Apply integration in solving business problems and
4. Find the area of a curve between two points.
6.2
Rules of Integration
83
Integration is the reverse of differentiation. Given the derivative of a function, the process of
finding the original function is the reverse of differentiation, f is said to be an antiderivative of
f ' . Given f ' ( x) 4 then f ( x) 4 x C
Example 1:
Find the antiderivative of any constant of f ' ( x) 0 .
Solution.
The derivative of any constant function is 0. Therefore, the antiderivative is f ( x) C
Example 2:
Find the derivative of f ' ( x) 2 x 5
Solution.
f ( x) x 2 5 x C
f ( x)dx F ( x) C
If F(x) = f(x) ,C is the constant of integration.
b)
3 2 dx 3 2 x C .
c)
d)
2dx 2 x C .
0dx (0) x C C .
84
x n 1
C provided that n 1
n 1
Examples
x2
C
2
a)
xdx
b)
2
x dx
x3
C
3
3
3
x 2
x dx x dx
C 2 x 2 C
3
3
2
1
c)
d)
1
x 2
1
3
dx
x
dx
C 2 C
x3
2
2x
Kf ( x)dx k f ( x)dx.
Examples
a)
b)
c)
5 xdx 5 xdx
5x 2
C
2
3
x2
1 x 2 dx 1 * x C 1 x 3 C
dx
2
2
2 3
6
3
x
dx 3
1
x
dx 3 x
1
x 2
dx 3 *
6x 2 C 6 x C
1
2
If
f (x) dx
and
Example
a)
3x
3x 6dx 3xdx 6dx
C1 (6 x C 2 )
3x 2
6x C
2
N.B Even though the two integrals technically results in separate constants of integration, these
constants may be considered together as one.
dx ln x C
dx x C
RULE 7:
n 1
f ( x)
f ( x) . f ' ( x)dx
C, n 1
n
n 1
Example
5x 3
3
5x 3 5dx
RULE 8:
f ' x
f x
dx f x C
Examples:
(a) Evaluate
2 x x dx
Solution
86
2x
x2
dx x C
2
(b) Evaluate
x 23 x dx
Solution
f ( x) 3x 3 and f ' ( x) 9 x 2
6.3
x 23 x dx =
3
3
9 2 3x3
1
1 3
x dx = 9 x 23 x dx = x33 x dx 3 x C
9
9
9
Integration can be used to determine the area between curves and also to solve business and
problems.
f ( x)dx
a
Example
Find the area bounded by f ( x) 6 x x 2 and y 0 for 1 x 4 .
Solution
4
x3
(4) 3
(1) 3
2
3
(
1
)
1
4
f and g are continuous and f ( x) g ( x) over the interval [a, b] , then the area bounded by
87
[ f ( x) g ( x)]dx
Area =
Example
Find the area bounded by the graphs of f ( x) 1 x 3, g ( x) x 2 1, x -2 and x 1
2
Solution
2 x
2
2[ f ( x) g ( x)]dx 2 2 3 x 1dx 2 x 2 2 dx
1
Area =
x3 x2
1 1
8 4
33
2 2
4
8.25
4
3 4
4
3
2 3 4
MC x 100
Where x equals the number of units produced .It is also known that total cost equals Sh.
40,000 when x 100 . Determine the total cost function.
Solution:
To determine the total cost, we must first find the antiderivative of the marginal cost
function, or C ( x)
x2
100 x C
2
Given that C (100) = 40,000, we can solve for the value of C, which happens to represent the
fixed cost.
100 2
100(100) C
2
40,000 5,000 10,000 C
40000
c 25,000
The specific function representing the total cost of producing the product is
C ( x)
x2
100 x 25,000
2
88
MR 50,000 x
Where x equals the number of units produced and sold. If total revenue equals 0 when
no units are sold, determine the total revenue function for the producer.
Solution:
Because the marginal revenue function is the derivative of the total function is the
antiderivative of MR.
R( x) 50,000 x
x2
C
2
Since we are told that R(0) 0 , substitution of x 0 and R 0 into the above equation
yields
0 50,000(0)
02
C
2
C0
Thus the total revenue function for the companys product is R( x) 50,000( x)
x2
2
What is the expected maintenance expenditures during the automobile first 5 years?
(b) Of the above expenditures, what is expected to be incurred during the fifth year?
Solution
(a)
10t 3
3
50
= 100(5)
10(5)3
500 416.67
3
=$916.67
(b) Of these expenditures, those expected to be incurred during the firth year are
estimated as
89
2
(100 10t )dt 100t
4
10t 3
3
10(5)3
10(4)3
100
(
4
)
= 100(5)
3
3
54
=Sh. 303.34
4. A state civic organization is conducting its annual fund-raising campaign for its summer
camp program for the disadvantaged. Campaign expenditures will be incurred at a rate of
$10,000 per day. From past experience it is known that contribution will be high during the
early stages of the campaign and will tend to fall off as the campaign continues. The function
describing the rate at which contribution are received is C (t ) 100t 2 20000
Where t represents the day of the campaign, and C (t ) equals the rate at which
contributions are received, measured in shillings per day. The organization wishes to
maximize the net proceeds from the campaign.
a) Determine how long the campaign should be conducted in order to maximize net
proceeds.
b) What are the total campaign expenditures expected to equal?
c) What are the total contributions expected to equal?
d) What are the net proceeds (total contribution less total expenditures) expected to equal.
Solution
a) The function which describes the rate at which expenditures e(t ) are incurred is
e (t)=10,000
C (t ) = e(t )
-100t2+20,000=10,000
t2 = 100
t = 10 days negative root is meaningless
b) Total campaign expenditures are represented by
E = e (t)
=(Sh. 10,000 per day)(10 days)
= Sh.100,000
90
C=
10
(100t 2 20,000)dt
t3
-100
20,000t
3
10
0
100(10)3
20,000(10)
=
3
= -33,333.33+200,000 = $166,666.67
d) Net Proceeds = Costs Expenditures = Sh.166, 666.67 - Sh.100, 000
=Sh. 66,666.67
Example
Gatheru and Kabiru Certified Public Accountants have recently started to give business advice to
their clients. Acting as consultants, they have estimated the demand curve of a clients firm to be:
AR 200 8Q
Further investigations have shown that the firms cost when not producing output is Sh. 10
million.
Required:
i.
ii.
iii.
Solution
(b)
91
i.
iii.
2
2
12 10
12 10
q
1 or q
11
2
2
d 2
2q 12
dq 2
d 2
When q 1, 2 2(1) 12 10
dq
d 2
When q 11, 2 2(11) 12 10 0 hence maximum
dq
The level of output that will maximize profit 11 units
Example
The cost function of a company is given by C ( x) x 3 60 x 2 1200 x 1000 . If the product sells
for Ksh. 588 each,
i. What level of production will maximize the profits?
ii. Find the total cost, total revenue and total profit at the optimal production.
Solution
i. What level of production will maximize the profits?
92
TR - TC
Price * Quantity 588x
588 x x 3 60 x 2 1200 x 1000
x 3 60 x 2 612 x 1000
To max ,
d
d 2
0, 2 0
dx
dx
d
3 x 2 120 x 612 0
dx
120 120 2 (4 * 3 * 612) 120 84
x
2(3)
6
120 84
120 84
x
6 or x
34
6
6
d 2
6 x 120
dx 2
d 2
When x 6, 2 6(6) 120 84
dx
d 2
When x 34, 2 6(34) 120 84 0, hence maximum
dx
The level of production that will maximize profit 34 units
ii. Find the total cost, total revenue and total profit at the optimal production.
6.4
Activity
60dx
(b)
10 6 x 15x dx
(c)
x dx
93
20
(d)
2
3
x
(e)
(f)
3x
dx
2x
x3
x 1dx
5
dx
(ii) [2, 4]
Where t represents the day of the campaign and r (t ) is measured in dollars per day.
In order to maximize net profit, the firm should conduct the campaign as long as
r (t ) exceeds the daily advertising cost.
a) Graph the function r (t) and the function c (t)=5,950, which describes the rate at which
advertising expenses are incurred.
b) How long should the campaign be conducted?
c) What are the total advertising expenditures expected to equal during the campaign?
d) What net profit will be expected
94
8. A hospital blood bank conducts an annual blood drive to replenish its inventory of blood. The
hospital estimates that blood will be donated at a rate of r(t) pints per day, where
d (t ) 300 0.1t and t equals the length of the blood drive in days. If the goal for the blood
drive is 2,000 pints, when will the hospital reach its goal?
9. A manufacturer of jet engines estimates that the rate at which maintenance costs are incurred
on its engines is a function of the number of hours of operation of the engine. For one engine
used on commercial aircraft, the function is r ( x) 60 0.040 x 2 where x equals the number
of hours of operation and r (x) equals the rate at which repairs cost are incurred in dollars per
hour of operation.
(a) Determine the rate at which costs are being incurred after 100 hours of operation.
(b) What are the total costs expected to equal during the first 100 hours of operation.
10. The rate w(t ) at which solid waste is being generated in Nairobi city is described by the
function w(t ) 0.5 0.025t where w(t ) is stated billions of tons per year and t equals time
measured in years (t = 0 corresponds to January 1 2005)
a) Determine the rate at which solid waste is expected to be generated at the beginning of
year 2015.
b) What total tonnage is expected to be generated during the 20-year period from 2005
through 2025?
11. The demand for commercial forest timber has been increasing rapidly over the past three to
four decades. The function describing the rate of demand for timber is
d (t ) 20 0.003t 2 where d (t ) is stated in billions of cubic feet per year and t equals time
95
12. The learning curve for a particular job has been defined as
h(x) =
20
4, x >0
x
Where h (x) equals the production rate measured in hours per unit and x equals the unit
produced.
a) Determine the production rate h (x) at the time of 10th unit (x = 10)
b) Integrating the learning curve over a specified interval provides an estimate of the total
number of production hours required over the corresponding range of output. Determine
the total number of hours expected for producing the first 20 units by integrating h (x)
between x = 1 and x = 20
c) Sketch h.
d) Is there any limit suggested as to how efficient an employee can become at this job
96
Introduction
7.1
Expected
Learning
Outcomes
time. This
lesson covers
the concept
of Markov analysis, its assumptions, computation of
transition probabilities, state conditions steady states and analysis of absorbing chains.
97
7.2
Definition of Inventory
Inventory decisions
How much to order?
When should the order be placed?
How much safety stock should be kept?
7.3
7.4
Poor liaison between the production control, purchasing and marketing departments
Sub-optimal decision-making e.g. the production department might increase W-I-P stocks
unduly so as to ensure long production runs.
7.5
7.6
The following factors affect how much to order and when to order:1. Economic parameters
Purchase price / production cost
99
Selling price
Procurement costs
Carrying / holding costs
Shortage / stock-out costs
Cost of operating the information processing systems.
2. Demand.
3. Ordering cycle i.e. time between two successive placements of orders. Can be continuous or
periodic.
4. Delivery lag / lead time i.e. time between the placement of the requisition for an item and its
receipt for actual use.
5. Time horizon i.e. planning period over which inventory is to be controlled e.g. annually.
6. Number of supply echelons
7. Number of stages of inventory
8. Number of items which can be affected by the floor space or limited total capital.
9. Availability of items.
10. Governments / companys policy e.g. on imports like explosives and inflammables.
7.7
It is to maintain stock levels so that the combined costs are at a minimum. This can be achieved
by establishing two factors, when to order and how many to order.
7.8
Assumptions:
The demand (D) for the item is certain, continuous and constant over time.
The unit costs (CU), the order costs (CO) and holding cost (CH) are known while the stockout costs (CS) are so large that no demand goes unmet.
The lead time is known and fixed.
The replenishment is scheduled in such a way that shipments arrive exactly when the
inventory level reaches zero i.e. no shortages or surplus.
100
7.9
Total cost Total unit cost Total order costs Total Carrying costs
Total cost Price per unit * Quantity purchased per year Cost per order * Number of orders per year
carrying cost per unit * Average inventory
Let D Demand per year, Cu Price per unit, Co Cost per order, Ch Carrying cost per unit
TC CuD D Co Q Ch
Q
2
In order to M in TC,
dTC
d 2TC
0,
0
dQ
dQ 2
TC CuD DQ 1Co Q Ch
2
dTC
DCo Ch
DQ 2 Co 1 Ch 0 2
2
dQ
2
Q
2DCo ChQ 2
2 DCo
2 DCo
Q*
Ch
Ch
2
d TC 2 DCo
Q2
Example One
The demand for an item is constant at 45 units per month. The unit cost is Ksh. 100 and the cost
per order is Ksh. 120 and a carrying cost is Ksh. 15 per unit per year. Determine the EOQ.
Solution
D 45 * 12 540
EOQ
2CoD
Ch
2 * 120 * 540
92.95 93 units
15
Example Two
A manufacturing company has determined from an analysis of its accounting and production
data for a certain part that its demand is 9,000 units per annum and is uniformly distributed over
the year. Its cost price is Sh. 2 per unit, ordering cost is Sh. 40 per order and the inventory
101
carrying charge is 9% of the inventory value. Further, it is known that the lead time is uniform
and equals 8 working days and that the total working days in a year are 300. Determine:a)
The EOQ
b)
c)
The total ordering and holding costs associated with the policy of ordering and amount
equal to EOQ.
d)
e)
f)
g)
The amount of savings that would be possible by switching to the policy of ordering EOQ
determined in (a) from the present policy of ordering the requirements of this part thrice a
year and
h)
The increase in the total cost associated with ordering (i) 20% more and (ii) 40% less than
the EOQ.
Solution
a)
The EOQ
EOQ
2CoD
Ch
2 * 40 * 9,000
2,000 units
0.09 * 2
D 9000
4.5 .
Q * 2000
b)
c)
The total ordering and holding costs associated with the policy of ordering and amount
equal to EOQ.
Co D
Ch Q
9000
2000
* 40
* 0.18 360
2000
2
9000
240 units
300
d)
e)
102
f)
Q * 2000
g)
Q*
2000
66.67 days
Demand per day
30
The amount of savings that would be possible by switching to the policy of ordering EOQ
determined in (a) from the present policy of ordering the requirements of this part thrice a
year
Ordering thrice a year means that Q
9000
3000 units
3
9000
3000
* 40
* 0.18 390
Q
3000
2
h)
Ch Q
* 40
* 0.18 366
2 2400
Q
2
Ch Q
* 40
* 0.18 408
2 1200
Q
2
Ch Q
Example Three
Yogesh keeps his inventory in special containers. Each container occupies 10 sq ft of store space.
Only 5,000 sq ft of the storage space is available. The annual demand for the inventory item is
9,000 containers, priced at Sh. 8 per container. The ordering cost is estimated at Sh. 40 per order
103
and the annual carrying cost amount of 25% of the inventory value. Would you recommend to
Yogesh to increase his storage space? If so, how much should be the increase?
Solution
EOQ
2CoD
Ch
2 * 40 * 9,000
600 units
2
With EOQ = 600 units, the maximum level of inventory would be 600 units and the space
required to hold it equals 600*10 = 6000 square feet. The present capacity being 5000 square
feet, he should increase the storage capacity by 1000 square feet
Example Four
A company uses 8,000 units of a product as raw material, costing Sh. 10 per unit. The
administrative cost per purchase is Sh. 40. The holding costs are 28% of the average inventory.
The company is following an optimal purchase policy and places orders according to the EOQ. It
has been offered a quantity discount of one per cent if it purchases its entire requirement only
four times a year. Should the company accept the offer of quantity discount of one per cent?
Solution
Evaluation of whether the company accept the offer of quantity discount of one per cent
The EOQ is
EOQ
2CoD
Ch
TC Cu D Co D
2 * 40 * 8000
478 units
0.28 *10
Ch Q
TC 10 * 8000
* 40
*10 * 0.28 81340
478
2
8000
2000
4
8000
2000
TC 9.9 * 8000
* 40
* 0.28 * 9.9 82132
2000
2
Since the total cost with the discount is greater that without, the company should not accept the
offer
Example five
A hardware store procures and sells hardware items. Information on an item is given below:Expected annual sales
8000 units
Ordering costs
Holding costs
1 999
22
1000 1499
20
1500 1999
19
18.50
Solution
Finding the EOQ at the various price breaks , weve :-
105
2CoD
Ch
EOQ
Q1*
2 *180 * 8000
1248 units
0.1 * 1850
Not feasible
Q *2
2 *180 * 8000
1231 units
0.1 *19
Not feasible
Q *3
2 * 180 * 8000
1200 units
0.1 * 20
Feasible
TC Cu D C o D
Q*
Ch Q
8000
1200
TC(1200) 20 * 8000
* 180
* 0.1 * 20 162,400
1200
2
8000
1500
TC(1500) 19 * 8000
*180
* 0.1 *19 154,385
1500
2
8000
2000
Since the total cost is minimum at 2000 units, the best order size is 2000 units
Example six
An aircraft uses high tensile bolts at an approximately constant rate of 50,000 units per year. The
bolts cost Sh. 20 each and the purchase department estimated the cost at Sh. 200 to place an
order. The holding cost per unit is 20% of the unit cost. No shortages are allowed.
Required:
i.
ii.
106
iii.
If orders could be executed only once in two months, the ordering quantity would be higher
than the optimal quantity. By this what would be the percentage change in the total relevant
cost?
iv.
The company finds, to its error, that the cost of placing an order was Sh. 5,000 and carrying
cost was 15% per year and not the earlier data. How much was the company losing per year
on inventory because of imperfect information?
v.
Working on the new ordering cost and carrying cost, the company receives the following
offer from the supplier:
Quantity
20.00
19.50
19.25
Above 45,000
19.00
If the entire requirements have to be bought in a single order, what should be the justifiable
unit price offer to the company?
Solution
i.
ii.
2CoD
Ch
2 * 20 * 50,000
2,236 units
0.2 * 200
iii.
EOQ 2,236
If orders could be executed only once in two months, the ordering quantity would be higher
than the optimal quantity. By this what would be the percentage change in the total relevant
cost?
Number of orders = 6
Order quantity =
50,000
8,333 units
6
107
relevant
cost
under
policy
8,333
* 4 17,866
2
of
ordering
EOQ
iv.
17,866 8,944
*100 99.75%
8,944
The company finds, to its error, that the cost of placing an order was Sh. 5,000 and carrying
cost was 15% per year and not the earlier data. How much was the company losing per year
on inventory because of imperfect information?(4 marks)
With the revised values the EOQ=
2CoD
Ch
2 * 5,000 * 50,000
12,910 units
0.15 * 200
50,000
2236
* 5,000
* 0.15 * 20 115,161
2236
2
v.
Working on the new ordering cost and carrying cost, the company receives the following
offer from the supplier:
Quantity
20.00
19.50
19.25
Above 45,000
19.00
108
TC (12,910) 50,000 * 20
50,000
12,910
* 5,000
* 0.15 * 20 1,038,730
12,910
2
50,000
20,000
20,000
2
50,000
30,000
30,000
2
50,000
45,000
45,000
2
Since the total cost is lowest at quantity of 30,000 units, the order should be placed for a
quantity just above 30,000.
vi.
If the entire requirements have to be bought in a single order, what should be the justifiable
unit price offer to the company?
If the requirement has to be bought in a single lot, the price may be obtained by setting the total
cost with that price equal to the total cost which is available with the offer in (v) above. Thus
with the unit price set to x
50,000
50,000
* 5,000
* 0.15 x 1,014,146
50,000
2
53,750 x 1,009,146
50,000 x
1,009,146
18.77
53,750
Therefore a unit price offer of 18.77 would be justifiable as an alternative to the proposal given.
supposed to be added to the inventory each day till the time the production run is completed.
Simultaneously, the items would be demanded at a constant rate. The rate at which they are
produced has to be higher than the rate of their depletion, for inventory to build up.
Example One
A manufacturing company needs 2500 units of a particular component every year. The
company buys it at the rate of Sh. 30 per unit. The order processing cost for this part is
estimated at Sh. 15 and the cost of carrying a part in stock comes to about Sh.4 per year. The
company can manufacture this part internally. In that case, it saves 20% of the price of the
product. However, it estimates a set-up cost of Sh. 250 per production run. The annual
production rate would be 4800 units. However, the inventory holding costs remain
unchanged.
i. Determine the EOQ and the optimal number of orders placed in a year.
ii. Determine the optimum production lot size and the average duration of the production run.
iii. Should the company manufacture the component internally or continue to purchase it from
the supplier?
Solution
110
i. Determine the EOQ and the optimal number of orders placed in a year.
D 2500, A 15, h 4
EOQ
2AD
2 *15 * 2500
137 units
4
D
2500
18
EOQ 137
ii. Determine the optimum production lot size and the average duration of the production
run.
D 2500, S 250 per set up, h 4, p 4800, d 2500
Economic Lot Size(ELS)
2DS
h
pd
2 * 2500 * 250
4800
808 units
4
4800 2500
ELS
808
0.32 year
Demand 2500
D
EOQ
* A
*h
EOQ
2
2500
137
TC 2500 * 30
*15
* 4 75548
137
2
TC DC
D
ELS p d
*S
*
*h
ELS
2
p
2500
808 2300
TC 2500 * 24
* 250
*
* 4
808
2 4800
TC 61548
Example Two
111
The annual demand for a component Z is 208,000 units at a steady weekly rate of 4,000 units.
An appropriate formula for calculating the economic batch quantity for production of a
component which is used (at a rate of s and produced (at a rate r of per week) at the same time
is EBQ
2 AC o
. The cost of installing the line of producing Z was Sh. 6,000 for a
(1 s / r )ip
maximum production capacity of 8,000 per week. The operating costs at full capacity are Sh. 100
per week for labour, Sh.600 per week for material, Sh. 300 per week for variable overhead and
Sh. 250 per week for fixed overhead. The cost of preparing the production order, producing
drawings and so on is Sh. 40 each time production is required. Storage costs including interest
have been calculated as Sh. 2 per unit per annum.
(a) Calculate the most economic quantity that should be produced each time the line is set up.
(b) Advise the management if it now thinks that there is an opportunity to produce a special
one-off order for 50,000 Zs delivery in six months time.
Solution
(a) Set up cost = 40, storage cost = Sh. 2 per unit year
The other costs are not relevant to determine the batch size as they are not related to and do not
affect it
Annual demand (A) = 208,000
Production Rate (r) = 8000 units / week
Usage rate (s) = 4000 units per week
EBQ
2 * 208000 * 40
4079 units
4000
1
*2
8000
Therefore the production pattern would be to have a production run each week to produce the
weekly requirement
(b) At present the variable costs associated with this component are:Labour
100
Material
600
112
Variable overhead
300
1000 per week
The maximum capacity being 8000 units per week, the cost per unit at this level =
1000
8000
0.125 . However, the storage costs is Sh. 2 per unit per year which is excessively
high in relation to the unit production cost. As such, the production should be deferred. With the
extra capacity of 4000 units per week over and above the current level of production the extra
order would take
50000
12.5 weeks to produce so that the production of this special order
4000
113
Step 3: express the value for each item as a percentage of the aggregate usage value, then
cumulate the percent of annual usage values.
Step 4: Obtain the percentage value for each of the items. For n items, each item shall represent
Units
Units
700
6000
0.20
2400
300
3.50
150
10
30
8.00
60
22
10
2900
0.40
3800
1.50
11
1150
7.10
4000
0.50
12
410
6.20
production process would come to a stand still. E in the system denotes essential items whose
stockout would adversely affect the efficiency of the production system. Although the system
would not altogether stop for want of these items, yet their non-availability might cause
temporary losses in, or dislocation of production. The D items are the desirable items which are
required but do not immediately cause a loss of production. VED analysis is done mainly in
respect of spare parts.
(c) HML analysis
This is similar to the ABC analysis except that in this analysis, the items are classified on the
basis of unit cost rather than their usage value. The items are classified accordingly as their cost
per unit is H-High, M-Medium and L-Low. This analysis is useful for keeping control over
materials consumption at the departmental level.
(d) SDE analysis
This uses the criterion of the availability of items. S stands for Scarce items which are in short
supply, D refers to difficult items (items that might be available in the indigenous market but
cannot be procured easily), while E represents easily available items from the local markets.
(e) S-OS analysis
This is based on the nature of supplies wherein S represents the Seasonal items and OS the Offseasonal items. This classification of items is done with the aim of determining proper
procurement strategies.
(f) FSN analysis
Based on the consumption pattern of the items, the FSN classification of items as fast moving,
slow moving and Non-moving. This speed classification helps in the arrangement of stocks in
the stores and in determining the distribution and handling patterns.
(g) XYZ analysis
XYZ analysis is based on the closing inventory value of different items. Items whose inventory
values are high are classified as X items while those with low investment in them are termed as Z
items. Other items are the Y items whose inventory value is neither too high nor too low.
115
7.13 Activities
1. The city council of Nairobi uses 100 replacement lamps a month for its street lights. Each
lamp costs the city Ksh. 8. Ordering costs are estimated at Sh. 27 per order and the holding
costs are 25%. The city council currently orders according to the EOQ. The supplier has now
offered the city a 2% discount if the city will buy 600 lamps at a time. Should the city council
accept the offer?
ii.
The supplier offers a 1% discount on the unit price if the items are purchased in lots
of 100 at a time. Should the management accept the offer?
iii.
Determine the minimum percentage discount that will make the offer attractive?
3. Kenyatta university health unit buys a certain antibiotic from a large supplier. The drug can
be bought at the following prices:
Quantity
1 4,999
2.75
5,000 9,999
2.60
2.50
The demand for the drug in the health unit is 50,000 units a year. There is an ordering
cost of Sh. 50 per order and a holding cost of 20% of the cost of the item per unit per
year. Find the optimal purchasing policy for the hospital.
116
4. ABC departmental store sells 25,000 type A shirts a year. The supplier offers a generous
quantity discount. The price list is given below: Quantity
0 999
2.50
1,000 1749
2.00
1750 2, 499
1.50
Over 2,500
1.00
Given that order cost is $ 20. Inventory carrying cost is 20% of the value of the item.
Determine the best inventory policy for ABC.
5. The purchasing manager of a distillery company is considering three sources of supply for
oak barrels. The first supplier offers any quantity of barrels at Sh. 150 each. The second
supplier offers barrels in lots of 150 or more at Sh. 125 per barrel. The third supplier offers
barrels in lots of 250 or more at Sh. 100 each. The distillery uses 1,500 barrels a year at
constant rate. Carrying costs are 40 per cent and it costs the purchasing agent Sh. 400 to
place an order. Calculate the total annual cost for the orders placed to the probable suppliers
and find out the supplier to whom orders should be placed.
2. A dealer supplies you the following information pertaining to an item of inventory:
Annual demand
800 units
Buying cost
i. What will the optimal number of units of the inventory item he should buy in one lot?
ii. What quantity he should allow to be back ordered?
iii. What will be the cost savings, if any, resulting from back ordering?
iv. What would the maximum inventory of the item at any time of the year?
v. If the dealer wants that no more than 25% of the units can be back ordered, should the
policy of back ordering be adopted?
3. The demand for an item is deterministic and constant over time at 600 units per year. The
item costs Sh. 50 per unit and the cost of placing an order is estimated to be Sh. 5. The
inventory carrying cost is 20% and the shortage cost is Sh. 1 per unit per month. Find the
117
optimal ordering quantity if stock outs are permitted and the units can be back ordered at the
shortage cost indicated. What will the company lose if no stock outs are permitted?
4. A dealer supplies you the following information with regard to a product dealt in by him.
Annual demand:
10,000 units
Ordering cost:
Price:
The dealer is considering the possibility of allowing some back order (stock-out) to occur. He
has estimated that the annual cost of backordering will be 25% of the value of inventory.
Required:
i. What should the optimum number of units of the product he should buy in one lot?
ii. What quantity of the product should be allowed to be back ordered if any?
iii. What should the maximum quantity of inventory at any time of the year?
iv. Would you recommend to allow back ordering? If so what would be the annual cost saving
by adopting the policy of back ordering?
118
Introduction
8.1
8.2
Definition of sampling
Sampling is that part of statistical practice concerned with the selection of a subset of individuals
from within a population to yield some knowledge about the whole population, especially for the
purposes of making predictions based on statistical inference.
Population: Its a complete set of individuals, cases or objects with some observable
characteristics. A census is a count of all the elements in a population.
119
Sample: A sample is a subset of a particular population. The target population is that population
to which a researcher wants to generalize the results of the study. There must be a rationale for
defining and identifying the accessible population from the target population.
Sampling: Its the process of selecting a sample from a population.
8.3
The following are some of the reasons why researchers sample and not take the whole
population: Cost
Time: Greater speed of data collection
Destructive nature of certain tests
Greater accuracy of results
Physical impossibility of checking all items in the population.
Availability of population elements.
8.4
Sampling Procedures
8.5
Easy to implement with automatic dialing and with computerized voice response
systems.
Disadvantages
Requires a listing of population elements.
Takes more time to implement
Uses larger sample sizes
Produces larger errors
Expensive
3.
4. Cluster Sampling:
The population is divided into internally heterogeneous subgroups and some are randomly
selected for further study. It is used when it is not possible to obtain a sampling frame
because the population is either very large or scattered over a large geographical area. A
multi-stage cluster sampling method can also be used.
Advantages
Provides an unbiased estimate of population parameters if properly done.
Economically more efficient than simple random.
Lowest cost per sample, especially with geographic clusters.
Easy to do without a population list.
Disadvantages
More error (Lower statistical efficiency) due to subgroups being homogeneous rather
the heterogeneous.
8.6
It is used when a researcher is not interested in selecting a sample that is representative of the
population.
1. Convenience or Accidental Sampling
Involves selecting cases or units of observation as they become available to the researcher
e.g. asking a question to the radio listeners, roommates or neighbours.
2. Purposive Sampling
Allows the researcher to use cases that have the required information with respect to the
objectives of his or her study e.g. educational level, age group, religious sect etc.
122
3. Quota Sampling
The researcher purposively selects subjects to fit the quotas identified e.g.
Gender: Male or Female.
Class Level: Graduate or Undergraduate
School: Humanities, Science or human resource development.
Religion: Muslim, Protestant, catholic, Jewish.
Fraternal affiliation: member or nonmember.
Social economic class: Upper, middle or lower.
Advantage
Widely used by pollsters, marketers and other researchers.
Disadvantages
It gives no assurance that the sample is representative of the variables being studied.
The data used to provide controls may be outdated or inaccurate.
There is a practical limit on the number of simultaneous controls that can be applied
to ensure precision.
Since the choice of subjects is left to field workers, they may choose only friendly
looking people.
4. Snow ball sampling
It is used when the population that possesses the characteristics under study is not well
known and can be best located through referral networks. Initial subjects are identified
who in turn identify others. Commonly used in drug cultures, teenage gang activities,
Mungiki sect, insider trading, Mau Mau etc.
8.7
Estimation Theory
Sample information is used to shade some light on the population characteristics i.e. we infer
population properties based on findings on the sample. Statistical inference falls into two main
areas i.e. statistical estimation and hypothesis testing.
Statistical Estimation: The characteristics of the sample (sample statistic) are used to estimate
or approximate some unknown population characteristics.
Hypothesis testing: The population characteristics are known or assumed. The sample
characteristics are used to verify or ascertain this assumed or known population characteristic.
123
8.8
This is computed by
X Z
n or
X Z S
124
n
SX
S
n
Examples
1. A study involves selecting a random sample of 256 sales representatives under the age of 35.
One item of interest is their annual income. The sample mean is Sh. 55,420 and the sample
standard deviation is 2050.
i.
ii.
What is the 95% confidence interval for the population mean rounded to the nearest Sh.
10?
Solution
i. The point estimate is 55,420
ii. What is the 95% confidence interval for the population mean rounded to the nearest Sh. 10?
X Z S
55420 251.125
256
55170 55670
2. A bank wishing to determine the average amount of time a customer must wait to be served
took a random sample of 100 customers and found that the mean waiting time was 7.2
minutes. Assuming that the population standard deviation is known to be 15 minutes, find the
90% confidence interval estimate of the mean waiting time for all the banks customers.
Solution
X Z
7.2 1.64515
7.2 2.4675
100
4.7325 9.6675
125
The width of a confidence interval depends on the size of the maximum error which depends on
the values of z, and n . However the value of is not within the control of the researcher,
hence the width of CI depends on:
i.
ii.
The confidence level determines the value of Z which in turn determines the size of the
maximum error. Z value increases as the CL increases and vice versa. The higher the CL, the
wider / larger the width of the confidence interval, other things remaining the same. An increase
in the sample size decreases the width of the confidence interval. Therefore, if we want to
decrease the width of the confidence interval, there are two choices:i.
ii.
However, lowering the confidence level is not a good choice because a lower confidence may
give less reliable results. Therefore, we prefer to increase the sample size if we wish to decrease
the width of a confidence interval.
8.9
A point estimate for the population proportion is found by dividing the number of successes in
the sample by the number sampled.
The confidence interval for a sample proportion is p Z
Where
p (1 p )
n
sample proportion
Examples
1.
A market survey was conducted to estimate the proportion of homemakers who would
recognize the brand name of a cleanser based on the shape and colour of the container. Of
126
the 1400 homemakers, 420 were able to identify the brand name. Using the 99% degree of
confidence, calculate the confidence interval of the population proportion.
Solution
p
420
0.3
1400
P 0.3 2.575
0.3 * 0.7
1400
P 0.3 0.032
0.268 P 0.332
2.
Suppose the Nation TV network is considering replacing one of its prime time dramas with
a new family oriented comedy. Before a final decision is made a random sample of 400
prime time viewers is conducted. After seeing a preview of the comedy, 250 indicated that
they would watch it.
i.
What is the point estimate of the proportion of viewers in the population who will
watch the new show?
ii.
Develop a 95% confidence interval for the proportion of viewers who will watch
the new show.
Solution
i.
What is the point estimate of the proportion of viewers in the population who will
watch the new show?
ii.
250
0.625
400
Develop a 95% confidence interval for the proportion of viewers who will watch
the new show.
P 0.625 1.96
0.625 * 0.375
400
P 0.625 0.047
0.578 P 0.672
127
S1
S
2
n1
n2
Example
A manufacturing company operates two factories A and B. The company wishes to establish the
difference between the average daily production levels of the two factories. The following data
was obtained for this purpose:Factory
xi
Si
ni
2600
182
38
1980
150
32
Estimate 1 2 at : i.
ii.
iii.
Solution
i.
1 2 ( x1 x 2 ) Z
S1
S
2
n1
n2
182 2 150 2
38
32
1 2 620 65.28
554.72 1 2 685.28
ii.
128
1 2 ( x1 x 2 ) Z
S1
S
2
n1
n2
182 2 150 2
1 2 2600 1980 1.96
38
32
1 2 620 77.78
542.22 1 2 697.78
iii.
1 2 ( x1 x 2 ) Z
S1
S
2
n1
n2
182 2 150 2
38
32
1 2 620 102.19
517.81 1 2 722.19
p 1q1 p 2 q 2
n1
n2
Example
In a public opinion survey, 60 out of a sample of 100 high-income voters and 40 out of a sample
of 75 low-income voters supported a decrease in sales tax. Estimate the differences in
proportions with:i.
ii.
iii.
Solution
129
60
0.6
100
40
p 2
0.53
75
p 1
i.
P1 P2 ( p 1 p 2 ) Z
p 1 q1 p 2 q 2
n1
n2
100
75
P1 P2 0.07 0.124
0.054 P1 P2 0.194
ii.
P1 P2 ( p 1 p 2 ) Z
p 1 q1 p 2 q 2
n1
n2
100
75
P1 P2 0.07 0.148
0.078 P1 P2 0.218
iii.
P1 P2 ( p 1 p 2 ) Z
p 1 q1 p 2 q 2
n1
n2
100
75
P1 P2 0.07 0.195
0.125 P1 P2 0.265
calculate the value of the estimator in each sample, and then average these values, the
average value would equal the parameter.
2. Consistency: an unbiased estimator is said to be consistent if the difference between the
estimator and the parameter grows smaller as the sample size grows large.
3. Should be efficient: an efficient estimator should have the least variance or least standard
error.
4. Should be sufficient: an estimator is said to be sufficient if it extracts from the sample such
an amount of information as no other estimator does.
ii.
iii.
The maximum error of estimation, where error of estimation is the absolute difference
between the point estimator and the parameter e.g. the point estimator of is x so that
the error of estimation x
The maximum error of estimation is also called the error bound and is denoted B.
Suppose the parameter of interest in an experiment is the population mean . The confidence
interval estimator (assuming a normal population, with the population variance known) is
x z / 2
z
n , we get the following result n / 2
B
131
B . Solving for
Range
. This produces
4
a larger value of , which results in a larger value of n , which then estimates with an interval
at least as good as was specified.
Examples
1. A production manager would like to estimate the mean time required for workers to complete
a task on an assembly line. Assume that she knows that is 80 seconds. How large a sample
should she draw to estimate to within 5 seconds with (i) 90% confidence (ii) 95%
confidence (iii) 99% confidence
90% confidence
z
1.645 * 80
n /2
692.7424 693
5
B
2
95% confidence
z
1.96 * 80
n /2
983.4496 984
5
B
2
99% confidence
z
2.575 * 80
n /2
1697.44 1698
5
B
2
2. Find n , given that we want to estimate to within 10 units with 95% confidence, assuming
that 100
z
1.96 *100
n /2
384.16 385
10
B
2
3. The operations manager of a large production plant would like to estimate the average
amount of time a worker takes to assemble a new electronic component. After observing a
132
number of workers assembling similar devices, she noted that the shortest time taken was 10
minutes and the longest time taken was 22 minutes. How large a sample of workers should
she take if she wants to estimate the mean assembly time to within 20 seconds? Assume that
the confidence level is to be 99%.
Range
22 10
3 * 60 180 seconds
4
4
z
2.575 * 180
n /2
537.08 538
20
B
2
1. The manager of a bank feels that 35% of branches will have enhanced yearly collection of
deposits after introducing a hike in interest rate. Determine the sample size such that the
mean proportion is within plus or minus 0.06 at a confidence level of (i) 90% (ii) 95% and
(iii) 99%.
Solution
90% confidence level
2
z
1.645 0.35 * 0.65
p q
n /2
171
B
0
.
06
z
1.96 0.35 * 0.65
p q
n /2
243
B
0
.
06
133
z
2.575 0.35 * 0.65
p q
n /2
419
B
0.06
2. How large a sample should be taken in order to estimate p to within 0.01 with 95%
confidence? assume that
a) You have no information about the value of p
b) p is believed to be approximately 0.10
c)
Solution
a) You have no information about the value of p
2
z
1.96 0.5 * 0.5
p q
n /2
9604
B
0
.
01
z
1.96 0.1 * 0.9
p q
n /2
3458
B
0.01
c)
z
1.96 0.9 * 0.1
p q
n /2
3458
B
0
.
01
8.15 Exercises
134
1.
The results from a sample taken n 25, X i 500, X i2 12400 , find the point
estimates of the following:
(i) The mean
(ii) The variance 2
(iii)The standard deviation
(iv) The standard error of the sample mean
2.
Determine the sample size necessary to estimate to within 10 units with 99% confidence.
We know that the range of the population is 200 units.
3.
The director of a management school feels that 55% of students will have enhanced
performance if additional input is given to them. Determine the sample size such that the
mean proportion is within plus or minus 0.10 at a confidence level of 95%.
135
Introduction
9.1
9.2
Test hypothesis about the mean when the population variance is unknown
Hypothesis: Its a statement about a population parameter developed for the purpose of testing.
Hypothesis testing: Its a procedure based on sample evidence and probability theory to
determine whether the hypothesis is a reasonable statement.
136
9.3
The following are the steps that are followed when testing hypothesis
1.
2.
3.
4.
5.
6.
Make a conclusion.
ii.
Do not reject HO
Reject HO
HO is True
Correct decision
Type I error
HO is false
Type II error
Correct decision
137
A test
statistic is
e.g.
9.4
A test is one tailed when the alternate hypothesis states a direction e.g.
Ho:
HA: The mean income of women is greater than the mean income of men
A test is two tailed if no direction is specified in the alternate hypothesis
Ho:
There is no difference between the mean income of women and the mean income
of men
HA:
There is a difference between the mean income of women and the mean income
of men
9.5
When the population variance is known and the population is normally distributed, the test
statistic for testing hypothesis about is Z
when 2 is known is
x Z
2
138
Example One
A study by the Coca-Cola Company showed that the typical adult Kenyan consumes 18 gallons
of Coca-Cola each year. According to the same survey, the standard deviation of the number of
gallons consumed is 3.0. A random sample of 64 college students showed they consumed an
average (mean) of 17 gallons of cola last year. At the 0.05 significance level, can we conclude
that there is a significance difference between the mean consumption rate of college students and
other adults?
Solution
1.
H 0 : 18
H A : 18
2.
3.
Test statistic Z
4.
Rejection region
Z / 2 Z 0.025 1.96
5.
Zc
6.
17 18
2.67 1.96
3
64
Conclusion
Reject H0. Yes, there is a significance difference between the mean consumption rate of college
students and other adults
Example Two
The manager of a departmental store is thinking about establishing a new billing system for the
stores credit customers. After a thorough financial analysis, she determines that the new system
139
will not be cost effective if the average monthly account is less than 70,000. A random sample of
200 monthly accounts is drawn, for which the mean monthly account is Sh. 66,000. With =
0.05, is there sufficient evidence to conclude that the new system will not be cost effective?
Assume that the population standard deviation is Sh. 30,000.
Solution
1.
H 0 : 70,000
H A : 70,000
2.
3.
Test statistic Z
4.
Rejection region
Z Z 0.05 1.645
5.
6.
If Z c 1.645, Reject H o
66000 70000
1.89 1.645
30000
200
Conclusion
Reject H0. Yes, there is sufficient evidence to conclude that the new system will not be cost
effective
Example Three
Past experience indicates that the monthly long distance telephone bill per household in a
particular community is normally distributed, with a mean of Sh. 1012 and a standard deviation
of Sh. 327. After an advertising campaign that encouraged people to make long distance
telephone calls more frequently, a random sample of 57 households revealed that the mean
140
monthly long distance bill was Sh. 1098. Can we conclude at the 10% significance level that the
advertising campaign was successful?
Solution
1.
H 0 : 1012
H A : 1012
2.
3.
Test statistic Z
4.
Rejection region
Z Z 0.1 1.28
5.
6.
If Zc 1.28, Reject H o
1098 1012
1.99 1.28
327
57
Conclusion
Reject H0. Yes, there is sufficient evidence to conclude that the advertising campaign was
successful
9.6
When the population variance is unknown and the population is normally distributed, the test
statistic for testing hypothesis about is t
x
which has a student t distribution with
s
n
n 1 degrees of freedom.
141
We now have two different test statistic for testing the population mean. The choice of which
one to use depends on whether or not the population variance is known.
If the population variance is known, the test statistic is Z
x
s
n
x t
d. f n 1
s
2
d. f . n 1
Example One
A manufacturer of automobile seats has a production line that produces an average of 100 seats
per day. Because of new government regulations, a new safety device has been installed, which
the manufacturer believes will reduce average daily output. A random sample of 15 days output
after the installation of the safety device is shown below:
93, 103, 95, 101, 91, 105, 96, 94, 101, 88, 98, 94, 101, 92, 95
Assuming that the daily output is normally distributed, is there sufficient evidence at the 5%
significance level, to conclude that average daily output has decreased following the
installation of the safety device?
Solution
1.
H 0 : 100
H A : 100
2.
3.
Test statistic t
4.
Rejection region
X
s
n
t , n1 t 0.05,14 1.761
5.
If t c 1.761, Reject H o
X 1447 X
X
X
n
139917
1447
96.47
15
S
tc
6.
n 1
1447 2
139917
15 4.85
14
X 96.47 100
2.82 1.761
s
4.85
n
15
Conclusion
Reject H0. Yes, there is sufficient evidence to conclude that average daily output has
decreased following the installation of the safety device
Example Two
A courier service advertises that its average delivery time is less than six hours for local
deliveries. A random sample of the amount of time this courier takes to deliver packages to an
address across town produced the following times (rounded to the nearest hour).
7, 3, 4, 6, 10, 5, 6, 4, 3, 8
Is there sufficient evidence to support the couriers advertisement at the 5% level of
significance?
Solution
1.
H0 : 6
HA : 6
2.
3.
Test statistic t
4.
Rejection region
X
s
n
143
t , n1 t 0.05,9 1.833
5.
X 56 X
X
X
n
360
56
5.6
10
S
tc
6.
If t c 1.833, Reject H o
n 1
56 2
360
10 2.27
9
X
5.6 6
0.56 1.833
s
2.27
n
10
Conclusion
Do not Reject H0. No, there is no sufficient evidence to conclude that the advertising
campaign was successful
9.7
The sample proportion p is a approximately normally distributed, with mean p and standard
deviation
pq
, provided that n is large ( np 5 and nq 5 ). Since p is approximately normal,
n
p p
pq
n
distributed. The null and alternate hypotheses of tests of proportions are set up in the same way
as the hypothesis of tests about mean and variance. The test statistic for p is Z
144
p q
n
p p
pq
n
Examples:
1. An inventor has developed a system that allows visitors to museums, zoos and other
attractions to get information at the touch of a digital code. For example, zoo patrons can
listen to an announcement (recorded on a microchip) about each animal they see. It is
anticipated that the device would rent for $3.00 each. The installation cost for the complete
system is expected to be about $400,000. The ABC zoo is interested in having the system
installed, but the management is uncertain about whether to take the risk. A financial analysis
of the problem indicates that if more than 10% of the zoo visitors rent the system, the zoo
will make a profit. To help make the decision, a random sample of 400 zoo visitors is given
details of the systems capabilities and cost. If 48 people say that they would rent the device,
can the management of the zoo conclude at the 5% significance level that the investment
would result in a profit?
Solution
1.
H 0 : P 0.1
H A : P 0.1
2.
3.
Test statistic Z
4.
Rejection region
p p
pq
n
Z Z 0.05 1.645
5.
If Z c 1.645, Reject H o
48
0.12
400
p p
pq
n
0.12 0.1
0.1 * 0.9
400
1.33 1.645
145
6.
Conclusion
Do not Reject H0. No, there is no sufficient evidence to conclude that the investment would
result in a profit.
2. In a random sample of 100 units from an assembly line, 22 were defective. Does this provide
sufficient evidence at the 10% significance level to allow us to conclude that the defective
rate among all units exceeds 10%?
Solution
1.
H 0 : P 0.1
H A : P 0.1
2.
3.
Test statistic Z
4.
Rejection region
p p
pq
n
Z Z 0.1 1.28
5.
6.
If Zc 1.28, Reject H o
22
0.22
100
p p
pq
n
0.22 0.1
0.1 * 0.9
100
4 1.28
Conclusion
Reject H0. Yes, there is sufficient evidence to conclude that the defective rate among all units
exceeds 10%
146
9.8
n 1s 2
2
n 1s 2
2
is
square statistic and is denoted by 2 . The 2 variable can equal any value between 0 and x.
Chi-square notation
The value of 2 such that the area to its right under the chi-square curve is equal to x and is
denoted by 2 . The value 12 is the point such that the area to its right is 1 . Hence , the
area to its left is .
is
n 1s 2
which is chi-square
distributed with (n-1) degrees of freedom, provided the population random variable is normally
distributed.
LCL
n 1s 2
2
UCL
n 1s 2
12
Examples
1. A manufacturer of a bottle-filling machine claims that the standard deviation of the fills
from his machine is less than 2 cc. In a random sample of 10 fills, the sample standard
deviation was 1.19 cc. Is this sufficient evidence at the 5% level of significance to support
the manufacturers claim? (Assume a normal population).
Solution
1. Stating the null and alternate hypothesis
H0 : 2 4
H A : 2 4
2. Level of significance: 0.05
3. Test statistic: 2
n 1s 2
2
n 1s 2
2
9 *1.19 2
3.186 3.325
4
6. Conclusion
Reject H0. Yes, there is sufficient evidence to support the manufacturers claim.
Example
Some traffic experts claim that the variability of automobile speeds is a critical factor in
determining how many accidents are likely to occur on a highway. The greater the variability,
the more the accidents. Suppose a random sample of 101 cars reveals that the mean and variance
of their speeds are 57.3 Km/h and 88.7 (Km/h)
significance level that the variance of all cars speeds exceeds 50 (Km/h) 2?
Solution
1. Stating the null and alternate hypothesis
148
H 0 : 2 50
H A : 2 50
2. Level of significance: 0.05
3. Test statistic: 2
n 1s 2
2
n 1s 2
100 * 88.7
177 124.342
50
6. Conclusion
Reject H0. Yes, there is sufficient evidence to conclude that the variance of all cars speeds
exceeds 50 (Km/h) 2
149
9.9
Summary
9.10 Activities
1. The owner of a large fleet of taxis is trying to estimate his costs for next years operations.
One major cost is for fuel purchases. Because of the high cost of gasoline, the owner has
converted his taxis to operate on propane. He needs to know what the average consumption
will be, so he decides to take a random sample of eight taxis and measures the miles per
gallon achieved. The results are as follows:
28.1, 33.6, 42.1, 37.5, 27.6, 36.8, 39.0, 29.4
Estimate with 95% confidence the mean propane mileage for all taxis in his fleet? (Assume
that the distribution of mileage is normal).
2. A highway patrol officer believes that the average speed of cars traveling over a certain
stretch of highway exceeds the posted limit of 55 km/ hr. A random sample of 10 cars had
their speeds measured by radar. The results in Km / hr are as follows:
71, 53, 62, 49, 59, 52, 58, 61, 85, 55
150
Do these data provide sufficient evidence to support the highway patrol belief, at the 10%
level of significance?
3. A factory produces a component that is used in manufacturing computers. Each component is
tested prior to shipment to determine whether or not it is defective. In a random sample of
250 units, 20 were found to be defective. Estimate with 99% confidence the true proportion
of defective components produced by the factory. (0.036, 0.124)
4. A manufacturer of computer chips claims that more than 90% of his products conform to
specifications. In a random sample of 1,000 chips drawn from a large production run, 75
were defective. Do the data provide sufficient evidence at the 1% level of significance to
enable us to conclude that the manufacturers claim is true? What is the P-value of the test?
5. In 2009, 15% of the households in Kisumu City indicated that they owned a sewing machine.
In 2011, there was a reason to believe that there was some increase in this percentage. A
survey based on a random sample of 900 households was taken and it was found that 189
households had a sewing machine. Can we conclude at the 5% significance level that there
has been a significant increase in the sale of sewing machines
6. A company manufactures steel shafts for use in engines. One method of judging
inconsistencies in the production process is to determine the variance of the lengths of the
shafts. A random sample of 10 shafts produced the following measurements of their lengths
in centimeters
20.5, 19.8, 21.1, 20.2, 18.9, 19.6, 20.7, 20.1, 19.8, 19.0
Find a 90% confidence interval estimate for the population variance 2 assuming that the
lengths of the steel shafts are normally distributed.
7. One important factor in inventory control is the variance of the daily demand for a product.
Management believes that demand is normally distributed with the variance equal to 250. In
an experiment to test this belief about 2 , the daily demand was recorded for 25 days. The
data has been summarized as follows:
x 50.6
S 2 500
Do the data provide sufficient evidence to show that managements belief about the
variance is untrue? (Use 0.01 ).
151
This lesson covers the chi-square test for multinomial experiment and
contingency table
By the end of the lesson, the students should be able to perform the following
tests:1. Chi-square test of a multinomial experiment
2. Chi-square test for contingency table
A chi-squared test is any statistical hypothesis test in which the sampling distribution of the test
statistic is a chi-squared distribution when the null hypothesis is true. Also considered a chisquared test is a test in which this is asymptotically true, meaning that the sampling distribution
(if the null hypothesis is true) can be made to approximate a chi-squared distribution as closely
as desired by making the sample size large enough. The chi-square test is used to determine
whether there is a significant difference between the expected frequencies and the observed
frequencies in one or more categories
152
Test statistic
k
oi ei 2
i 1
ei
Rejection region
2 2 , k-1
Example one
Two companies A and B have recently conducted aggressive advertising campaigns in order to
maintain and possibly increase their respective shares of the market for a particular product.
These two companies enjoy a dominant position in the market. Before advertising campaigns
began, the market share for Company A was 45% while Company B had a market share of 40%.
Other competitors accounted for the remaining market share of 15%. To determine whether these
market shares changed after the advertising campaigns, a marketing analyst solicited the
preferences of a random sample of 200 consumers of this product. Of the 200 consumers, 100
indicated a preference for Companys As product, 85 preferred Companys B product and the
remainder preferred one or another of the products distributed by other competitors. Conduct a
test to determine at the 5% level of significance, whether the market shares have changed from
the levels they were at before the advertising campaigns occurred.
Solution
1. Stating the null and alternate hypothesis
153
3. Test statistic: 2
i 1
(oi ei ) 2
ei
ei np .
Company
Observed
Expected
frequency
frequency
oi ei 2
oi ei 2
ei
100
90
100
1.11
85
80
25
.31
Others
15
30
225
7.50
Total
200
200
Therefore 2
i 1
8.92
(oi ei ) 2
8.92
ei
6. Conclusion: Reject Ho
There is sufficient evidence at the 5% level of significance to allow us to conclude that
the market shares have changed from the levels they were at before the advertising
campaigns occurred.
Example Two
To determine if a single die, is balanced, or fair, the die was rolled 600 times. The observed
frequencies with which each of the six sides of the die turned up are recorded in the following
table: Face
3
154
Observed frequency
114 92
84
101
107
102
Is there sufficient evidence to conclude at the 5% level of significance, that the die is not fair?
Solution
1.
H o : p1 p 2 p3 p 4 p5 p6 1
6
H A : At least one of the Pi s is not equal ot its specified value
2.
3.
Test statistic: 2
i 1
(oi ei ) 2
ei
4.
5.
If 2 11.0705, Reject Ho
Assuming that the null hypothesis is correct, we can calculate the expected number of
consumers who prefer A, B and others using the formula ei np .
Face
Observed
Expected
oi ei 2
frequency
frequency
ei
114
100
1.96
92
100
0.64
84
100
2.56
101
100
0.01
107
100
0.49
102
100
0.04
Total
600
600
5.7
(oi ei ) 2
5.7 11.0705
Therefore
ei
i 1
k
6.
Conclusion:
155
Do not Reject Ho. There is no sufficient evidence at the 5% level of significance to allow us
to conclude that that the die is not fair.
Rule of five
For the discrete distribution of the test statistic 2 to be adequately approximated by the
continuous chi-square distribution, the conventional rule is to require that the expected frequency
for each cell be at least 5. Where necessary, cells should be combined in order to satisfy this
condition. The choice of cells to be combined should be made in such a way that meaningful
categories result from the combination.
Plan A
Plan B
Plan B
Supervisor
10
13
29
Clerical
19
80
19
Labourer
81
57
22
At the 1% significance level, determine whether there is a relationship between the pension
plan selected and the job classification of employees?
Solution
Pension Plan
Total
Job Class
Plan A
Plan B
Plan B
Supervisor
10
13
29
156
52
Clerical
19
80
19
118
Labourer
81
57
22
160
Total
110
150
70
330
Test statistic: 2
i 1
(oi ei ) 2
ei
Observed frequency
Expected frequency
o e2
10
17.33
3.1003
13
23.64
4.7889
29
11.03
29.2766
19
39.33
10.5087
80
53.64
12.9539
19
25.03
1.4527
81
53.33
14.3564
57
72.73
3.4021
22
33.94
4.2005
Cell i
Total
84.0401
(oi ei ) 2
84.0401
ei
157
There is enough evidence at the 1% significance level to conclude that the two classifications are
dependent.
Example Two
The Coca Cola Company sells four brands of sodas in East Africa. To help determine if the same
marketing approach used in Kenya can be used in Uganda and Tanzania, one of the firms
marketing analysts wants to ascertain if there is an association between the brand of Soda
preferred and the nationality of the consumer. She first classifies the population according to the
brand of soda preferred i.e. Fanta, Sprite, Coke and Krest. Her second classification consists of
the three nationalities; Kenyan, Tanzanian and Ugandan. The marketing analyst then interviews a
random sample of 250 Soda drinkers from the three countries, classifies each according to the
two criteria and records the observed frequency of drinkers falling into each of the cells as shown
in the table below.
Soda preference
Nationality
Coke
Krest
Sprite
Fanta
Total
Kenyan
72
12
23
115
Ugandan
26
10
16
33
85
Tanzanian
10
14
19
50
Total
105
28
42
75
250
Based on the above sample data, can we conclude at the 1% level of significance that there is a
relationship between the preference of the soda drinkers and their nationality?
Solution
We need to conduct a chi-square of the contingency table to determine whether the
classifications are statistically independent.
Ho: The two classifications are independent
HA: the two classifications are dependent
(oi ei ) 2
Test statistic:
ei
i 1
k
Observed frequeny
Expected frequency
o e2
72
48.30
11.63
26
35.70
2.64
21.00
9.33
12.88
1.85
10
9.52
0.02
10
5.60
3.46
12
19.32
2.77
16
14.28
0.21
14
8.40
3.73
10
23
34.50
3.83
11
33
25.50
2.21
12
19
15.00
1.07
Cell i
(oi ei ) 2
42.75
ei
10.4 Activities
Grade
Percentage
25
40
25
Number
11
32
62
29
16
Can we conclude at the 1% level of significance that this years grades are distributed
differently than they were in the past?
2. The trustee of a companys pension plan has solicited the opinions of a sample of the
companys employees regarding a proposed revision of the plan. A breakdown of the
responses is shown in the table below: Response
Lower level
Middle
Top
management
management
management
For
67
32
11
Against
63
18
Is there sufficient evidence at the 5% significance level, to conclude that the responses differ
among the three groups of employees?
3. The operations manager at a shirt manufacturing plant has been concerned about the large
number of defects that the companys three shifts have been producing. They appear to be
three types of defects: Improper stitching, buttons not aligned with button holes and
inconsistent colouring. The manager decides to investigate the problem. As a first step to
improving the quality, she wants to know if the number and type of defects are the same for
all three shifts. A random sample of one days shirt production is taken. The number of each
type of defect and the number of perfect shirts for each are shown in the following table.
Shift
Shirt condition
Total
Perfect
224
249
238
711
Improperly stitched
15
19
21
55
Unaligned buttons
12
12
32
Inconsistent colour
17
16
11
44
Total
264
296
282
842
160
Do these results allow the operations manager to conclude that at the 10% significance level,
there are differences in quality among the three shifts?
161