Memo

To Creative Industries Faculty Teaching & Learning Committee

From Terry Flew, Acting Course Co-ordinator, Creative Advertising

Date 13 June, 2010

Subject Entry requirements into IF 94, 95 and 96, and undergraduate units in
postgraduate degrees

Two meetings have taken place between representatives of the Faculties of Business and
Creative Industries, on 20 August and 25 September, to agree upon a series of issues
concerning entry into the IF94, IF95 and IF96 degree programs, as well as the availability of
elective units in the Advertising (Strategic) and Advertising (Creative) sequences.

Entry Requirements

As the two Faculties have differing entry requiremens for admission into postgraduate
courses, the following formula has been agreed to:

1. If a student has a GPA of less than 5, and has enrolled in IF95 or IF96 without
indicating a preference for Strategic or Creative Advertising, they will be automatically
entered into Strategic Advertising, and the application will be processed by the
Faculty of Business;
2. If a student has a GPA of 5 and above, and has enrolled in IF95 or IF96 without
indicating a preference for Strategic or Creative Advertising, they will be sent a letter
by Admissions asking for an indication of preference, with accompanying information
about the two course options;
3. Students enrolling in IF95 or IF96 who have a GPA of 5 or above, who have indicated
a preference for Strategic or Creative Advertising, will have their application
processed by the relevant Faculty.

This agreement did not cover IF94 Graduate Certificate in Advertising, where students are
not required to indicate a preference. It is proposed that student be accepted into IF94 with a
GPA of 4 or above, but that a GPA of 5 or above in IF94 would be a requirement for further
study in the Creative Advertising sequence.

Undergraduate units in postgraduate courses

It was also noted that undergraduate units are offered in elective sequences in the
Creative Advertising courses, but that students enrolled in postgraduate courses in
the Faculty of Business are not permitted to enrol in undergraduate units as a part of
their course. While it is not anticipated that Strategic Advertising majors would
choose Creative Industries electives in significant numbers- as distinct from enrolling
in designated Creative Advertising units (which are all at postgraduate level) – in any
significant numbers, and the listed electives are indicated as being in the Creative
Advertising sequence only, the need to manage this process in order to ensure that
IF95 and IF96 Advertising (Strategic) students are not eligible to complete their
course on the basis of enrolling in undergraduate Creative Industries units available
to Advertising (Creative) students was identified as an issue needing risk
management over 2004.

Of the five elective sequences offered to Creative Advertising students, two of these
– Interaction Design and Music & Sound – consist entirely of postgraduate units.
Three of the sequences – Television, Visual Arts/Photography and Writing – currently
consist entirely of undergraduate units.

It was indicated that the Creative Industries Faculty is moving toward only allowing
postgraduate units into postgraduate courses, and that structural changes to achieve
this outcome are being put in place for completion by end-2004.

In the interim, has been requested that unit co-ordinators in units that may be
affected check enrolments to ensure that, if students enrolled in IF95 and IF96 are in
these units, their enrolment status be checked to ensure that they are not enrolled in
the Strategic Advertising course. An appendix indicating the units where this may
arise has been attached to this memo. The Faculty of Business will advise students
enrolled in Strategic Advertising that undergraduate Creative Industries electives are
not admissible in their course program.

It was also requested that, as Acting Course Co-ordinator for the Creative Advertising
courses, I consult with the relevant Discipline Heads and/or Course Co-ordinators
about whether they intend to develop postgraduate variations of the relevant units in
2004 that could be enrolled in by Creative Advertising students. The relevant staff
are;

Film & Television: Associate Professor Stephanie Donald, Ms Helen Yeates

Visual Arts: Associate Professor David Hawke, Ms Victoria Garnons-Williams
CW & CS: Associate Professor Philip Neilsen, Dr Donna Brien

CC: Ms Stella Eastman, Student Services Officer, CI Faculty

Associate Professor Jim Everett, School of AMPR, Faculty of Business
Ms Natalie Chang, School of AMPR, Faculty of Business
Dr Lisa Bradley, Director of Graduate Studies, Faculty of Business
Appendix
Electives for the Creative Advertising course

Electives for the Creative Advertising strand**

Students may either choose electives from the following list of suggested units or consult with
the course coordinator for approval of other units.

KIN816 Information Design

KIN817 Project Management
KIN818 Introduction to Digital Media Technologies
KIN819 Electronic Publishing
KMN606 Digital Recording
KMN608 Composing for Moving Pictures
KMN613 Music and Sound for Digital Media
KMN619 Music and Sound Technology
KPB118 Photomedia: Traditions and Techniques*
KPB155 Media Production
KPB370 Principles of Television
KPB371 Advanced Principles of Television
KPB372 Televisual Formats
KVB509 Photomedia and Artistic Practice*
KVB703 Video Art and Culture
KWB111 Media Writing
KWB315 Persuasive Writing
KWB314 Corporate Writing and Editing
KWB370 Electronic Creative Writing