Programme

Proposal
Date

12/10/2016

TV Advert
Director

Conor Fitzpatrick

Rationale
Product:

Peanut Pebbles

Target audience:
Age
Gender
Social Class
Lifestyle Grouping
What does research tell you:
Promotable benefit of
product
What difference to user
Advert message:
Slogan/tag line
Links to further promotion

Age: 12 30
Gender: Male/Female
Social Class: 8(E) 3 (C1 and C2)

How long will it last:

How will the programme be
seen:
On television
On DVD
Cinema
On the internet

The research that I have conducted shows me the

product Peanut Pebbles had a seriously positive
response and the product is predicted by each
member of our group to be successful.
Peanut Pebbles, its an inside job.
The message/idea of the advert is based upon
conspiracy theories.
N/A
The advert will be seen on television, during
commercial breaks between programs. It will be
during adverts in the cinema and also online.

Treatment
Synopsis:
What is the overall plot
What happens in each
scene
Where is each scene set

Storyboard Notes:

Setting:
Past/Present/Future
Urban/Rural

The advert begins with a teenaged male on his

computer and claims to have discovered something
secret and hidden about the product. A knock is
then heard at the door and slowly becomes louder.
The door opens to reveal a humanoid silhouette
stood in the doorway. A sudden flash of light covers
the room and the two disappear, leaving only the
product behind on the desk.
(The final advert might differ slightly from the plot
that is written here).
N/A

Setting: Present
Interior: Bedroom

 Prosperous/Neglected
Narrative structure:
Linear/Non linear
Single/Multi strand
Open/Closed narrative
Genre:
Sitcom
Serious drama
Reality TV
Parody
Cinematic
Animation
Action
Fantasy
Tone:
Serious
Light
Comedic
Pace:
Fast - to build excitement
Slow - to provide depth
Camera Technique:
Tripod/Dolly/Steadicam
Hand Held
How will you use camera
moves
What kind of camera
angles will you use
Look:
Colour/Black & White
High Definition/Low
Definition
Studio/Rostrum
On location
How you will use lighting:
Available Light
Brightly lit
Mood lit
Cold
Warm
Sound:
Sync-sound
Voiceover
Music
Sound effects
Scene Transitions:

Linear

Parody

Serious

Slow

Tripod

High Definition
On Location

Mood lit

Music: The X Files theme No Copyright (student

project)
Sound effects
N/A

End

Cut between scenes

Cross-fade scenes
Fade to black
Use captions
Caption/Ident:
Graphics
Image
Sound
Voiceover

Graphics

Resources Required
Production
Factor
Locations
Performers
Crew
Equipment

Costume
Props

Item

Source

Cost

Bedroom
Alan Watson
Agent
Director/Editor
Actor/Editor
Actor/Editor
DSLR Camera
Tripod
Lighting
Dictaphone
Normal Clothing
Dark Clothing
Computer
Desk
Product

Turner Street Denton

Samuel Cooney
Kane Smith
Conor Fitzpatrick
Samuel Cooney
Kane Smith
College
College
Turner Street Denton
College
Samuel Cooney
Kane Smith
Samuel Cooney
Samuel Cooney
Samuel Cooney

N/A
N/A
N/A
N/A
N/A
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Production Schedule
Stage

Done By

Script First Draft

Script Final Draft
Recce Reports
Additional
Storyboarding
Shot List
Casting
Permissions
Recording
Schedule
Recording
Rough Cut Edit
Fine Cut Edit

Kane Smith
Samuel Cooney
As a group
Samuel Cooney

Client Sign Off

Date
N/A
N/A
N/A
N/A

Samuel Cooney
Conor Fitzpatrick
N/A
Kane Smith

N/A
N/A
N/A
N/A

Conor Fitzpatrick
Conor Fitzpatrick
Conor Fitzpatrick, Samuel Cooney & Kane

N/A
N/A
N/A

Smith