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The main cover line itself is in a very large font making it stand
out, and helping make the contents identifiable from a
distance. Due to the bright colours the magazine also stands
out on a shelf, which will help attract more readers. A
competition is also included on the cover, which provides
another incentive for the reader to buy, this competition
stands out on the cover as it is the only bit of text in a yellow
font, which contrasts with the rest of the colour scheme. The
use of words like Sicko! and Drama Queen on the cover
represent the attitudes of the target audience, with them
being quite rebellious.
How is colour used?The primary colour on the magazine cover is red. This is firstly
used to attract the readers attention in stores, as red is a
bright colour which is easy to read, however it serves other
purposes on the magazine as well as being an attractive colour.
For example it is also used to strengthen the intended
representation of the Arctic Monkeys, who are the main band
on the cover of the magazine, this is achieved by using the
colour red to connote danger, which strengthens the image of
the band that the magazine is creating. Red also matches the
NME masthead, giving the magazine cover a coherent style.
LanguageWords are used effectively on the cover of the magazine, for
example the cover line uses language like New-Look which
makes the magazine seem new to the audience, which might
make them want to buy the magazine more as it seems newer.
The cover line also seems to challenge the reader, asking Are
you ready for us then? which gives a sense of attitude to the
magazine, which helps appeal to the target audience. There is
also a puff box on the cover, which helps to entice the reader
to the magazine by promising them something, in this case
promising them the 20 best new dance acts on the planet
which provides more incentive for the reader to buy.
Overall
ImpressionOverall the
cover page
gives a good
indication of
what is inside,
by using
things like
colour and
language to
represent its
target
audience. It
stands out on
a shelf so is
more likely to
sell copies
Overall Impression-
Design-
How is colour used?The main colour on the contents page is white, this helps the
page be clear and easy to read, which is ideal for a contents
page as it makes it easy for the reader to find articles they may
be looking for. The text itself is black, which directly contrasts
with the white, once again helping the contents page be clear.
The only part of the contents page that is not white is an
advert for a subscription to the magazine, which is in red to
help highlight it as it will both make money for the magazine,
but will also save money for the reader themselves.
.
LanguageThe contents page focuses on attracting the reader to certain articles. One way
it does this is with the language it uses, for example it uses phrases like Blur
exclusive which attracts the reader by promising them something they cannot
get elsewhere. Another example of how they attract the reader is by using
exclamation marks, as if the contents are exciting and important, which brings
attention to the articles. The contents page also uses a rhetorical question on
one of its articles, which intrigues the reader and makes them want to read the
article to find the full answer to the question being asked. The page also uses
quotes to attract the reader to articles, by using speech from the people
included in the articles the reader feels like they are being talked to themselves
instead of being told something, which helps to attract them to articles.
Images-
Design-
In this article the Arctic monkeys are being given a classy vibe,
this is linking to the main cover line about the New-look
Arctic monkeys, and colour is used to help convey this. Like the
cover the page uses a lot of red, however the red is a lot
darker on this page, as this is not a cover so does not need to
attract the reader. However, this darker red makes the band
seem classier as it is more of a Chilled colour than the red on
the front was. The article also uses greys to create this classy
image, and to help create a retro feel. The greys help to do this
as we associate greys with the past due to things like black and
white TV etc. This retro feel is solidified by the main image on
the page, which is in black and white, and we associate black
and white images with the past.
The design has a very clear layout, with the most of the
text being in the bottom third of the pages, and most of
the images being placed in the top two thirds of the
image. This layout makes the pages clear and easy to
read, and brings attention to each separate aspect of
the page. Although most of the text is in a specific area
of the page there is a puff box which breaks this rule, as
some of the text goes over the images in the top two
thirds of the page, which helps to bring attention to the
text in that box. There is also an image below the puff
box in the bottom third of the page, and as it is the only
image in this bottom third the readers attention is
drawn to it.
Language
Images-
Pose, Style, Hair, make-upDesignDesign is also used to help represent the target audience, one
example of this I through the use of Sans Serif fonts. These
show off the modern aspect of the target audience as Sans Serif
fonts have become more prominent in recent years. Another
way design has been used is by having the main cover line be
very large, which allows the reader top quickly identify who the
main focus point of the magazine are. The cover lines take up
much less space than the main cover line and are only in place
on the bottom of the front cover in small text. This means that
no focus is taken away from the band and main cover line, but
anyone who is interested in the magazine can identify the
contents easily.
Design-
Images
The contents page only contains one image on it, in
which most of the main band are hanging onto a
railing whilst smiling., which helps to represent the
happy side of indie rock, whilst one band member
stands away from them, which helps to highlight the
fact that indie rock is different to normal rock by
having someone stand away from the others. The
image
Overall impressionThis contents page is less impressive than the last one
I looked at as it is very barebones and does not
contain good use of words and language and does not
entice the reader to the articles. That being said it
does represent its target audience well through the
use of colour and images
Images
Language
Words are largely used in this article to help
convey the importance of the band being
shown off. They do this by using very strong
words to describe the band, for example they
are described throughout with words such as
learned and their album is also described
positively. This gives a deliberately positive
image to the band, and will make the readers
more interested in the band.
Overall impression
Overall this double page spread is
very effective at showing the
readers interests through language,
images and much more. It is also
very easy to read helping how likely
a person is to read the article.