Competitor

Strengths

High speed
1. Technologies
Sdn. Bhd.

airflow
Adjustable height
and fan speed
with have
selector button
Light weight and
easy to carry
Ultra slim and

2. Tech Hypermart
Sdn. Bhd

lightweight
design for easy
carrying
Ergonomic design

Weakness

Do not have extra

port of USB
Create a noise
Do not provided
the multidirectional metal
mesh and it will
cause this product
easy to crack.
Cannot adjust the
speed of fan
Do not compatible
with varies size of
laptop

for best viewing

or typing angle
Strong and
durable
construction with
metal mesh
USB port
extender design
keeps your USB
ports intact.
3. Ideal Tech PC
Sdn. Bhd.

Cable grooves for

easy USB cable
management
Compatible with
all 17 and
smaller laptops
silent fan with
superior airflow
provides best
cooling
performance
Design with triple
cooling fan

Cannot adjust the

speed of fan
Do not provided
the multidirectional metal
mesh and it will
cause this product
easy to crack.

(b)
Brand Name

Technologies
Sdn. Bhd.

Ideal Tech PC
Sdn. Bhd.

Market share

Tech
Hypermart
Sdn. Bhd
Before After

Before

Quality
Price
performance

45 %
45%
=
=675
6750
0
Average
RM 87.8
Cool the laptop

30%
28%
=
=
4500
4200
Average
RM 57.7
Cool the
laptop

Befor After
e
25%
22%
=375 =
0
3300
Low
RM 55.0
Cool the
laptop

Features

Laptop

cooler

uniqueness

After

Laptop
cooler

Ultra slim and

Adjustable

lightweight

height and fan

design for easy

speed with

carrying

have selector

Laptop
cooler

Design with
triple cooling
fan

Beskytte
Tech Sdn.
Bhd.
Befor Afte
e
r
5%

High
RM 128.44
Can
protect
laptop
from
damage
and
automatic
cooling
system
Flexibl
e
Elastic
Able
to
bound
Waterproof
,
shockproof
and glow
in the dark

button
Service
warranties
colour

5 month

3 month

3 month

1 year

Black

Black

Black

Size

10-14

12

7-17

Pink and
blue
14

(c)
Competitor

Beskytte Tech

Fundamental
value
1. Function

Cool the laptop

only

2. Features

Hard and
light weight

3. Difference
between
competitor
and
Beskytte
Tech

One colour
only (black)
One function
only as
cooling
system

Can protect
laptop from
damage and
automatic cooling
system
Flexible
Elastic
Able to
bound
Affordable
Multi-colour
choice
Multifunction