Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Workbook
Address
EXECUTIVE SUMMARY
1.
2.
3.
Section 1
MARKETING PLAN
1.1
Hot tub birthing also known as water birth refers to the process of giving birth
in a tub of warm water. This is a new method of delivery grounded on the theory
that since the baby has already been in the amniotic fluid sac for nine months,
birthing in a similar environment is gentler for the baby and less stressful for the
mother.
This method of delivery is already widely practiced is the United States of
America and some other countries, as well as in the Philippines. Midwives, birthing
centers, and a growing number of obstetricians believe that reducing the stress ofg
labor and delivery will reduce fetal complications.
1.2
Proposed
Competitor
Competitor
Competitor
Features
Quality Care
Price
Recovery time
Enterprise
1
1
1
Legend: 1 - Outstanding
1.3
1
3
1
2
2 - Very Satisfactory
2
2
2
3
3 - Good
3
4
2
2
4 - Fair
5 - Poor
LOCATION
VIP Deocares Building Hagkol Valencia City
MARKET AREA
The market area of this enterprise is particularly Valencia City, Bukidnon and extending to
the whole province of Bukidnon considering that this will be the first hot tub birthing clinic in the
province, even pregnant women from other cities and municipalities outside of Valencia City will
visit and try this new relaxing and invigorating way of delivering a baby.
Size
4,419.78
hectares
1,049,859
hectares
Bukidnon Province
1.5
Population
181,556 as
of 2010
1,299,192
as of 2014
Sectors
Agricultur
e
Agricultur
e
MAIN CUSTOMERS
Pregnant women of Valencia City, Malaybalay City and Maramag Bukidnon, as well
as clients who are interested
that has no complications particularly Herpes
infection,breech presentation of baby, mother diagnosed of excessive bleeding or maternal
infection, multiple pregnancy, severe meconium stain, toxemia or preeclampsia.
Figure 1.5 - List of Major Customers and Their Requirements
Major Customers
Requirements / Preferences
Pregnant women of Valencia No complications of pregnancy
City, Bukidnon
1.6
TOTAL DEMAND
Table 1.6A - Table of Projected Demand
Month/Year
1. May 2016
1. June 2016
1. July 2016
1. August 2016
1. September 2016
1. October 2016
1. November 2016
1. December 2016
1. January 2017
1. February 2017
1. March 2017
1. April 2017
Quantity
30
35
25
35
20
36
25
20
36
30
35
35
Amount
P 280, 000.00
P 280, 000.00
P 200, 000.00
P 280, 000.00
P 160, 000.00
P 288, 000.00
P 200, 000.00
P 160, 000.00
P 288, 000.00
P 240, 000.00
P 280, 000.00
P 280, 000.00
/
/
MARKET SHARE
10
/
/
/
/
11
12
This enterprise would comprise 40 % of the market share which means that 40
percent of pregnant woman that will be delivering their baby would opt to visit the clinic and
will deliver their baby through water birth.
Table 1.7 -- DECISION GUIDE
Your
Product
Features
Water birth in
warm tub
1.8
Number
of
Competitors
Their
Share*
60 %
Their
Product(s)
Features
Conventional
delivery
Market
Share
(%)
40%
SELLING PRICE
The price of water birth will only be the package of the Philhealth allotted for normal
delivery or equivalent to eight thousand pesos
(P 8, 0000.00).
Figure 1.8 - Comparison of Competitors Selling Price
Enterprise
Product(s)
Delivery of baby
1.9
Selling
Price
P8,000
Competitors
Aver. Price
P8,500
SALES FORECAST
Provided that there will be at least one delivery per day in the clinic then such would
be up to the total of at least 30 deliveries per month. Since each delivery is worth of P
8,000.00 per package then it would be P 240, 000.00 per month. Granting that there are
really days in which there would be no deliveries then should we say that their will only be
20 deliveries per month then such would still amount to P 160,000.00 per month.
Sales Forecast
Delivery of
pregnant
TOTAL SALES
FORECAST
Year 1
Year 2
Year 3
Year 4
Year 5
P 1,920,000
P 2,208,000
P 2,400,000
P 2,
592,000
P
2,880,0
00
P 1,920,000
P 2,208,000
P 2,400,000
P 2,
592,000
P
2,880,0
00
1.10
PROMOTIONAL MEASURES
Promotion includes leafleting, radio advertisement, referrals, seminars and
information dissemination program amounting.
1.11
MARKETING STRATEGY
The marketing strategy of this enterprise includes advertisements in the local radio
stations, leaflets, going to the communities to conduct seminars and information drive and
having a motorcade for its opening.
After it is already known to the public, the workers of this enterprise will also join
several organizations and promote their services there such as in their own churches and
clubs and several other organizations.
The employment of referral system will also be done wherein a person that could
recommend a pregnant woman and eventually deliver her baby in the clinic could have an
incentive in such deal.
And lastly, the staff of this enterprise will be trained on how to be customer oriented,
on how to show to the clients that they are of great importance and we are their partners in
their pregnancy and we are always here to guide them and help in their needs.
1.12
MARKETING BUDGET
Promotion through leaflets amounting P 1,000.00, radio advertisement amounting P
4,000.00, referrals P 1,000 per month, seminars and information dissemination program
amounting to P 5,000.00.
Account title
Radio advertisement
Leaflets
Motorcade
Seminars
Referrals
Year 1
P 4,000
P 1,000
P3,000
P5,000
P12,000
Year 2
P4,000
P1,000
0
P5,000
P12,000
Year 3
P 4,000
P1,000
0
P3,000
P15,000
Year 4
P 4,500
P1,000
0
P2,000
P15,000
Year 5
P4,500
P1,000
0
P1,000
P15,000
P25,000
P22,000
P23,000
P22,500
P21,500
Section 2
PRODUCTION/TECHNICAL PLAN
2.1
PRODUCTION PROCESS
Information dissemination to the community which will lead to the visit of pregnant
woman to the birthing clinic. Taking up personal information of the woman. Prenatal checkup of the woman and health teachings regarding on the preparation of pregnancy and
about water birth delivery. Confinement of the pregnant woman upon her expected day of
delivery then delivery of the baby in the hot tub. Follow up check-up of the pregnant woman
and the child.
Figure 2.1 - Process Flow Chart
Patient visit
Pre-natal
Confinement
Delivery
Post-delivery care
2.2
10
FIXED CAPITAL
FINANCE SCHEDULE 2.2 -- FIXED CAPITAL (FIXED ASSETS)
Account Title
Furnitures and fixtures
Clinic Equipment
Medical Instrument
Power and electrical equipment
Cost
P 100, 000.00
P 200, 000.00
P 50, 000.00
P 5, 000. 00
P 355,000.00
Life/Years
5 yrs.
6 yrs.
5 yrs.
5 yrs.
Depreciation
P20,000
P33,333.33
P10,000
P1,000
P64,333.33
2.3
2.4A
2.4B
2.4C
PLANNED CAPACITY
Clinic have a 6 bed capacity with 3 hot bath tubs. This means that the clinic has the
capacity to confine 6 patients in one setting and to have a delivery for 3 pregnant woman
simultaneously.
2.7A
11
LABOR NEEDED
Figure 2.7A - Workers. Skills and Salary Scales
Kind of Worker
Medical Doctor
Head midwife
Assistant
midwife
Utility
Skill
Medical
practitioner
Delivery of
baby
Delivery of
baby
Cleaning and
maintenance
Number of
Workers
1
Regular/
Contractual
contractual
regular
Regular
Contractual
Salary
Scale
P 20,000/
month
P10,
000/month
P 8,
000/month
P 6, 000/
month
LABOR PRODUCTIVITY
The labor productivity of this business is dependent upon the number of pregnant
woman that will deliver her baby in this clinic since this is a service oriented enterprise. The
more clients will deliver their baby the greater the labor productivity.
2.8
PRODUCTION BUDGET
The clinic will serve around 25 clients for one month which is the average. This will
mean that for a period of one year around 300 clients are served by the clinic.
SCHEDULE 2.12 -- PRODUCTION BUDGET
Account title
Clients served
Year 1
Year 2
Year 3
Year 4
Year 5
300
330
340
350
400
300
330
340
350
400
12
300
330
340
350
400
Section 3
ORGANIZATION AND MANAGEMENT PLAN
3.1
FORM OF BUSINESS
The business will be a General partnership of all present properties wherein all the
partners will be liable to the debts of the partnership. Each partner will contribute to the
partnership and will divide the profits among themselves in pro rata based on their initial
contributions to the partnership otherwise stipulated in the by-laws of the enterprise.
3.2
ORGANIZATIONAL STRUCTURE
13
The business will be headed by the head midwife as the manager and under her
are two assistant midwives and the utility personnel. Also the doctor consultant that would
take care of the patient is indirectly under the head midwife.
Figure 3.2 - Organization Chart
HEAD MIDWIFE
ASSISTANT MIDWIFE
ASSISTANT MIDWIFE
MEDICAL DOCTOR
UTILITY
3.3
Qualifications
Registered Midwife
Registered Midwife
Registered Midwife
Registered Midwife
Registered Midwife
Registered Midwife
Rank
Asst. midwife
Asst. midwife
Head midwife
Asst. midwife
Asst. midwife
Asst. midwife
Functions
Staff
Staff
Managerial
Staff
Staff
Staff
14
1.
1.
1.
1.
1.
1.
1.
3.4
PRE-OPERATING ACTIVITIES
This includes the preparation of the outstanding capital, completion of legal
documents and requirements to be complied for the operation and permit of the clinic.
Meeting with the staff and doctor-consultant, forming of by-laws and policies relating to
operation protocols of the clinic, preparation of the clinic area and fixing the equipment in
there. Then information drive and advertisement of the birthing clinic. Visitation to the
communities and seminars to be conducted for information dissemination about water birth
and its benefits.
Activities
Capital preparation
Processing of permits
Meeting of staff
Formulation of
policies
Preparation of clinic
set up
Information drive and
promotion
3.5
PRE-OPERATING EXPENSES
Legal fees and expenses
Processing fees
Snacks for meetings
Advertisement and promotion expenses
Salary expenses
10
15
Account Title
Cost
P 1, 500.00
P 8, 000.00
P 1,500.00
P 4, 000.00
P 10, 000.00
3.6
Account Title
Furnitures and fixtures
Clinic Equipment
Medical Instrument
Power and electrical equipment
Depreciation
Cost
Life
P
100,
000.00
P
200,
000.00
P 50, 000.00
P 5, 000. 00
5 yrs.
P 20,000
6 yrs.
P 33,333.33
5 yrs.
5 yrs.
P 10,000
P 1,000.00
P 355,000.00
P64,333.33
3.7
16
P64, 333.33
P 290,667
General and administrative expense (G&A) refers to expenditures related to the day-to-day
operations of a business. General and administrative expenses pertain to operation expenses
rather that to expenses that can be directly related to the production of any goods or services.
General and administrative expenses include rent, utilities, postage and telephone, light power and
water and salaries expense.
SCHEDULE 3.7 -- GENERAL AND ADMINISTRATIVE (OPERATING) BUDGET
Account Title
Cost
Salaries expense
Postage and telephone expense
Light, power and water
Rental expense
TOTAL
BUDGET
GENERAL
ADMINISTRATIVE
(OPERATING EXPENSES)
P75,000.00/month
P 3000.00/month
P 5,000.00/month
P10,000.00/month
AND
P 93, 000.00
17
Section 3
FINANCIAL PLAN
4.1
PROJECT COST
SCHEDULE 4.1 --
Particulars
PROJECT COST
Equity
Lo
an
Oth
ers
0
0
0
0
0
0
0
0
Total
P 100, 000.00
P 200, 000.00
P 50, 000.00
P 5, 000. 00
P 355, 000.00
P 100, 000.00
P 200, 000.00
P 50, 000.00
P 5, 000. 00
P 355, 000.00
P 1, 500.00
P 8, 000.00
P 1,500.00
P 4, 000.00
P 10, 000.00
0
0
0
0
0
0
0
0
0
0
P 1, 500.00
P 8, 000.00
P 1,500.00
P 4, 000.00
P 10, 000.00
P 380, 000.00
!00 %
P 380, 000.00
!00 %
The projects total fixed assets inclusive of this are the furnitures and fixtures,
clinic equipment, medical instrument and power and electrical equipment
have the total amount of P 355, 000.00 and all of this is from the contribution
of the general partners and none was obtained by loan.
The pre-operating cost which includes Legal fees and expenses, processing
18
fees, business meals, promotion expense and salary expense had a total of 25, 000
pesos. It was from the contribution of the general partners and none was obtained
through loan. The total project cost is 380, 000 pesos.
4.2
Use
P 420, 000.00
Loan
(1) none
Total Requirement
4.3
Amount
none
P 420, 000.00
Year of Purchase
Book Value
Market Value
4.4
19
Year 1
P
1,920,0
000.00
P
40,
000.00
P
1,880,0
00.00
P 100,
000.00
P
912,000
.00
P
100,000
.00
P
20,000.
00
P
1,132,0
00.00
P
748,000
.00
P
20,000.
00
P
768,000
Year 2
Year 3
Year 4
Year 5
20
.00
P
50,000.
00
P
64,333.
33
P
114,333.
33
P
653,666
.67
0
P
653,666
.67
P
200,000
.00
P
50,000.
00
P
20,000.
00
P
383,666
.67
P
63,944.
45
4.5
21
PARTICULARS
Year 1
0
Year 2
Year 3
Year 4
P653,
666.67
Cash Inflow
P1,920,00
0.00
P20,000.0
0
Additional income
P1,940,00
0.00
4.6
P
1,286,333
.33
P653,
666.67
BALANCE SHEET
SCHEDULE 4.6 -- STATEMENT OF BALANCE SHEET
Year 5
22
(Name of Cooperative)
Statement of Balance Sheet
Five Year Projection
PARTICULARS
ASSETS
Current Assets
Total Current Assets
Fixed Assets
Year 1
Year 2
Year 3
Year 4
Year 5
4.7
23
4.8
Amount of
Principal
Outstanding
Installment Due
Interest
Payment
@
%
Total
Amount of
Interest
BREAK-EVEN POINT
Year 2
Year 3
Year 4
Year 5
4.9
24
FINANCIAL MEASUREMENTS
Ratio
ROI/ROA
ROOI/ROE
Profit Margin
Current
Quick (Acid Test)
Cash
Debt-Equity
Total Debt
Payback Period
Year 1
Year 2
Year 3
Year 4
Year 5