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Personalisation problem:
Shopping experience problem
Cataloguing problem
Availability of Raw Materials
online consumers:
are more price sensitive
prefer larger sizes to smaller sizes
do more screening on the basis of brand names
do less screening on the basis of sizes
OBJECTIVES OF STUDY
-------------------------------------------------------------------------------------------------The survey method of research methodology was used for the purpose
of this research. The survey was sent over to people using various
digital platforms like emails, social networking site (Ex-Facebook),
messaging apps like Whatsapp, etc.
The total no. of constructs used in the research is 18. And thus
accordingly the ideal sample size would have been 18*4=72.
The survey comprising of the research questions based on 5 primary
parameters to be analyzed namely:
1. Convenience of online shopping of jewellery
2. Ease of use of websites
3. Effect of price, customer service, exchange and return policies
4. Trust factor
5. Perception about different online stores
Tests
Cronbach Alpha: is an indicator of consistency.
Factor analysis: 18 constructs to few factors (KMO and bartleys test).
Factor analysis is a method of data reduction.
Discriminant analysis (input is factors): based on those factors,
which are online, and offline shoppers. Discriminant analysis is used to
predict group membership. It is used to classify individuals into
alternate groups based on a set of predictor variables. There are 2
groups online buyers and non-buyers.
Cluster analysis: Respondents segmentation. To classify our
respondents among different groups based on their attitudes towards
certain factors of purchase behavior found through Factor Analysis.
Paired t test: