Pilot Project to Increase Market Coverage

Objective:
Create small retailer loyalty to company by increasing market service and coverage through
distributing products to the small retailer by companys own vehicle.
Activation Plan:
Distribute Company products to retailer by company own delivery system through bypassing
distributorship.
Company own or rented vehicle will distribute the products to Lalbag areas small retailer
according to below plan:

Route Plan
Day

Delivery Area

Sunday

Lalbagh,
Nazimuddin road,
Shahidnager,
Islambagh.
Babubazar,
Bongshal Road,
Horonath dash
road, Midford.
Agashadekroad,
Bongsal
pukurpar,
Neeltola,
Abulhasnath
road.
Total Coverage:

Tuesday

Thursday

Number of
Outlet

Sales in
Taka
40000.00

Vehicle
Cost

Other
Cost

Benefit

40000.00

40000.00

=1,20,000.0
0

Expected Barriers:

Company has a bad reputation in market about damage distribution

Lalbag area especially old Dhaka city has many narrow roads where pick-up
van cannt enter to distribute products.

Controlling Plan:
Company should immediate action plan to withdraw damage products from
small retailers as soon as possible to rebuild company image.
Company can manage alternative vehicle(like van gari) to distribute products
where pick up van can not enter.