Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
The second strand of behavioral economics brings culture (that is, mental
models) into economics. In this strand of work, the decision-maker is the
enculturated actor. There is social determination not only of prices, but also
of who individuals are. The enculturated actor is a new model in
economics of how individuals make decisions. Policy for economic
development is just beginning to explore it.