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METRO CASH & CARRY

PAKISTAN
SUBMITTED TO:
MRS. ADILA HUSSAIN
(LECTURER)
(UNIVERSITY OF THE PUNJAB, GUJRANWALA CAMPUS)
(GT. ROAD, NEAR ALI PUR CHOWK, GUJRANWALA)

ADNAN TAHIR
(15103)
HANNAN AFZAL
(15127)
IHTESHAM SOHAIL
(15162)
MUHAMMAD ABDUL WAHAB (15149)
MALIK FARHAN
(15134)
NISAR AHMED
(15163)

ACKNOWLEDGMENT
We are thankful to Allah Almighty for providing us strength and
wisdom to complete this report. We are also thankful to our supervisor Mrs.
Adila Hussain for their motivation and help. Last but not the least we would
like to thank Mr. Ehtesham Khan for giving us knowledge and providing us an
opportunity to prove ourselves.

TABLE OF CONTENTS
Sr.
No
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.

Description
Introduction
History of Metro
Metro in Pakistan
Objectives of Metro
Guiding principles
Competitors
Companys Financial Position
Product Range
Services & quality
Distinguishing features
Working in Metro
HRM in Metro
Conclusion

Sectio
n
1
2
3
4
5
6
7
8
9
10
11
12
13

EXECUTIVE SUMMARY
Purpose of the study is to get insight regarding the work activities at
METRO. i.e the purpose of metro, what the main objectives of metro? How
theyre communicating with team and with the public?
Where is companys financial positions lie? How and what theyre providing
the services and quality to the customers so that they can trust on this
organization.
The HR issues faces by the company and their possible reasons and their
solutions to these underlying problems which METRO was facing. So that we
couldve better understanding of the HR practices when they are implemented
in the company.

1. INTRODUCTION:
Metro Cash & Carry is a leading international company in a self-service wholesale and
operates more than 600 outlets in 29 countries. It is 3rd largest trader in the world,
2nd largest in Europe and largest in Germany with a turnover of 59.9 billion in 2006.
Metro is operating around 2378 locations in 29 countries, with employees numbering
over 263,000.
At the operational level, the groups five sales division conduct business independently in
their respective markets. With over 100,000 employees worldwide, the company achieved
sales of 31.7 billion in 2007. By generating almost 50% of the total sales, Metro Cash &
Carry is the top selling sales brand of the Metro group. Assortment and service of Metros
Cash & Carrys unique business to business model are targeted only towards professional
customers such as hotels & restaurants as well as small and mid-sized retailers or
institutions. The company offer these special groups a high level of assortment
competency both in food & nonfood as well as attractive wholesale prices. An efficient
and internationally conferrable concept ensures success in entering new markets.

2. HISTORY OF METRO:
The first Metro Cash & Carry store was opened in Germany in
1964, the first store abroad in 1971. Since then, the concept has continuously proven to be
robust and apt for successful operations in all kinds of market environments. Three
different store formats Classic, Junior & Eco allow choosing the best solution for a
given environment. They differ in store & assortment size. Lately, the expansion into new
markets has been on Eastern Europe & Asia, using mainly the middle sized Junior store
format.
Till now, Metro Cash & Carry has had stores in the following countries:

3. METRO IN PAKISTAN:
Metro cash & carry announced its operations in Pakistan in January
2006. Since then, it has established itself as a potential market leader in a wholesale.
Under the supervision of Managing Director Mr. Giovanni Sorenzo, Metro cash & Carry
Pakistan has opened its first store in the city of Lahore in October 2007. The companys
country head office is also based in Lahore and currently employees over 400 people in
two offices. It has done total investment of US $180 million and plan to build and operate
10-15 stores in Pakistan. There are about 250-300 employees per store and the head office
is at Multan Road.

4. OBJECTIVES OF METRO:

Acknowledged first choice cash and carry wholesaler


Continuous focus on customer needs & satisfaction
Commitment to ethical & environmental values
Open communication
Innovative in all we do
Commitment to give our customers more valuable for their money
Win-win partnership with our suppliers
Our employees are our main asset

Defined format adapted to local market needs


Sustained growth of shareholder value
Strive for reliability and transparency
Efficient and low cost operations

5. GUIDING PRINCIPLES:
A) TRUST & RESPECT
a)

Everybodys opinion counts

b)

We treat every person the same way

B) OPEN DOOR POLICY


a)

We avoid organizational barriers

b)

Two way communication

c)

We encourage change and sharing of ideas

C) EMPOWERMENT TO PERSONEL RESPONSIBILITY


a)

We allow people to take risks

b)

We consider making mistakes as part of the game

D) BE A ROLE MODEL
a)
E)

SETTING CLEAR PERSONAL OBJECTIVES & TASKS


a)

F)

G)

We determine enthusiasm and commitment

We have implemented a management-by-objectives concept

RECOGNITION & REWARD


a)

We consider honest & transparent feedback as a must

b)

We reward high performance

TEAM SPIRIT
a)

We encourage max. team engagement and knowledge

H)

POSITIVE WORKING ENVIRONMENT


a)

We guarantee a healthy & safe working environment

b)

We encourage innovation & creativity

I)

CORPORATE SOCIAL RESPONSIBILITY


a)

We are committed to the principles of social responsibility

6. COMPETITORS:
Presently the only competitor of Metro is Makro cash & carry in the same capacity and also
the wholesale markets of every product. But the specialized wholesale market dealers cannot
run any customers concerning marketing campaign so in this regard Metro has to face a stiff
competition with Makro. Makro is almost the same services and it is also the foreign
investment. Metro should focus on customer satisfaction to compete the Makro.

7. COMPANYS FINANCIAL POSITION:


The company enjoys a sound financial position. The facts & figures can be seen:
Metro financial statements

8. PRODUCT RANGE:
Each store is tailored to address the needs of professional customers. We offer a wholesale
price that leaves the customer room for healthy margins and provide a one-stop-shop for the
customer.
In the food range, freshness is our first priority. This is guaranteed by the efficient supplychain and quality control management we have in-place.

In non-food, we offer only products that are up-to-date in terms of technology and design,
and meet all safety standards.
1. Food items
2. Non food items
3. Own brands

8.1. FOOD ITEMS:


A. DAIRY, FROZEN
The range includes: Cheese, Butter, Eggs, UHT Milk, Cream, Pasteurized Milk, Yogurt, Chilled Ready Meals,

Drinks, Ice Cream, Frozen Vegetables & Fruits and Frozen Ready to Serve.
B. MEAT
All types of Halal meat (Fresh, Frozen, Processed) is available in a temperature-controlled
environment. A variety of meats is available in different cuttings of Mutton, Beef and
Chicken to cater the needs of our professional customers
The assortment comprises a wide range of meat from local breeds:
- Mutton: (bakra, chatra, dumba)
- Beef: (bachra, Lata, cow, buffalo)
- Chicken: (Broiler, Desi)
C. FRESH FISH & SEAFOOD
An assortment of high quality seafood, obtained through local and international sources, is
available at METRO Cash & Carry. The seafood is offered in different forms such as alive,
fresh, frozen (raw & marinated) and delicatessen.
D. FRUITS & VEGETABLES
Think METRO, Think Fresh!
Fruits and vegetables sold at METRO are sourced directly from growers. State-of-the-art
technology is used to maintain freshness and quality while availability is guaranteed by

keeping the products under a cool chain. METRO has its own system for quality analysis and
checks. Fruits and vegetables presentation and packing are designed to make life easier for
our customers. There is a wide range of local and imported products available under one roof.
E. EDIBLE GROCERIES, CANNED GOODS AND BAKERY
Edible Groceries include all such items that are consumed in every part of Pakistan on a daily
basis, such as Sugar, Vegetable Oil, Rice, Spices, Flour, Lentils and many other products. The
Canned Goods category offers Jams, Ketchup, Sauces, Canned Fruit and Vegetables, Pet
Food, Canned Fish and other canned food products. In the freshly baked category, all kinds of
breads, cakes, biscuits, etc. are available.
F. SWEETS AND CONFECTIONARY
The assortment includes: Biscuits, chocolates, toffees, chewing gums, candies, tea, coffee,
cocoa powder, crispies, Nimko, powder drinks and dried fruits and nuts.
G. GENERAL GROCERY
Under this category, the products offered include:
Canned Goods Fruit, Vegetables, Meats & Meat Products, Pet Foods
Edible Grocery Oils, Cereals, Coffee, Tea, Biscuits, Spices, Seasonings, Sugar, Sauces,
Pickles, Noodles, Soups, etc.
H. TOBACCO AND BEVERAGES
The category offers a wide variety of Carbonated Soft Drinks, Bottled Water, Juices, Energy
Drinks, Squashes, Syrups & Concentrates, Non-Alcoholic drinks and cigarettes.

8.2. NON-FOOD ITEMS


A. OFFICE EQUIPMENT

These include: Computers, Accessories, Printers, Mobile phones, Fixed Line Phones, Faxes,
School Products, Copy Paper, Packaging Materials, Office Supplies, POS material and
Stationary. All major brands are available under one roof, such as HP, Samsung, LG,
Motorola, Nokia, Aurora, Sigma, Max, Pelikan, Piano, Picasso, etc.
B. MEDIA , RADIO & ACCESSORIES
METRO offers all the famous brand names such as Samsung, Sony, LG, Philips, Olympus,
Nikon, Yashica, Nobel, Fuji, etc. The product range includes TV sets, DVD Players, Home
Theatre, Hi Fi, MP3/MP4 Players, Digital Camera, Camcorder, Game Consoles, Car Audio,
Batteries and Chargers, Books, Journals, Magazines, Newspapers, Recorded, Unrecorded
Media and Storage Media.
C. HOME ELECTRONICS/HOUSE HOLD
A wide range of Home Appliances such as washing machines, refrigerators, freezers, cookers,
microwave ovens, air conditioners, built-in appliances, hand blenders, mixers, deep fryers,
irons, vacuum cleaners and all small electric appliances. All leading brands such as LG,
Samsung, Mitsubishi, Haier, Dawlance, PEL, Panasonic, Siemens, etc. are available at most
reasonable prices.

D. HOUSEHOLD GOODS
The Household range includes products from pots and pans and chaffing dishes to
commercial tableware and glasses for Hotels, Restaurants and Caterers. The selection
includes brands in the following segments:
Pots & Pans (Tefal, Sonex, Majestic, Prestige)
Tableware (Luminarc, Clayworks)
Glass (Pasabache, Bormioli Rocco, Toyonasic, Ocean)
Cutlery & Cutting Tools (Cocktail, Kiwi)
Kitchen Utensils & Serving Articles (Fackleman).

The range also include decoration products (Walther Glass),


Candles
Cleaning items.

E. HOME IMPROVEMENT/DIY (DO IT YOURSELF)


The Do It Yourself (DIY) department caters to all home improvement needs under one roof
with strong competitive prices in both local & international brands. Categories available:
Lamp fixtures, lamps & bulbs (OSRAM, PHILIPS)
Electrical items (BUSH) Bathroom & Sanitary (Faisal & ICL)
Flooring (Krono Flooring)
Paints and painting accessories (ICI,Master Paints)
General use and specialized hand tools (Stanley)
Power tools (BOSCH, Black & Decker)
Generators (Honda) and operating equipment.
DIY also offers a wide range of car interior and exterior equipment, car care solutions
(MOTHERS, COSMIC) and good quality tyres at low rates (GOODYEAR, NEXEN).

F. HOME TEXTILE/HOME DECORATION


METRO offers a comprehensive array of Bed Linen, Towel, Quilts, Cushions, Blanket, Table
cloth, Carpets, Mattress and Office Furniture to suit domestic and commercial needs

G. LADIES WEAR/MENS WEAR/CHILDRENS WEAR/SHOES/LUGGAGE


The Apparels Division at METRO offers a wide variety of brands and high quality products
at wholesale prices. Mens wear offers top brands such as Wrangler, Bonanza, Leeds, etc. for
formal and casual wear. The Childrens wear section offers Skids and Colors and a modern

collection of shoes under such brands as Servis, Bata, Starlet. The luggage category besides
American Tourister, Eminent and Lambertazzi (a METRO brand) are available.
H. SPORTS & SEASONAL
This section offers high quality Gym Accessories, Motorcycles, Sports Apparel, Swimwear
and Sports Shoes. There is a complete collection of top brands is available at compatible
prices, such as Puma, Servis, Cheetha, and Ihsan Sports, besides Pak Hero motorcycles.

9. SERVICES & QUALITY:

A.LOGISTICS:
The goal of Supply Chain at METRO is to efficiently handle thousands of orders, shipments
and deliveries and ensure that goods arrive at the right place at the right time.
Supply Chain Management plays an important role in our high-performance logistics system
and enhances our capacity to supply food and non-food products on a daily basis with
consistent high quality, diversity and freshness.
B. FOOD:
METRO Cash & Carry Pakistan (Pvt.) Ltd. Offers a wide range of high-quality food
products. Emphasis on quality and hygiene is paramount to our business.

C. NON-FOOD:
With over 10,000 non-food articles, METRO Cash & Carry Pakistan (Pvt.) Ltd. Offers one of
the largest assortment of non-food articles under one roof in Pakistan with detailed attention
paid to quality, guarantees and after-sales service.

10. DISTINGUISHING FEATURES:

Lowest possible prices


Stock availability
One-stop shop
Extensive business hours
Quality guarantee
Free parking
After sales services
Promotional activities
Simple but comprehensive billing system
Great value for money

11. WORKING AT METRO :


METRO Cash & Carry is the international leading company in self-service wholesale. For
over 40 years, the company has been supporting high-volume commercial customers. Today
the company is represented in 29 countries and offers its commercial customers up to 50,000
different products (variable from country to country) under one roof.
METRO Cash & Carry employs more than 100,000 people across the world and in many
regions is among the biggest employers. Qualified, highly-motivated employees create the
foundations needed for successful expansion on an international level and sustained growth
of the wholesaling company. A performance-driven approach, openness and international
outlook are the corporate culture that we practice.

Why join Metro Group?


Wholesale and retail trade today is a sector of new departures.
Experiencing and helping to shape the exciting developments in
the METRO Group is a great opportunity, particularly for people

just starting out in their careers. Expanding into a new foreign


market, developing new sales concepts, tapping into innovative
technologies for the group; these are only some of the challenges
that our employees set themselves every day.

Why join METRO Cash & Carry?


METRO Cash & Carry employs more than 100,000 people across the world and in many
regions is among the biggest employers. Qualified, highly-motivated employees create
the foundations needed for successful expansion on an international level and sustained
growth of the wholesaling company. A performance-driven approach, openness and
internationality are the corporate culture that we practice.
We offer international exposure and personal development through training abroad and
also on-the-job opportunities for skill up gradation.

12.HRM in Metro
Metro's human resources management is aligned with the strategy foundation and
implementation process. By integrating human resources management into the planning
process, emphasizing human resources activities that support broad Metro's mission goals,
and building a strong relationship between HR and management. Metro has been successful
in ensuring that the management of human resources contributes to mission accomplishment.
The management at Metro recognise that it not just financial and technological capital that
provide companies with the competitive edge. Without attracting and retaining the right
people, in the right jobs, with the right skills and training, an organization cannot succeed.
Therefore, at Metro, people have recognized the companys most important asset. This
approach strategic human resource management at Metro has led to enhanced organizational
performance.
Human Resource division is headed by Nayab Baig, who supports and develops METRO
& Carry Pakistan's most important assets-its people. The division is divided into two major
departments:

People Excellence
Organizational Excellence
People Excellence team deals with recruitment, HR operations, reward and retention of
employees. Organizational Excellence team looks after culture, training and development
needs of our employees.

12.1. ORGANIZATIONAL CHART OF HR

12.2. RECUIRTEMENT AND SELECTION

Mr. Nayab Baig is the senior recruitment & selection Manager at Metro. He is
responsible for all the Hiring being done at corporate Level & also is the authority for every
kind recruitment, selection & layoffs. There are four different categories for Hiring:

Hiring on permanent basis.


Hiring on contracts.
Hiring as Part timers.
Seasonal hiring.

There are different sources of recruitment used at Metro.

Outsourcing
Employment on reference. (both internal & external)
Advertisement in Media. (mostly print)
Walk in Interviews.
(encouraged at operational level only)

13. CONCLUSION :

Metro Cash & Carry Pakistan has proved itself as to be a company


for investment. Taking in hand flag of satisfaction we are heading towards professional
advancement and competency by providing high quality services to our customers and prove
to be a successful company from investment point of view.

BIBLIOGRAPHY

www.metro.com
www.Wikipedia.com
www.metrogroup.com
www.docstoc.com
Brochures for MCC

Indexes
A
assortment
Variety, 6, 10, 11, 14

B
BEVERAGES
Cold Drinks, 11

C
Canned
Packed, 11
competency

Ability, 6, 20
COMPETITORS
Rivals, 9
CONFECTIONARY
Sweets, 11
conferrable
Compare Opinions, 6

D
differ
vary, 6

E
EDIBLE
Eatable, 11
encourage

G
Germany
Country, 6
GUIDING
To lead, 8

L
logistics
Management, 14

M
Metro Cash & Carry
Departmental Store, 6, 20

O
OBJECTIVES
Purpose, 7, 8
operating
Working, 6, 13

Motivate, 8, 9
Europe
Continent, 6
State, 6

S
supervision
overseeing, 7

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