Online  Golf  Accommodation  System  

Website Design and Development
Thursday, 29 April

Disclaimer: All contents of this document are purely for review and assessment
purposes as part of an AUT BCT paper. The contents are purely confidential and are not
intended to be shared outside of Tourism Exchange. All rights reserved.
Contents  
Online  Golf  Accommodation  System...................................................................... 1  
background........................................................................................................................................................... 2  
about  seed  studio............................................................................................................................................... 3  
target  market ....................................................................................................................................................... 4  
brief  description  of  solution.......................................................................................................................... 4  
design  considerations ...................................................................................................................................... 5  
technical  considerations................................................................................................................................. 5  
visual  considerations ....................................................................................................................................... 6  
design  notes ......................................................................................................................................................... 7  
usability.................................................................................................................................................................. 7  
design  notes  (continued)................................................................................................................................ 8  
development  notes............................................................................................................................................ 8  
costing  considerations..................................................................................................................................... 9  
hosting .................................................................................................................................................................... 9  

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background

Golf is a global sport with open-boundaries and a large player base. New
Zealand golf courses are amongst the most scenic in the world and support a
large base of both national and international visitors each year.
International players visit for the scenic visuals and extensive land-mass of
the courses in comparison to their local course and require lodging.
It is for this reason, that golf accommodation is a viable website to utilise the
tourism exchange portal.

about seed studio

We are a group of well informed, well versed technology of the future students
who specialise in technological synergy. If you have to plug it in, we can
make it work effectively.
Our web development studio consistently develops beautiful, standards-
based website with SEO a wesomeness. Our team consists of:

Thorsten Ziller: Graphics, layups and pretty things

Tarei King; attempted pretty things and code development
Sam; gets the coffee

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Providing up-to-the minute hotel and accommodation
for golfers traveling to and around New Zealand for
international golfers with a website incorporating the
tourism exchange portal.

target market

As golf is an open-sport, the general demographics of our audience are not

easily quantified.
Golf is a male-based sport and users of our site will largely be older
approximately 30-65 years old with a willingness to travel.
The international market will be targeted more closely than the domestic
market as accommodation will be more important for international customers.

brief description of solution

The proposed website incorporates easy one-two click booking systems with
imagery from New Zealand golf courses. Users are instantly shown the
beauty of NZ courses and upon choosing a course, they are given all the
local 10km + accommodation sites to choose from.
We propose a simple and stunning website which is marketed to international
golfers considering playing in New Zealand.

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design considerations
We design websites around our clientʼs specific needs. This allows us to be
flexible in form and function, delivering a customer experience unique to that
business.

technical considerations

We propose to build a site which will assist international customers in booking

accommodation for the purpose of golfing in New Zealand. Of key importance
are an easy to use portal with Tourism Exchange for booking and a Content
Management System for back-end customisation of content.

The following features have been identified by seed studios to assist with this
goal to serve as a launching pad for future development:

Accommodation Management:
• Hotel / Accommodation listings (including advanced search
option)
• View hotel/accommodation (detailed listing information
• Book Hotel function
• Locate by map
• Locate by proximity to golf course
• Integration with Social Networks (Twitter / Facebook)
Golf Course Management:
• Picture sliders of high-quality images on key pages
• List and view golf course information (sourced from NZGOLF)
• Integration with Social Networks (Twitter / Facebook)
Content Management (backend client customisation)
• Adjust information in listings
• Confirm / check customers signups
• Check support emails
• Site wide reporting and information (including booking
information)
• Adjust marketing and ad rotation, banner includes
• Full control of content

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visual considerations

We have illustrated a potential vision of the website in its early stage –

highlighting the strong visuals and easy to grasp information.

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design notes

1. Logo design and placement: Eeasy re-entry into home page

2. Slider image count: shows how many other slides are available
3. Next and Prev buttons to move through slider
4. Standard navigation menu, persistent on every page.
5. Slides detailing high-quality golf course shots

usability

Special attention has been made to create a clean and clear layout, which
does not distract from the golf course imagery or the generation of
accommodation results. With AJAX prompts to show the customer that
something is loaded (search results) never leaving the customer wondering
what is going on.

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design notes (continued)

1. Ajax search box: Auto populates with information of currently visible

course. Also provides a two-way search for both accommodation and
golf course.
2. Header and content space
3. Listing results for accommodation close to the searched / current golf
course. customers can book from here also.

development notes

All website design is to be completed with CSS3 + xHTML for front-end

presentation. Back-end CMS will provide client means to customise the
website. This is designed in PHP and utilises Business Catalyst for
maintenance and hosting.

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Initial information to be supplied by Tourism Exchange, however if this
information is not suitable for the project, customised data entry will be an
additional cost to the customer.
Such customisations will utilise mySQL and PHP development.

costing considerations

A typical customisation of this kind will attract a development and design fee
of $3,000 + GST. This cost does not include initial advertising mediums
(excluding basic SEO) and costs incurred for font and image acquisition –
these costs will be translated to the client prior to purchase.

hosting

storage and maintenance of your website will cost $150 + GST per month.
Domain registration is $40 + GST per year.

fin.
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