Print vs.

the Internet
1995: 0.4% of the worlds population has Internet access

5.7 million
The number of homes in the UK
with TVs in 1956. From here, TV
ownership grows steadily until
2014, and newspaper sales
slowly decline.

1995
The Internet becomes
available for public use, with
about 16 million users. Search
functions are developing, and
people can now search for
specific information rather
than relying on the limited
contents of newspapers.

1998: 16 million, 3.6% of the worlds population has Internet access

$110 - $11,000

60 million

Amount major advertisers pay

Global News Network per week for
ad spots in mid 1995. In light of
this, Yahoo transitions from
being a web directory to
a commercial business.

Number of Google indexed

pages by the end of 1998, after
having launched earlier in the year.
In 2000, Google begins selling
advertisements associated
with search keywords.

2000: 5.8% of the

worlds population has
Internet access

2008: 22.5% of the

worlds population has
Internet access

2008

$5.4 billion

The World Association

of Newspapers calls for a block
to the proposed GoogleYahoo
advertising union. The Independent
announces job cuts, and the
London Evening Standard announces
a 24% drop in advertising
revenues for the year.

Amount of money, from

advertising, the website
Craigslist is estimated to
have cost the global
newspaper industry
between 2000 and 2007.

50%
Rough percentage of
revenue that British national
newspapers earn from
advertising - a huge
problem given the advent
of Internet advertising.

2/3
2010: 28.8% of the
worlds population has
Internet access

Fraction of OECD
countries facing declining
newspaper readerships in
2010. The number of
young people reading
newspapers is particularly
low.

100 million
Number of people who
view the MailOnline (Daily
Mail and Mail on Sunday) in
August 2012.

2012: 34.5% of the worlds population has Internet access

Almost $2.5 billion

50%

Global revenue from the

circulation of digital
newspapers in 2014. While
print circulation declines in
2013, online newspaper
circulation is predicted to
rise.

Percentage drop in print

advertising between
2005 and 2013, as
businesses continue to
move online.

22%
Percentage of Guardian
readers who read the printed
newspaper, as opposed to
accessing it online in 2014. The
Daily Mails print readership is
45% of its total, and The
Independents print readership
is 20% of its total this
same year.

2014: 42.4% of the worlds

population has Internet access

1 million
Rough number of homes in
the UK that do not have a
TV but do have access to
the Internet. Between 2012
and 2013, national TV
ownership drops for the
first time ever.

58.8%

6.6%

Average percentage drop

in circulation of the 10 UK
Sunday national
newspapers between 2000
and 2014. The 5 popular
daily newspapers see an
average decline of 44.6%.

Percentage drop in the total

sales of UK newspapers, from
2014 to 2015. However, there is a
rise in alternative print sales:
independent print magazine
subscription service, Stack,
announces a 78% rise in
revenue in 2014.

12/2/16
The Independent and The
Independent on Sunday
announce they will cease to
be print newspapers, and
will exist exclusively online.

96%
Percentage of Googles
revenue earned from
advertising in 2016.

2013: 39% of the worlds population has Internet access

3366 million
Number of people
worldwide who have access
to the Internet by
December 2015. This is
about 46.4% of the global
population.

50m
Loss made by The
Guardian in 2015. Major
job losses are predicted
for 2016.