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W H Y H A RVAR D BUS I N E S S R EVI EW P RESS?

Harvard Business Reviewis an iconic brand in business and the leading

global destination for smart management thinking. Whether reading our
magazine, books, blogs, or using our tools found on HBR.org, people around
the world turn to HBR for the smartest advice and most useful business
thinking. The numbers show our strength:
MARCH 2014

112 Managing Yourself

The Rules of Trust

David DeSteno

80 Marketing

An Anthropologist
Walks into a Bar
Christian Madsbjerg and
Mikkel B. Rasmussen

23 Idea Watch

Make Your Best

Customers Even Better
Eddie Yoon, Steve Carlotti,
and Dennis Moore

Work
vsLife
Forget about

balanceyou have
to make choices

Worldwide magazine circulation of more than 370,000

Distribution in more than 50 countries plus 12 translated editions
Nearly 4 million visitors each month to HBR.org
More than 4 million fans and followers across our social media channels
Over 1 million total downloads of HBR iPhone and Android apps
More than 575,000 copies of HBRs 10 Must Reads sold worldwide

PAGE 57
1001 Mar14 Cover.indd 1

1/23/14 3:01 PM

Introducing the 20-Minute Manager Series

Smart advice, right when you need it. Our new series addresses the very real problem of
being short on time and needing answers fast. But not just any answersthe right ones,
from the best source. The new series launches this spring (2014) with four titles, followed
by another four titles in June 2014. Perfect for spinners, plane rides, and for getting up to
speed the day before the big meeting or presentation. Topics include managing time,
finance basics, delegating work, running meetings, presentations, and more.

What Makes Each Series Different?

The 20-Minute Manager SeriesBite-sized books offering the fundamentals of
business skills for readers who need to learn the basics fast.
HBR Guides SeriesLaunched in 2012, these books go more in-depth on
perennial business skills for todays managers, yet you can still grab them before
jumping onto a flight.
HBR Must Reads SeriesIf you read nothing else, read these priority articles on
core business topics. Pulled from the pages of HBR and featuring the perfect mix of
ideas and minds shaping business today.

hbr.org/books

HBRs 20-Minute Manager Series

Advice you can quickly read and apply, from the

most trusted source in business.
Get up to speed fast on essential business skills. Whether youre
looking for a crash course or a brief refresher, youll find just what
you need in HBRs 20-Minute Manager series.

New
in 2014

P OI N T S OF IN TEREST

The newest branded paperback series from Harvard Business

Reviewand the next addition to our spinners.

Designed as quick yet smart reads for professionals who

need to get up to speed fastthese books present the
fundamentals clearly and accurately.

Each book in the series is a primer on a necessary skill in business.

M ARC H /J U N E 2 0 1 4

All topics travel well internationally.

GENE R A L MA N AG E M E N T

All Titles:
5" x 7" 112 pages
US$ 12.95 7.99 Paperback and eBook
World English World Translation
World Audio

M ARK E T IN G H IG H L I G H T S
Strong retail visibility and co-op
Spinners Extensive promotion via
HBR Channel, including print, online, and
tablet advertising E-mail marketing
Social media Press release

M A RC H 2 014

Presentations

Learn the basics of creating and delivering presentations that will engage your audience.

978-1-62527-086-3 978-1-62527-087-0 (eISBN)

Managing Up

Tips on building a more productive, mutually beneficial relationship with your boss.

978-1-62527-084-9 978-1-62527-090-0 (eISBN)

Finance Basics

Grasp finance fundamentals and make smarter business decisions.

978-1-62527-085-6 978-1-62527-089-4 (eISBN)

Managing Projects

Learn the basics of managing a project, start to finish.

978-1-62527-083-2 978-1-62527-088-7 (eISBN)

J UN E 2 0 1 4

Creating Business Plans

Creating a business plan to launch your new venture? Here are the bases youll need to cover.

978-1-62527-222-5 978-1-62527-227-0 (eISBN)

Delegating Work

How to assign the right tasks and empower people to tackle them.

978-1-62527-223-2 978-1-62527-228-7 (eISBN)

Managing Time

How to make the most of your day and meet your goals.

978-1-62527-224-9 978-1-62527-229-4 (eISBN)

Running Meetings

What it takes to make your meetings productive, not painful.

978-1-62527-225-6 978-1-62527-230-0 (eISBN)

Harvard Business Review Press | Branded Lines

N E W I N M ARCH 20 14

LAUN C H I N G I N JUN E 20 14

CO M I NG I N FALL 20 14

Getting Work Done

How to prioritize your work, stay focused, delegate tasks, and use
technology to get more done.

978-1-62527-543-1 978-1-62527-548-6 (eISBN)

Giving Effective Feedback

Critical information on giving feedback to help manage a problem

employee or reward a high performer on your team.

978-1-62527-542-4 978-1-62527-547-9 (eISBN)

hbr.org/books

Smarter than the average guide

Hbr
Guide to
Getting the
Mentoring
You Need

HBR Guides Series

Smarter Than the Average Guide

We all wish we could sharpen key management skillssuch
as writing more effective e-mails, focusing to-do lists on what
really matters, giving more persuasive presentations, or dealing
with a boss who makes you want to scream. But who has the
time? The HBR Guides can help.
Packed with concise, practical tips from leading expertsand
examples that make them easy to applythe HBR Guides
provide smart answers to your most pressing work challenges.
Arm yourself with the advice you need to succeed on the job,
from the most trusted brand in business.

Pick the right mentors

Tap your network
Achieve your goals

GE NERA L MA N AG E ME NT

5" x 9" US$ 19.95 12.99 Paperback and eBook

World Rights

HBR Guide to Persuasive Presentations

978-1-4221-8710-4
978-1-4221-8715-9 (eISBN)

HBR Guide to Finance Basics for Managers

978-1-4221-8730-2
978-1-4221-8732-6 (eISBN)

HBR Guide to Getting the Mentoring You Need

978-1-4221-9600-7
978-1-4221-9749-3 (eISBN)

HBR Guide to Managing Stress at Work

978-1-4221-9601-4
978-1-4221-9750-9 (eISBN)

HBR Guide to Better Business Writing

978-1-4221-8403-5
978-1-4221-8404-2 (eISBN)

CO MIN G IN FALL 20 14

HBR Guide to Managing Up and Across

978-1-62527-533-2
978-1-62527-538-7 (eISBN)

978-1-4221-8760-9
978-1-4221-8761-6 (eISBN)

HBR Guide to Getting the Right Work Done

978-1-4221-8711-1
978-1-4221-8714-2 (eISBN)

HBR Guide to Project Management

978-1-4221-8729-6
978-1-4221-8731-9 (eISBN)

Harvard Business Review Press | Branded Lines

HBR Guide to Coaching Employees

HBR Guide to Office Politics

978-1-62527-532-5
978-1-62527-534-9 (eISBN)

Coming
in Fall
2014

hbr.org/books

HBRs 10 Must Reads Series

Over 575,000 copies sold worldwide!

The definitive collection of ideas and best practices for aspiring and
experienced leaders alike. Each book is packed with enduring advice
from the best minds in business, including Clayton M. Christensen,
Peter Drucker, John Kotter, Michael Porter, Daniel Goleman, Ted
Levitt, Gary Hamel, and many more. Weve combed through
hundreds of Harvard Business Review articles and selected only the
most essential reading on topics that go beyond the fundamentals to
help you be a more effective, well-rounded leader.
From leadership, strategy, and communication to managing
yourself and others, HBRs Must Reads offer foundational articles
on essential business topics to help you maximize your
organizations performanceand your own.

AVAI LA BL E N OW
GENE R A L MA N AG E M E NT
HBRs 10 Must Reads Boxed Set
978-1-4221-8405-9
978-1-4221-8329-8 (eISBN)
6 books 5 1/2" x 8 1/4"
US$ 99.00 76.99
Paperback Boxed Set eBook Boxed Set
World Rights

PR A I S E F RO M RETAILERS

HBRs 10 Must Reads series represents the definitive

work of the worlds best business thinkers, collated
for the busy professional. These classic articles from
Harvard Business Review are an excellent value.
MIKE ROBERTS, NONFICTION BUYER, W H SMITH

HBRs 10 Must Reads series is essential for any

professional or reader interested in a distillation of
knowledge and wisdom from a constellation of star
authors and writers in their various fields of expertise.
KENNY CHAN, GENERAL MANAGER, KINOKUNIYA SINGAPORE

Harvard Business Review Press | Branded Lines

ALL TITLES

5 1/2" x 8 1/4"
US$ 24.95 16.99
Paperback and eBook
World Rights
HBRs 10 Must Reads
The Essentials
978-1-4221-3344-6
978-1-4221-7201-8 (eISBN)
HBRs 10 Must Reads
on Leadership
978-1-4221-5797-8
978-1-4221-7202-5 (eISBN)
HBRs 10 Must Reads
on Strategy
978-1-4221-5798-5
978-1-4221-7205-6 (eISBN)
HBRs 10 Must Reads
on Managing People
978-1-4221-5801-2
978-1-4221-7204-9 (eISBN)
HBRs 10 Must Reads
on Change Management
978-1-4221-5800-5
978-1-4221-7206-3 (eISBN)
HBRs 10 Must Reads
on Managing Yourself
978-1-4221-5799-2
978-1-4221-7203-2 (eISBN)
HBRs 10 Must Reads
on Communication
978-1-4221-8986-3
978-1-4221-9151-4 (eISBN)
HBRs 10 Must Reads
on Making Smart Decisions
978-1-4221-8989-4
978-1-4221-9143-9 (eISBN)
HBRs 10 Must Reads
on Teams
978-1-4221-8987-0
978-1-4221-9146-0 (eISBN)
HBRs 10 Must Reads
on Innovation
978-1-4221-8985-6
978-1-4221-9150-7 (eISBN)
HBRs 10 Must Reads
on Strategic Marketing
978-1-4221-8988-7
978-1-4221-9152-1 (eISBN)
HBRs 10 Must Reads
on Collaboration
978-1-4221-9012-8
978-1-4221-9142-2 (eISBN)

hbr.org/books

AL S O FRO M H ARVA R D BUS I N ES S R E VIEW

Stats & Curiosities

HARVARD BUSINESS REVIEW
Did you know that job candidates who jokingly ask for high salaries
receive better offers than those who dont? Or that retail salespeople who
mimic the way their customers speak and behave end up selling more?
Taken from Harvard Business Reviews popular newsletter The Daily Stat,
this highly quotable and remarkably useful book features a wide range of
business statistics and general curiosities about professional life.

AVA I LA B LE NOW
GE NE R A L M A N AG EMEN T

978-1-4221-9631-1 978-1-4221-9747-9 (eISBN)

224 pages 4" x 6"
US$ 18.00 11.99 Hardcover and eBook
World Rights

Management Tips
HARVARD BUSINESS REVIEW
Drawn from HBRs popular Management Tip of the Day, this concise,
handy guide puts the best management practices and insights from
top thinkers in the field right at your fingertips. Pick it up anytime you
have an issue to solve or a few minutes to spare, and youll have a fresh,
powerful idea you can immediately put into action.
50,000 copies sold

AVA I LA B LE NOW
GE NE R A L M A N AG EMEN T

978-1-4221-5878-1 978-1-4221-4235-6 (eISBN)

224 pages 4" x 6"
US$ 18.00 11.99 Hardcover and eBook
World Rights

Harvard Business Review Press | Branded Lines

How I Did It

Lessons from the Front Lines of Business

HARVARD BUSINESS REVIEW
Interviews pulled directly from the pages of Harvard Business Review
magazineHow I Did It brings to life the real challenges faced in some of
todays best-known companies, straight from the CEOs who overcame the
obstacles. Practical and usable, this collection features first-person narratives
by a whos who of renowned global leaders, including Jeff Immelt (GE),
Anne Mulcahy (Xerox), Patrizio Bertelli (Prada), and Eric Schmidt (Google).
Learn from themand make better decisions in your own workplace.
HBR.ORG

How I Did It

AVA I LA B LE N OW

Daniel Birnbaum is the

CEO of SodaStream.

SodaStreams CEO on
Turning a Banned Super
Bowl Ad into Marketing Gold

G E NE R A L M A N AG EMEN T

978-1-62527-221-8 978-1-62527-226-3 (eISBN)

256 pages 5 1/2" x 8 1/4"
US$ 25.00 16.99 Paperback and eBook
World English World Translation World Audio
PHOTOGRAPHY: JONATHAN BLOOM/GETTY GLOBAL ASSIGNMENT

by Daniel Birnbaum
THE IDEA

SodaStream was near

bankruptcy when Birnbaum joined it, in 2007.
He believed that the
carbonated beverage
industry was ripe for disruptionand that meant
going after Coke and
Pepsi. What happened
was a big surprise.

uring the 2013 Super Bowl, I was on

an airplane en route to a business
meeting, so I didnt watch the game.
But back in Israel, where our company is
headquartered, a group of SodaStream executives got together at a bar to watch. In
Israel the Super Bowl takes place from midnight to 4:00 AM, but my colleagues didnt
want to miss it. SodaStream had bought an
adthe first ever for an Israeli company
and a big expense for a company our size,
but the perfect way to increase awareness
as we began ramping up sales in the United
States.
Our ad reached more than 100 million
viewersbut in an unexpected twist, an

ad that never even got on the air garnered

more attention. Wed originally created a
Super Bowl spot that took a direct shot at
Pepsi and Coke. We tried to illustrate how
the SodaStream home carbonation system
could help reduce the number of cans and
bottlesone billionthat wind up in landfills worldwide each day. CBS rejected the
ad, and after lots of legal wrangling, we had
to use a tamer, less provocative one. Still,
the dispute generated headlines around
the globe, and from a marketing standpoint,
the commercial was a great investment.
The experience provided some important lessons about how to market effectively at a time when online videos and

JanuaryFebruary 2014Harvard Business Review39

1485 JanFeb14 HOW Birnbaum.indd 39

12/6/13 11:04 AM

Nine Things Successful People

Do Differently
HARVARD BUSINESS REVIEW
Are you at the top of your game yet? Take your cues from this book, where
strategies of the worlds most successful people are on display. Backed by
research that shows which actions have the biggest impact on performance.
Readers have called this a gem of a book. Get ready to accomplish your
goals at last.

AVA I LA B LE NOW
GE NE R A L M A N AG EMEN T

978-1-4221-9340-2 978-1-4221-8561-2 (eISBN)

32 pages 4" x 6"
US$ 12.00 5.99 Hardcover and eBook
World Rights

hbr.org/books

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