Analogy of Typography

Overlap

Individual letter forms have unique

Overlap to discover the remarkable range

What are the only 2 anatomical attributes

parts which have changed in visual form

that exists between historic families of

that all families share? The Baseline and

over the centuries. A nomenclature

type even though they have the same

the Cap Line.

helps identify major elements of their

point size. What does this mean for the

construction. The evolution of lettering

designer?

styles over time is a result of optical

This could mean that overlapping gives

adjustments to the basic components by

to the designer see which family of type

type designers over the ages.

and color are stronger to catch the eye of

the audience. Moreover, it can also offer a
mood that the word can transmit. When it
comes to mixing families of type what can
be done and what cannot be done?
Everything can be done, probably the only
thing that I could think of is just to adjust

Descender

Terminal

Eye

Shoulder

Ascender

Aperture

Cross Stroke

Beak

the font to the same formatting control.

Strawberry

Strawberry
Strawberry
by fill

Capline

Meanline

X-height
Baseline

Hairline

Fillet

Bowl

Stem

Vertex

Counter

Serif

Spine

by outline

Legiblity Word

Legibility Letter

Cropping

Which is more legible when covered, the

How much of the letterform can you

Fundamental to all typographic design

Typically, these counterforms are either

bottom half of the word or the top half of

remove and still read the word? What do

is the interplay between letterform and

geometric or organic in quality depending

the word? When the bottom half of the

you become aware of?

background. Every letterform defines

on the structure or style of the letter.

word is covered it is more legible.

I became aware that which letter has their

a particular counter form. Form and

An awareness of this inter-relationship

In my opinion, the top is more legible due

unique essence so then if I remove what

counterform are reciprocal values and

of form and counterform is essential in

to the word was chosen has more ascender

make then, be what they are can be un-

completely interdependent and integral to

typographic design.

than descend. On the contrary, the bottom

legible. Removing certain part of the letter

a letters completeness as a design. The

gets a little bit confusing to identify the

was fine but the aim is always to keep the

counterform is not just what is left over in

word written.

essence and make it legible.

the background. The counterform is a new

entity that emerges through interaction
with the form.

Strawberry
Strawberry
Strawberry

Kinetics

Structure of Letters

Every letter has a personality you can

part(letterform) towhole (word). Both

The most elementary forms of letters are

long experience with reading and writing

identify. Fragmentation is not the goal in

must be juggled to value. You cant use the

a visual code of simple strokes that is

regardless of style. Therefore, letter

and of itself. Everything is adjustable and

same element over and over just because

recognizable through our experience with

forms derive their visual character from

its a case-by case decision of how far to

it worked in one place. Every example

handwriting.

combinations of these basic strokes and

go.

should change somewhat. Because range

not from being light or bold, wide or

is a persistent goal of design, you want to

While upper and lower case letters are

narrow, Roman or italic, sans serif or serif.

The form you seek is one that to be able

invent in each example. Expect some noble

distinct in structure, they all are built by

An entire alphabet can be categorized

to read the word. So this determines the

necessary part of any assignment.

combining 4 strokes; vertical, horizontal,

using only six basic underlying visual

slanted, and curvilinear. These elementary

combinations of strokes as the example

strokes form the foundation, a visual

illustrates.

degree of fracture. Its the

code that is recognizable through our

EFHILT

fijlt

KMNY

VWX

vwxy

AZ

BDGJPRU

abdghmnpqru

COQS

ceos

Structuring a Typographic Page

This unit focuses on the basic structural

principles that lead to successful
subdivision of space using typography
and image. We will be working both
analytically and experimentally in
order to arrive at a more complete
understanding of these principles.

Size + Width

Size + Weight

Weight + Face

Weight + Face + Width

Size + Face

Size + Case

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Weight + Face

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Weight + Face +Slant

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Hang Tag

Type generally falls into two primary

design that takes the lead. On a poster or

categories; informational and or

motion graphics expression could lead.

expressive. Its not uncommon to have

The ratio is determined by the designer

a strategy for both present in layouts.

and the needs of the communication. An

Informational text is more common and

emphasis or hierarchy must be clear and

the form responds to long traditions

decisive so the roles each plays in the

and conventions of size, spacing and

communication are clear. In design things

established habits of organization on the

are not equal.

page. In a book or website it is information