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space industry:
Victor Dos Santos Paulino
it is impossible to argue that all delays in technology adoption have to be regarded as a
weakness. If a high level
of extrinsic technological risk causes a technological delay it may be a strong point
The space agencies and defence departments favour a low cost of breakdown to domestic
space firms because on the one hand their objectives are to reduce the extrinsic
technological uncertainty (namely conduct space exploration) and stimulate the emergence
of the space industry, on the other hand they cannot afford failures among firms involved in
national security
RP12 : Improving new product development performance by risk management
Mehran Salavati Milad Tuyserkani Seyyede Anahita Mousavi Nafiseh Falahi Farshid Abdi
an organization should understand the main objective of technology that is used in a new product and
ensure that technology is
coordinated with the purpose of the development. Better control of technology may produce better
performance of new
product development.
confirmed that a risk management strategy that targets marketing risk factors is positively related to
NPD performance.
Organizations understand that if they invest in marketing factors compared with other factors, they will
observe the results and turn over.
If organizations can increase their knowledge and information about market demands and algorithms,
the effect of this risk will be omitted and the total performance of NPD
will increase
The significant interaction effect of technological, organizational, marketing and commercialization risk
management, as noted in our study, suggests that the four risk management strategies are
complementary and reinforce each other in contributing to
NPD success
RP 1 : Risk in integrated leapfrogging mode of technological innovation