Title

S NO

Year

Author

Baldus, Brian J. Engagement in

online brand communities and
marketing research online
communities (MROCs). MICHIGAN
STATE UNIVERSITY, 2013.

2013

Kim, HaeJung. "The

dimensionality of fashionbrand experience: Aligning
consumer-based brand equity
approach." Journal of Fashion
Marketing and Management:
An International Journal 16.4
(2012): 418-441.

2009

HaeJung Kim

Shao, Wei, Richard Gyrd Jones, and

Debra Grace. "Brandscapes:
contrasting corporate-generated
versus consumer-generated media
in the creation of brand meaning."
Marketing Intelligence & Planning
33.3 (2015): 414-443.

2014

Wei Shao, Richard

Gyrd Jones, Debra
Grace

Dwivedi, Abhishek, Lester W.

Johnson, and Robert E. McDonald.
"Celebrity endorsement, self-brand
connection and consumer-based
brand equity." Journal of Product &
Brand Management 24.5 (2015):
449-461.

2015

Abhishek Dwivedi,
Lester W. Johnson,
Robert E. McDonald

Frady, David. "Millennials' Personal

Connection with Brands via Social
Media Tools." (2016).

2016

DAVID FRADY

Hur, Won-Moo, Kwang-Ho Ahn, and

Minsung Kim. "Building brand loyalty
through managing brand community
commitment." Management Decision
49.7 (2011): 1194-1213.

2011

Won-Moo Hur,
Kwang-Ho Ahn,
Minsung Kim

Brian J. Baldus

Jo Hatch, Mary. "The pragmatics of

branding: an application of Dewey's
theory of aesthetic expression."
European Journal of Marketing
46.7/8 (2012): 885-899.

2012

Mary Jo Hatch

Nel, Jacques, and Tilo Halaszovich.

"The influence of satisfaction on
Facebook fan page'Like'intentions."
Management Dynamics 24.1 (2015):
26.

2015

Jacques Nel, Tilo

Halaszovich

Golant, Benjamin D. "Bringing the

corporate brand to life: The brand
manager as practical author."
Journal of Brand Management 20.2
(2012): 115-127.

2012

Benjamin D.
Golant

10

A. Taute, Harry, and Jeremy Sierra.

"Brand tribalism: an anthropological
perspective." Journal of Product &
Brand Management 23.1 (2014): 215.

2014

Harry A. Taute,
Jeremy Sierra

11

Benoit-Moreau, Florence, and

Batrice Parguel. "Building brand
equity with environmental
communication: an empirical
investigation in France." EuroMed
Journal of Business 6.1 (2011): 100116.

2011

Florence BenoitMoreau, Be atrice

Parguel

12

Hatch, Mary Jo, and Majken Schultz.

"Toward a theory of brand cocreation with implications for brand
governance1." Journal of Brand
Management 17.8 (2010): 590-604.

2010

Mary Jo
Majken

13

Kim, Angella J. Power of consumers:

Examining the influence of brandrelated user-generated content on
consumer response. Diss.
UNIVERSITY OF MINNESOTA,
2014.

2014

ANGELLA J. KIM

Hatch,
Schultz

14

Zhang, Mimi, Bernard J. Jansen, and

Abdur Chowdhury. "Business
engagement on Twitter: a path
analysis." Electronic Markets 21.3
(2011): 161-175.

2011

Mimi Zhang &

Bernard J. Jansen &
Abdur Chowdhury

15

Chan, Tommy KH, et al.

"Antecedents and consequences of
customer engagement in online
brand communities." Journal of
Marketing Analytics 2.2 (2014): 8197.

2014

Tommy K.H. Chan,

Xiabing Zheng,
Christy M.K.
Cheung, Matthew
K.O. Lee

16

Rhodes, Amy. Synaesthetic Design

Expression: The Blending of the
Senses and its Implications on
Brand Expression. ARIZONA STATE
UNIVERSITY, 2015.

2015

Amy Rhodes

17

Dolbec, Pierre-Yann, and JeanCharles Chebat. "The impact of a

flagship vs. a brand store on brand
attitude, brand attachment and
brand equity." Journal of Retailing
89.4 (2013): 460-466.

2013

Pierre-Yann
Dolbeca,1, JeanCharles Chebatb

18

Alloza, Angel. "Brand engagement

and brand experience at BBVA, the
transformation of a 150 years old
company." Corporate Reputation
Review 11.4 (2008): 371-379.

2008

Angel Alloza

19

D. Hollebeek, Linda, and Tom Chen.

"Exploring positively-versus
negatively-valenced brand
engagement: A conceptual model."
Journal of Product & Brand
Management 23.1 (2014): 62-74.

2014

Linda D. Hollebeek,
Tom Chen

20

Ju, Hae Won. Who are fashion

brand fans? an investigation of
antecedents and outcomes of brand
commitment. Diss. UNIVERSITY OF
MINNESOTA, 2012.

2012

Hae Won Ju

21

Savage, Jennifer. Creating brand

evangelists in the 21st century:
Using brand engagement through
social media to develop brand loyalty
in teens. University of Southern
California, 2012.

22

De Vries, Natalie Jane, and Jamie

Carlson. "Examining the drivers and
brand performance implications of
customer engagement with brands in
the social media environment."
Journal of Brand Management 21.6
(2014): 495-515.

2012

Jennifer Savage

2014

Natalie Jane De
Vries, Jamie
Carlson

2009

DAVID E. SPROTT
SANDOR CZELLAR
ERIC R.
SPANGENBERG
DAVID RASKA*

24

Wirtz, Jochen, et al. "Managing

brands and customer engagement in
online brand communities." Journal
of Service Management 24.3 (2013):
223-244.

2013

Jochen Wirtz,
Anouk den
Ambtman, Josee
Bloemer and Csilla
Horvath, B.
Ramaseshan, Joris
van de
Klundert,Zeynep
Gurhan Canli, Jay
Kandampully

25

Lin, Yi-Chin. "Evaluation of cobranded hotels in the Taiwanese

market: the role of brand familiarity
and brand fit." International Journal
of Contemporary Hospitality
Management 25.3 (2013): 346-364.

2006

Yi-Chin Lin

26

Kemp, Elyria, Carla Y. Childers, and

Kim H. Williams. "Place branding:
creating self-brand connections and
brand advocacy." Journal of Product
& Brand Management 21.7 (2012):
508-515.

2012

Elyria Kemp, Carla

Y. Childers, Kim H.
Williams

23

Czellar, Sandor, et al. Consumer

reactions to self-expressive brand
display. No. hal-00489413. 2009

27

Khan, Imran, Zillur Rahman, and

Mobin Fatma. "The role of customer
brand engagement and brand
experience in online
banking." International Journal of
Bank Marketing 34.7 (2016).

2016

Imran Khan
Zillur Rahman
Mobin Fatma

28

Apenes Solem, Birgit Andrine, and

Birgit Andrine Apenes Solem.
"Influences of customer participation
and customer brand engagement on
brand loyalty." Journal of Consumer
Marketing 33.5 (2016): 332-342.

2016

Birgit Andrine
Apenes Solem

29

Wallace, Elaine, Isabel Buil, and

Leslie de Chernatony. "Consumer
engagement with self-expressive
brands: brand love and WOM
outcomes."Journal of Product &
Brand Management 23.1 (2014): 3342.

2014

Elaine
Wallace,Isabel Buil,
Leslie de
Chernatony

30

D. Hollebeek, Linda, and Tom Chen.

"Exploring positively-versus
negatively-valenced brand
engagement: A conceptual model."
Journal of Product & Brand
Management 23.1 (2014): 62-74.

2014

Linda D. Hollebeek,
Tom Chen

31

Dessart, Laurence, Cleopatra

Veloutsou, and Anna MorganThomas. "Consumer engagement in
online brand communities: a social
media perspective." Journal of
Product & Brand Management 24.1
(2015): 28-42.

2015

Laurence Dessart,
Cleopatra
Veloutsou and Anna
Morgan-Thomas

32

Kaufmann, Hans Ruediger, Sandra

Maria Correia Loureiro, and Agapi
Manarioti. "Exploring behavioural
branding, brand love and brand cocreation." Journal of Product &
Brand Management 25.6 (2016).

2016

Hans Ruediger
Kaufmann
Sandra Maria
Correia Loureiro
Agapi Manarioti

33

Franzak, Frank, Suzanne Makarem,

and Haeran Jae. "Design benefits,
emotional responses, and brand
engagement." Journal of Product &
Brand Management 23.1 (2014): 1623.

2014

Frank Franzak,
Suzanne Makarem
and Haeran Jae

34

Ruane, Lorna, and Elaine Wallace.

"Brand tribalism and self-expressive
brands: social influences and brand
outcomes." Journal of Product &
Brand Management 24.4 (2015):
333-348.

2015

Lorna Ruane and

Elaine Wallace

35

Wong, Ho Yin, and Bill Merrilees.

"An empirical study of the
antecedents and consequences of
brand engagement." Marketing
Intelligence & Planning 33.4 (2015):
575-591.

2015

Ho Yin Wong, Bill

Merrilees

36

Kozinets, Robert V. "Social brand

engagement: A new idea." GfK
Marketing Intelligence Review 6.2
(2014): 8-15.

2004

Robert V. Kozinets

37

Dessart, Laurence, Cleopatra

Veloutsou, and Anna MorganThomas. "Consumer engagement in
online brand communities: a social
media perspective." Journal of
Product & Brand Management 24.1
(2015): 28-42.

2010

Laurence Dessart,
Cleopatra
Veloutsou and Anna
Morgan-Thomas

Type of
Paper

Context

Objective

Theory

Variables

Country

Methodology, Approach
and Design

Results

Remarks