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Strategy question
1.
2.
3.
What about this job, work, or organization are you passionate about?
How does this business serve a higher purpose for you and your customers?
What value do you really bring that benefits your market in ways that your competitors wouldnt
dream of proposing
4.
Whats the dominant personality trait that you need your customers to associate with your
business?
5.
What does an ideal client look like?
6.
What is the simple 10-word core message that explains and excites?
7.
How will your market become aware of your business?
8.
How will your market come to trust that you have the answers?
9.
What are the revenue sources that you can tap to grow this business?
10.
Can you describe the perfect customer experience throughout your organization?
11.
What resource gaps and constraints do you need to overcome to achieve your strategy?
12.
What partnerships do you need to create in order to achieve your strategy?
13.
What would the result of using this strategy model to run your business look like?
Planning
Overall Objectives
1. What are our quarterly, one-year and three-year goals? What results do we expect?
2. What are our sales and revenue goals?
3. What key metrics will we use to determine success?
4. What market share do we want?
Positioning/Branding
5. What is our brand?
6. What differentiates us?
7. What is our competitive advantage? How are we unique?
8. Why should anyone choose to do business with us over everyone else in our market space?
9. What are our areas of expertise?
10. What is our unique value (or selling) proposition?
11. What value do we provide to our clients/customers?
12. What specific benefits do our customers receive?
Evaluation
6. Are we getting what we want and need?
7. What can we do to have better result