Inov 4 Tecnicas de Creatividad NOVO DB - 13.0916

Dirk Thomaz Schwenkow
INNOVATION
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-Results are not precise
1+1
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Innovation vs. Creativity

What is innovation
What is creativity
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Innovation vs. Creativity
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-Innovation links to strategy

Estratgia
Identidade
Corporativa
Inovao
Reputao
Corporativa
Pessoas
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-Function
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-Function
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-Function
Clayton Christensen
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-Function
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-Function
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Word cloud
www.wordle.net
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Word cloud
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-Word Cloud
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-Reverse Innovation
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DO IT
DO IT is an acronym that stands for:
D - Define problem
O - Open mind and apply creative techniques
I - Identify best solution
T - Transform
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Problem Resolution
1.
2.
3.
4.
5.
6.
7.
8.
Problema
Justificar
Causas
Justificar
Causas raiz
Solues
Crtica soluo
Ao
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Apresentao
1.
2.
3.
4.
5.
6.
7.
Organizao
Linguagem
Recursos apresentao
Material de apoio
Mensagem
Escrever
Gramtica
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SIMPLEX
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-Creativity Groups
1
2
3
6-8
>8
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-Ishikawa
Kaoru Ishikawa (1915-1989)
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-Ishikawa
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CASE
Queremos reduzir a rotatividade do pessoal
Queremos reduzir o nmero de processos trabalhistas
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Design Thinking
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Design Thinking
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BRAINSTORMING
normal, reverse, negative, mass
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Anotaciones
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PNI
positive
negative
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interesting
33
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Anotaciones
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MASS BRAINSTORMING
Discuss
what
would
happen if...
+1
+4
+2
+3
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Anotaciones
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Morphological Model
*
*
*
*
*
*
*
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Anotaciones
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ANONIMOUS VOTING
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Anotaciones
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FLOWCHART
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Anotaciones
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FOCUS GROUP
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Anotaciones
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Force Field Analysis
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Anotaciones
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IMAGINARY BRAINSTORMING
Original problem
Suggested replacements
How do
How do / does
we
Children,
The PM,
Donald Duck,
Teachers
write a bid
Build a house,
Earn a million,
Get drunk
in half the normal time?
in half the normal time?

(This element is kept as the essential element.)
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Anotaciones
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Analogies
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Anotaciones
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Brainwriting
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Anotaciones
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Anotaciones
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Lateral thinking
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Lateral thinking
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Lateral thinking
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Lateral thinking
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Anotaciones
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Brainwriting 6 - 3 - 5
Problem Statement:
Idea 1
Idea 2
Idea 3
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Problem Statement:
Idea 1
Idea 2
Idea 3
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Problem Statement:
Idea 1
Idea 2
Idea 3
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Brainsketching
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Anotaciones
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SCAMMPERR
S - Substitute - components, materials, people
C - Combine - mix, combine with other assemblies or services,
integrate
A - Adapt - alter, change function, use part of another element
M - Magnify -Make it enormous, longer, higher, overstated, added
features
M - Modify - increase or reduce in scale, change shape, modify
attributes (e.g. colour)
P - Put to another use
E - Eliminate - remove elements, simplify, reduce to core
functionality
R - Rearrange - change the order, interchange components, change
the speed or other pattern.
R - Reverse - turn inside out or upside down.
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S
C
A
M
M
P
E
R
R
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S
C
A
M
M
P
E
R
R
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CITROEN
PLURIEL
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Concept fan
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Concept fan
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Concept Fan
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Devils Advocate
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Anotaciones
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Idea Advocate
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Anotaciones
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6 Design Thinking
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6 Design Thinking
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6 Design Thinking
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Marketing Mix
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You never get a second chance,

to make a first impression.
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Marketing Mix
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Standard CV
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Bla bla bla bla coca

cola bla bla bla bla bla
bla bla bla coca cola
bla bla bla bla bla bla
bla bla qualidade bla
bla bla gosto bla bla
bla refersca bla coca
cola
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Bla bla bla bla coca

cola bla bla bla bla bla
bla bla bla coca cola
bla bla qualidade bla
bla bla gosto bla bla
bla refersca bla coca
cola
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Visual CV
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Visual CV
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Visual CV
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www.curriculovisual.com.br
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SPI Model
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Readings
Roger von Oech
- A whack on the side of the head
Edward de Bono
Clayton Christensen
The innovators Dilemma
The innovators Choice
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notes
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Inov 4 Tecnicas de Creatividad NOVO DB - 13.0916

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Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

-Results are not precise

Dirk Thomaz Schwenkow

Innovation vs. Creativity

Dirk Thomaz Schwenkow

Innovation vs. Creativity

Dirk Thomaz Schwenkow

-Innovation links to strategy

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Kaoru Ishikawa (1915-1989)

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Queremos reduzir a rotatividade do pessoal

Queremos reduzir o nmero de processos trabalhistas

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Force Field Analysis

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

Dirk Thomaz Schwenkow

in half the normal time?

in half the normal time?