PROJECT

Form a group of FIVE students. Each group will be assigned to ONE enterprise. Do the project as instructed below.
Each group is required to spend at least 16 hours in the enterprise throughout the semester. Using the LOG BOOK, describe the activities conducted and must be verified by the
owner/person-in-charge.
PART A (to be presented in the class in Week 4 and the report is to be submitted both to me and the business owner)
1. Background Of The Owner and Enterprise (10 marks)
Background of the owner
Background of the business:
Vision, mission
History
Legal status
Size
Products/services
(Photos/pictures/diagrams/figures and other supporting documents must be enclosed)
2.

Common External Environmental Analysis (10 marks)

Choose THREE most important environment:
Government and the related agencies (laws, rules, policies, schemes, etc.)
Media
NGOs
Economy
Politic
Technology
Sociocultural/demographic factors
Infrastructure
International

PART B: INDIVIDUAL (25 marks)

to be presented in the class in Week 7 and
the report is to be submitted both to me
and the business owner
Internal analysis: this part must be done
using the information gathered using
primary and secondary data.
MARKETING:
Marketing Analysis (study chapter 5 and
11)
Industry analysis
ii. Five forces model
iii. Industry types and the opportunities they
offer
iv. Competitor analysis
Market segment
Based on the above findings, identify at
least 3 major problems which are faced by
the enterprise.
Given the problems identified above,
recommend the alternative solutions and
strategies.
The report must also include
diagrams/photos/samples which are
relevant.
The 4Ps of Marketing (Chapter 5 and 11)
i.
Product (goods/services)
ii.
Price
iii.
Promotion
iv.
Place (or Distribution)
Based on the above findings, identify at
least 3 major problems which are faced by
the enterprise.

to be presented in the class in Week

10 and the report is to be submitted
both to me and the business owner
PART C: Development of the
business model and identification of
opportunities and ideas (chapter 3) (20
marks)
Based on the analysis:
a. Develop the business model
b. Recommend the BUSINESS
OPPORTUNITIES AND
IDEAS.
Describe your points with
illustrations.
The report must also include
diagrams/photos/samples which are
relevant.

GROUP (Total: 45 marks)

to be presented in the class in
Week 12 and the report is to be
submitted both to me and the
business owner
PART D: Feasibility analysis on
BUSINESS OPPORTUNITIES
AND IDEAS (chapter 3) (20
marks)
Based on the recommended
BUSINESS OPPORTUNITIES
AND IDEAS in Part C, conduct
the feasibility analysis.
You are required to conduct
survey in order to find out the
desirability/feasibility of the
business opportunities and ideas.
The survey is to be conducted
among:
a. the potential customers
b. the business owner
c. employees
d. Other stakeholders (optional)
The report must include these
sections:
a.

Description of the survey (data

collection method, survey form
used, list of interview
questions, etc.).
b. Data analysis and findings. Use
tables or charts to display the
data collected.
c. Feasibility analysis:
i.Product or service feasibility
ii.
Industry or target market
feasibility
iii.
Organizational feasibility

to be presented in the class in Week

13. The report is to be submitted
both to me and the business owner
PART E: BUSINESS PLAN (chapter
6) (15 marks)

Based on the Feasibility Analysis

conducted, develop the business plan
(on behalf of the business owner)
using the format in chapter 6.

The report must also include

diagrams/photos/samples which are
relevant.

Given the problems identified above,

recommend the alternative solutions and
strategies.
The report must also include
diagrams/photos/samples which are
relevant.
HR (chapter 1 and 9)
Refer to Chapter 1 and 9. Conduct
interviews and find out the followings:
i.
their reasons for starting the
business
ii.
the personal characteristics
of the owner/founder of the
enterprise
iii.
the qualifications,
experience, skills, knowledge
and training acquired
iv.
the roles of the management
team and key employees
v.
the skills/knowledge of the
management team and key
employees
vi.
The HRM practices:
Training and development
Compensation and benefits
Recruitment and selection
OSHA
Performance appraisal/KPI
Based on the above findings, identify at
least 3 major problems which are faced by
the enterprise.
Given the problems identified above,
recommend the alternative solutions and
strategies.

iv.
d.

Financial feasibility
Appendix: the survey form
filled in by respondents

The report must also include

diagrams/photos/samples which are
relevant.
FINANCING
Study chapter 8 and 10.
Based on interviews and accessible
documents from the enterprise, answer the
following:
A. Keeping financial records (chapter
8)
i.
Does the enterprise keep the
records of the following:
Daily Revenues/Sales
Operating Expenses (such as
selling, salary, utility bills, rent,
insurance, license, taxes, etc.)
Cost of sales (such as product
delivery, raw material costs,
wages/salary)
Other expenses
Cash flows (in and out)
ii.
Are the financial records above
kept using systematic way? For
e.g. using ledger book, income
statement?
B.

Getting Funds or Financing

Resources (chapter 9)
Which of the following sources of
financing used by the enterprise:
i.
Personal savings/funds
ii.
Friends and family
iii.
Bootstrapping
iv.
Loans/debt financing (such
as from banks)
v.
Business angels
vi.
Venture capitals
vii.
Grants/schemes for
entrepreneurs like Tekun and

viii.

AIM
Initial public offering

Based on the above findings, identify at

least 3 major problems which are faced by
the enterprise.
Given the problems identified above,
recommend the alternative solutions and
strategies.
The report must also include
diagrams/photos/samples which are
relevant.
OPERATION MANAGEMENT
Based on interviews and accessible
documents from the enterprise, answer the
following:
i.
Legal aspects (chapter 7):

Code of conducts to be followed

by employees, managers,
suppliers and other stakeholders?

Legal agreements/contracts
(verbal or in writing) with
employees, suppliers and other
stakeholders

Business licenses and permits

ii.

Form of business
organization (chapter 7)
Sole
proprietorship/partnership/co
rporations/limited liability?

iii.

Intellectual property (chapter

12)
Identify the intellectual
properties in the enterprise.

Does the enterprise register

the intellectual property?
Based on the above findings, identify at
least 3 major problems which are faced by
the enterprise.
Given the problems identified above,
recommend the alternative solutions and
strategies.
The report must also include
diagrams/photos/samples which are
relevant.

This document is the intellectual property of Dr. Nurita Juhdi. Do not use, copy or reprint without her permission. She can be contacted via email (nurita@iium.edu.my
OR nuritajuhdi@gmail.com).