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Abstract : The era of Big data is being generated by everything around us at all times. Every digital process and social media
exchange produces it. Systems, sensors and mobile devices transmit it. Big data is arriving from multiple sources at an alarming
velocity, volume and variety. To extract meaningful value from big data, you need optimal processing power, analytics
capabilities and skills. Big data has become an important issue for a large number of research areas such as data mining,
machine learning, computational intelligence, information fusion, the semantic Web, and social networks. The combination of
big data technologies and traditional machine learning algorithms has generated new and interesting challenges in other areas
as social media and social networks. These new challenges are focused mainly on problems such as data processing, data
storage, data representation, and how data can be used for pattern mining, analysing user behaviours, and visualizing and
tracking data, among others. In this paper, discussion about the new concept big data and data analytic their concept, tools
and methodologies that is designed to allow for efficient data mining and information sharing fusion from social media and of
the new applications and frameworks that are currently appearing under the umbrella of the social networks, social media
and big data paradigms.
Keywords - Big data, Data mining, Social media, Social networks, Social-based frameworks and applications
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INTRODUCTION
Big Data is a term used to describe a massive volume of
diverse data, both structured and unstructured, that is so
large and fast-moving that its difficult or impossible to
process using traditional databases and software
technology. In most enterprise scenarios, the data is too
enormous, streaming by too quickly at unpredictable and
variable speeds, and exceeds current processing capacity.
According to leading technology research firm Gartner
Inc., Big Data is high-volume, high-velocity, and highvariety of information assets that demand cost-effective,
innovative forms of information processing for enhanced
insights and decision-making. While Big Data is defined by
its characteristics, the 3 "Vs" (i.e., volume, velocity, and
variety), other
analysts add a fourth V to represent the data's value. Big
data is the term for a collection of data sets so large and
complex that it becomes difficult to process using on-hand
database management tools or traditional data processing
applications. The challenges that we face with DBMS tools
and other technologies is capture, storage, search, sharing,
transfer, analysis, and visualization.
Key enablers for the appearance and growth of Big-Data
are:
Availability of data
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7.
2.
Computer
scientists,
physicists,
economists,
mathematicians, political scientists, bio-informatics,
sociologists, and other scholars are clamouring for access
to the massive quantities of information produced by and
about people, things, and their interactions.
2.
3.
4.
5.
6.
Big data and big data tools offer many benefits. The
main business advantages of big data generally fall
into one of three categories: cost savings, competitive
advantage, or new business opportunities.
Cost Savings
Big data tools like Hadoop allow businesses to store
massive volumes of data at a much cheaper price tag
than a traditional database. Companies utilizing big
data tools for this benefit typically use Hadoop
clusters to augment their current data warehouse,
storing long-term data in Hadoop rather than
expanding the data warehouse. Data is then moved
from Hadoop to the traditional database for production
and analysis as needed. Versatile big data tools can
also function as multiple tools at once, saving
organizations on the cost of needing to purchase more
tools for the same tasks.
Competitive Advantage
New Business Opportunities
The final benefit of big data analytics tools is the
possibility of exploring new business opportunities.
Entrepreneurs have taken advantage of big data
technology to offer new services in AdTech and
MarketingTech. Mature companies can also take
advantage of the data they collect to offer add-on
services or to create new product segments that offer
additional value to their current customers. In addition
to those benefits, big data analytics can pinpoint new
or potential audiences that have yet to be tapped by the
enterprise. Finding whole new customer segments can
lead to tremendous new value.
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2.
3.
Apache Hive
:Apache Hive is a SQL-onHadoop data processing engine. Apache Hive
excels at batch processing of ETL jobs and SQL
queries. Hive utilizes a query language called
HiveQL. HiveQL is based on SQL, but does not
strictly follow the SQL-92 standard.
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CONCLUSION
The era of Big Data could yield new management
principles. In the early days of professionalized corporate
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REFERENCES
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[4].http://www.infoworld.com/article/2616959/bigdata/7-top-tools-for-taming-big-data.html
[5].http://iveybusinessjournal.com/publication/why-bigdata-is-the-new-competitive-advantage/
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[7].http://datascienceseries.com/stories/ten-practical-bigdata-benefits
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