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Management changes
Employee morale
Culture changes
These marketing 7ps are referred to as your controllable variables, meaning that you can
control or adjust any of these variables or marketing mix elements to achieve a set marketing
objective depending on your market situation.
On you product variables; you can choose to modify your existing product to fit into
the new market trend, or develop new product to satisfy an identify market needs and
want.
Taj perspective: Taj Santacruz in Mumbai launched in Taj Santacruz is a
luxurious new addition that is symbolic of the cultural melting pot
that is quintessentially Mumbai. The hotel captures the spirit of the
city and offers curated experiences to its guests, deep rooted in its
culture.Jan14,2016
Taj perspective: Taj Hotels Resorts and Palaces has launched a new
revamped version of its website with the goal of enhancing the guest
experience right from the time they start planning their travel.
Designed with the signature Taj touch, the new www.tajhotels.com is
insightful, engaging and experiential to inspire travel and deliver
superior ease of use for travelers. May21,2016.
On your prize variables: you can adjust your prices psychologically to encourage
demands. You can as well develop seasonal promotional discounts on quantity
purchases.
Taj perspective: Budget cost stay in Taj Gateway venture helps another set of
customers taste the Taj experience. The Gateway Hotel Gir Forest Reopens
its Doors to Guests Dec2015
On place/distribution variables: you can develop more efficient and effective system
of delivery that can give your customers a sense of convenience while buying your
product.
Taj perspective: Taj Hotels Resorts & Palaces announced its latest
addition with the opening of the highly anticipated Vivanta by Taj Guwahati, Assam. This hotel will be a doorway to the unexplored and
magical North East India. Dec 23,2015
On your physical environment variables: you can create a more conducive and
attractive environment for your business, you may also need to change locations to get
closer to your market or to suit their lifestyles.
AUDIT COMMITTEE
The Audit Committee assists the Board in supervising the Companys internal
control system and oversees the quality and integrity of the accounting,
auditing and reporting practices of the Company and its compliance with the
legal and regulatory requirements.
Trends Slide :