Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Bata Brands SA
Pedro
Nine West
Charles and Keith
Steve Madden
BRAND PYRAMID
Feelings and
Resonance
SUPPLY CHAIN
The ALDO Group's distribution network is fast, tight and agile.
Their network enables maximum and efficient flow. In order to
serve our stores worldwide, we have set up offices and
distribution centers around the globe. Should this statement be in
quotation marks?
ALDOs main distribution center is located in Montreal Canada
which has up to one million square foot of space. They employ
two shifts to supply 1,000 retail stores in North America. ALDO
has suppliers all around the world globe. Seventy percent (70%)
of its products come from China, with an additional 20 percent
arriving from Italy. Brazil contributes another eight percent of the
company's inventory, and the remaining two percent is sourced
from other global locations.
A flow-through warehouse in China ships sourced products to
BRAND POSITIONING
Aldo high awareness, brand reputation, and overall brand image,
giving it proprietary knowledge and power over the market.
DISADVANTAGES
Delays in shipment from major suppliers
China sometimes delayed product shipments for up to three
days
(3) three days = equals an eternity
The team is unable to maintain visibility of shipment location until
arrival. Therefore they have to wait for the arrival of merchandise
before making any needed preparations to ship the shoes to the
stores.
ADVANTAGES
One advantage to avoid late shipments would be to sources
closer to home. ALDO should use their suppliers from Brazil more
rather than their Chinese suppliers who will have delays in
shipment. However a better relationship between ALDO should be
achieved to obtain more efficiency.
CDC Supply Chain solution
More Stores
More Customers
CONCLUSION
In conclusion ALDO is a genius in what they do with technology
and developing themselves in the market they are engaging.
Another new trend in Aldos branding is how it focuses on giving
back. It is moving towards branding itself as an environmentally
and socially conscious brand.
They have also launched new services. Leading there knowledge
to new their clients like
Asos
Bank Fashion
Capezio
Debenhams
DSW
El Palacio de Hierro
Falabella
JCPenney
Kohls
Lane Crawford
L'Aubainerie
Level Shoe District
Little Burgundy
Lord & Taylor
Macys
Magasin
Nordstrom
Piperlime
Sarenza.com
Sears Canada
Selfridges & Co.
Shellys London
Sole Trader
The Hudson's Bay
Company
Urban Outfitters
Zalando
Zappos
Branded wholesale
Private label
Brand management / licensing and distribution
REFERENCES
http://sbmaldo.tumblr.com/History
http://www.inboundlogistics.com/cms/article/aldo-boots-up-a-new-system/
http://www.prnewswire.co.uk/news-releases/catalyst-wins-aldo-shoes-supplychain-execution-project-154166495.html
http://business.financialpost.com/2012/10/29/as-aldo-turns-40-footwearempire-seeks-to-expand-its-international-reach/
http://www.google.com/finance?cid=8914205
http://www.aldogroup.com/distribution-centres.html
http://business.financialpost.com/2012/10/29/as-aldo-turns-40-footwearempire-seeks-to-expand-its-international-reach/
http://business.financialpost.com/2012/10/29/as-aldo-turns-40-footwearempire-seeks-to-expand-its-international-reach/
http://www.prnewswire.co.uk/news-releases/catalyst-wins-aldo-shoes-supplychain-execution-project-154166495.html
http://www.managingautomation.com/maonline/news/read/ALDO_Group_Inc__
33501
http://www.hoovers.com/companyinformation/cs/competition.Aldo_Group_Inc.9fb4d859574f5425.html
http://www.aldoshoes.com/ca-eng
http://www.vertexinc.com/PressRoom/PDF/2010/top-innovator-aldoapparelmag-may2010.pdf