MICHAEL J.

CHRISTIN, MBA
Chicago, IL

847.909.2224

mchristin35@yahoo.com

www.linkedin.com/in/michaelchristin

GLOBAL SALES & MARKETING EXECUTIVE

Innovative leader and hands-on manager with a track record of achievement. Highly regarded for ability to
develop profitable new markets, secure key accounts and enhances the brand while growing revenue.
Consistently rolled out new product and innovative marketing strategies. Recognized as a trusted advisor with
a solid reputation for integrity and high standards. Expertise includes:
Global Business Leadership | New Product Innovation | Global Development | Brand Management |
Consultative Selling | Negotiations | Business Development | Sales Strategy
Pricing Analysis | Risk Analysis | Margin Enhancement | Market Share Growth | Account Management
Lead Generation | MDU | Retail | PPC Optimization | Compensation | Coaching | Mentoring

PROFESSIONAL EXPERTISE
T-MOBILE USA, Chicago, IL
July 2015 to May 2016
National provider of wireless voice, messaging, and data services capable of reaching over 293 million Americans.
Managing Director - Retail and B2B
Developed and executed sales strategy for SMB across 16 Midwestern states. Managed 5 teams, direct and
field sales, engineering, retail, marketing and project management teams. 300+ employees to sell into the
small and mid-market space. Built, developed and mentored a world class regional sales organization that
enabled the full potential and profitability of T-Mobile Retail and B2B channels. $250M revenue responsibility.

Took an experienced but relatively sluggish, informal sales organization and made it structured,
accountable, professional and focused on growth.

Provide strategic sales leadership to ensure profitable revenue growth. Increased market share, developed
new solution selling competencies, and built sustainable industry leadership position in chosen markets.

Translate business goals into strategic sales initiatives including: sales training, business opportunity
analysis, pre- and post-sale services, solution selling, and customer-driven product feedback.

ACCESS MEDIA 3 / DIRECTV, Oakbrook, IL

October 2013 to March 2015
Integrated triple play provider focusing on Internet, Voice and Television services for 1,400 MDU properties,
dormatories and retirement homes in 23 states; $93M revenue; 250 employees. Achieved Crains Fastest 50
list
Senior Vice President of Sales and Marketing - MDU
Reported to CEO as Chief Organic Growth Officer and developed all sales and marketing strategies for
bundled telecommunication company. Valued member of Senior Leadership Team and BOD, daily meetings
with CFO, COO, General Counsel and CTO. Responsible for the performance of the Commercial and Consumer
Sales, Account Management and Marketing Teams.

Accountable for achieving revenue, EBITDA, renewal and margin goals.

Created marketing strategies: pricing, branding, packaging/bundling, and market analysis.

Created and drove metrics for sales team including quota, margins, profitability, compensation, pipeline
development and accurate forecasting.

Michael J. Christin, MBA

mchristin35@yahoo.com

Page 2

SMARTSOURCE RENTALS, Long Island, NY

April 2011 to May 2013
Nationwide provider of corporate technology rentals to companies, associations, user conferences and trade
show; 325 employees, $75M in annual revenues.
Vice President of Sales and Marketing
Reported to President/CEO as Chief Sales Officer and led 75+ member sales team with 10 direct reports and
$5M P&L. Worked directly with CEO, CFO and Board of Directors on short and long term strategy. Created
strategic and tactical plans to help field sales force expand customer base, oversee management of key
accounts and develop new markets and channels.

Exceeded annual sales revenue targets of over $75M, 24% EBITDA.

Built, mentored and developed national sales team by establishing formal sales management and
supervision programs, established pricing discipline and held national sales force accountable CRM.

Established and built strategic partner relationships with Microsoft, Goldman Sachs, MLB, ESPN, Best Buy,
Target, Staples, Expedia.com and Orbitz.

Completely overhauled website, increasing web presence, lead generation and optimized SEO (Search
Engine Optimization) and PPC (Pay-per-click) spend.

Worked with Hub Spot and Metrics Marketing to increase Google ranking. Consolidated 23 websites to 7
and created effective website customer experience with in-banner video, CHAT and lead nurturing.

LODGENET INTERACTIVE CORPORATION, Chicago, IL

2009 to 2010
International provider of interactive media and connectivity solutions for the hospitality industry including ondemand movies, games and internet; 1,400 employees, $525M in annual revenues.
Global Vice President of Sales and marketing
Reported to President and CEO. Led 80-person team with 12 direct reports. Managed 25 global hotel brands,
435 management companies and hundreds of individual hotels. $325M annual quota, $22M P&L budget.
Travel and time spent approximately 70% Field Sales, 30% corporate operations.

Exceeded quarterly sales revenue targets of over $85 million.

Personally negotiated Starwood and Marriotts new 5-year contract equating to $120M over 5 years; also
negotiated 10-year agreement with DirecTV.

Established and built strategic partner relationships with Amazon.com, Bose, Apple, Nintendo, NAMCO,
Electronic Arts and Best Buy.

Reorganized 8 sales teams to geographically based regional teams. Reduced and replaced 40% of sales
staff.

SIEMENS AG, Chicago, IL

2004 to 2009
German-based, global conglomerate, with 400,000 employees in 190 countries generating $91B in revenue.
Sold high-tech communication portfolio consisting of phones, PBXs, and mobile devices.
Vice President of Global Sales
Led Global 100 person Managed Services team with 10 direct reports. Managed 20 global accounts; $100M
annual quota; $15 M P&L budget. Positively managed client relationships with key customer executives
(director to C-level) on current and future engagements, tracked project status, assigned quotas/resources,
and allocated funds. Customers included BP, Bosch, Hewitt, 3M and Cardinal Health.

Negotiated $28M contract with Bosch Corp. providing outsourcing services at 20 locations, displacing two
key competitors, Avaya and Nortel.

Michael J. Christin, MBA

mchristin35@yahoo.com

Page 3

Vice President of Global Sales (Continued)

Exceeded quota each year for 5 consecutive years with average growth rate of more than 35% for five
consecutive years.

Realigned Sales Engineers and Direct Sales structures, creating more credibility and a more fluid process
that resulted in better communication and more satisfied customers.

Collaborated with 12 channel partners and 30 subcontractors to open 20 new markets selling equipment
and services portfolios, translating to $675K in additional revenue.

ADDITIONAL RELATED EXPERIENCE

Foundational roles included Global Managed Services Director, AT&T CORPORATION; Senior Affiliate
Marketing Director for The Disney Channel, THE WALT DISNEY COMPANY; AS/400 Managed Services
Representative IBM Global Network and Account Systems Engineer, IBM CORPORATION

EDUCATION
Master of Business Administration (MBA)
UNIVERSITY OF NOTRE DAME, South Bend, IN
Bachelor of Business Administration (BBA), Marketing
LOYOLA UNIVERSITY OF CHICAGO, Chicago, IL

COMMUNITY LEADERSHIP
Hands on Network
Chicago, IL 5+ years
Hands On Network was conceived by a group of individuals that wanted to make it easier for people to get
involved in building their communities and helping their neighbors via economic empowerment.

Lazarus House - Overnight volunteer

St Charles, IL 10+ years
Emergency Shelter whose mission is to provide hospitality, food, safe shelter, and support services to persons
connected to our community who are homeless or at risk of homelessness or in need.

Knights of Columbus 1st Degree

St Charles, IL 2+ years
Our charitable activities encompass local, national and international projects. From international charitable
partnerships with Special Olympics, the Global Wheelchair Mission and Habitat for Humanity to our
own Food for Families and Coats for Kids projects and other purely local charities, the opportunity to work
together with fellow Knights and their families is virtually endless.

PROFESSIONAL MEMBERSHIPS
University of Notre Dame Club of Chicago
Siemens CARES Foundation
Disney VoluntEARS Foundation
Past Participant, University of Notre Dames Urban Plunge campaign
Past Participant, IBMs Adopt-A-School program