PROPOSAL

Plan Bee Project to Empower 20 Women in Chitral

Creating an Enabling Environment for Womens Social and
Economic Empowerment
Khyber Pakhtunkhwa (KPK), Pakistan

Submitted by:

October 12, 2016

Table of Contents
Acronyms...................................................................................................................................... 3
Project Summary .......................................................................................................................... 4
Introduction of Hashoo Foundation .............................................................................................. 5
Project Introduction ...................................................................................................................... 6
Project Rationale .......................................................................................................................... 6
Hashoo Foundations Experience ................................................................................................ 7
Target Beneficiaries ................................................................................................................... 10
Logical Framework ..................................................................................................................... 15
Implementation Plan ................................................................................................................... 16
Monitoring and Evaluation Strategy ........................................................................................... 14
Post Project Management .......................................................................................................... 14
Budget ........................................................................................................................................ 17

Acronyms
ATM

Activity Tracking Matrix

BPRM

Bureau of Population, Refugees, and Migration

CBO

Community Based Organization

CO

Community Organization

CKU

Center for Kultur and Udvikling

DPECHOP

The Disaster Preparedness ECHO Programme

DFID

Department for International Development

HF

Hashoo Foundation

HF USA

Hashoo Foundation USA

IGA

Income Generating Activities

LSO

Local Support Organization

LFA

Logical Framework Analysis

MIS

Management Information System

MEDA

Mennonite Economic Development Associates

NGO

Non-Governmental Organization

PCP

Pakistan Centre for Philanthropy

PSDF

Punjab Skills Development Fund

PPAF

Pakistan Poverty Alleviation Fund

ROTA

Reach Out to Asia

UN

United Nations

UNDP

The United Nations Development Programme

UNHCR

United Nations High Commissioner for Refugees

Project Summary
Project Name

Plan Bee Project to Empower 20 Women in Chitral

Creating an enabling environment for womens social and
economic empowerment

Name of Organization in Pakistan

Address
Phone
Fax
E-mail

Hashoo Foundation
House# 2, Street# 35, Sector# F-7/1, Islamabad, Pakistan
+92-51-2609182-5
+92-51-2609188
info@hahoofoundation.org

Main Contact
Title
E-mail
Primary Field Contact
Title:
E-mail

Ayesha Khan
Country Director
ayeshakhan@hashoofoundation.org

Secondary Field Contact

Title

Moinuddin Khan
Program Officer Documentation and Donor Liaison
moinuddinkhan@hashoofoundation.org

Name of Organization in US
Address
Phone
Fax Number
E-mail

Hashoo Foundation USA

9575 Katy Freeway Suite 490. Houston, TX 77024
+713-483-4990
+713-759-0787
info@hahoofoundationusa.org

Main Contact
Title
E-mail

Cristal Montaz Baylor

Executive Director
cristalmontanez@hashoofoundationusa.org

Project Location

Union Council Lotkoh Garam Chashma Tehsil and District

Chitral

Project Objective

To contribute to womens social and economic empowerment

through their increased capacity and participation in Income
Generation Activities (IGAs)

Target Population

Direct Beneficiaries: 20 Women

Indirect Beneficiaries: 140 (Men, Women & Children)

Estimated Duration

One year (1) April 2016 March 2017

Required Fund

$12,000

Amir Hussain
Director Programs
amirhussain@hashoofoundation.org

Introduction of Hashoo Foundation

Hashoo Foundation (HF) is a progressive and dynamic nonprofit organization, leading the
way in human development and poverty alleviation by implementing viable economic
development, educational and capacity building programs in Pakistan since 1988.
HF envisages an ethical, equitable, inclusive and progressive society in which people live
with dignity and have power over their own lives.
The mission of HF is to enable and empower communities to be independent by
facilitating equitable access to opportunities. HF draws on the values of equity, inclusivity,
transparency, innovation, integrity, respect and fulfillment. These values make the
foundation of HF guiding principles, which, in turn, contribute to setting standards for all
organizational operations.
HF was registered in 1988 under the Trust Act 1882, and certified by Pakistan Centre for
Philanthropy (PCP). HF currently works primarily in Pakistan, although the Foundation
does also have governance structures across the globe. HF USA is registered under
section 501(c) (3) of the Internal Revenue Service (IRS) code tax identification number
20-0748173.
Hashoo Foundation USA works locally to raise awareness, and build partnerships with
other non-profit and professional organizations, private sector and concerned individuals
to raise funds to help support the Hashoo Foundation's economic development, human
capital development and social protection programs and projects in Pakistan.
HF has a core office in Islamabad Capital Territory (ICT), and Regional Offices in
Rawalpindi (Punjab), Lahore (Punjab), Chitral (Khyber Pakhtunkhwa), and Gilgit Baltistan
(GB). HF employs over 250 staff and is governed by a 12-member Board of Trustees. HF
also has an effective network of Community Based Organizations (CBOs), and strong
working relationships with provincial and district level administration, and other
organizations.
HF partners with International and National NGOs and UN agencies; such as UNDP,
UNHCR, UN-HABITATE, UNICEF, USAID, US State Department BPRM, MEDA, ROTA,
HOPE87, HelpAge International, Sightsavers International, SGAFP Austrian
Development Corporation, VSO, Al-Mehmood Foundation, Rotary Books, World Vision
International, Plan International, GIZ, British Asian Trust, DIPECHO, CKU, Chapelwood
Foundation, FATA DA, DFID Funded PSDF, World Bank Funded PPAF, and ASP- AID.
HF has also been working in close collaboration with education and research institutions
like Livestock and Dairy Development Department, University of Peshawar, Baha-ud-Din
Zakriya University Multan and Islamia University Bahawalpur.
When viewed from the lens of HFs core competencies, the development needs of the
country were distilled into following three thematic program pillars:
5

Economic Development
Human Capital Development
Social Protection

There are strong inter-linkages between these pillars. HF also sees an improved, more
responsive governance as an overarching goal for the programs in many ways, which
ultimately contributes to womens and youths socio-economic empowerment. Keeping in
perspective the growing urban factor, HF also aims for programming in urban contexts
and creating integrated models.

Project Introduction
Honey is a consumable product, and it is also used extensively in making Ayurvedic
medicines. Many health-conscious people consume it regularly. It is also used in making
certain health food preparations. Pure natural honey is a profitable activity, and has the
potential to provide a stable income to families in the rural areas. Natural honey is demand
year around. Certain crops planted in such projects can yield honey for the beekeeper as
well as benefit from the pollination activities of the bees. Therefore, the beekeeping
complements well with other agricultural and rural development projects.
There are many locations in the Northern part of Pakistan where honey bee farming can
be produced through very simple mechanisms. One of them is to keep movable wooden
frames with boxes. For this purpose, boxes are placed at such locations where the floral
conditions are ideal for honey production and the boxes are then spread with honey spice
to attract more and more honey bees. These bees leave fresh honey sucked from flowers
in the cells of the honey-comb provided in the boxes. When these cells are full of honey,
they are hermetically sealed by capping with wax. Then, the honey is extracted from these
cells. Freshly extracted honey is warm and easy to bottle. It is essential to undergo proper
training for extraction and bottling. Honey bee farming is a profitable business activity that
can promote the local economy.

Project Rationale
Chitral is a region in Pakistan with great resources and potential, but remains highly
neglected in terms of poor socio-economic indicators. This region has been affected by
several disasters in the last 20 years. Women's social interaction and participation in the
local economy have been affected by these recurring disasters.
Due to the conservative culture and traditional customs of these communities, women
face unequal access to basic rights and opportunities, which leads to lack of confidence
and participation in decision making.
HFs Plan Bee will provide an opportunity for the women and girls of Chitral to gain the
needed training in honey bee farming to enable them to earn a decent livelihood to

support themselves and their families. Thus, creating an enabling environment for their
social economic empowerment.

Hashoo Foundations Experience

Women empowerment is the key driver of change in any society, and it is precisely why
HF is putting so much emphasis on equitable access to quality trainings for women,
particularly for those living in rural poverty where sustaining a decent living is difficult.
HFs Women Empowering through Honey Bee Farming Plan Bee program was initiated
in 2007. HF trained and provided beehives and production kits to the targeted
beneficiaries enabling them to start up a small-scale business in the remote areas of
Gilgit-Baltistan, Mansehra, Chitral and AJK. To complete the value chain, the Foundation
links them to local and national markets to maximize their profit. This is then invested, in
their childrens health and education; and, back into their businesses for scaling-up and
expansion.
HF has successfully trained over 1,116 women in honey bee farming and organized them
in 36 Honey Business Groups. Some of these groups have developed their own honey
brands and market, thus operating as separate business entities. The rest of the honey
is purchased and processed by HF, and packaged under its own brand known as
Mountain Honey, which is marketed and distributed to selected outlets across Pakistan,
catering mostly to five star hotels.
HFs involvement in strengthening the entire value chain cycle from production to
distribution has allowed women beekeepers and their families to enjoy a lifestyle that they
could not afford before. The program has served as a sustainable social-business model
which uses a multi-sector approach and encourages women to become independent.
Accumulative details of other relevant projects are given below:
Project Description

Duration/
Timelines
Center for Kultur & Udvikling (CKU) Jul 2015 funded Harnessing Indigenous Cultures Dec 2016
for Economic Empowerment of Artisans
and Sectarian Harmony, a cultural
focused intervention currently being
implemented for 878 direct beneficiaries
(460 women and 418 men), whereas the
total number of indirect beneficiaries are
27,024.

Location(s)
Gilgit-Baltistan
& Chitral

Budget
(US $)
PKR
20,511,444

Replication of Micro Enterprise Model of Jan Dec

Honey Bee Farming in Chitral. The 2016
project trained 20 women in honey bee
farming and VCD. 60 beehives and 20

Chitral

USD 7,007

production kits were distributed among

the farmers. The project is funded by
Chapelwood Foundation and PISA
Students USA.
Plan Bee Women Empowerment Mar - Dec
through Honey Bee Farming was 2015
implemented in District Ghizer. The
project trained 20 women in honey bee
farming and VCD. 60 beehives and 20
production kits were distributed among
the farmers. The project was supported
by Chapelwood Foundation USA.

Ghizer

USD 8,500

Plan Bee Women Empowerment Jan Dec

through Honey Bee Farming in Skardu. 2013
The project trained 20 women in honey
bee farming and VCD. 60 beehives and
20 production kits were distributed
among the farmers. The project was
supported by Chapelwood Foundation
USA.

Skardu (Village
Gamba)

USD 11,257

Plan Bee Party Honey Business Group Jan Dec

to set up a small enterprise on bee 2013
keeping for rural women in Skardu. The
project trained 12 women in honey bee
farming and VCD. 60 beehives and
production kits were distributed among
the farmers. The project was supported
by Klein Forest High Schools PISA
(Pakistan and India Student Association)
in USA.

Skardu (Village
Rundu)

USD 14,587

Improving Micro-Enterprises in Dairy July 2011 was successfully implemented by Mar 2014
Hashoo Foundation (HF) in partnership
with Mennonite Economic Development
Associates (MEDA) under the USAID
Entrepreneurs Project. The project
increased the income by at least 50% of
8,000 micro-entrepreneurs (at least 80%
of whom are women) in the dairy sector.
This was achieved through improving
milk production capacity, using better
livestock
management
techniques,
establishment of links to product and
service input suppliers, and by assisting

District
Bahawalpur,
Punjab,
Pakistan

USD
1,196,908

in the creation of an efficient value chain

for the marketing of dairy products. The
dairy development and value chain
project was implemented in 218 villages
of 39 union councils in selected Tehsils
of district Bahawalpur, Southern Punjab.
Agribusiness Project for the formation Nov 2012 of farmers enterprise groups was jointly Dec 2014
funded by USAID and Agri Support Fund
(ASF to address the priority problems
and
constraints
impeding
the
development of agriculture sector in
Pakistan. Interventions under the project
focused on improving and strengthening
off-farm and on-farm activities by
enhancing
competitiveness
of
enterprises to explore and exploit their
potential in both domestic and
international markets. Keeping in view
the diversity and spread of agriculture
production in Pakistan, and with a view
to ensure effective implementation, a
sub-sector cluster approach was
adopted by the project, whereby areas
with the greatest potential for value
addition, employment creation and
outreach were prioritized and targeted.
Under the agreement, HF supported 80
Farmer Enterprise Groups (FEGs) in
horticulture sector in District Mansehra.

District
Mansehra-KPK

USD
175,000

Community Empowerment through Jul 2012 Livelihood Development (CELD) project Jun 2014
was funded by British Asian Trust (BAT)
Austrian Development Agency (ADC).
CELD focused on dairy development
initiatives that enhanced prospect of
income generation for communities in
disaster prone regions i.e. Southern
Punjab. The intervention surrounding
Dairy development and value chain
markedly increased the income level of
the locals and imparted them substantial
skills in effectively managing diary. A
total of 1,210 dairy farmers were
benefitted through this project.

Southern
Punjab-District
Layyah

USD
200,000

Plan Bee Restoring and Improving Jan 2012 Livelihoods of Flood Affected Women Sep 2013
Beekeepers was funded by United
States
Agency
for
International
Development
(USAID)-SGAFP.
18
honey bee faming VCD training and
formation of 18 women business groups
were created.

Gilgit-Baltistan USD
& Chitral (GBC) 250,000

Extended Dairy Development Project July 2010was funded by Church World Service June 2012
Pakistan/ Afghanistan and EED helped
establish sustainable markets and
distribution networks for milk and dairy
products. The project 1,630 female dairy
producers were trained and their income
level increased by 30%.

District
Mansehra-KPK

PKR 71.5
Million

Creating Livelihoods through Early Dec 2013 Childhood Development in Gilgit- Apr 2015
Baltistan,
an
Early
Childhood
Development project supported by
Deutsche Gesellschaft Fur International
Zusammenarbit (GIZ) in Ghizer, Hunza
Nagar, Gilgit, Astore and Skardu. 240
young unemployed female graduated.
4,000 community members were
sensitized through awareness and
motivational sessions. under the project.

Gilgit-Baltistan
(5 districts)
Ghizer, Hunza
Nagar, Gilgit,
Astore &
Skardu

EURO
162,500

Project Objective
To ccontribute to womens social and economic empowerment through honey bee
farming training to increased their capacity and participation in Income Generation
Activities (IGAs) to provide for themselves and their families, and enroll their children in
school.

Target Beneficiaries
Direct Beneficiaries: 20 women
Indirect Beneficiaries: 140 (men, women & children) family members will benefit from
this project.

Implementation Methodology
HF will carry out the following activities to implement the proposed project effectively and
efficiently:
10

Conduct a Baseline and Post Project Assessment: The project aims to provide
earning opportunities to selected women so that they can support their families, and
childrens education. Then, Baseline and Post Project Assessments are planned in the
target area to analyze the impact of the project in childrens enrollment in schools.
Identify and Select Women Beneficiaries: The HF team, with the support of local
implementing partners, will conduct a comprehensive assessment and identify the most
vulnerable area for intervention.
Community leaders and Local Support Organizations (LSOs) will be involved to avoid
overlapping of similar projects in the area. The LSOs will recommend the pre-qualification
criteria for selection of beneficiaries. The socio-economic status and total household
income of the potential beneficiaries will be considered. Women with special needs and
physically challenged, widows, extremely-poor, orphan girls and women headed
households will be given preference during selection process.
LSOs will play a key role in all decision-making process, management and
implementation of the proposed intervention. An MoU between the LSOs and HF will be
signed to involve these organizations.
Form Women Business Group (WBG): HF staff and the LSOs will form two (2) Women
Business Groups (WBGs) after proper identification and selection of the beneficiary
women. The WBGs will consisting of ten (10) women each from the targeted villages of
Tehsil Chitral.
Establish Market Linkages and Develop Market Strategy Plan: Hashoo Foundation
has identified the general Value Chain Development for the honey, which will be
contextualized and strengthened in the target region during the project:

Value chain analysis will be conducted to ensure strong participation of the

community partners.
Market linkage exercise will help the participating stakeholders analyze production
and other potential costs, and market competitors.
Market strategy plan will be developed through the participation of value chain.
Beneficiary women will learn strategies to overcome challenges that they might
face along the way.

Conduct Trainings on Honey Bee Farming and Value Chain Development: Master
Trainers (MTs), and members of HF team will conduct a 7-days training on honey bee
farming. An additional 3-days training on Value Chain Development will be provided to
the WBGs. Both trainings will help the new beekeepers increase their ability to expand
their existing skills, develop their business plans, and manage their honey production
efficiently to get a higher return on their investment of time and resources.

11

Distribute Beehives to Women Business Groups (WBGs): After the completion of the
honey bee farming training, 80 beehives and 20 production kits will be procured and
distributed among the WBGs.
Develop Linkages with Local, National and International Market: Upon successful
completion of capacity building training, HF will help the WBGs development market
linkages, and identify local, regional and international buyers.
The HF project team will encourage the new beekeepers to establish their own smallscale business. However, the Foundation will facilitate the sale and distribution of the
honey through its network when needed. In addition, it will assist in identifying and
engaging current client, such as Hashoo Group of Hotels, Chain of Serena Hotels, PIA,
and explore new national and international buyers.
Conduct Awareness Raising Sessions: The following sessions will be conducted
during the period of two (2) days:
Session on the Importance of Education for Children: HF will conduct two (2)
awareness sessions on the importance of the education. Beneficiaries will be encouraged
to spend part of their income on the education of their children and family members,
especially girls.
Session on Income Utilization: Two (2) additional awareness sessions on 'improved
nutrition' and 'basic healthcare' will be conducted. The purpose of these sessions is to
educate the women beekeepers about the most beneficial to use their earned income.
n addition to above session on the 'importance of education', HF project team will also
conduct two (2) awareness sessions on 'improved nutrition', 'basic healthcare', and other
necessary resources of daily routine. The purpose of these sessions will be to educate
the women beekeepers about most beneficial of their earned income.
Awareness Session on Basic Rights of Women & Gender Mainstreaming: Two (2)
sessions will be conducted for the sensitization of 'Women Basic Rights' and 'Gender
Mainstreaming'. The objective of these sessions is to motivate the community to
participate in initiatives which enable women involvement in decision making.
Hold Group Discussions on Womens Roles and Opportunities for Decision Making
and Community Participation
Through regular monthly group meetings, women will discuss the roles and opportunities
they have for decision making and community participation.
Conduct Inter-Regional Exposure Visits for Social Networking: Inter-regional
exposure visits will be arranged for women beneficiaries. This interaction will create the
opportunity for women to learn best practices and enhance their honey beekeeping skills.

12

This initiative will also create social harmony and coherence among the women
beekeeper of the Chitral.
Media Publicity
The project activities and achievements will be properly documented by the project team
in the form of success stories and case studies, which will then be shared to the public
through the local print and electronic media.

13

Monitoring and Evaluation Strategy

The Monitoring, Evaluation, Accountability and Learning (MEAL) unit of the Foundation
is responsible for improving the project processes and impact.
The project will be implemented, monitored and tracked on established monitoring system
for donor funded projects.
The Regional MEAL Officer will be responsible for performing routine monitoring of the
project activities to ensure the quality service delivery to the beneficiaries.
The MEAL Team at the Core Office will visit the project periodically (announced and
unannounced) to continuously evaluate its implementation. These monitoring
recommendations will be referred to the project team for their compliance and assurance.
An Action Plan Tracker (APT) will be maintained by the project MEAL officer for continued
tracking and follow-up. A monthly APT analysis will be shared by the project MEAL with
the project manager.

Post Project Management

HF Regional Office has been operating in Chitral for the last 15 years. Honey bee farming
is one of the major initiative undertaken by HF for the last five years to empower the poor
women in this mountainous and remote region.
HF involves Local Support Organizations (LSOs) for the sustainability and post project
management. Each LSO has Community Organizations (COs) at village level that provide
regular support to farmers in their villages. In addition, the HF Regional team extends
technical support to old and new beekeepers through their planned follow-up visits.
These mechanisms of post project management will be strengthened as the project
develops, and are expected to be highly effective in ensuring the sustainability of this
initiative.

14

Logical Framework
Objective: To contribute to womens social and economic empowerment through honey bee farming training to increased
their capacity and participation in Income Generation Activities (IGAs), to provide for themselves and their families, and
enroll their children in school.
Outcome
- Increased economic
opportunities for 20 women
- Increased confidence of 20
women to make decisions
and participation at different
level
- Improved household food
security status of 20
women honey beekeepers.
- Increased school enrolment
of beneficiaries children
- Increased awareness of
women rights through
awareness raising sessions

Output
- 20 Women beneficiaries
selected for honey bee
farming training
- 2 Women Business
Groups formed
- 2 Awareness raising
sessions conducted
- 1 Inter-regional exposure
visit conducted

15

Activities
- Conduct a baseline and post project assessment
on the status of education in the target area
- Identify and select women beneficiaries
- Form Women Business Groups (WBG)
- Establish market linkages and develop market
strategy plan
- Conduct training on honey beekeeping & Value
Chain Development
- Distribute beehives to Women Business Group
(WBG)
- Develop strong linkages with local, national and
international market
- Conduct awareness raising sessions
- Create group discussions on women roles and
opportunities for decision making and community
participation
- Conduct inter-regional exposure visit for social
networking
- Media publicity

Implementation Plan
Timeline (April 2016-March 2017)
S#

Activity

1
2
3
4
5
6
7
8
9
10
11
12

13

Target

Conduct baseline and post project

assessment
Identify and select women beneficiaries

20

Form Women Business Group (WBG)

Establish market linkages and develop

market strategy plan
Conduct training on honey bee farming &
Value Chain Development
Distribute beehives to Women Business
Group
Develop strong linkages with local,
national and international market
Conduct awareness raising sessions

Create group discussions on women roles

and opportunities for decision making and
community participation
Conduct inter-regional exposure visit for
social networking
Media Publicity

Monitoring & follow up Visit

Weekly
&
Monthly

Apr

May

1
80
1
2

1
1

Project completion report

16

Jun

Jul

Au
g

Sep

Oct

Nov

Dec

Jan

Feb

March

Budget
Sr.
No
A
A-1

Description

Unit Type

Quantity

Months

12

Personnel
Focal person
Sub total

932
$932

Project Activities

B-1

Identify and select women beneficiaries

No

20

68

B-2

Form Women Business Groups (WBG)

WBGs

155

B-3

Establish market linkages and develop market strategy plan

No

155

B-4

Conduct training on honey bee farming & Value Chain

Development

Trainings

1,369

B-5

Procurement Beehives / Production Kits

2 Groups

80 / 20

8,354

B-6

Procurement Production Kits

2 Groups

20

200

B-7

Develop strong linkages with local, national and international

market

Lump sum

146

B-8

Conduct awareness raising sessions

Sessions

97

B-9

Create group discussions on women roles and opportunities for

decision making and community participation

Meetings

68

Visit

262

Lump sum

194

B10
B11

Conduct inter-regional exposure visit for social networking

Media publicity
Sub total

$11,068
Total Project Cost

17

Total
US $

$12,000