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This assessment is designed to test your achievement of Learning Objective 3 for the Unit:
Identify and distinguish components of the tourism system, and the holistic tourism system
The third assignment relates to weeks 5, 6 and 7: The tourism industry, system and communication between
the industry and tourists. This is a group presentation. Groups will be formed in your week 4 tutorial classes
(make sure you attend). The assignment files (PowerPoint presentation file and Summary file) are to be
submitted in week 11. The presentation will take place in your tutorials in week 12.
To be successful in this assignment you will need high level use of appropriate academic and non-academic
sources.
For this assignment you are to complete a presentation with supported with PowerPoint and a summary file
with the following sections:
Title, including a title for this assignment and all group members names
Introduction
Select and concisely introduce a destination (one that none of you have been to)
Identify and describe the destination's tourism industry (Consider who the destination defines as the
industry)
Identify and describe aspects of the destination that tourists may interact with outside the tourism
industry (Consider tourism system)
Identify and describe communication sources between the destination and tourists (Consider image
formation and source credibility)
Illustrate similarities and differences between possible tourists' perception of the destination compared
to the destination official and or industrys projected image (Consider the differences between the
industry and destination information sources, and other available information sources)
Conclusion
References
Additionally, complete a summary report of the presentation. The summary will have the same sections as the
presentation and will be no more than 500 words (excluding references). Do not submit a PowerPoint handout
as your summary.
Retain a copy of the assignment until results are finalised.
This is a task for a group. All members of the group are to be in attendance for the week 12 tutorial.
Groups will be formed in week 4. Make sure you attend classes so that you also know others in your tutorial.
Do not select a
destination
B. Students
find/generate needed
information/data using
appropriate
methodology.
No sources were
collected
C. Students critically
evaluate information/
data and the process to
find/generate this
information/data.
No evaluation of
credibility of sources used
D. Students organise
information
collected/generated.
Lack of structure in
written summary, oral
presentation and
supporting PowerPoint
Lack of coherence within
and between sections of
written summary, oral
presentation and
supporting PowerPoint
E. Students synthesise
and analyse and apply
new knowledge.
Identified concepts,
though not the similar and
contrasting ideas
between concepts:
o
As relevant to the
selected destination
o
Within sections
Introduction 10
Structure is concisely
introduced
o
No discussion or
content
A range of appropriate
sources were collected
Identified and used
appropriate concepts
beyond the lecture
material in appropriate
sections
Selected appropriate
concept ideas from
beyond lecture material to
theorise the selected
destination:
o
Within sections
Full evaluation the
credibility of sources used
Utilise a range of
evaluation criteria
All three of written
summary, oral
presentation and
supporting PowerPoint
are well structured,
utilising correct sections
Coherence between all
and within sections of
written summary, oral
presentation and
supporting PowerPoint
Analysed similar and
contrasting ideas
between concepts:
o
As relevant to the
selected destination
o
Within sections
10*
No conceptual context
provided
No purpose statement
20*
A. Students embark on
inquiry and so
determine a need for
knowledge/
understanding.
Level 3
Students research
independently at the level
of a closed inquiry
Presentation 10
Facet of Inquiry
20*
Level 0
No titles
No match between
written summary, oral
presentation and
supporting PowerPoint
No audience engagement
by presenters
Partial and/or incorrect
acknowledgement of
sources, and
Partial/incorrect reference
list provided
Occasional match
between written
summary, oral
presentation and
supporting PowerPoint
Occasional audience
engagement by
presenters
Partial and/or incorrect
acknowledgement of
sources, and
Partial/incorrect reference
list provided
Presentation 20
F. Students
communicate
knowledge and the
processes used to
generate it, with an
awareness of ethical,
social and cultural
issues.
Full acknowledgement of
all sources within report,
and
Reference list contains all
sources cited
Referencing 10
Conclusion 10