HOW CAN ANALYTICS & DATA SCIENCE LEVERAGE

MACHINE LEARNING IN FUTURE

Submitted By
Swaraj Kumar Dhar
MDI,Gurgaon
PGDM 2016-17(NMP29)

TABLE OF CONTENTS

1.

Executive Summary ----------------------------------------------------------------------------------------------2

2. Machine Learning Vs Analytics --------------------------------------------------------------------------------3

3. How Machine learning and analytics deal with the data

------------------------------------------------3

4. When do you use machine learning-----------------------------------------------------------------------------3

5. Formulation --------------------------------------------------------------------------------------------------------4
6. Establishing adaptive mechanisms by leveraging machine learning-------------------------------------5
7. Data analytics leverage machine learning technologies ----------------------------------------------------5
8. Conclusion------------------------------------------------------------------------------------------------------------5
9. Reference-------------------------------------------------------------------------------------------------------------6

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1.

Executive Summary
Data science and analytics are leveraging Machine learning algorithm in recent days and will continue
in the future. Machine learning techniques are able to generate better, more accurate results over more
traditional statistical methods.
Past businesses used machine learning to tackle application-specific problems. Today Machine
learning is evolving as a building block of a larger system.
Machine learning was born from pattern recognition and the theory that computers can learn without
being programmed to perform specific tasks; researchers interested in artificial intelligence wanted to
see if computers could learn from data. The iterative aspect of machine learning is important because
as models are exposed to new data, they are able to independently adapt. They learn from previous
computations to produce reliable, repeatable decisions and results.
While many machine learning algorithms have been around for a long time, the ability to automatically
apply complex mathematical calculations to big data over and over, faster and faster is a recent
development. Here are a few widely publicized examples of machine learning applications we are
familiar with:
The heavily hyped, self-driving Google car? The essence of machine learning.
Online recommendation offers such as those from Amazon and Netflix? Machine learning
applications for everyday life.
Knowing what customers are saying about you on Twitter? Machine learning combined with
linguistic rule creation.
Fraud detection? One of the more obvious, important uses in our world today
Many companies are developing more general purpose tools that can be leveraged across an array of
different industries and use cases.
As companies increasingly adopt Internet of Things (IoT)-based technologies, more businesses are
leveraging machine learning technologies for data analytics.
The emergence of the machine-learning-as-a-service model cuts down the complexity and time
required to implement machine learning
Therefore it opens the doors to an increase in its adoption level, especially in the small-to-medium
business sector.

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2.

Machine Learning Vs Analytics:

There are two school of thought for Machine learning and analytics.

Machine Learning is
a subfield of computer science and artificial intelligence which deals with building systems that can
learn from data, instead of explicitly programmed instructions.
Analytics is
a subfield of mathematics which deals with finding relationship between variables to predict an
outcome.
3.

How Machine learning and analytics deal with the data

Machine Learning algorithms are wide range tools. Online Learning tools predict data on the fly.
These tools are capable of learning from trillions of observations one by one. They make prediction
and learn simultaneously. And also exceptionally fast with big data. Machine learning does really well
with wide (high number of attributes) and deep (high number of observations).
However statistical modelling are generally applied for smaller data with less attributes or they end up
over fitting.

4. Why Machine Learning is important

With the constant evolution of the field, there has been a subsequent raise in the uses, demands, and
importance of machine learning. The answer to the question as to why one has to adopt machine
learning would be: High-value predictions that can guide better decisions and smart actions in real
time without human intervention.
Thus, if big data is gaining all the importance for the contributions it does, machine learning as a
technology that helps analyze these large chunks of big data, easing the task of data scientists, in an
automated process is equally gaining prominence and recognition. Machine learning has also changed
the way data extraction, and interpretation is done by involving automatic sets of generic methods that
have replaced traditional statistical techniques
5. When do you use machine learning?

A Pattern exists
Cannot pin down the mathematical relationship
We have data on it

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Hence you seek the help of computer Algorithms to solve the problem for you without human
intervention.

6. Formulation
Even when the end goal for both machine learning and statistical modeling is same, the formulation of
two is significantly different.

Machine Learning

Data science

In a statistical model, we basically try to estimate the function f in

Dependent Variable(Y) = F(Independent Variable) +Error Function
Machine Learning takes away the deterministic function F out of the equation. It simply becomes
Output(Y) Input(X)It will try to find pockets of X in n dimensions (where n is the number of
attributes), where occurrence of Y is significantly different.
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7. Establishing adaptive mechanisms by leveraging machine learning

An extension of artificial intelligence, machine learning refers to algorithms that evolve from learnings
derived from previous results and supplied data. The algorithm adapts itself to the evolving problem
iteratively to produce reliable results. This can find application in a variety of capital market applications
like surveillance, fraud detection, and stock selection. There are various methods for machine learning
like artificial neural networks (ANN), multilayer perceptron (MLP), and geospatial predictive modeling.
While still in a nascent stage, these are expected to open up new avenues for analytics.
8. Adoption of Internet of Things (IoT)- leveraging machine learning technologies for data analytics
Machine learning has experienced a boost in popularity among industrial companies thanks to the hype
surrounding the Internet of Things (IoT). Many companies are already designating IoT as a strategically
significant area
But achieving financial benefits through IoT is not easy. The lack of concrete objectives is disconcerting.
The advancement of digitization and IoT places new prerequisites on both buyers and sellers. Many
businesses have failed to clearly determine what areas will change with the implementation of an IoT
strategy.
In other words, clearly defined, concrete intermediary objectives are missing. For example, industrial
companies produce a massive amount of data on a daily basis. However, by and large, companies fail to
systematically collect, store, analyze and use such data to improve process efficiency or meet other goals
Furthermore, not many vendors are able to establish, in concrete terms, to the client how to prudently
create positive impact on business operations with IoT solutions. Simply the promise of a cloud-based IoT
platform is not enough.
Clients need to adopt innovative ideas and have the courage to embrace change. Conversely, vendors need
to improve their skills in describing, in more concrete terms, what companies can realize through the use
of IoT, and be willing to help identify business opportunities and develop realistic plans.
So in adaptive process machine learning gives answer to achieve even higher levels of efficiency of
executing analytics.
9.

Conclusion
As companies increasingly adopt Internet of Things (IoT)-based technologies, more businesses are
leveraging machine learning technologies for data analytics. In adaptive world ,machine learning gives
answer to achieve even higher levels of efficiency of executing analytics.
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10. References
1. Data science and analytics: a new era,
Int J Data Sci Anal (2016) 1:12 DOI 10.1007/s41060-016-0006-1
2. Big data: the next frontier for innovation, competition and productivity/ June 2011/
www.mckinsey.com/~/media/McKinsey/.../MGI_big_data_full_report.ashx
3. Big Data Analytics in Bioinformatics: A Machine Learning Perspective: Hirak Kashyap, Hasin Afzal
Ahmed, Nazrul Hoque, Swarup Roy, and Dhruba Kumar Bhattacharyya
JOURNAL OF LATEX CLASS FILES, VOL. 13, NO. 9, SEPTEMBER 2014
4. Data Mining: Concept & Techniques- Jiawei Han and Micheline Kamber, Simon Fraser University,
manuscript
5. http://pestleanalysis.com/differences-between-business-analytics-and-business-analysis/
6. https://practicalanalytics.co/predictive-analytics-101/
7. http://www.sas.com/en_us/insights/articles/big-data/machine-learning-brings-concrete-aspect-toiot.html

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