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CONTENT BUDGET TEMPLATE (MONTHLY & Q

How to Use This Template*

This template will A) help you plan your content budget and B)
budget to what you actually end up spending.

Just fill in your projected expenses for the corresponding tim


Software, Publishing Tools, etc.) and totals will be calculated au
actual expenses table to see how well you're sticking to your

Sheet 2 (Budget - Monthly) is for budget planning on a month- Quarterly) is for budget planning on a quarterly basis.

*Wondering how content affects your overall marketing budget? Take y


into the MASTER marketing budget template.

ONTHLY & QUARTERLY)

t budget and B) let you compare that projected

rresponding time periods and categories (e.g.


be calculated automatically. You can then update the
sticking to your budget.

ng on a month-by-month basis, while Sheet 3 (Budget


ly basis.

g budget? Take your totals from this template and plug them

CONTENT BUDGET (MONTHLY)


2014 Projected Expenses
CONTENT

Jan-15

Feb-15

Mar-15

$100
$100
$100
$100
$100

$100
$100
$100
$100
$100

$100
$100
$100
$100
$100

$100
$100
$100

$100
$100
$100

$100
$100
$100

$100
$100
$100
$100

$100
$100
$100
$100

$100
$100
$100
$100

$100
$100
$100

$100
$100
$100

$100
$100
$100

$1,500

$1,500

$1,500

Jan-15

Feb-15

Mar-15

$100
$100
$100
$100
$100

$100
$100
$100
$100
$100

$100
$100
$100
$100
$100

$100
$100
$100

$100
$100
$100

$100
$100
$100

SOFTWARE
Design (e.g. InDesign)
Project management (e.g. Basecamp)
Analytics (e.g. TrackMaven)
Marketing automation (e.g. HubSpot)
Webinar hosting (e.g. WebEx)

PUBLISHING TOOLS
Blogging platform (e.g. HubSpot)
Landing page/CTA system (e.g. HubSpot)
Premium content platform (e.g. SlideShare PRO)

SERVICES
Storage/file-sharing (e.g. Box)
Stock photography subscription (e.g. ThinkStock)
Licensed/syndicated content (e.g. NewsCred)
Content curation (e.g. Curata)

FREELANCERS
Writers
Designers
Developers

TOTAL

2014 Actual Expenses


CONTENT

SOFTWARE
Design (e.g. InDesign)
Project management (e.g. Basecamp)
Analytics (e.g. TrackMaven)
Marketing automation (e.g. HubSpot)
Webinar hosting (e.g. WebEx)

PUBLISHING TOOLS
Blogging platform (e.g. HubSpot)
Landing page/CTA system (e.g. HubSpot)
Premium content platform (e.g. SlideShare PRO)

SERVICES

Storage/file-sharing (e.g. Box)


Stock photography subscription (e.g. ThinkStock)
Licensed/syndicated content (e.g. NewsCred)
Content curation (e.g. Curata)

$100
$100
$100
$100

$100
$100
$100
$100

$100
$100
$100
$100

$100
$100
$100

$100
$100
$100

$100
$100
$100

$1,500

$1,500

$1,500

FREELANCERS
Writers
Designers
Developers

TOTAL

Fill in your projected expenses here.


(Those "$100" entries are placeholders.)

Apr-15

May-15

Jun-15

Jul-15

Aug-15

Sep-15

Oct-15

Nov-15

$0

$0

$0

$0

$0

$0

$0

$0

Sep-15

Oct-15

Nov-15

Fill in your actual expenses here.


(Those "$100" entries are placeholders.)

Apr-15

May-15

Jun-15

Jul-15

Aug-15

$0

$0

$0

$0

$0

$0

$0

$0

Dec-15

2015 Total
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300

$0

$4,500

Dec-15

2015 Total
$300
$300
$300
$300
$300
$300
$300
$300

$300
$300
$300
$300
$300
$300
$300
$0

$4,500

CONTENT BUDGET (QUARTERLY)


2014 Projected Expenses
CONTENT

Q1 2015

SOFTWARE
Design (e.g. InDesign)
Project management (e.g. Basecamp)
Analytics (e.g. TrackMaven)
Marketing automation (e.g. HubSpot)
Webinar hosting (e.g. WebEx)

$300
$300
$300
$300
$300

PUBLISHING TOOLS
Blogging platform (e.g. HubSpot)
Landing page/CTA system (e.g. HubSpot)
Premium content platform (e.g. SlideShare PRO)

$300
$300
$300

SERVICES
Storage/file-sharing (e.g. Box)
Stock photography subscription (e.g. ThinkStock)
Licensed/syndicated content (e.g. NewsCred)
Content curation (e.g. Curata)

$300
$300
$300
$300

FREELANCERS
Writers
Designers
Developers

$300
$300
$300

TOTAL

$4,500

2014 Actual Expenses


CONTENT

Q1 2015

SOFTWARE
Design (e.g. InDesign)
Project management (e.g. Basecamp)
Analytics (e.g. TrackMaven)
Marketing automation (e.g. HubSpot)
Webinar hosting (e.g. WebEx)

$300
$300
$300
$300
$300

PUBLISHING TOOLS
Blogging platform (e.g. HubSpot)
Landing page/CTA system (e.g. HubSpot)
Premium content platform (e.g. SlideShare PRO)

SERVICES

$300
$300
$300

Storage/file-sharing (e.g. Box)


Stock photography subscription (e.g. ThinkStock)
Licensed/syndicated content (e.g. NewsCred)
Content curation (e.g. Curata)

$300
$300
$300
$300

FREELANCERS
Writers
Designers
Developers

TOTAL

$300
$300
$300
$4,500

Fill in your projected expenses here.


(Those "$300" entries are placeholders.)

Q2 2015

Q3 2015

Q4 2015

2015 Total
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300

$0

$0

$0

$4,500

Fill in your actual expenses here.


(Those "$300" entries are placeholders.)

Q2 2015

Q3 2015

Q4 2015

2015 Total
$300
$300
$300
$300
$300
$300
$300
$300

$300
$300
$300
$300
$300
$300
$300
$0

$0

$0

$4,500

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