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This template will A) help you plan your paid advertising budge
projected budget to what you actually end up spending.
Sheet 2 (Budget - Monthly) is for budget planning on a month- Quarterly) is for budget planning on a quarterly basis.
Jan-15
Feb-15
Mar-15
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$1,400
$1,400
$1,400
Jan-15
Feb-15
Mar-15
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
SEARCH
CPC
CPM
AFFILIATE
CPC
CPM
SOCIAL
Facebook Ads
Twitter Ads
LinkedIn Ads
Pinterest Promoted Pins
Instagram Ads
LEAD GENERATION
Content discovery platform (e.g. Outbrain)
Dedicated email send - fixed cost
Dedicated email send - CPL (cost per lead)
TOTAL
SEARCH
CPC
CPM
AFFILIATE
CPC
CPM
SOCIAL
Facebook Ads
Twitter Ads
LinkedIn Ads
Pinterest Promoted Pins
Instagram Ads
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$1,400
$1,400
$1,400
LEAD GENERATION
Content discovery platform (e.g. Outbrain)
Dedicated email send - fixed cost
Dedicated email send - CPL (cost per lead)
TOTAL
Apr-15
May-15
Jun-15
Jul-15
Aug-15
Sep-15
Oct-15
Nov-15
$0
$0
$0
$0
$0
$0
$0
$0
Sep-15
Oct-15
Nov-15
Apr-15
May-15
Jun-15
Jul-15
Aug-15
$0
$0
$0
$0
$0
$0
$0
$0
Dec-15
2015 Total
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$0
$4,200
Dec-15
2015 Total
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$0
$4,200
Q1 2015
Q2 2015
SEARCH
CPC
CPM
$300
$300
$300
$300
AFFILIATE
CPC
CPM
$300
$300
SOCIAL
Facebook Ads
Twitter Ads
LinkedIn Ads
Pinterest Promoted Pins
Instagram Ads
$300
$300
$300
$300
$300
LEAD GENERATION
Content discovery platform (e.g. Outbrain)
Dedicated email send - fixed cost
Dedicated email send - CPL (cost per lead)
$300
$300
$300
TOTAL
$4,200
$0
Q1 2015
Q2 2015
SEARCH
CPC
CPM
$300
$300
$300
$300
AFFILIATE
CPC
CPM
$300
$300
SOCIAL
Facebook Ads
$300
Twitter Ads
LinkedIn Ads
Pinterest Promoted Pins
Instagram Ads
$300
$300
$300
$300
LEAD GENERATION
Content discovery platform (e.g. Outbrain)
Dedicated email send - fixed cost
Dedicated email send - CPL (cost per lead)
TOTAL
$300
$300
$300
$4,200
$0
Q3 2015
Q4 2015
2015 Total
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$0
$0
$4,200
Q3 2015
Q4 2015
2015 Total
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$300
$0
$0
$4,200