FASH 115: Intro to Fashion Terms

1. Fashion a style that is accepted by the majority of a group at a specific time

(Stone)
2. High fashion a new style accepted by a limited number of fashion leaders (Stone)
3. Mass fashion styles that are widely accepted; generally account for the majority of
sales (Stone)
4. Fast fashion styles that are produced quickly, consumed quickly, and disposed of
quickly (Stone)
5. Style characteristic or distinctive artistic expression (Stone)
6. Design a particular or individual interpretation (Stone)
7. Taste a prevailing opinion of what is, or is not, appropriate for a given occasion
(Stone)
8. Classic a style or design that satisfies a basic need (Stone)
9. Fad comes and goes in one season, mostly, often times in lower price ranges
(Stone)
10. Trend general direction or movement (Stone)
11. Silhouette (component of design) the shape or the form of the garment (Stone)
12. Details (component of design) fabric, trims, design lines (Stone)
13. Texture (component of design) the look and feel of the fabric (Stone)
14. Color (component of design) the key factor in apparel selection (Stone)
15. Target market who is going to buy the product based on demographics like age,
sex, income level, etc. (Stone)
16. Downward flow accepted by high fashion and then trickles down into the masses
(Stone)
17. Horizontal flow fashion moving across from similar groups (Stone)
18. Upward flow starts with the masses or utilitarian and becomes elevated (Stone)
19. Fashion leaders innovators (Stone)
20. Fashion & individuality people are striving through their mode of dress to declare
individuality (Stone)

21. Bridal market the sector of the fashion industry targeted to brides and weddings,
usually includes fashions and garments meant to be worn especially to weddings
(Escobar)
22. Quality control (QC) a system of maintaining standards in manufactured products
by testing a sample of the output against the specification (Escobar)
23. Special make up (SMU) styles produced for a specific retailer account (Escobar)
24. Big box retailer A retail store that occupies an enormous amount of physical space
and offers a variety of products to its customers. These stores achieve economies of
scale by focusing on large sales volumes (Escobar)
25. Management the people in charge of running a company or organization, regarded
collectively (Escobar)
26. Emerging brand a clothing or fashion brand that is relatively new, and is attempting
to find a place in the market by establishing a target market, and earning sales
(Escobar)
27. Product development developing systematic methods for guiding all the processes
involved in getting a new product to market (Escobar)
28. Sourcing find out where something can be obtained (Escobar)
29. Tech packs an informative sheet that designers create to communicate with a
manufacturer all the necessary components needed to construct a product. Typically
designers will include measurements, materials, colors, trim, hardware, grading,
labels, tags, etc. (Escobar)
30. Tech sketch drawing that visually communicate how something functions or is to be
constructed (Escobar)
31. Bill of materials a list of the parts or components that are required to build a
product (Escobar)
32. Spec sheets sheets, usually made in Excel, that display the measurements of a
garment for each size to be sent out to a vendor for manufacture (Escobar)
33. Costing the process by which employees in a company determine the cost of
manufacturing their products based on estimates, as well as the cost of labor,
materials, duties, etc. (Escobar)
34. Protos prototype, a first, typical or preliminary model of something, from which
other forms are developed or copied (Escobar)

35. Vendors manufacturing vendors that manufacture products for fashion companies
(Escobar)
36. Freight on board (FOB) the cost of the materials at the time the product has arrived
from overseas, including shipping costs, customs duties, etc. (Escobar)
37. Landed price (LDP) - the total price of a product once it has arrived at a buyer's door;
includes the original price of the product, all transportation fees (both inland and
ocean), customs, duties, taxes, insurance, currency conversion, crating, handling
and payment fees (Escobar)
38. Visual Merchandizing the activity and profession of developing the floor plans and
three-dimensional displays in order to maximize sales. Both goods or services can
be displayed to highlight their features and benefits. (Kay)
39. Fashion internship a temporary position with an emphasis on on-the-job training
rather than merely employment, and it can be paid or unpaid (Kay)
40. Seasonal work jobs at a employer that are temporary, usually to handle busy
seasons like the holidays (Kay)
41. Accessories a small article or item of clothing carried or worn to complement a
garment or outfit (Kay)
42. Menswear the sector of the fashion industry that caters to men and mens fashion,
including clothing, accessories, and lifestyle products (Kay)
43. Luxury fashion brand prestige brand; a brand for which a majority of its products
are luxury goods. It may also include certain brands whose names are associated
with luxury, high price, or high quality, though few, if any, of their goods are currently
considered luxury goods (Kay)
44. Commission an amount of money, typically a set percentage of the value involved,
paid to an agent in a commercial transaction (Kay)
45. Trend forecasting (Fredericks)
46. Inspiration the process of being mentally stimulated to do something creative (Geil)
47. Intellectual property - a work or invention that is the result of creativity, such as a
manuscript or a design to which one has the rights (Geil)
48. Design process the process from inception of the idea to the end product, lots of
trial and error (Geil)

49. Thesis a long essay or dissertation involving personal research, written by a

candidate for a college degree (Becker)
50. Clothing selection the ideas behind how and why people select the clothing that
they wear, either for personal reasons, religions reasons, socioeconomic reasons,
etc. (Becker)