LEGEND

AGENCY TYPE*

Full/controlling ownership

HOLDING COMPANY

Partial ownership

ADVERTISING OR FULL-SERVICE AGENCY

PUBLIC RELATIONS

AGENCY BRAND NETWORK

INTERACTIVE, DIRECT AND/OR DIGITAL

MOST OF THE MAJOR COMMUNICATIONS SERVICES FIRMS ARE

OWNED BY THE MULTINATIONAL HOLDING COMPANIES THAT
DOMINATE THE INDUSTRY. MARKETINGS 18TH ANNUAL GUIDE TO
AGENCY CONGLOMERATES IN CANADA HELPS KEEP IT ALL STRAIGHT.

CANADIAN AGENCY

PROMO AND ACTIVATION

BRANDING AND DESIGN

MEDIA BUYING AND PLANNING

OTHER**

HEALTH CARE AND MEDICAL

* Marketing communications agencies often handle more than one type of advertising discipline. Agency types were determined based on the work each company primarily handles or is known for doing. ** Includes agencies that specialize in areas such as ethnic marketing, sports, experiential, B2B, search, measurement, CRM, strategic consulting, research, event marketing as well as production shops.

Compiled by Chris Daniels

WPP LONDON

GLOBAL EMPLOYEES: 190,000 including associates and via investments | REVENUE BY REGION (%): North America (37); Western Continental Europe (20); U.K. (14); Other (29)
YOUNG & RUBICAM
GROUP

HILL+KNOWLTON
STRATEGIES
Hill + Knowlton
Strategies Canada

JWT

H+K Montreal
+ 8 other offices

KANTAR
GROUP

John St.

GREY GROUP

Grey
Vancouver

Grey
Toronto

Axon
Communications
Toronto

Cohn & Wolfe

Canada

Grey
Canada

JWT
Canada

Cohn
& Wolfe West

Grey
Montreal

National
Toronto + 8
other offices

Cohn & Wolfe

Montreal

JWT
Sauce

JWT
Toronto

Geometry
Global

Ogilvy & Mather

Canada

National
Equicom

Firefly Millward
Brown Canada

Geometry
Montreal

WUNDERMAN

Saint-Jacques Valle
Young & Rubicam

Wunderman
Toronto

The & Partnership

Montreal

Y&R
Vancouver

Ogilvy & Mather

Toronto

Taxi
Calgary

Taxi
Toronto

MEC
Canada

MediaCom
Canada

Mindshare
Canada

Catalyst
Canada

Xaxis
Canada

Wunderman
Health

Blast Radius
Toronto

KBMG
Vancouver

Ogilvy & Mather

Advertising

Ogilvy Common
Health

OgilvyOne

BBDO
Toronto

PHD Canada

DDB
WORLDWIDE

BBDO
Montreal

Interbrand
Canada

Juniper Park\
TBWA

DAS GROUP OF
COMPANIES

Aviator

Plastic
Mobile

Havas Life
Toronto

Havas Worldwide
Canada Montreal

Havas
Media

Havas Media
Toronto

Health + Brands
(Toronto)

Havas Media
Montreal

Tam Tam\
TBWA
PORTER
NOVELLI

DDB Group
Canada

Critical
Mass

KETCHUM PUBLIC
RELATIONS
WORLDWIDE

Daggerwing
Group
Porter Novelli
Canada

Critical
Mass Toronto

DDB
Canada

Novus
Canada

Kinetic
Active

Havas
Worldwide
Canada

Havas Worldwide
Canada Toronto

Havas Digital

Proximity
Canada

Highway
Entertainment

TMARC

RedWorks

Arnold
Worldwide
Digital

TBWA
WORLDWIDE

BBDO
Canada

Kinetic

GLOBAL EMPLOYEES: 17,500 | REVENUE BY REGION (%):

North America (32); France (19); U.K. (13); Rest of Europe (19);
APAC and Africa (8); Latin America (9)

BBDO
WORLDWIDE
OMG
WORLDWIDE

S2B

HAVAS PUTEAUX, FRANCE

Ray

RED URBAN
WORLDWIDE

Joule

Neo @
Ogilvy

KBMG
Toronto

GLOBAL EMPLOYEES: 74,000 | REVENUE BY REGION (%): Americas (59.5);

EMEA (30); Asia Pacific (10.5)

OMD Canada

Forward
Worldwide
Candyspace

Taxi
Montreal

Taxi 2

OMNICOM GROUP NEW YORK

Resolution
Media

Maxus
Canada

AVH Live
Communications

Ogilvy & Mather

Montreal

Blast Radius
Vancouver

Direct Impact
Canada

Y&R
West

Alternator

XAXIS

Montreal

TAXI

Taxi
Vancouver

Y&R
Canada

Accuen
Canada

CATALYST

Spafax

The & Partnership

Toronto

Touch

MINDSHARE

Toronto

The &
Partnership

Red Urban
Toronto

MEDIACOM

TENTHAVENUE

Y&R

The & Partnership

Vancouver

MEC

Excelerator
Media

Vancouver

JWT
Vancouver

JWT
Ethos

MAXUS
Millward
Brown Canada

Geometry
Toronto

JWT
Montreal

MILLWARD
BROWN

National Public
Relations

Cohn & Wolfe

Toronto
Digitaria

TNS
CANADA

OGILVY & MATHER

GCI
Canada

GROUPM

RES PUBLICA
CONSULTING GROUP

Porter Novelli
Toronto

MARKETSTAR
GROUP

Ketchum Public
Relations
Canada

Critical
Mass Calgary

INTEGRATED
MERCHANDISING
SYSTEMS

GMR
Canada
FLEISHMAN
HILLARD
GMR
Toronto

Marketstar
Canada

IMS
Canada

GMR
Vancouver
High Road
Communications

Porter Novelli
Montreal

CDM
GROUP

CDM
Montreal

Fleishman-Hillard
Canada

Anderson DDB
Health & Lifestyle
DDB
Vancouver

DDB
Toronto

DDB
Edmonton

Anderson
DDB Toronto

Kid Think

Tribal DDB

Karacters
Design Group

DDB Public
Relations

INTERPUBLIC GROUP OF COMPANIES NEW YORK

DDB
Montreal
Anderson
DDB Montreal

GLOBAL EMPLOYEES: 48,400 | REVENUE BY REGION (%): U.S. (55.5);

Asia-Pacific (12.2); Continental Europe (10.7); U.K. (9.1); Latin America (6.2); Other (6.3)

TracyLocke
Canada

Track DDB

MEDIABRANDS

PUBLICIS GROUPE S.A. PARIS

GLOBAL EMPLOYEES: 64,000 | REVENUE BY REGION (%): North America (34.8);

Europe (32); Asia Pacific (20); Latin America (9.1); Africa and Middle East (4.1)

Media
Experts

Orion
Trading

Cadreon

Initiative

SAATCHI
& SAATCHI
WORLDWIDE
Publicis
Canada
Saatchi & Saatchi
Canada

MSL
Canada

Starcom
Toronto

MediaVest

TPM
Communications

Montreal

Publicis
Calgary
Publicis
Toronto

SMGpm

Publicis
Diversite

Publicis
Montreal
Publicis
Windsor

Nurun

Publicis
Life Brands
Medicus

Ove
Design

Performics
Canada

Zenith
Canada

UM
Toronto

MacLaren
McCann

MacLaren
McCann Health
Leo Burnett
Canada

Leo Burnett
Toronto

Optimedia
Canada

MacLaren
McCann

MRM/
McCann

McCann
Complete Medical
Communications

Weber
Shandwick

FCB

Octagon

Golin

Momentum
FCB
Toronto

McCann
Pharmacy Initiative

Fuel

Segal
Licensing

FCB
Health

Rivet

VISION7 INTERNATIONAL QUEBEC CITY

Martel et
Compagnie

GLOBAL EMPLOYEES: 950 | REVENUE BY REGION (%):

Canada (83); U.S. (14); Europe (3)

COSSETTE
COMMUNICATIONS

Red Lion

Aperture 1

K72

Koo Creative

V7 MEDIA
THE CAMPS COLLECTIVE

Cossette
Quebec

Cossette
Toronto

DENTSU AEGIS NETWORK LTD. LONDON

Cossette
Vancouver

GLOBAL EMPLOYEES: 27,000 | REVENUE BY REGION not available

Cossette
Montreal

Dentsu
Media

DentsuBos
Toronto
Carat

Carat
Montreal

DentsuBos
Montreal

Vizeum
Vancouver

iProspect
Montreal

Impact
Research
Camp Jefferson
Toronto

Citizen Relations
Montreal
Citizen Relations
Quebec City

MDC PARTNERS TORONTO

Vizeum

GLOBAL EMPLOYEES: 5,600 | REVENUE BY REGION (%): U.S. (81); Canada (10); Rest of World (9)

Isobar

Vizeum
Montreal

IPROSPECT

iProspect
Toronto

Jungle
Media

Camp Pacific
Vancouver

Citizen Relations
Toronto

Vizeum
Toronto

Magnet
Intell

Cossette
Halifax

DENTSU AEGIS
NETWORK CANADA

DentsuBos

Cossette
Media

CITIZENS RELATIONS

Citizen Relations
Vancouver

Carat
Toronto

Marketel

LEO BURNETT
WORLDWIDE

In-sync
Customer
Insights

ZENITH
OPTIMEDIA

Craft

CMG

McCann
HEALTH

PUBLICIS
HEALTHCARE
COMMUNICATIONS
GROUP

STARCOM
MEDIAVEST
GROUP

Huge

UM

M2
Universal
MSLGROUP

McCANN
WORLDGROUP

INDEPENDANTS

360i

Amnet

Bryan Mills
Iradesso

Specialist
Brands

ICUC

Northstar
Research
Partners

Amplifi

Bruce Mau
Design

Union

Boom!
Veritas
Communications

6 Degrees
Integrated
Communications

KBS+ Canada

Anomaly
Onbrand

Kingsdale
Shareholder
Services

Accumark
Attention

Gale

KBS+ Sports +
Entertainment

Kwittken

Kenna

KBS+
Toronto

Real
Interactive

KBS +
Montreal

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