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32 Newcourt Masterplanning Study

SWOT Analysis for Development Potential


Strengths

Weaknesses

t

Well situated, close to main transport networks Rail,


M5, A379, Bus and cycle routes.

t

Overhead wires and electricity pylons restrict areas for


development to the south-eastern corner of the site.

t

Well related to surrounding buildings and open space


- residential dwellings, businesses, Ludwell Valley Park,
Exe Estuary.

t

The railway line through the site splits the area in two and
forms a barrier to movement.

t

t

Existing employment and residential development


allocations and planning consents for housing and
employment within study area provide impetus for the
wider study area.

Current proposals have been designed as standalone developments with little consideration to future
surrounding development making it difficult to integrate
them into the wider context.

t

t

Extensive open land and vegetation within study area can


be modelled to form context for new development.

Existing development within the study area poses a


challenge with regards to integrating this into the new
development.

t

Existing Grade II Listed Buildings set historic context and


give a strong identity to the area which can be woven into
proposals for new development.

t

Multiple ownership risks a fragmented development and


delays in sites coming forward.

t

t

Limited extent of existing development within the site

The site is affected by the noise of the M5 to the eastern


boundary

means a new, distinct identity for the area can be


developed whilst complementing the sites surrounding
and existing development.

Opportunities

Threats

t

The Masterplanning Study allows a holistic approach to


be adopted with the opportunity for a sensitively designed,
well balanced mix of uses.

t

t

The creation of a new community that knits into the


existing built form surrounding Newcourt and within the
study area.

Site owners aspirations for the type of development they


wish to see take place on their land risks restricting the
mix of uses, potential for long negotiations and delays to
the development process.

t

The high number of dwellings required puts pressure on


the area.

t

The rail link offers potential for a rail stop within the site
forming a hub with bus, cycle and pedestrian routes.

t

Close proximity of existing transport routes risks isolating


the new development from surrounding development.

t

There is potential for dedicated bus, cycle and pedestrian


routes throughout the site as well as extensive shared
space.

t

The existing roads, rail and the M5 corridor risk generating


noise intrusion.

t

t

Well positioned, accessible green open space and play


areas can be provided, complimenting and integrating
with the built environment

Key nodes on the transport network, such as M5 junction


30 and Countess Wear roundabout are at or over capacity
in peak periods.

t

Rydon Lane could be used to form a strategic link across


the M5 from the east.

SWOT Analysis
Fig. No. 12.0

Key
Site Boundary
Strengths / Opportunities
Weaknessess / Threats

Listed Buildings

Potential Links

Scale
1:13250
This map is based on the Ordnance Survey material with the permission of Ordnance Survey on behalf of the controller of Her Majestys Stationery Office
Crown copyright. Unauthorised reproduction infringes Crown copyright and may lead to prosecution or civil proceedings. 100025345.

Site Investigations & Appraisal

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