IMR17 Mediakit

2017 MEDIA KIT
InternationalMeetingsReview.com
THE INTERNATIONAL
MEETING PLANNER
RESOURCE
Delivered in collaboration with the meeting and business event

industrys leading publishers, associations and events.
Gateway to the global meeting and business events market

Distributed weekly to 300,000 meeting and events
professionals worldwide
Reaches multiple regional markets in a single purchase
Best media value in its sector

Partnerships with the top events for meeting planners
Contact your sales representative:

Latin America, Mexico, West Coast US (incl. AK & HI): Eric Edmunds +1 212-895-8266 eedmunds@questex.com
Asia, Caribbean, and Southeast US: Victoria Hoehn +1 212-895-8268 vfarrell@questex.com
Africa, Canada, Europe, Middle East, and Midwest/Northeast US: Samantha Nicastro +1 212-895-8440 snicastro@questex.com
10.7.16_01
2017 MEDIA KIT

International Meetings Review

InternationalMeetingsReview.com (IMR) is the leading news resource for
planners of international outbound meetings and business events.
IMR is the industrys only resource that provides global planners and buyers
with the local information they need to organize business events anywhere
in the world.
TABLE OF CONTENT
Publishers and Reach
Native Advertising
Newsletter and Website
Fierce Markets
Email Marketing Opportunities
Showcase Your Destination
10
Webinars
IMR On-Location
11

10.7.16_01
2017 MEDIA KIT
Publishers and the IMR Network Partners

Over 35 industry publishers, associations, and events have joined forces to deliver
access to over 300,000 meeting professionals via the IMR global e-Alert.
300,000+
MEETING
PROFESSIONALS
Global Homepage
Regional Editions
Special Interest
Sections

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2017 MEDIA KIT
Newsletter and Website

DELIVERING A GLOBAL PERSPECTIVE
Increase your exposure by combining your newsletter ad placement with a campaign on the IMR website,
gateway to the global market. Learn more at: internationalmeetingsreview.com/advertise
Web Banners
728x90 Leaderboard
$2,500
300x250 Medium Box
$1,750
300x250 Medium Box
$1,500
300x250 Medium Box
$1,250
Monthly Visitors
28k/Month
Monthly Unique
Viewers:
19,284/Month
Files must be in jpg, gif or png format and should be no larger than 40kb.
IMR Global Alert Newsletter

728x90 Leaderboard 1
$1,550
$1,395
$1,240
Frequency: 1X Week
All IMRN Member Databases
Files must be static (no animation)

in a jpg, gif, or png format and no
larger than 40kb.
Average Unique
Opens: 13%
Average Clicks: 1%
Circulation:
300,000*
*Average Open Rates 2013: 12.76% = 38,280 (Based on information supplied by IMR
Publishing Partners & Distributors)

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2017 MEDIA KIT
Email Marketing Opportunities

Give your brand optimal exposure to an engaged audience of meeting planners with
IMRs exclusive promotions.
Dedicated Email Blast
$3,500
E-mail is still the number one B2B marketing tactic and

what better way to target your audience than via an
exclusive eblast? Email marketing drives the recipient to
take immediate action on your message.

Open rate: 11% | Distribution: 80,000 email addresses
See specs next page.
Spotlight Feature Series
For Spotlight, please provide:

80 words of copy for email
250 words of copy for landing page
1 main photo: 540x340
1 side photo: 180x180
$4,000
Make your brand the feature of the month in an exclusive

promotion! Email will be sent from IMR to meeting
planners twice a month. Client will also receive a custom
landing page on IMR to promote product further. All links
within Spotlight email will drive recipients to IMR landing
page.

Distribution: 80,000 email addresses
Logo
URL where landing page should link to
Please e-mail all files at least five (5) business days prior to scheduled deployment to: tbeebe@questex.com
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2017 MEDIA KIT
Email Marketing Specifications and Best Practices

Advertisers should provide broadcast-ready HTML, a subject line, (If A/B subject testing was purchased, please supply 2 subject lines)
and a preheader. If you prefer, we will build your html (a $150 setup fee applies) from a variety of document types.
1. Providing broadcast-ready HTML:
3. Preheader:
Emails are not like print advertising, or even like website advertising/design. Be sure
your email has a clear call to action. Email software, Internet Service Providers and
various anti-spam filters have made even legitimate email broadcasting a challenge.
We check and optimize HTML for viewing in Microsoft Outlook; web-based email
programs have many different standards and therefore we cannot guarantee HTML
will be viewed correctly on web-based email.
A preheader is the text following the subject line when an email is previewed before
opening it. It is mainly used as a call to action to help grab a readers attention on
a mobile device, the new Gmail layout, and in Outlook (with certain notification
settings).
The following points are designed to help you get your message delivered and
read:
Use the preheader to compliment the subject line. Its another opportunity to
entice the viewer to open the email. It is commonly used as a short summary or
an opportunity to flag the message type (i.e. Account Notice or Status Alert).
All-image emails trigger spam filters. Body copy MUST be html text. HTML
should be at least 50% text-based/50% image-based.
Total width of HTML display should be 600 pixels or less.
Preheader should be 85 characters or less.
4. Providing alternate formats for conversion:
You have only a few seconds to grab the recipients attention - dont waste it with
large images that take too long to load. File size for complete mailing (including
images) must be less than 1MB. Preferred total file size is under 100KB (to load
within 3.2 seconds on a 256 Kbps DSL line and have a better chance of being
read).
If you prefer, we will build your HTML for you (a $150 setup fee applies) from a wide
variety of document types. You will need to provide the text, images and basic
layout instructions.
Please designate a single individual to receive and approve test emails. Your
broadcast cannot proceed without a signoff from this individual.
Microsoft Word (.doc) documents, including embedded images and colors
To comply with U.S. CANSPAM regulations, we require a valid physical postal

address of the advertiser. Please provide address when sending materials to
avoid delays.
Adobe Acrobat Portable Document Format (.pdf)
CSS style tags are permitted, if embedded within the email (cannot LINK or
IMPORT a stylesheet). Do NOT use CSS for absolute positioning.
Non-compliant HTML (HTML that violates any of the Broadcast-Ready

specifications above)
Because some email browsers (especially web-based) remove the <HEAD></

HEAD> section of html, CSS should be embedded (in-line) with each tag or, as
a work-around, the <style></style> section can be moved to the very top of the
<BODY></BODY> section.
Acceptable image formats:
Do not use FORM or SCRIPT tags.
Limit use of special fonts. If you have to use a particular typeface, that text must
be converted to an image, which will increase the emails download time.
If images are hosted on your web servers, use absolute URLs in the image tags
(e.g., <IMG SRC=http://www.website.com/images/image3.gif>). Be aware that
a large email broadcast can result in a concentrated heavy load on your server.
If we host your images (there is no extra charge) use relative URLs as
placeholders (e.g., <IMG SRC=image3.gif>). Please send a ZIP file with all
images, HTML, and TXT files in a single directory.
Use only .gif and .jpg formats no .bmp, .png or flash files.
All emails are broadcast with an OPT-OUT MESSAGE and link. We append this to
your email, so do not include any op-out links within your email. Our opt-out will
appear at the bottom, centered under your email.
Acceptable formats:
PowerPoint (.ppt) slides
Adobe Photoshop format (.psd)
.jpg, .gif, .bmp, .tiff, .eps, .psd, .png

Conversion limitations:
Keep layouts simple. Complicated designs may be difficult or impossible to

attain within the limits of email compliant html. Your headlines/text may break
unpredictably or not align as you expected.
Provide complete instructions. Please specify all colors that you want for
headlines, text, backgrounds, borders, etc., and important positioning
information.
Please test all links beforehand, to avoid production delays.
Please designate a single individual to receive and approve test emails. Your
broadcast cannot proceed without a signoff from this individual.
Text-only versions may be used.

We support styles as in-line styles.
Questex reserves the right to edit images and HTML to fit within accepted best
practices in email marketing.
Provide a plain text file of the email (dont forget to include any text that might
be contained in your images). We broadcast multipart alternative format emails,
which include an html version and a text version of your message; recipients who
can view html see the graphic version and all others see the plain text version.
The following are advised against:

Linked CSS
Any scripting
URLs that are IP numeric addresses
Any images other than .jpg or .gif
2. Subject line:
A good subject line should be short, descriptive and entice a reader to explore
your message further.
Subject line should be 50 characters or less. It should start with an action verb
such as learn, download, etc.
Flash or other rich media to be embedded in the e-mail

Absolute positioning definitions in CSS
Nested tables
Color specs that may hinder readability
Please be mindful to stay away from overused, spam triggering words: Free,
Help, Offer, Percent off, Reminder, Guaranteed and punctuation marks such as !
and ? should be avoided.
Providing localization, such as including a city name, can assist in achieving
higher open rates.
Asia, Caribbean,
and Southeast
Hoehn
+1 212-895-8268
vfarrell@questex.com
Please e-mail
all filesUS:
at Victoria
least five
(5)business
days prior
to scheduled
deployment to: tbeebe@questex.com
10.7.16_01
2017 MEDIA KIT
Webinars
As a the industrys only global
resource, IMR provides planners with
the most valuable content to help
organize events anywhere in the world.
Our sponsored webinars offer
planners various web-based learning
opportunities and attract a motivated
audience eager to enhance their
skills. Webinars are exclusive to each
sponsored client.
$7,500
How Webinars Are Promoted

Website and Newsletters
300x250 banner ad and 728x90
leaderboard for 30 days leading up
to the sponsored webinar.
Sponsored webinar will
live for six (6) months on
after the live date.
Email Marketing
Three (3) email blasts sent to the
entire meeting email database
(80,000 meeting planners):
Social Media Promotion

International Meetings Review
Facebook page will promote the
webinar to nearly 10,000 fans.
Two (2) weeks before the

webinar date
One (1) week before the webinar

date
One (1) week before the webinar

date
One (1) day before the webinar

date
One (1) day before the webinar

date
The day of the webinar

10.7.16_01
2017 MEDIA KIT
Native Advertising
Falling under the umbrella of content marketing, native advertising is a form of paid media that
fits seamlessly into a users experience and serves as a component to your brand awareness
strategy. Bridging the gap between brand publishing and banner advertising, native ads serve
as natural, useful, and shareable content to drive your brand forward and to build trust and
engagement with travel agents. Additionally, if you wish to position your destination as an
innovation hub and subsequent meeting point for corporate and association events within
various business sectors, then our sister brand, Fierce Markets, can deliver your message to
nearly 40 emerging verticals.
Cost: $3,000 per week
Click here for demographic information.
HOMEPAGE
NATIVE ARTICLE
NEWSLETTER
SAMPLE OF NATIVE ADVERTISING AS SEEN ON QUESTEX TRAVEL GROUPS TRAVEL AGENT CENTRAL PRODUCT.

10.7.16_01
2017 MEDIA KIT
FIERCE DESTINATIONS
Native Exposure via

Fierce Destinations
FierceMarkets is a digital media publisher,
reporting and delivering daily news and
objective analysis to three million business
professionals in eight global industries.
FierceMarkets represent the emerging
sectors that will drive innovation and growth
within your city or destination. If you wish to
position your destination as an innovation
hub and subsequent meeting point for
corporate and association events within
these sectors, then IMR`s sister brand,
FierceMarkets, can deliver your message
into the heart of these knowledge-based
communities.
Industries include:
Telecom
Government
Life Sciences
Finance
Healthcare
Energy
Enterprise IT
Marketing & Retail
Click here for demographic information.
Cost from: $5,000 per Sector

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2017 MEDIA KIT
Pricing
VERTICAL
Telecom
FIERCE DESTINATIONS
PUBLICATION
RATE
CIRCULATION
Fierce Telecom
$10,000
48,000
FierceCable
$6,000
50,000
FierceOnline Video
$5,000
25,000
FierceWireless Europe/Telecoms EMEA
$5,000
28,000
$13,500
75,000
FierceWirelessTech
$6,000
40,000
FierceDeveloper
$6,000
25,000
FierceEnergy
$5,000
15,000
FierceSmartGrid
$5,000
19,000
FierceBigData
$5,000
18,000
FierceCIO
$6,000
40,000
FierceContentManagement
$5,000
20,000
FierceEnterpriseCommunications
$6,000
30,000
FierceITSecurity
$5,000
7,000
FierceMobileIT
$7,800
55,000
FierceGovernment
$5,000
13,500
FierceGovernmentIT
$5,000
23,500
FierceHomelandSecurity
$5,000
13,000
FierceMobileGovernment
$5,000
11,000
FierceCMO
$5,000
11,000
FierceRetail
$5,000
8,000
FierceMobileRetail
$5,000
8,000
FierceRetailIT
$6,000
13,000
FierceCFO
$5,000
17,000
FierceFinanceIT
$5,000
30,000
FierceWireless
Energy
EnterpriseIT
Government
Retail & Marketing
Finance

10.7.16_01
2017 MEDIA KIT
Pricing
VERTICAL
Life Sciences
FIERCE DESTINATIONS
PUBLICATION
RATE
CIRCULATION
FierceBiotechResearch
$10,000
45,000
FierceBiotech
$17,000
148,000
FierceBiotechIT
$9,000
20,000
FierceCRO
$9,000
18,000
FierceDiagnostics
$9,000
20,000
FierceDrugDelivery
$5,000
18,000
FierceMedicalDevices
$12,000
80,000
FiercePharma
$17,000
150,000
FiercePharmaManufacturing
$6,000
30,000
FiercePharmaMarketing
$5,000
18,000
FierceVaccines
$8,000
20,000
FierceAnimalHealth
$5,000
4,500
FierceEMR
$7,200
20,000
$11,000
80,000
$9,800
35,000
FierceHealthIT
$10,000
50,000
FierceHealthPayer
$10,000
32,000
$5,000
4,500
$11,100
5,000
FierceMobileHealthcare
$9,000
25,000
FiercePracticeManagement
$6,400
20,000
Hospital Impact
$7,600
20,000
FierceHealthcare
FierceHealthFinance
Healthcare
FierceHealthPayerAntiFraud
FierceMedicalImaging

10.7.16_01
2017 MEDIA KIT
10
Showcase Your Destination

With a feature story, videos, photos, emails and links
Tightening FAM budgets doesnt have to mean your destination isnt

able to be shown off to its full potential. International Meetings Review
will showcase your destination with existing videos, photos, links and
feature story.
Once your own Destination Deli page has been compiled, IMR will:

Feature your Online Destination Review immediately below the

Top Story section of the month-long IMR Global Weekly Alert
(distribution: 300k).
Post a run of site campaign on the IMR website linking to your

online destination review.
Distribute a targeted e-blast to its 20,000 subscriber database.
Feature your Online Destination Review for one year on the IMR site.
Cost:$5,000
Features
Highlight / Hyperlink to Top Meeting
Venues, Service Providers and other
CVB partners
Offer Engaging Video and Photo
Galleries, Publications, Route and other
Planner Toolkits
Display Key Venues & Destinations via
Interactive Maps
Direct Viewers to Your Own RFP
Resources, Social Media, and Website

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2017 MEDIA KIT
11
The video marketing service from the International

Meetings Review Network.

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2017 MEDIA KIT
12
73% of consumers are more

likely to make a purchase
after watching a video
(ReelSEO, 2014)
IMR On-Location delivers your story in full HD video by

deploying our experienced reporters and film crew to
create a compelling insight into the benefits of staging
international outbound events in your destination.
The IMR On-Location package comes complete with
distribution via the weekly Global e-Alert to over
300,000 meeting professionals worldwide.
Not a bad start to your video and video search engine
82% of Marketers say that

video email marketing is
effective.
(ReelSEO, 2013)
65% prefer emails that

contain mostly images vs.
35% who prefer mostly
text.
(Hubspot)
optimization campaign
In 2014, email marketing
was cited as the most
effective digital marketing
channel for customer
retention in the United
States.
(eMarketer)

10.7.16_01
2017 MEDIA KIT
13
Included in IMR On-Location:
Cost:$25,000
Pre-production planning and scripting
(+ travel and expenses).
Two-days on location film shoot
Also Available
Five days for video editing and post production

Copyright use for extended online, face-to-face and
request for proposal purposes
Complimentary distribution within IMR`s Global Alert
Preproduction and on-site producer/director
Video blog and social media

management services
Additional filming and video
editing for shorter versions and
mini movies ideal for focuses
on specific venues or services.
Additional distribution services
also available.
DVD copies of your On-Location final product
View Past Examples:
Robert Coren showcases Vilnius, capital of Lithuania
special offer !
Dubrovnik is back!
Buy an On-Location Movie of Your Destination or Venue
PLUS A YEARS ADVERTISING ON IMR FOR JUST $30K!

10.7.16_01

IMR17 Mediakit

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2017 MEDIA KIT

Delivered in collaboration with the meeting and business event

Gateway to the global meeting and business events market

Best media value in its sector

Contact your sales representative:

2017 MEDIA KIT

International Meetings Review

Publishers and Reach 

Newsletter and Website 

Email Marketing Opportunities 

Showcase Your Destination 

Contact your sales representative:

2017 MEDIA KIT

Publishers and the IMR Network Partners

Contact your sales representative:

2017 MEDIA KIT

Newsletter and Website

300x250 Medium Box

300x250 Medium Box

300x250 Medium Box

IMR Global Alert Newsletter

Files must be static (no animation)

Contact your sales representative:

2017 MEDIA KIT

Email Marketing Opportunities

Dedicated Email Blast

E-mail is still the number one B2B marketing tactic and

Spotlight Feature Series

For Spotlight, please provide:

Make your brand the feature of the month in an exclusive

2017 MEDIA KIT

Email Marketing Specifications and Best Practices

Preheader should be 85 characters or less.

4. Providing alternate formats for conversion:

Microsoft Word (.doc) documents, including embedded images and colors

To comply with U.S. CANSPAM regulations, we require a valid physical postal

Adobe Acrobat Portable Document Format (.pdf)

Non-compliant HTML (HTML that violates any of the Broadcast-Ready

Because some email browsers (especially web-based) remove the <HEAD></

Acceptable image formats:

Do not use FORM or SCRIPT tags.

PowerPoint (.ppt) slides

Adobe Photoshop format (.psd)

.jpg, .gif, .bmp, .tiff, .eps, .psd, .png

Keep layouts simple. Complicated designs may be difficult or impossible to

Text-only versions may be used.

The following are advised against:

Flash or other rich media to be embedded in the e-mail

Contact your sales representative:

deployment to: tbeebe@questex.com

2017 MEDIA KIT

How Webinars Are Promoted

Social Media Promotion

Two (2) weeks before the

One (1) week before the webinar

One (1) week before the webinar

One (1) day before the webinar

One (1) day before the webinar

The day of the webinar

Contact your sales representative:

2017 MEDIA KIT

Cost: $3,000 per week

Click here for demographic information.

Publishers and Reach

Newsletter and Website

Email Marketing Opportunities

Showcase Your Destination

300x250 Medium Box

300x250 Medium Box

300x250 Medium Box