3.

0 Market Analysis Summary

3.1 Market Segmentation
The market will be segmented into two groups; major and minor target groups which
are:
Major target market:
Male and Female
Ages 15 and above
Students and Faculty of San Beda College
Customers who like to eat fruits
Minor target market:
Customers who earn middle to high income
Street vendors
Commuters
Maruja Dips will focus on the two target groups: major and minor target groups. To
penetrate both of these target markets, a product sample will be distributed in order to
introduce the different varieties of the Maruja Dips.
Maruja Dips greatest concentration will be the students and faculty of San Beda
College and the customers who like to eat fruits. As a start-up business, the promotion
within the said school will enable Maruja Dips to further develop the product based on
the consensus of the students and faculty.
3.2 Target Market Segment Strategy
This new innovation to the desserts with dips would be a challenge to the dessert
Dips. Dessert Dips will develop the flavors of the dips to compliment the taste of the
desserts by taking note of the consensus of the target markets. dessert dips will be a
mobile business that would take the products to the customers. Visiting different schools
and transportation locations would become a tremendous, painless way for the
business to gain a financial reward while providing a pleasant and fulfilling benefit to the
consumers.
3.2.1 Market Needs
The market nowadays craves for something that is new and at the same time will
satisfy their taste buds. And that is what our business is willing to give the market, the
innovation of their favorite snacks/desserts that will satisfy their appetites.
3.2.2 Market Trends
3.2.3 Market Growth
3.3 Key Customers

3.4 Future Markets

3.5 Competition
3.5.1 Competitors and Alternatives
3.5.2 Our Advantages (see an example)