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BY
NAME OF STUDENT
(PRASHANT SHINTRE)
ROLL NO (15-9691)
YEAR 2015-16
DECLARATION
I
PRASHANT SHINTRE
Roll No.
15-9691,
College, Dombivli,
Affiliated to University of Mumbai, hereby declare that the project for the subject
Strategic Management of Project report onSwot Analsis Gold Monetisation
Scheme (GSM) 2015 submitted by me to University of Mumbai, for semester I
examination is based on actual work carried by me.
I further state that this work is original and not submitted anywhere else for any
examination.
Place: Dombivli
Date:
(PRASHANT SHINTRE)
(Roll No: - 15-9691)
ACKNOWLEDGEMENT
It is a pleasure to thank all those who made this project work possible.
I Thank the Almighty God for his blessings in completing this task. The
successful completion of this project is possible only due to support and
cooperation of my teachers, relatives, friends and well-wishers. I would
like to extend my sincere gratitude to all of them.
I am highly indebted to Principal Mrs. Alaka Ranade, Coordinator
CA.Prasad Limaye, and my subject teacher Prashant Naik. for their
encouragement, guidance and support.
I also take this opportunity to express sense of gratitude to my parents
for their support and co-operation in completing this project.
Finally I would express my gratitude to all those who directly and
indirectly helped me in completing this project.
SWOT analysis
A SWOT analysis (alternatively SWOT matrix) is a
structured planning method used to evaluate the
strengths, weaknesses, opportunities and threats
involved in a project or in a business venture. A SWOT
analysis can be carried out for a product, place, industry
or person. It involves specifying the objective of the
business venture or project and identifying the internal
and external factors that are favorable and unfavorable to
achieve that objective. Some authors credit SWOT to
Albert Humphrey, who led a convention at the Stanford
Research Institute (now SRI International) in the 1960s
and 1970s using data from Fortune 500 companies.
However, Humphrey himself does not claim the creation
of SWOT, and the origins remain obscure. The degree to
which the internal environment of the firm matches with
the external environment is expressed by the concept of
strategic fit.
Strengths: characteristics of the business or
project that give it an advantage over others.
Weaknesses: characteristics that place the
business or project at a disadvantage relative to
others.
Opportunities: elements that the business or
project could exploit to its advantage.
Use
The usefulness of SWOT analysis is not limited to profitseeking organizations. SWOT analysis may be used in any
decision-making situation when a desired end-state
(objective) is defined. Examples include: non-profit
organizations, governmental units, and individuals. SWOT
analysis may also be used in pre-crisis planning and
preventive crisis management. SWOT analysis may also
be used in creating a recommendation during a viability
study/survey.
Strategy building
SWOT analysis can be used effectively to build
organization or personal strategy. Steps necessary to
execute strategy-oriented analysis involve: identification
of internal and external factors (using popular 2x2
matrix), selection and evaluation of the most important
factors and identification of relations existing between
internal and external features.
For instance: strong relations between strengths and
opportunities can suggest good condition of the company
and allow using aggressive strategy. On the other hand,
strong interaction between weaknesses and threats could
be analyzed as potential warning and advise for using
defensive strategy.
Criticism
Some findings from Menon et al. (1999) and Hill and
Westbrook (1997) have suggested that SWOT may harm
performance, and that "no-one subsequently used the
outputs within the later stages of the strategy ".
SWOT variants
Various complementary analyses to SWOT have been
proposed, such as the Growth-share matrix and Porter
five forces analysis.
TOWS
Heinz Weihrich said that some users found it difficult to
translate the results of the SWOT analysis into meaningful
actions that could be adopted within the wider corporate
Corporate planning
Marketing
In many competitor analyses, marketers build detailed
profiles of each competitor in the market, focusing
especially on their relative competitive strengths and
weaknesses using SWOT analysis. Marketing managers
will examine each competitor's cost structure, sources of
profits, resources and competencies, competitive
positioning and product differentiation, degree of vertical
integration, historical responses to industry
developments, and other factors.
Marketing management often finds it necessary to invest
in research to collect the data required to perform
accurate marketing analysis. Accordingly, management
often conducts market research (alternately marketing
research) to obtain this information. Marketers employ a
variety of techniques to conduct market research, but
some of the more common include:
Qualitative marketing research, such as focus
groups
Quantitative marketing research, such as
statistical surveys
Experimental techniques such as test markets
Observational techniques such as ethnographic
(on-site) observation
Weaknesse
s
Reputation
Shortage of
in
consultants
marketplace at operating
level rather
than partner
level
Expertise at Unable to
partner level deal with
in HRM
multiconsultancy disciplinary
assignments
because of
size or lack
of ability
Opportuniti
es
Well
established
position with
a well
defined
market niche
Identified
market for
consultancy
in areas
other than
HRM
Threats
Large
consultancie
s operating
at a minor
level
Other small
consultancie
s looking to
invade the
marketplace
Elements to consider
Elements to consider in a SWOT analysis include
understanding the community that a particular
organization is working with. This can be done via public
forums, listening campaigns, and informational
interviews. Data collection will help inform the community
Benefits
The SWOT analysis in Social Work practice framework is
beneficial because it helps organizations decide whether
or not an objective is obtainable and therefore enables
organizations to set achievable goals, objectives, and
steps to further the social change or community
development effort. It enables organizers to take visions
and produce practical and efficient outcomes in order to
effect long-lasting change, and it helps organizations
gather meaningful information in order to maximize their
potential. Completing a SWOT analysis is a useful process
Limitations
Critiques include the misuse of the SWOT analysis as a
technique that can be quickly designed without critical
thought leading to a misrepresentation of Strengths,
Weaknesses, Opportunities and Threats within an
organization's internal and external surroundings.
Another limitation includes the development of a SWOT
analysis simply to defend previously decided goals and
objectives. This misuse leads to limitations on
brainstorming possibilities and "real" identification of
barriers. This misusealso places the organizations
interest above the well being of the community. Further, a
SWOT analysis should be developed as a collaborative
with a variety of contributions made by participants
including community members. The design of a SWOT
analysis by one or two community workers is limiting to
the realities of the forces specifically external factors, and
devalues the possible contributions of community
members.
See also
Benchmarking
Strategic planning
Project planning
Gold Savings Account:In the revamped scheme, a Gold Savings Account will be
opened by customers at any time, with KYC norms, as
applicable. This account would be denominated in grams
of gold.
Transfer of Gold to Refiners:Collection and purity testing centres will send the gold to
the refiners. The refiners will keep the gold in their warehouses, unless banks prefer to hold it themselves. For the
services provided by the refiners, they will be paid a fee
by the banks, as decided by them, mutually. The
customer will not be charged.
The banks will enter into a tripartite Legal Agreement
with refiners and Collection and Purity Testing Centres
that are selected by them to be their partners in the
scheme.
Interest rate:The amount of interest rate payable for deposits made for
the short-term period would be decided by banks on basis
of prevailing international lease rates, other costs, market
conditions etc. and will be denominated in grams of gold.
For the medium and long-term deposits, the rate of
interest (and fees to be paid to the bank for their
services) will be decided by the government, in
consultation with the RBI from time to time. The interest
rate for the medium and long-term deposits will be
denominated and payable in rupees, based on the value
of gold deposited.
Introduction
Indians love gold. The decision to purchase gold is more
often than not an emotional decision. It is a quintessential
item in most of our social customs and celebrations,
festivals, marriages, anniversaries, religious rituals, etc.
Even governments hold gold as an asset in their reserves
(See Table 1). That is why the demand for gold is inelastic
in the financial markets in spite of rise in its prices (See
Figure 1). According to the World Gold Council, prices of
gold in the past decade rose by 400% in the Indian Rupee
terms but this did not have any effect on its consumption.
In fact, its consumption, in quantity terms, registered an
uptick by more than 70% in the last decade. Demand for
gold in India has been ever increasing mainly due to its
Official Gold
Holdings as % of
Total Reserves
The US
8133.50
74
Germany
3383.40
68
Italy
2451.80
67
France
2435.40
65
Russia
1238.30
13
China
1054.10
Switzerland
1040.00
765.20
Japan
Netherlands
612.50
57
India
557.70
Conclusion
Notes
World Gold Council, 2015, available at
http://www.gold.org/
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