Millward Brown

American Multinational headquartered in New York City, the worlds second largest
market research organization after Nielsen Company.
focused on advertising effectiveness, strategic communication, media and brand equity
research.
It has 85 offices in 55 countries.
Founded 1973
Headquarer -New York USA
Parent - Kantar Group.
Founder - Maurice Millward and Gordon Brown (1973-1994) they founded the company
in 1973 in Britain, having both worked as researchers at General Foods. The aim of the
business was to provide clients with information that allowed them to make correct
marketing and management decisions.
KANTAR CEO - Eric Salama ( ceo of Millward brown , IMRB,BMRB,TNS)
Millward Brown was bought by global communications services company WPP plc,
[7] headed up by CEO Martin Sorrell.
Millward Brown works across a range of industries and categories, and has a number of
specialist practices:
BPRI Group(a global practice specializing in B2B research),
Dynamic Logic (measuring the impact of digital marketing effectiveness),
Firefly Millward Brown (Millward Brown's global qualitative network),
Millward Brown Vermeer (Millward Brown's strategy consultancy practice),
the Neuroscience Practice.
Millward Brown is part of Kantar, WPPs data investment division. We can collaborate with a wide
network of advertising, research and media agency experts around the world, bringing added value to
our clients. We also use the latest technologies and innovation to develop flexible solutions marketers
need to grow businesses today. - See more at: http://www.millwardbrown.com/mb-global/what-wedo#sthash.4rbfBjTo.dpuf

WPP ( wire and plastic products)

is a British multinational advertising and public relations company with its main
management office in London, England, and its executive office in Dublin, Ireland.
CEO Martin Sorrell.
It is the world's largest advertising company by revenues, and employs around 179,000
people in 3,000 offices across 111 countries.
It owns a number of advertising, public relations and market research networks,
including Millward Brown, Grey, Burson-Marsteller, Hill &
Knowlton, JWT, Ogilvy & Mather, TNS, Young & Rubicam and Cohn & Wolfe.
[2]
OPERATIONS
WPP advertising agency company Grey group , Ogilvy & Math , J.Walter Thompson.
WPP's media investment management company holdings are operated by Group M - Maxus,
MediaCom , Mindshare ,MEC.
WPP's research insight and consulting companies, forming a separate umbrella group known
as Kantar, comprise- Millward Brown , BMRB, IMRB, TNS. Ceo ERICK SALAMA.
Delfinware Domestic Wireware, manufactures kitchen and bathroom wire racks - subsidiary of
WPP Group.
SERVICES

Branding & identity

Consumer insights
Design
Digital
Marketing
Market research
Media planning and buying
Public relations
Relationship marketing

KANTAR GROUP
Kantar, based in the United Kingdom, was founded in 1993 as the Market Research, Insight and
Consultancy Division of WPP plc, a London-based public company. It is a network of 13
companies, with around 28,500 employees working in 100 countries across various research and
consultancy disciplines. Eric Salama is the current Chief Executive Officer.[2]
Kantar, now known as the Data Investment Management division of WPP,[3] reported revenue for
the year ended 31 December 2013 of 2,549.7m[4]