E-COMMERCE :A CASE STUDY BASED ON INDIAN MARKET.

A project report submitted in partial fulfillment of the requirements

FOR B-TECH PROJECT

Submitted By
ANKIT JHAROTIYA (IPG-2012013)
DIVYAM PANDEY (IPG-2012030)
NAVEEN MEENA (IPG-2012063)
SATISH KUMAR (IPG-2012126)

ABV INDIAN INSTITUTE OF INFORMATION

TECHNOLOGY AND MANAGEMENT, GWALIOR
2016

CANDIDATE DECLARATION
We hereby certify that the work, which is being presented in the report, entitle
E-COMMERCE: A CASE STUDY BASED ON INDIAN MARKET. In partial fulfillment of
the requirement for the award of the Degree of Bachelor of Technology and
submitted to the institution is an authentic record of our own work carried out
during the period from April 2016 to September 2016 under the supervision of
Dr. Manoj Dash. We also cited the reference about the text(s)/figure(s)/table(s)
from where they have been taken. The matter presented in this report has not been
submitted else- where for the award of any other degree of diploma from any
Institutions.

Date :

Signature of candidates
This is to certify that the above statement made by the candidates is
correct to the best of my knowledge.

Date :

Signature of the supervisor

ACKNOWLEDGEMENT
We are highly indebted to Dr. MANOJ DASH, and are obliged for giving us the
autonomy of functioning and experimenting with ideas. We would like to take this
opportunity to express our profound gratitude to him not only for academic
guidance but also for his personal interest in our project and constant support
coupled with confidence boosting and motivating sessions which proved very fruitful
and were instrumental in infusing self-assurance and trust within us. The nurturing
and blossoming of the present work is mainly due to his valuable guidance,
suggestions, astute judgment, constructive criticism and an eye for perfection. Our
mentor always answered myriad of our doubts with smiling graciousness and
prodigious patience, never letting us feel that we are novices by always lending an
ear to our views, appreciating and improving them and by giving us a free hand in
our project. Its only because of his overwhelming interest and helpful attitude, the
present work has attained the stage it has. Finally, we are grateful to our Institution
and colleagues whose constant encouragement served to renew our spirit, refocus
our attention and energy and helped us in carrying out this work.

ABV-IIITM GWALIOR
DATE:
Ankit Jharotiya
Divyam Pandey
Naveen Meena
Satish Kumar

ABSTRACT
As we know that people use business technique to sell and buy their products and
earn their desired profit. In todays world of internet and technology the strategy of
business is changing to save their time and money. The E-commerce is such a
technique where shopping through an online website takes not more than 2
minutes. The selling of different kind of products on an online platform using
computer network is E-commerce. This gives an advancement to their customer on
traditional commerce to compare product and buy the best from them. To shop
through E-commerce all customers have to do is get an internet connection(whether
it is a PC or laptop or mobile) open the website from where he wants to shop select
the desired product and choose your payment method and the product will be at
your door in few days. Though no business which is challenge free so E-commerce
also faces many challenges such as security, verification of their customers, fake
orders, product damage during transportation, customers trust on their website,
switching nature of customers etc. In India where many still dont know what
internet means, here also this business is increasing at rapid rate and affecting our
traditional way of shopping very strongly. From the street shop to huge marts such
as Big bazar, V-mart etc. all these are getting affected with the E-commerce and
getting a very tough competition from their side. Taking few examples of leading
players in the E- commerce industry we will look how E-commerce is spreading day
by day how much it has spread till now and what is its future scope in India. Further
we will compare their products, acquisition, their revenue, marketing strategy etc.
Applications of E-commerce which was started in earlier 1970s still have many
challenges to go through such as security and verification etc. As a develop nation
one thing which is the biggest challenge for the E-commerce is to come parallel to
the developed nation and compete with them.

Contents
1 Introduction ...9
1.1 Definition of E-Commerce . . . . . . . . . . . . . . . . . 9
1.2 Objective of study . . . . . . . . . . . . . . . . . . . . . .9
1.3 Research Methodology . . . . . . . . . . . . . . . . . . . 11
2 Review Of Studies 11
2.1 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . .11
2.3 Literature Review.. 11
2.3 Evolution Of E-Commerce. . . . . . . . . . . . . . . . . ...12
2.4 Advantage of E-Commerce . . . . . . . .1 3
2.5 Disadvantage of E-Commerce...13
2.6 Key Players of E-Commerce .. . . . . . . . . . . . . . . . .13
2.7 Present and Future Scope of E-Commerce in India .. . ..14
2.8 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . 15
3 Comparative Analysis of Few E-commerce Players ...16
3.1 A Case Study and comparative analysis on few E-Business players : . . . . . .16
3.1.1 Introduction . . . . . . . . . . . . . . . . . . . . 16
3.1.2 Origin and Growth of E-Commerce . . . . . . . . ...16
3.1.3 History and Growth of Few E-Business Players .. . . . . . . . . . . 17
3.1.4 Challenges of E-Commerce . . . . . . . . . . . . 19
3.1.5 Conclusion . . . . . . . . . . . . . . . . . . . . . 20
3.2 Payment Methods . . . . . . . . . . . . . . . . . . . . . 20
3.3 Web Analysis . . . . . . . . . . . . . . . . . . . . . . . . 21
3.3.1 Definition . . . . . . . . . . . . . . . . . . . . . . ...21
3.3.2 Traffic . . . . . . . . . . . . . . . . . . . . . . . . ....21
3.3.3 Traffic Overview . . . . . . . . . . . . . . . . . . ....22
3.3.4 Traffic Sources . . . . . . . . . . . . . . . . . . . .....22
3.3.5 Referral . . . . . . . . . . . . . . . . . . . . . . . 23
3.3.6 Keywords & Phrases . . . . . . . . . . . . . . . . .27
3.3.7 Bounce Rate . . . . . . . . . . . . . . . . . . . . . ....28
3.3.8 Cookies: An Essential Ingredient in Web Tracking . ....28
3.3.9 Privacy Policy . . . . . . . . . . . . . . . . . . . . 29
5

3.3.10 SSL Certificate Authority . . . . . . . . . . . . . .....29

3.4 Comparison Between E-commerce Portals : . . . .. . . . . 32
3.4.1 Introduction : . . . . . . . . . . . . . . . ... . . . . 31
3.4.2 Comparison by features : . . . . . . . . . . .. . . . 31
3.4.3 Comparison by critical analysis : . . . . . . . . . 33
3.4.54Product Comparison : . . . . . . . . . . . . .............................. . . 34

4 Data analysis....37
5 Conclusion ..47
References48

List of Tables
1 Yearly sales by E-commerce websites in india (in Billion
US $) . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
2 Yearly growth of total sales by E-commerce websites (in
Billion US $) . . . . . . . . . . . . . . . . . . . . . . . . 16
3 Ranking of E-commerce websites . . . . . . . .. 21
4 Total traffic on E-commerce websites in july 2015 . . . . ..21
5 Different sources of traffics for E-commerce websites . ..22
6 Top reffering and destination site of Flipkart . . . . . . . .23
7 Top reffering and destination site of Amazon . . . . . . .. 24
8 Top reffering and destination site of Snapdeal . . . . . . .24
9 Top reffering and destination site of Ebay . . . . 25
10 Peoples visiting E-commerce websites from different
social platforrm . . . . . . . . . . . . . . . . . . . . . . . . .26
11 Percentage keyword distributuion . . . . . . . . . . . . . .27
12 Bounce rate of Flipkart, Amazon, Snapdeal . . . . . . . . ...27
13 Comparison of a product price & review from electronic
category . . . . . . . . . . . . . . . . . . . . . . . . . . . ..34
14 Comparison of a product price & review from Computer
and Accessories category . . . . . . . . . . . . . . . . . . .34
15 Comparison of a product price & review from Books category . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35
16 Comparison of a product price & review from Footwear
category . . . . . . . . . . . . . . . . . . . . . . . . . . . ..35

List Figures :
Fig. 1 SSL Checker for Flipkart.com
Fig. 2 SSL Checker for Amazon.In
Fig. 3 SSL checker for Snapdeal.com
Fig. 5 SSL checker for Snapdeal.com on login
Fig. 5 SSL checker for Ebay.in on login
Fig. 6.1 People started to buy online product
Fig. 6.2 Use of E-commerce portal
Fig. 6.3 Increased application of e-commerce the last few years
Fig. 6.4 Advantage of E-commerce over traditional market
Fig. 6.5 Elimination of the middle man by the E-commerce websites
Fig. 6.6 Challenges to the implementation of e-commerce in India
Fig. 6.7 Product received compare to those shown on the websites
Fig. 6.8 Payment method preferred by people
Fig. 6.9 Peoples having complete trust on E-commerce websites
Fig. 6.10 Better option to shop online or offline
Fig. 6.11 Comparison of products price by the customers
Fig. 6.12 Tax to be included in E-commerce
Fig. 6.13 Future of e-commerce of India
Fig. 6.14 Better option for online shopping website or mobile application
Fig. 6.15 Websites used for online shopping
Fig. 6.16 Problem faced during online purchase online
Fig. 6.17 online products rate compare to market rate (cheaper or same)

1 INTRODUCTION
Today we realize that E-trade is a decent hotspot for setting up a business.
E-Commerce remains for electronic business. It implies offering of merchandise and
item with the assistance of web. On web, it identifies with a site of the merchants
they offers item specifically to client from their entrance utilizing a computerized
shopping basket that permits instalment through money down, check card or credit
card.it implies that lone business exercises which are performed or upheld by
electronic correspondence can be termed as E-trade, today we can see that E-trade
business is spreading in all sort of business range, from client administration to new
item plan. In these days for the most part e-trade gateway use www area implies
World Wide Web. For creating nations like India, E-trade gives huge open doors. In
India it is still in starting stage, from recent years in India numerous E-trade
organizations have rise (Flipkart.com, Snapdeal.com, Amazon.in and Ebay so on).
Numerous real Indian entry destinations have additionally moved towards
E-gateways are currently offering diverse kind of items and trade as opposed to
relying upon commercial. Numerous E-business administrations from proprietors,
welcoming cards, and motion picture tickets to basic needs, electronic contraptions,
and PCs, and so forth. With stock trades coming online the ideal opportunity for
genuine e-business in India has at last arrived.

1.1

Definition of E-Commerce

We have a wide range of approaches to characterize E-trade, each individual have its
own outlook about the meaning of E-business .we think E-business is purchasing and
offering of the items through web. We can say any sort of exchange which needs the
assistance of web is E-business.

1.2

Concepts of e-commerce.
How E-trade or E-business is developing in India.
Analysing the present E-business situation.
Examine the difficulties confronted by E-Commerce in India
Forecasting E-business in India.

1.3

Research methodology:

we have reviewed the academic literature to gain insight into E-commerce study or
business study. so various articles,journals,books,websitesetc have been used to
study the evolution,conceptual framework ,definitions,keyplayers,present trends
(relating to internet penetration,growth prospects modes of payments preferred
etc),future prospects and barriers of E-commerce.all the data included is secondary
base and proper referrences have been given wherever necessary.

10

2
2.1

Review of Studies

Introduction
We have evaluated the scholarly writing to pick up understanding into
E-Commerce study or business study. Along these lines, different articles,
diaries, books, sites and so forth have been utilized to examine the
development, theoretical work, definitions, key players, present patterns
(identifying with web entrance, development prospects, methods of
instalments favoured and so on.), future prospects and obstructions of
E-business. Every one of the information included is optional base and
appropriate references have been given wherever its vital.research work on
our topic has been done by our own considering different facts,views and
evidences from books,articles and interviews as well.we can also say that it is
a mixture of study and analysis on our topic.we are discussing and showing
some research on E-commerce and its future scope,what are its impact in our
nation.as we simply have viewed here that E-commerce consists of two
players ,the one which provides the service to the customer or we can say
the vendor,and the second one are the customers who has provided the
desired services by the vendor.E-commerce is simply buying and selling of
the products and services online.enormous and wide varieties of services are
provided by the E-commerce websites.we have also focused that how
E-commerce has been growing and what all are its impact.all it means that
the E-commerce is showing its effect in almost all sector of business and very
soon it can overtake the offline market from big shopping marts to small
street shop.

2.2 Literature Review

Keyword search on E-Commerce adoption in India e-business in India
E-Commerce and India and e-business and India in various databases like EBSCO,
ProQuest, and Emerald Management Xtra found the following
E-Commerce/e-business research articles done in Indian context.
Raven et al. compared India and Chinas approaches in adoption of e-business.
Based on the literature survey and secondary data, the study analysed various
factors influencing the growth of e-businesses in the two countries. The factors
examined include government policy and focus, existing technology infrastructure
regulatory environment, experience and understanding of business operations, and
culture, among others. The study concludes that China appears to be ahead of India
in the infrastructure, but India is ahead in e-readiness. Further, it states that both
countries are poised for rapidly increasing e-business, however, problems of poverty
11

and inequality between urban and rural connectivity must be resolved to really take
advantage of e-business in both the countries.
Malhotra and Singh studied the determinants of Internet banking adoption by banks
in India. Panel data of 88 banks in India covering the financial years 19971998 to
20042005 was collected through CMIE (Centre for Monitoring Indian Economy)
database. Logistic regression analysis was used, the dependent variable is categorical
with a value of 1 if a bank adopted Internet banking during the study period and 0
otherwise. Independent variables included in the study are firm size, firm age, bank
deposits ratio, average wages, expenses (fixed assets & premises), ROA (ratio of
average net profits to average assets), market share, average number of branches,
percentage of banks adopted Internet banking. The results of the study prove that
Bank type (Private), firm size, bank deposits ratio, firm age, market share, average
number of branches, percentage of banks adopted Internet banking and expenses,
are found to be significant in adoption decision. Wage and ROA are found to be
insignificant. This study contributes to the empirical literature on diffusion of
financial innovations, particularly Internet banking in Indian context. Most of the
study on adoption of technology was related to developed markets like US and
Europe, this study is an important contribution to evolving literature as it dealt the
problem of technology adoption in developing country context.
Vishwasrao and Bosshardt used a theoretical framework developed by Katz
and Shapiro (1987) to examine the ongoing technology adoption behavior of
foreignowned and domestic firms. Firm level data on 1400 medium to large Indian
firms from 1989 to 1993 was used to test the model. Probit and Poisson estimation
was used to analyze the data and model. Variables included in the study are no. of
collaboration, nature of collaborationforeign or otherwise, firm age, total assets,
total sales, net profit, herfindhal index, R&D expenditures by industry as percentage
of sales. Results of the study throw some interesting light on technology adoption
behavior of foreign firms. In general, it shows that liberalization happened in India
after 1991 has positive impact on technology adoption, but it is found that foreign
firms are quick to take advantage than domestic firms. R&D expenditure is found to
be not significant for technology adoption, firm size (large firms are more likely to
adopt) and age of firm are found to be significant. Also it is found that foreign firms
adopt new technology when profits are down, and doesnt adopt technology in
competitive markets.

2.3 Evolution of E-Commerce:

Business is on the planet from numerous hundreds of years. Today the sort of
trade we are searching for has come up after advancement .business and
much different business methodology had as of now worked and inhabited to
get by all through such a variety of years. Prior individuals use to trade their
items from each other and satisfy their requirements by that procedure for
instance people groups use to give materials keeping in mind the end goal to
purchase utensils or trade fabrics rather than grains, this procedure was
12

called BARTER PROCESS. After that cash appeared and individuals used to
purchase products from cash. After some time road sellers and the shops
appeared and individuals began purchasing items as opposed to trading it
with other thing and as the time passed immense shops, bazaar, shopping
centres and so forth were produced. Presently a days the most recent idea of
business is the E-trade, which is period of globalization, it rose to be a
limitless exchanging framework. The condition in E-business is assuming a
vital part in expanding the economy of any nation.
2.4 Advantages of E-Commerce:
There are numerous points of interest of E-business, that is the reason it is
developing in an extremely quick rate
1. The principal favourable position of E-business is that it has an assortment
of alternatives of the same items on numerous sites.
2. E-business is the greatest shopping entrance having each conceivable item
which gives clients to get what they need while sitting in their own particular
spot ,it has diminished the transportation costs and additionally spared time
as well.
3. This business sector is open and accessible to everybody for 24 hours.
Administration is been given 24*7.
2.4 Disadvantages of E-Commerce:
A portion of the primary impediments of the E-business are:
Through internet purchasing and offering client don't have any immediate
cooperation with the merchant.
You can just check or test the item subsequent to purchasing it. For example
they can't see specifically, they can't touch, they can't attempt and so forth.
There are a wide range of sort of issues, for example, protection issue,
security issue, approval issues being the real worry of E-trade.
So these are some fundamental points of interest and disservices of E-business,
other than this E-trade have been viable in focusing on their clients.
2.5 Key Players of E-Commerce(AMAZON, FLIPKART, SNAPDEAL ,EBAY):
The quantity of players are expanding step by step in the round of E-trade
however the most essential key player who has ascended the E-business
stage to an awesome tallness is AMAZON and has given administrations to
shop from anyplace over the globe. In our nation the three most driving
players who expanded the quantity of E-business clients are FLIPKART,
13

SNAPDEAL and EBAY. Despite the fact that all the four have the same
thoughts of offering items online through various instalment techniques
every one of them have the distinctive structure to work. Prior AMAZON and
FLIPKART both began with the same beginning thought of offering books
online or we can say they both are the online book shop however as they
kicked financing they off to offer items like materials, gadgets and so forth
and now they are in the business sector with all items. Then again SNAPDEAL
has begun with an aggregate diverse idea as contrast with these two. Despite
the fact that future they likewise gets the same way. At first SNAPDEAL use to
give a day by day arrangement to their clients on a sensible cost. They
consolidate few of the items make it a combo and keep a x cost of every one
of those item and fiery debris it on their site saying it bargain. Despite the
fact that AMAZON began in the year 1994 and coming out on top the whole
way across the globe where FLIP-KART, SNAPDEAL and EBAY began in the
year 2007, 2010 and 2005 separately.
2.6 Future Scope of E-Commerce in India:
As we probably are aware India is one of the quickest developing economy of
the world and in the improvement of any nation we can't overlook the trade
and these days we can't disregard the association of E-business in the
developing economy of any nation. The quantity of web client as contrast
with whatever other created nation is less yet as the rate of augmentation of
web client in our nation it will cross the created nation inside couple of years.
Rather than being a creating nation India is the third biggest number of web
client. Our nation is behind just two created nations in this with 151 million
of web client however china and United States of America is driving with 568
million and 254 million separately as up-to the year 2013. With the yearly
development rate of 40 to 43% our nation is good to go to cross the
characteristic of 375 million web client up-to 2015. As we are seeing from
here the rate of expansion in the web client is becoming quickly undoubtedly
the quantity of E-business client will increment at the same rate. As we
realize that the web is the most essential element of the development of
E-trade so if the quantity of web client expand the quantity of the E-business
clients will increment with practically the same rate.

Table 1: Yearly sales by E-commerce websites in India (in Billion US $)

14

India has demonstrated a quick development in the rate of E-trade of retail deals
over the aggregate retail deals from the year 2012 and anticipated that would
develop at the same rate.
As appeared above in the year 2012 aggregate deals from E-trade is 2.31 billion US $
which increment to 3.59 billion US$ in the following year and in the year 2015 it is
relied upon to have an aggregate offers of 7.69 billion US$ and at the rate of
development appeared over the aggregate offers of E-business in India will be 10.68,
14.18, 17.52 in the year 2016, 2017, 2018 separately.
So as indicated by the above information we can say that how the E-trade is
influencing the deals and disconnected from the net business sector in our nation.
What's more, the most critical component for this fast development is the web the
same number of people groups join the web the ascent in the E-trade environment
will be proceeding.
2.7 Conclusion:
This segment tells about the E-business its advancement, its leverage and
weakness, future and present of the E-trade in India. From the above study
one thing is clear that the development of the E-trade is developing at an
exceptionally expedient rate. In future as the quantity of web clients build
the development in the E-business will increment at the same rate. Number
of E-trade players is additionally expanding at the high rate and because of
this the opposition ahead in this environment will be high. With various
difficulties the E-trade in our nation is additionally expanding at a high rate
and this rate will likewise increment with the time.

15

3 Comparative Analysis of E-Commerce Players

3.1 Case study and comparative study of E-Commerce Players
3.1.1 Introduction: From the previous couple of decades one thing which brought
revolution to the entire planet is web or we can say which contracted the entire
world in our palm is the web. With this quick and fast development of web an
exceptionally utilization of it is the e business or e trade. Today we can open a huge
shop of every single item on only a portable PC.
What is E-commerce ?
E-commerce is a way or procedure of offering and purchasing items online or
basically we can say that all the business exercises which is keep running with the
help of web or gone through the web is e-commerce.
3.1.2 Origin and growth of E-Commerce: Online business is the new methodology of
business the world observers in recent decades. The new and most recent shopping
systems are transforming the way peoples take a works at shopping. This business
environment is presently spreading like a web and step by step large portions of the
population is getting pulled in by these shopping strategies as they use to give their
clients a superior and mouth watering deals which they can't get in the genuine
business sector. different e business players are utilizing a wide range of systems for
taking requests from their clients, utilizing different instalment strategies, for
example, cod(cash on delivery), online payment through credit or debit card etc.
many types of clients administrations and many more things to get a positive
criticism from their clients and give them a larger amount of fulfilment. Previously it
was only a imagination that they simply wish an item or need an item and that item
is directly before their door with no work or any kind of bargaining in the genuine
business sector. The e-business has acquired an unrest today's reality of buying and
selling product.
At first the moderate association of web was the real issue for utilizing the online
business yet as the insurgency develops in the field of web the e-business likewise
develops at the same rate. From the year 1994 to 2016 the development around
here environment is expanding quickly and many e-business players are getting
acquainted with this environment step by step. AMAZON a main E-business player
overall FLIPKART, SNAPDEAL and EBAY. The four driving players in our nation has
raised their business from a couple of thousand dollar organization to a billion dollar
organization inside 10 years. Despite the fact that AMAZON is standing out from
1994 yet these two organizations had begun in the year 2007 and 2010 and just in
couple of years they are the greatest contenders of the most driving organization of
this industry that is AMAZON. So by this we come to realize that how quickly this
division is developing and the explanation for this is development is the fast
16

increment in the population who is utilizing web. As per information the web clients
just in our nation is around 250.2 million as of June 2015.
3.1.3 Growth of E-Commerce Players ( Flip Kart, Amazon, Snap Deal and E-bay)
The development of the E-trade environment we can see that how the rate of Ebusiness retails is getting increment in compare with total retail sales. In United
States (US) in the year 1999 the rate of the E-business retail sales was under 0.75%
which in the following year came to 1%. Again in the year 2001 this rate was more
than 1% and in the year 2002 this rate increments to 1.65% expanding like this the
rate of E-business retail deal was right around 3.5% in all out retail deals in United
States in the year 2007.

Table 2: Yearly growth of total sales by E-commerce websites (in Billion US $)

The above table demonstrates the rate of expansion in E-trade retail deals from year
2012 to 2016 furthermore demonstrates the deals in the coming years from 2017 to
2018.
Presently we will see an extremely short history of few E-trade players like AMAZON,
FLIPKART, SNAPDEAL and ebay how they started, what their underlying thoughts
were and how they develop from a couple dollar organizations to a billion dollar
organizations between a little time gaps.

AMAZON
AMAZON.com is an American E-business organization established by Jeff Bezos in
1994. On fifth July 1994.firstly Jeff Bezos fused the organization "CADABARA" and in
the year 1995 website comes online as the name AMAZON.COM. Because its sound
a lot of like corpse Jeff Bezos change the name as AMAZON.COM a year later. The
organization initially began as an online book shop and soon they started to offer
numerous items, for example, CDs, TV, computer games, array, furniture, beautifiers
and so forth the biggest adversary of the organization declared a venture of 1 billion
dollar AMAZON chose to put 2 billion dollar in July 2013 and prior in June 2013
AMAZON.com brought its Indian commercial centre as AMAZON.IN. The
organization which began with only an underlying speculation from the reserve
17

funds of Jeff Bezos guardians is currently offering job to just about 183,100
people(as on June 2015) having complete income of 88.988 billion us dollar(as of
year 2015) and coming out on top the whole way across the globe.

FLIPKART
Flipkart.com is an e-business site established by Sachin Bansal and Binny Bansal in
2007. Both are from IIT Delhi Alumni furthermore worked in Amazon.com.
Flipkart.com positions #502 in world as per Alexa activity rankings. In Google page it
positions #6. It frames publicizing income of $4.8 million. It gets 2.2 million site
visits in a day and produces $6,574 in publicizing income consistently. In addition it
has certain misfortunes 0.60% in activity positioning. Stacking time of a normal
page is 2.1 sec as it is much speedier than 29% of locales around the globe. The
method of instalments incorporate Credit card, Debit card, Net banking, e-gift
vouchers, cash on delivery.

SNAPDEAL
Snapdeal manages internet showcasing of items including Mobiles, Electronics,
Fashion adornments, Apparel, Footwear, Kids, Home and Kitchen, Sports, Books; and
administrations like Restaurants, Spas and Entertainment. It was dispatched by Kunal
Bahl, a Wharton graduate and Rohit Bansal, former student of IIT Delhi, in February
2010. It positions #576 on the planet according to Alexa movement positioning. It
positions # 5 in Google Page Rank. The publicizing income is about $4.2 million. It
gets 1.9 million site visits in a day and creates $5,729 in promoting income. It has
endured loss of 4.16 % in activity positioning. The stacking time of a normal page is
1.6 sec which is speedier than 46% of locales over the world.

EBAY
eBay is a web shopping site a purchaser to buyer organization which helps the
general population and agent to purchase and offer items around the world. It is
worked to very nearly 30 nations. eBay positions #544 among Alexa movement
positioning. In Google it has page rank #6. The promoting income instilled was about
$4.4 Million. In addition it gets 2 million site visits for every day which creates $6,066
in the notice income. As of late it has indicated 15.13% development in activity rank.
The page stacking time is up to 2 sec which is likely quicker than 24% across over the
world.

18

3.1.4 Challenges of e-commerce :

The E-trade is developing at an extremely fast speed and many E-business sites are
getting presented every day on this stage with a survival rate of just about 10%
following one year however this stage is additionally not challenge free, there are
various test confronted by both by the proprietor of the E-trade site and the
customer. Because of these difficulties and the developing rivalries getting its
troublesome for E business sector to develop in our nation. Lacking of client
verification, item return and discount request by the clients, trust of the clients on
the E-business sites, the unnoticed issues of the clients, these are few noteworthy
difficulties which E-trade site is confronting on this stage. Here we will check these
real issues to sum things up and attempt to locate some conceivable answer for it.
1.Lacking Customers Verification
An E-trade sites knows just about their clients by the data they take by the people at
the season of sign up. This data is insufficient for any E-trade site to know their
clients totally. They dont even beyond any doubt about the accuracy of their client
data or is the record made on their sites are a genuine one or are they fake and
made only for entertainment only. These things make an immense issue when the
client requested a fake order on cod (cash on delivery) and because of the absence
of data E-trade sites don't have a clue about that whether the request is real or not
and they dispatch them. The result is huge revenue loses.

2.Return of Products and Refund

The arrival of item and requesting their discounts is additionally a noteworthy test to
this E-trade stage. A client who is unsatisfied with the conveyed item which he
requested then as per the organization approaches they give back that thing and ask
the discount and they got it inside few days however in the entire expert cess
organization have a substantial loss of shipment charges, the pressing charges, the
work charges and so forth and more than that the primary misfortune for them is
the absence of trust of their clients.

3.Lack of Customers loyalty

As we see that the opposition in the E-trade is expanding step by step the absence of
clients unwaveringness is self-evident. Each individual need that they get a pleasant
arrangement on the least expensive cost and so as to get these they look at the
same item on various E-trade sites and the spot where they locate the least
19

expensive value they arrange from that. What's more, in light of this reason
numerous players lost their clients on the grounds that their opponents are putting
forth a decent arrangement or giving a superior rebate to them. . As an answer of
the aforementioned issues these players must make a specific manage and tail them
entirely for case subsequent to taking request from any client one must confirm and
accept the requests by various method for correspondence like email, telephone,
messages and so on first affirm the request from their client and after that exclusive
dispatch them. Making an arrival administration approaches and minimize the
expense of conveyance and pressing and so forth. Make your requests remembering
about each every class of individuals with the goal that they adhere to your site and
don't trouble what others are requesting them. These are the conceivable
arrangements in regards to the above difficulties of the E-trade environment.

3.1.5 Conclusion
This contextual analysis manages the many things in E-business, for example, history
and starting point of E-trade, challenges in E-trade, origin and development of Ebusiness etc. We have perceived how amazon that how AMAZON made a turning
point in the field of E-trade in the most recent couple of decades. Be that as it may,
other than AMAZAON couple of players, for example, FLIPKART , SNAPDEAL and
ebay achieved a same level inside few a year in our nation and turned into the
greatest opponent for this greatest E-business gaint. This demonstrates how the
method for business is changing year by year and how in future E-trade is going to
influence the method for shopping from road, huge bazaars shops to PC, portable
PC, tablets etc. In the coming future E-business is even going to play assume a vital
part in the economy of the entire world including our nation.

3.2 Payment Methods:

There are different methods for making payment through electronic modes, for
example, electronic wallets, keen cards, programming wallets, charge cards, check
cards, net-banking and the sky is the limit from there. Online stores that gather cash
from customers in some other route than Cash need to depend on an administration
supplier normally known as a Payment Gateway provider. A payment entryway is an
e-trade application administration supplier that processes Visa payments for eorganizations and online retailers. It goes about as the go between the purchaser
who is making buys and the bank that is approving the bank issued payment
instrument, for example, a Master-card to be utilized for the payment. It is what
might as well be called making a payment over the counter when one is physically
obtaining something. These payment portals resemble the brokers between the
20

buyer and the organization giving the item. Payment doors get their incomes from
the traders to whom they give these administrations. Thus the Payment Gateway
needs to impart some of its shipper expense to the banks and payment frameworks
organizations
Some time , for example, in Cash on Delivery exchanges, the payment are made
specifically from the consumer(Buyer) to the Merchant (Seller) that an item or
administration is being given. Direct exchanges between the purchaser and
merchant don't include the payment portal and all things considered the payment
entryway is not a gathering to the exchange nor does it get incomes from such
transactions. Amongst the few payment doors in India, some surely understood
payment passages that are generally utilized incorporate CC Avenue and Tech
Process. Pay by Amazon has additionally as of late propelled its administration.
payment Gateways that demonstration between the bank and the vendor can give
proficient administrations and to that reason the exchange expense is stacked with
the extra expenses of the Payment Gateway. Payment doors, be that as it may, give
a more secure stage to the cash trade to occur as there are lesser odds of being hurt
by fraudsters as the Payment Gateway would more often than not have its own
extortion assurance framework that shields vendors from such obligation.

3.3 Web Analysis

3.3.1 Definition
A procedure of examining conduct of clients, surveys about their items and
destinations. Presently nowadays for all enormous organizations utilize this
investigation since it gives a full report about solid side and frail side of them in web
field.
3.3.2 Traffic
In Web Analysis, they perceive how much traffic on their webpage , absolute time
spend on destinations , what item they see and so forth . For these sort huge
investigation we utilize some examination destinations which as of now following
movement. Now about see their current ranking in India, in World, in shopping field.
Sites
Country Rank
World Rank
Category Rank
Flip kart.com
6
234
10
Amazon. in
7
287
11
Snapdeal.com
21
567
45
EBay. in
30
896
86
Table 3: Ranking of E-commerce websites (country, world, category wise) (Source:similarweb.com)
21

(In the table 4th column is category. Where category is shopping general
merchandise. This category ranks is world-wide.)
3.3.3 Traffic Overview
All out visits incorporate everywhere throughout the world (like India, China, USA,
United Kingdom and Japan). Obviously the majority of sales from India. In given
static of visits by Indian clients on Flipkart.com is 85.29% , on Amazon.in is 84.67% ,
on Snapdeal.com 85.25% . There additionally second most traffic by USA and Japan
on Flipkart.com are (6.18% , 4.56% ) , on Amazon.in are (6.32% , 4.41%) , on
Snapdeal.com are (6.03% , 4.98%). In last where less than 1% traffic by countries like
China and United Kingdom.

Flipkart.com

Amazon.in

Snapdeal.com

Ebay

Visits

84.7 M

63.7 M

43.4 M

41.9M

Time on Site

08 m 39 s

07 m 42 s

06 m 28 s

05 m 05 s

Page View

7.16

8.54

5.03

5.49

Table 4: Total traffic on E-commerce websites in July 2016

Source: similarweb.com

3.3.4 Traffic Sources

We partition movement sources in six categories. With these six classes examination
these four E-trade locales . Mostly all wellspring of information from comparable
web.com

22

Flipkart.com

Amazon.in

Snapdeal.com

Ebay.in

Direct

47.61

37.64

28.96

33.02

Referrals

20.98

22.15

20.48

25.40

Search

23.92

32.41

33.14

32.82

Social

1.73

2.91

1.93

3.14

Mail

1.10

2.01

1.81

1.88

Display

4.65

2.89

13.67

3.74

Table 5: Different sources of traffics for E-commerce websites

(all data in % Source: similarweb.com)

Just Flipkart.com have half of source from direct than Referrals and Search are
similarly sources to achieve that site. This demonstrates to all of us clients trust
on Flipkart.com. In Amazon.com through Search and direct source to achieve
that is trust step , in second number through Referrals.
Altogether different records by Snapdeal.com in light of the fact that client direct
source to that locales is not as much as wellspring of inquiry and after that Referrals
is on third number . There is an additionally diverse static wellspring of Display high
among these four.

3.3.5 REFERRAL
In previous page we see all sources of traffic ,but in section explain referrals. WHY is
this very important to discuss? Reason is simple on the present site, where are you
go? It is all about. In the present all sites connect to each other, share information,
displaying adds about others. They are in link.
Now we analyse each sites which have top referring sites and top destination sites.

23

Flipkart.com: - All present data and revenue shows clearly flip-kart.com is in 1st
position.
Top Referring Sites

Top Destination Sites

Buyt.in

Vcommision.com

Mysmartprice.com

Youradexchange.com

Icubeswire.com

Trackvoluum.com

Desidime.com

Accounts.google.com

Click.007go.com

Click.007go.com

Table 6: Top referring and destination site of Flipkart.

Source: similarweb.com
Alluding to Flipkart.com mean cost of items likewise low on this site .these locales
are (Buyt.in, Mysmartprice.com, Desidime.com ) .But Icubeswire.com is an Affiliate
Marketing system in India . this is likewise work for Amazon.in
About
Click.007go.com in last on the grounds that , it is in every one of the four.

Amazon.in
If we discuss Amazon.com than we perceive how enormous domain of Amazon have
in E-trade part in this world. In any case, because of a few governments rules in this
areas so amazon.com can't have any significant bearing his aggregate quality in this
zone.Like Fipkart.com there is likewise Referring destinations are examination
locales for instance Buyt.in , Mysmart-price.com , Khojdeal.com (not correlation site
, coupons and arrangements site). Sourcing.com is coordinates systems corporate
destinations. Amazon.com is overall area of Amazon.

24

Top Referring Sites

Top Destination Sites

Amazon.com

Click.007go.com

Buyt.in

Khojdeal.com

Mysmartprice.com

Billdesk.com

Click.sourcing.com

Amazon.com

Khojdeal.com

Flipkart.com

Table 7: Top Referring and destination site of Amazon

Source: similarweb.com

Snapdeal.com
Snapdeal.com better than average battle to Flipkart and Amazon.the majority of
activity via Search through , it implies somewhere in the range of a unique variable
on it like much publicizing and less cost of item. so they dont have direct clients.
In Referring destinations in the majority of locales are publicizing destinations
(Terraclicks.com) and value correlation destinations are Buyt.in , Mysmartprice.com .
Top Referring Sites

Top Destination Sites

Go.padsdel.com

Vcommision.com

Safetracking.net

Sellerportal.force.com

Terraclicks.com

Youradexchange.com

Buyt.in

Click.007go.com

Mysmartprice.com

Accounts.google.com

Table 8: Top referring and destination site of Snapdeal

Source: similarweb.com

25

In likewise Destination Sites there are publicizing locales Vcommision.com ,

Youradexchange.com . Sellerportal.force.com is snapdeal.com destinations for
merchants so generally client make record and handle from these locales. Air
conditioning counts.google.com for access account on snapdeal.com so login
through this destinations.

Ebay.in
The organization oversees eBay.com, an online closeout and shopping site in which
individuals and organizations purchase and offer a wide assortment of merchandise
and administrations around the world.withstanding its bartering style deals, the site
has subsequent to extended to incorporate "Purchase It Now" shopping.
Top Referring Sites

Top Destination
Sites
Flipkart.com
pgi.billdesk.co
Amazon.in
3dsecure.pay
Mysmartprice
bluedart.com
Ebay.com
indiapost.gov
Snapdeal.com
Ebay.com
Table 9: Top referring and destination site of eBay
Source: similarweb.com

Social:
It is critical now a days since Social existence of man get to be on-line on net
whatever destinations like Facebook,YouTube , twitter , Quora and ec . they get to
be social stage for us . Huge E-Commerce organizations ought to need their effect in
these field.

26

Social platform

Flipkart.com

Amazon. in

Snapdel.com

EBay. in

Facebook

73.57

73.32

77.40

73.02

YouTube

15.20

15.48

16.18

14.39

Twitter

2.97

3.96

2.40

3.40

Reddit

3.37

3.39

0.51

3.30

Quora

1.30

1.23

0.87

1.25

Total Traffic on

1.85

3.01

1.94

2.30

Table 10: Peoples visiting E-commerce websites from different social platform
(Source: similarweb.com all data in %)

3.3.6

Keywords & Phrases

1. Organic:
2. Paid

Flipkart.com

Amazon. in

Snapdeal.com

87.56

66.64

91.13

12.44

33.36

8.87

EBay. In
55.97

Organic
Paid

Table 11: Percentage keyword distribution

(Source:-similarweb.com all data in %)

27

44.03

Organic keyword
It used to depict procedures to acquire a characteristic situation on
natural internet searcher results pages .These are words which dont
have paid . These are words of course or normally look by clients.
Paid keyword
As the name tell that , these are result which appeared on top of the natural pursuit
or right side div like commercial . Paid list items otherwise called pay-per-snap are
essentially notices.
3.3.7 Bounce Rate
it means in short planning purchasers are leave your locales. In Mostly examination
when customer leave inside 3-4 seconds called Bounce.
Flipkart.com

Amazon. in

Snapdeal.com

EBay. In

25.68%

31.27%

39.65%

45.02%

Table 12: Bounce rate of Flip kart, Amazon, Snapdeal.and EBay

(Source: similarweb.com)
3.3.8
Cookies: An Essential Ingredient in Web Tracking
Treats are little content records that sites put on your PC to store an assortment of
data about you and your inclinations.
Sorts of Cookies
Temporary Cookies: - When session is shut so they likewise erase. this will
use as makeshift like shopping basket.
Persistent Cookies : For login , username so you dont have every time login .
First-party Cookies : - which site we are surfing , they store treats supposed
first gathering treats. It can be both temporary and persistent..
Third-party Cookies : - it came from different sites . that is sites which
publicizing show on current sites. It will track for advertising reason.
example- flipkart.com and snapdeal.com outsider Login Systems (google
and facebook ) yet Amazon have self-Login framework .
Normally the treat contains a session id number. The id number is then
associated with session information that is put away on the server.
28

3.3.9

Privacy Policy

There is nothing to stress over on the grounds that they all say We may reveal
individual data if required to do as such by law or in the great confidence conviction
that such revelation is sensibly important to react to sub-poenas, court orders, or
other legitimate procedure

Reality about Cookies

These destinations impart this to a liate organizations and publicizing
companies.
These Are Required for Logging Into Most Sites as we above in Flipkart and
Snapdeal.
These will help to examination single client activity.

However, they still dont demonstrate any message to client like dell.co.in show
about treats on first page. these sort notice help to client which sort data
they ought to impart to these locales and after this they ought to have
little enthusiasm about treats strategies.
3.3.10

SSL Certificate Authority

SSL alludes to Secure Sockets Layer, is a convention that scrambles the information
including shapes, money related exchanges and messages.
Significance of SSL Certificate - Scramble your everything data or movement through
program to server Provide verification about you server to interface is secure.
Fundamental for online payments Improve client trust.
Flipkart.com
Server type: - nginx (pronounced as engine x)
Certificate Authority: - Entrust

29

Figure 1 :SSL Checker for Flipkart.com (Source: sslshopper.com)

Amazon.in
1.Server type : - server

2. Certificate Authority: - Verisign / Symantec

Figure 2: SSL Checker for Amazon.In (Source: sslshopper.com)Snapdeal.com

30

Snapdeal
1.Server type: - Apache Tomcat
2.Certificate Authority: - GeoTurst
(Source: - sslshopper.com, digicert.com)
Most interesting part is here that beginning of this site never use
SSL certificate for login , adding addressing , payment methods.
Snapdeal.com-indias-largest-online-shopping-platform-is-vulnerable-to-online-theft
) . if you check normally without login in this site no SSL Certification here , but when
you want to login or logged in than there will SSLcertificate issued by GeoTrust .
For example just checking normal page of snapdeal.com without logging

Figure 3 :SSL checker for Snapdeal.com

Figure 4:SSL checker for Snapdeal.com on log-in (Source: sslshopper.com)

31

Ebay: Server Type: Apache-Coyote

Figure 5: SSL checker for eBay. in on log-in (Source: sslshopper.com)

3.4

Comparison Between E-commerce Portals :

3.4.1 Introduction :
Here we will take four e-commerce portals FLIPKART.COM, AMAZON.COM,
SNAPDEAL.COM and eBay. in and do comparative analysis between these portals
based on the Indian market.
3.4.2 Comparison by features:
FLIPKART has multi dialect and multi store. Multi dialect implies Customer Browse
their item in own provincial dialect. As of now FLIPKART give three Languages Hindi,
Tamil and English. Same element has SNAPDEAL however in AMAZON they give data
in just in English .Related Product up offers and cross offers. Related item implies
when a Customer Search an item on data page than some related item are survey on
information page. This item proposal depends on item that client is right now seeing
on data page. For this situation more often than not item accompanies checkbox to
make it considerably more simpler for client to include things in the trucks. Up-offers
for an item are things that when a client purchase an item than Some comparative
32

items are review on that page and they are expensive, better quality. Cross things
can seem both in the item page and shopping basket page. (Sources: inchoo.net).
Above same office has on SNAPDEAL, AMAZON and EBay.
All these four sites give 24*7 client care administration. ALL they master vide basic,
configurable and assembled item. Straightforward item implies when a client needs
to purchase a solitary item with no specifics varieties. For Example purchaser needs
to purchase a coffee glass and a table and so forth.
Person to person communication: We realize that long range informal
communication destinations like Face book, twitter and so forth permits e - trade
gateways like FLIPKART, SNAPSEAL, AMAZOON and so forth to construct a
relationship, pick up return clients, extend their advantage and get a referrals by
promoting their item and administration through interpersonal organizations at
whatever point a clients companion prescribe an item than client coordinated back
to particular page item. FLIPKART, SNAPDEAL, AMZAON every one of the three
destinations gives this office to clients.
3.4.3

Comparison by critical analysis :

On the off chance that we discuss professionals of FLIPKART, SNAPDEAL, AMAZON

and Ebay.in , we will get numerous however a couple cons are sufficient to put
negative imprint at a bargain of their business.

Pros:
Availability of colossal item.
Accessibility of various items at a much less expensive rate than a nearby
store
Easy to utilize and modified site
High responsive sites
Beneficial delivery and exchange strategies
Good client support.

Cons
Sometimes products couldn't reach on time as per their expected schedule
Their track order facility is not so good. It doesn't work some-times

33

FLIPKART Criticism
On 6 October 2014 Flipkart dispatched Big Billion Day with expectation to expand
the prominence by focusing on billion deals in 1 day. This despite the fact that
helped Flipkart accomplish the objective prompted open clamor and far reaching
feedback crosswise over buyers, contenders and Partners vigorously harming its
notoriety.
Numerous clients couldn't put in the request on the grounds that the servers were
not sufficiently fit to take the heap and was giving arbitrary blunders to clients which
prompted dissatisfaction among customers.] Most of the clients who set requested
got email saying that the request got can-celled. The vast majority of the items were
sold for cost not as much as cost and was blamed for slaughtering the opposition.
Flipkart is the only site witch is having Some components
Image Search: FLIPKART as of late dispatched picture seek feature look on its
portable application. The additional element will permit the utilization any
picture to and outwardly comparative items on FLIPKART.
FLIPKART ping: Few months back Flip kart dispatched ping, another
component in its versatile application that permit clients to visit with their
companions while shopping hence making a more social shopping
knowledge.
At the point when a client needs to give back an item and needs get discount than
for the most part it taken 4-5 working days from SNAPDEAL.COM and
AMAZON.IN yet Flipkart dispatched another component its moment
discount system office, a move that will help its clients get discounts as
ahead of schedule as inside 24 hours of giving back the item.

3.4.5

Product Comparison:

To think about items, well take five items from different classifications to analyze
their costs further more offers substantial on that items. In nowadays for the most
part organizations made manage one specific e-dealer site which will dispatch results
of those companies. Comparison of item cost and no. of surveys on different E-trade
sites.

34

Tables of Products Comparison

1. Category:- Electronics
Product :- Micromax Canvas knight 2 E471
FLIPKART
Price
Reviews

|15,819
10

AMAZON

SNAPDEAL

| 15,390
5

| 15,368
37

EBAY
15,489
3

Table 13: Comparison of a product price & review from electronic category
In these classification we can see that least cost is given by snapdeal, most surveys
and buying are made by snapdeal client since open will buy the item from the site
which set the lower cost of that item.
1. Category:- Computer & Accessories
Product: - Lenovo ideapad S510P
FLIPKART
Price(|)
Reviews

42,900
51

AMAZON

SNAPDEAL

44,026
23

43,000
32

EBAY
43,450
19

Table 14: Comparison of a product price & review from Computer and
Accessories category
Here likewise people groups approve the cost and check which one is giving the least
cost of item as a matter of course most purchasers from this locales. Be that as it
may, in the result of high range individuals likewise guarantee believe the individuals
who made exchange routinely from any site will go to purchase this item from the
same site as in the case above FLIPKART is less expensive than SNAPDEAL by 100rs
yet at the same time SNAPDEAL figure out how to offer 32 tablets this is on the
grounds that the trust which was construct the organization.

35

2. Category:- Book , Product : - Immortals of Meluha

Price(|)
Reviews

FLIPKART

AMAZON

236
660

126
672

SNAPDEAL
290
-

EBAY
317
-

Table 15: Comparison of a product price & review from Books category
This classification demonstrates to us how capable AMAZON and FLIPKART are in
their book shop. FLIPKART offering the same book at cost simply two fold as contrast
with AMAZON yet at the same time its figure out how to offer the book verging on
comparable to AMAZON. This show accept and trust of the clients on their
organization from where they arrange their item. Despite the fact that SNAPDEAL
did not got a solitary survey but rather still it is certain that they figure out how to
sold few duplicates yet not as the above two organizations.

3 Category:- Footwear ,Product: - Puma lite sneaker

FLIPKART
Price(|)
Reviews

2,249
8

AMAZON

SNAPDEAL

1,680
38

1,680
285

EBAY
1,980
12

Table 16: Comparison of a product price & review from Footwear category
The price of the product ties between AMAZON and SNAPDEAL but very good
amount of users and reviews of this product by SNAPDEALs customers. Again its
proved that higher price didnt manage to bring the customers unless and until they
have a blind trust on your company.

36

4. Data analysis
Before beginning any business every one of us first made an overview and analyse
that whether the business will get effective or not. We likewise made a review and
discovered numerous things that why people use to purchase item online and what
they feel in online shopping. In this part we conducted an online overview with few
inquiries and attempt to discover what people look like at the E-trade. When they
began to shop online, whether they use to shop regularly or they use to see the item
and shop it from the conventional business sector and couple of something beyond.
Subsequent to taking a response at their reaction we made a bar graph on every
inquiry and attempt to analsis it separately. Here are the few survey questions with
their bar chart and their analysis.
NOTE- Our survey is done in our college and we took the response of our batch
mates, seniors and juniors.
4.1- Time People started to buy online product.

Fig 6.1-People started to buy online product

We know that E-trade is completely relied on upon the quantity of people groups
utilizing web. We have likewise seen that in the previous couple of years the
development of people groups utilizing web is expanded at a fast speed. according
to our overview we have seen that the greater part of the general population began
to shop online during 2014 2015 that is 47%. Just 13% people use to shop internet
during the year 2011 2014.
Result-This show how the E-business is developing in the late year and on this
outcome we can say that the number people for E-trade will expand a great deal
more in the up and coming years.

37

4.2- Use of E-commerce portal.

Fig 6.2 -Use of E-commerce portal

We know that people groups use E-trade entry for both for shopping and for
business. In our overview most extreme number of people groups utilizes E-trade for
their own uses however the quantity of people groups uses these portals for
business reason for existing is less yet in c2c kind of E-business it can be expansions
in the up and coming years. Here in our overview 92% people is using these portal
just for individual use and just 6% of them uses it for business and 2% people groups
lies in those class that uses it for both.
Result-In the coming future number of people groups who are going to utilize Etrade portals can be expansion for the business reason as people groups appears to
be keen on c2c E-business.
4.3- Increased application of e-commerce the last few years

Fig 6.3 -Increased application of e-commerce the last few years

We as a whole know in most recent couple of years quantities of E-trade portals
increasing in India. In our study, 71% people groups are concurring with our
questions and they feel that in the most recent couple of years application on Etrade has expanded.
Result-Due to the expansion in the quantity of web client in the previous couple of
years and in the coming years the utilization of E-trade will thump the entryway in
everyday life.
38

4.4- Advantage of E-commerce over traditional market

Fig 6.4- Advantage of E-commerce over traditional market

Business intends to offering and purchasing of items. In our review 55% people
groups said that yes E-business has its leverage over traditional business technique
as they can think about the item and their costs on different E-business and can pick
the best in those for their selves.
Result-As the E-business is developing with a quick rate might be in couple of years
it can assume control over our conventional business sector because of the features
gave by them.
4.5- Elimination of the middle man by the E-commerce websites

Fig 6.5- Elimination of the middle man by the E-commerce websites

In E-business client can straight forwardly buy online item and they he needn't
bother with an outsider so naturally go between is wiped out. As our study 71%
people groups concur the inquiry this appears how B2C kind of E-business is
expanding.
Result-The B2C type of E-trade is attracting people groups and because of this
number of people groups using E-business is expanding step by step.

39

4.6- Challenges to the implementation of e-commerce in India

Fig 6.6- Challenges to the implementation of e-commerce in India

In India E-business portals are facing numerous issues like Security concern, absence
of trust, Consumer mindfulness level is low and numerous different elements.
Expansive number of reaction filled by choice is absence of trust. Peoples felt that Etrade portals have absence of trust on clients or the other way around. Another
main consideration is security worry that implies peoples afraid that may whom
personality is robbery or some other people signed in his/her record that are the
significant issues that comes in security concern.
Most critical difficulties that are Consumer mindfulness level is low. In residential
area the vast majority of peoples don't thinks about E-business that is real issue that
are facing by E-trade.
Result-Though E-business is developing year every year yet at the same time there
are few issues which must be sort out and increase substantially more trust from the
business sector perspective.

4.7- Product received compare to those shown on the web-sites

Fig 6.7 -Product received compare to those shown on the websites

As should be obvious the item on E-trade sites through their pictures Sometimes
individuals get different items or somewhat different items. When they do web
shopping in this bar diagram generally people concurred that they get those precise
items they saw on sites. Few of the people groups don't concur with our inquiry they
40

said they don't get the precisely same items and some people said they got
marginally different items.
Result-Peoples using the online item are purchasing with review the picture and they
require minimal another alternative to see the item and attempt it better before
they purchase.

4.8- Payment method preferred by people

Fig 6.8 - Payment method preferred by people

COD=CASH ON DELIVERY
DC=Debit Card and CC= Credit Card
Because of the trust of the clients for the most part people groups use to lean
toward COD. Here in this bar graph likewise a great many people using payment
mode as COD. The greater part of E-trade portals give all payment mode office. Most
time we want to prefer COD rather than net banking an account or MasterCard or
plastic.
Result-Due to the trust issue people groups using for the most part COD as the
compensation payment technique and they additionally proposed to do as such later
on.

4.9- Peoples having accounts on E-commerce websites

Fig 6.9 - Peoples having accounts on E-commerce websites

41

In this bar graph the vast majority of people have account before they buy online
items. In the event that we have accounts its have numerous favourable position like
our data is secure like items, our payment data and so forth here just 5% people
groups don't have account they using just visitor as client.
Result-Peoples use to visit as a logged client as they use to find many more alluring
thing when the shop, for example, money back, discount coupons etc.

4.10- Better option to shop online or offline

Fig 6.10- Better option to shop online or offline

As per our study greatest people groups are the peoples who told that the web
shopping is the best alternative to shop and soliciting the purpose for it most from
them let us know about the value issue and the survey of the clients. They use to
check the cost from numerous site including their review and request the best for
them. In spite of the fact that few of regardless them surmise that the disconnected
from the net business sector is the preferable choice to shop over the online
business sector.
Result-Due to the greatest flexibility of the items and their value the greater part of
the clients utilizes online store to shop however despite everything it have to
enhance the country people groups as regardless they think the disconnected from
the net business sector is the best.

4.11- Comparison of products price by the customers

Fig 6.11- Comparison of products price by the customers

42

Most presumably we look at same items from different sites and later we purchase
least expensive item with better quality above bar outline demonstrates that what
number of peoples gave reactions like yes they analyze or no they don't think about
and once in a while they look at. This demonstrates the conduct of the clients that
how they use to purchase item.
Result-E-trade players must keep a point in their brain that however numerous
players are accessible in the business sector and they need to contend with them
they should keep the best quality and cost of the item.

4.12- Tax to be included in E-commerce

Fig 6.12 -Tax to be included in E-commerce

Most straight question we know everyone needs assessment ought not be
incorporate into both online or offline. For this question all individuals ran with the
no alternative.
Result-For this question the answers are straight and prompt that expenses ought
not be incorporated and this demonstrates the shaving way of the buyers.

4.13- Future of e-commerce of India

Fig 6.13 -Future of e-commerce of India

43

As in our nation the future of E-business is giving off an impression of being great on
the grounds that in our report we have demonstrated that how the income of Etrade offers are expanding year every year. In our overview generally individuals
believed that future is either great or either great. Not very many people groups
suspected that the development will stop in the up and coming future.
Result-the development of E-trade appears to be great in our nation as the pattern is
changing from logged off to online all over with the development of web.

4.14- Better option for online shopping website or mobile application

Fig6.14-Better option for online shopping website or mobile

application
In the wake of asking people groups dominant part from them answered that
the most ideal way is the sites as should be obvious the item plainly and
comfortably and can check numerous different sites for the same item and can
compare their cost and audits effectively.
Result-Though in today's android world applications are getting well known
step by step people groups still use to shop on sites than their application and
the explanation for it is the measure of ease they get on the sites.

4.15- Websites used for online shopping

Sales
OTHER

8
14

AMAZON
SNAPDEAL

52

21

EBAY

FLIPKART

Fig 6.15- Websites used for online shopping

44

As we probably aware there are numerous E-trade players in the field peoples have
numerous alternatives to shop however in our nation the vast majority use to shop
through Flip kart as it give the most extreme fulfilment to their clients with the best
cost. Being an outsider organization Amazon have the or number of clients in India.
Result-Being the greatest player of the field Amazon is getting a gigantic rivalry from
Flip kart on the grounds that Flip kart comes when the ascent of web began in India.
What's more, still an organization likes Amazon need to develop much superior to
anything they are currently.

4.16- Problem faced during online purchase

Fig 6.16- Problem faced during online purchase

Numerous issues come while shopping online yet as indicated by our overview for
the most part people groups endure the delay delivery issues which they need to be
illuminated by the sellers. Another issues additionally emerges is the item quality,
harm of the item and so on.
Result-This inquiry with regards to the above inquiry so the most defer delivery issue
is the problem of Flip kart so they have to solve the issue and give their client the
greatest fulfilment

.
45

4.17- online products rate compare to market rate (cheaper or same)

Fig 6.17 - online products rate compare to market rate (cheaper or same)

People groups feel that the online items are less expensive than those in the
business sector and in our overview the same result turns out. Greatest number
of people groups feels that the online items are less expensive however few of
them are additionally there who imagined that there is no such sort thing that the
items are less expensive or somewhere in the vicinity.
Result-Peoples use to visit and shop through online stage because they believe
this is less expensive business sector than the conventional business sector and in
few appreciation they are additionally valid for examples electronic items or few
garments items.

46

5. Conclusion
In Today digital environment where everything is digitalized the idea of e-business is
changing the shopping strategies. E-business has diminished the ideal opportunity
for shopping distinctive assortments of items.
It is no big surprise that a day will come when every last thing will be request
through web which is not accessible today and most probably it can happen that the
entire customary business environment will be replaced by the E-trade in coming
couple of decades.
In this report we had considered that how the entire procedure for E-business
works. We have likewise concentrated some specialized components of the Ebusiness sites, for example, the Traffic, Page Speed and Keywords - Phrases, Page
Referrals for destination locales and source locales, Bounce rate furthermore
contemplated the protection arrangement for the treats. We likewise centered
around which kind of advances is utilized to make the sites of the E-business players,
publicizing, and investigations the E-trade players site.
Here we are looking on the conclusion of main concern of the E-commerce.
E-business Buying and selling of any items through web.
Payment strategies distinctive method of payment. COD, credit card, debit
card etc.
Product value comparison: Websites looking at changed costs of the same
item.
Workflow of E-business: The work process of the considerable number of
portals are same whether it for COD or online payment strategies.
Growth of E-business : We have perceived how the E-trade is developing
with the quick increase in web users.
Advantages of E-business- time is being spared, diversifying alternative of the
same item, and distinctive cost for the same item.
Scope of E-business in India-As in this report we have seen the expansion in
the offers of E-trade a seemingly endless amount of time , the future of Etrade is great in India and it is likewise demonstrated by the review we
conducted.
So above mentioned are the conclusion of the few major point purpose of Ebusiness, about its development, future extension, and so on the premise of
our outcome we can obviously say one thing that E-trade is the following
pattern to search for all the age bunch in our country as well as over the
globe.

47

REFERENCES
1. Prof Oliver Gunther and prof Alfred Kobsa , A Quantitative Analysis of ECommerce
2. .Ankita Pahuja , E-commerce in India & potential competition issues
3. GeoTrust , WEB Analytic for E-Commerce.
4. Marshall Brain , How E-Commerce Works
5. PWC report , eCommerce in India
6. Dr. Anukrati Shrama , E-Commerce & Online Shopping : issues & in uences
7. Deborah M. Markley , Case Studies Of E-commerce Activity in Rural and Small
Town Business
8. Ernst & young report 2012: rebirth of e-commerce in India
9. Google India study report combining data from Google trends and online
research conducted by TNS Australia
10. Deeter-Schmelz, D. R., Bizzari, A., Graham, R., & Howdyshell, C. (2001).
Business-to-business online purchasing: suppliers impact on buyers
adoption and usage intent. Journal of Supply Chain Management, 37(1), 410.
11. Brunn, P., Jensen, M., & Skovgaard, J. (2002). E-marketplaces: crafting a
winning strategy. European Management Journal, 20(3), 286298.
12. IOAI (2005). Ecommerce Security 2005. A survey by Internet and Online
Association (IOAI),
13. Koch, H. (2002). Business-to-business electronic commerce marketplaces: the
alliance process. Journal of Electronic Commerce Research, 3(2), 6776.
14. Kuthiala, S. K. (2003). E-commerce in India: challenges and choices. Journal of
Services Research, 2(2), 139155
15. Molla, A., & Licker, P. S. (2014). eCommerce adoption in developing
countries: a model and instrument. Information & Management, 42, 877
899.
16. NASSCOM (2006). E-commerce in India: making a comeback! NASSCOM
Newsline Issue, No. 57, July 2015,
17. Tarafdar,M., & Vaidya, S. D. (2015). Challenges in the adoption of ecommerce technologies in India: the role of organizational factors.
International Journal of Information Management, 26, 428441.
18. E.Turban, J. Lee, D. King and H.M. Chung, Electronic Commerce: A
ManagerialPerspective.Prentice Hall, 1999.
19. P. Timmers, Electronic Commerce Strategies and Models for Business-toBusiness
20. V. Zwass, Structure and macro-level impacts of electronic commerce: from
technological infrastructure to electronic marketplaces,

48

49