Research Advantage

In an industry sector like ours, where the amalgamation of agriculture and

technology literally yields 'power', there is limitless potential for innovation. At
SAEL, we believe that R&D is a critical function that is essential in developing new
competitive advantages for our primary stakeholders- the farmers. We believe that
a sound R& D plicy and research based approach yields great results in the long run
and is the wind beneath our wings which has powered SAEL's robust growth. At
SAEL, our strong research base and investment in technological and industrial
capabilities has transformed us into a powerhouse performer on the global agroenergy front. R&D has direct repercussions and translates into the evolution of new
products, processes, and services. Multiple initiatives and research projects across a
plethora of arenas at SAEL have been a highlight of the mission and vision of the
company. Constant evolution of technology and its effective and efficient harnessing
has been an inherent tool for progression. R&D at SAEL encompasses a broad
spectrum as it covers the arenas of agriculture, power, sustainable energy, product
development etc.

The company undertakes regional level R&Ds for greater productivity and result
oriented practices. This has greatly helped in understanding local parameters that
need to be addressed. Effective redressal of issues thus identified has been greatly
beneficial for all stakeholders. The instance of paddy straw recycling is relevant
here. Paddy straw in Punjab is burnt, as it is very difficult to cut it. The burning of
thousands of acres of straw causes widespread pollution and wide range of
environmental and health problems. The straw is collected by SAEL and used in our
boilers to produce electricity instead of harming the environment and causing
health issues like respiratory problems in children and adults. Furthermore, regional
level R&D has helped us identify 24 such types of fuel that can be used to produce
electricity.
SAEL plans to establish a Centre of Excellence where cutting edge R & D will be
carried out for other grains besides rice, namely Wheat, Corn and Maize and Oil
seeds such as Mustard etc so that farmers have better yields. The centre of
excellence shall have as its core theme establishment of an institution which shall
do pioneering research in the field of agro technology. This Innovative Center shall
concentrate on Rice and Wheat production as far as enhancing the quality of grain
for increasing yield; enhance its bug repelling properties and make it more suitable
for planting.
The R and D Center shall extend its field of operation to the farmer on the ground so
that the advantages of soil examination and analysis are made accessible to them.
For this reason, steady cooperation between the agriculturist and R& D Center shall
be made through classroom interactions and AV presentations. There will be a Lab
for Seed advancement, preparing and evaluating for yield change and capabilities
to grow more assortments of seeds. Special research labs for enhancing strategies
for pre-planting processes. A preparation plant with huskers, polishers, graders and
so forth to do test handling and to accomplish upgrades all the while will also be
available. SAEL considers these programs as the beginning of a long journey of

association, engagement, empowerment and mutual benefit with the farmers and
aims to perpetuate and expand the scope of this exercise every year.

Innovation @SAEL

All innovation stems from Research and Development. It is impossible to innovate

and create without adequate research, observation, planning and ideation and all
these elements form vital parts of the R & D process in the industrial context. As a
vigorous and robust multinational that is committed equally to responsible profit
making and social development, we consider a strong R & D base to be the
foundation of our endeavors.

For the Farming

Community
We at Sukhbir Agro Energy Limited (SAEL) believe that
farmer prosperity and sustainability is crucial to

SAEL's own growth. This relationship will be mutually

beneficial in the long term only through a process of
interaction and proactive engagement. In pursuance
of this avowed policy, in 2015, SAEL took a vital step
forward by establishing an Agri-Division - Crop Clinic.
It works to make crop production remunerative to the
farmers and has been established in the heartland of
rice growing region of Uttar Pradesh in order to reach
out to the maximum number of farmers. In a short
span of time, CROP CLINIC has emerged as an
extremely reliable, trusted and credible resource for
farmers.

Total farmer
engagement - Crop
Clinic
CROP CLINIC aims to strike a balance between the
cultivators demand for higher yield in crop production
& the consumers preference for superior quality
produce in various crops. Hence, CROP CLINIC
believes in holistic approach, instant aid, pro-active
intervention and guidance and responsible
safeguarding of farmer's interests in all areas of crop
production. Some of the ways in which CROP CLINIC

has been serving the farming community of Uttar

Pradesh since 2015 are:

Farmer s Study tour

Working on the concept of Seeing is Believing CROP
CLINIC undertook a progressive farmers tour to Ahmadabad
(Gujarat) to display the success of Drip Irrigation in Potato.
Village NAYAKA & DHOLPUR were covered under the study
tour. The Group Farming model adopted by the farmers in
Gujarat was very unique & being practiced in >500 acres of
land in 1 spot. Farmers are undertaking holistic approach
w.r.t., drip irrigation, planning, production, storage &
marketing. Farmers under group farming are availing high
prices even under distress sale conditions. Drip irrigation will
be cheaper in Shahjahanpur district than Gujarat.

Hoardings / Posters /
Pamphlets & Banners
Communication with the masses has to be done efficiently &
effectively. CROP CLINIC has prepared informative,
interesting and attractive literature and visual communication
tools for the same. Colourful and impactful hoardings, posters,
pamphlets & banners carrying specific messages regarding
modern way of crop production are an important means of
guidance and also motivation for the farmers to adopt new
techniques of production. This effort has made SAEL's task of

dissemination of technical knowhow of crop production

relatively easier, transparent and prompt and shown great
impact on the ground and in the fields.

Soil Testing
Crop Clinic collects soil samples from fields and gets these
tested in highly sophisticated soil testing laboratories of
Government of Punjab. After the results of the testing emerge,
Crop Clinic issues Crop Advisory to farmers' that provides
pertinent information on each aspect of the crop cycle. The
Crop Clinic official personally hands over the crop advisory to
the farmers at their door steps and this document has
precious information pertaining to the most suitable and high
yielding crops to be grown in the soil type, watering
schedules, the nutrient management etc. The 'green' aspect is
kept at the forefront as these efforts save the farmers money
by reducing the chances of indiscriminate use of fertilizers
and helps immensely in maintaining soil structure.

Radio Programme
Crop Clinic in collaboration with All INDIA RADIO is planning
to prepare, record & broadcast following programs for the
farmers.

Radio Spots
They are nothing but the commercial advertisements of 30
seconds duration. In every Radio Spot CROP CLINIC will
deliver specific message regarding crop production in a
lucrative manner.

Sponsorship
CROP CLINIC will sponsor various agricultural
programs. It will disseminate the TOLL FREE number &
Kisan Mela date amongst the farmers.

Toll free Facility

CROP CLINIC is soon to launch a Toll Free Number for
the farmers whereby farmers can directly interact with
our Agriculture Experts 24 X 7 and obtain advice
instantly. In case the expert needs more time, he
commits to visit the farmers field within 2 days of the
call.

Voice SMS
One of the most effective ways to disseminate the
technical know-how of crop production amongst the
farmers is to pass on the message in an easily
understandable and friendly manner. CROP CLINIC has

proposed Voice SMS service for the farmers. Under

this service CROP CLINIC will prepare & disseminate
monthly updates about crop production and also
convey urgent messages such as date of KISAN MELA
or TOLL FREE NUMBER.

Crop Calender
A monthly update on technical know-how of crop
production in a calendar form has been designed. It
has been developed in 2 forms. One for Eastern U.P
and another for Western U.P. Various crop rotations
along with their agronomic practices have been
depicted in the crop calendar. Besides, the month,
dates & days are given in detail in the said calendar.

Radio Talk
It is half an hour question answer session on a specific
topic covering the technical know-how of crop
production. It imparts knowledge to the farmers about
latest development in the field of agriculture. Various
issues such as identification & cure of insects,
diseases, deficiency symptoms & toxicity of chemicals
are addressed in this program.