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J<_ `_ z~Q.
XH =H `#x
''J! < L^"q@O> ^=_ P=,
<}x
Q^ Zy~ H W=^ JO@ "+ < "
OKH\xH rqÒ
"_.
= _O_
O@# =~ =H J~` ''JO` <
Y~ ''P k=e# =~O iQ < "O *Q` _\xH ~}
XH J"@Q
g^ " ? ''D~A z# "q+O Q^
KH"e.
''WO\^^ J=Ò^x < ^< JxOzOk
=O\ \"O@` qe"~. H|\ u
=x+ `# = QiOz PzOKO_ "\x
i+iOKH_xH ^ J = ~O_
*Q` _ `## `# "\"\ K H"e. JO>
~} HeyOKH"e.
HêH ~=_" ~}
WOw+ "\"+< (Motivation) J<k
'=" Ô #O_ \Ok. =" JO> HêH
20
_II a.q. \a~ "
Jx J~O . XH =H `#x < }x OKH\xH

rqÒ = _O_ *Q` _\xH ~}
XH J"@Q KH"e. ~} U O^~
J=~" WH_ Q=xOKO_.
(
~E Hl / PH "O> |^HOQ
LO@Ok.
"H` _q K~< " g

H=tH}` "eQ ~} HeyOk.
~ sH H+ _ K^" e. Hh K^" O>
^~@O ^.
O
KS
g~ b_~Q L# O Z=~ iQ
x K _ O ^ , ^x=# i `
H}<~.
BO
UHQ` ~=_O ^ J#< =x+, sH

~ ~` i u Z LO@O^
TOKO> ~} HQÒk.
nxH =O^Q g~ g ~} HeyOK

O> P#H W`~ KQQ`~.
g~ K x `$H ~ O Q ^x ^ ^ g "
q=i< g~ \OKH=@O ^.
nxH gx <}x OKH\xH g

g~ ~} HeyOKH"e ^ XH ~A#
g L^# `^.
EM
ES
Ja#OkOK_O
J"@ KHO_.
J=H=O> "~
K# xx
W`~ =O^
Ja#OkOKO_.
x Kx "_x
Q_`,
K# =x+x
QiOKH` z=iH
W^~ _
x~Q=
=Ô LOk.
g g =@ q#@O ^.
^xH H~}O >eq[<, =[O, K_

Jx q=i i^. Jq qQ`
_ L<~. g~ "i ~} HeyOK
=\_e.
g~ =~#O@<~?
21
L^QO ~}
EM
ES
O
KS
BO
g "~O # ~QÒ>, g
|OkH ~} HeyOK_O` @, #
H~}# kOz "\x ik^H "e. g~
XH JkHi H"K, z~^y H=K,
x~^y, qî H"K. g~ W`~
~} HeyOKO> WH_ Hx z\<~,
Q=xOKO_.
W`~ K# x Q #_, q=iOK_O
H< ''#= =m Ò K~, =#
\ K Q KQ=< qO LOk
An unwritten goal
J#O_.
is only a wish
Ja # OkOK _ O J"@ K HO_ .
J=H=O> "~ K# xx W`~ =O^ J<_ XH =Hq.
Ja#OkOKO_.
g~ J##
x Kx "_x Q_`, K# =x+x Hx K~H\xH
Q i O K H ` z=iH W^ ~ _
g g~
x~Q= =Ô LOk.
=~^~HÒ
Z=~, U x, Z K `y# K#
=OKe.
=O^ W=O_. g` K KO_. K#O^
=# =K # q=iOKO_.
~~H _=^x KO_. D<_
O KO L# U == _ Q
"^\~ q[=O`==^< `x
QiOKO_.
''< Y~, < ^~^$+O, < *`HO, < WO\
" Q ^ =O\ _Q ~}
J_Q_x #=O_.
g P g~ KOK a=#O,
Ofa=#O, *u Ja=#O =#
_II a.q. \a~ "
22
EM
ES
BO
O
KS
W`~ ~} OK =Ô LOk H|\

*Q` =OKO_.
(
g x ^ ^ \<~ K_O, ^
H# =~_O =# "i x~ iy,
<}O ~ f=OQ _ =Ô
LO@Ok.
(
g#_ JOî` U^ XH q+` H=_O,
=HQ ` O Q =\_@ O K e Ò J^Ò Q
LO@Ok.
u=HH U^
XH HO LO@Ok.
~} Z W", W=H` =#e =#O
z=~ K"#< Z ~ OKH" `<O. g~ ~
O=`~OQ UO kOK^K<~ ~O_.
=H _ Z
^xH `y# =#~ Uq\? K=#
P`` KH"
Jx PzO\_. # Uq\? =O ZO` H"e? =O\
P Hx K~H_xH q+ ~x ~OQOH ^HO_. g HO
U^< H=K ''H~ #__O <~H"e,
`y# H$+
''WOw+ _OQ Q ~e, ''HO@~
K@O^.
K P H H$+ # <~ H"e, ''l g^ =\_@ O <~ H"e....
W U^< Hx=O_. Jq Z K P#
J<H, |^HO,
gH Òk.
K@
J~` XH =Y q+O g~ kOK
KO@<~.
#<k ~ g^ ~f~e. An unwritten
goal is only a wish J<_ XH =Hq. g~
J# # H x K ~ H\xH g g ~
=~^~HÒ =OKe.
g g~ =~î
|u# u=HH U^ XH HO LO@Ok.
z=~ K"#< =H _ Z P``
KH" Jx PzO\_. =z# zH
g~ =~#O@<~?
23
O
KS
Uq@O> P Hx K~H_xH `y# H$+

K @O^ . K P H H$+ # J<H, |^H O ,
K@ KO@<~. L^~}
WO[h~ H"#H< qî Z"\ HzOQ
fO@ ''WÔ Y~~ Jx ^< z
}O@ Kkq` xH~^. L^QO " +#
H=# L^y H+_ xK ''D k=e#
L^QO J#=~OQ K~#, U O<
K~O> D\H =_ "+# =KO_q Jx
Q}< ^~^. D "~O Q Ja=$k
K#< =H ''D J_"# P~H O
H\e =Ok. gH == W=H K < #
J#O> g^. ` i` J L<~
H|\, W =^ =^ OqOK =#
~"e. Q=O" #O_ ^$+ =~O_
Qe.
''l\" kOH~ H J< O P^~O
XH Hr =~ x~Oz#_, JH_#
qîh q^~# ''g ^$+ #O|~ =< Z=~
XH z# HyÒ g^ ~O_ J<#. JO^~
~~. `~"` J_y` JkHÒ N~=_h,
`~ "` NH$+_ , P `~ "` =^~ î , aQ \,
Jq` |K<, , "*, KO^|
<_, z~Orq, g~<, ~^"`... W
~HK~.
`~"` <# "i` ''D H}O ^=_
`H=~, q=e g~ H~# #O|~=<Q
=~`#O> g~ FH<? Jx J_Q#.
P~O! 95Ò =Ok ''=^ =^
J<~. ''N~=_ #O|~ =< J# XH qîx
ZO^ =^? Jx J_Q#. ''=#HO^ ~,
EM
ES
BO
H$u
`# ~x
u [<
=~O@Ok.
AQ HeyOK
QOQo ~Q
JO^"# `HH
zHQ =~Òk.
=i =#=_
ZO^ =~_?
24
_II a.q. \a~ "
Jx H, 14 U T~ =ke Z=~ `~?

~Q ~[O KHO_ J_= ZO^
u~Qe? J<_. XH aQ\ J#"~ `
qQ`"~O` ^^ ''=^ J<~. JO> `=
H O @ `=H ~ # J=Q# ^x J~= ~Ok.
g Q=O Z@?
EM
ES
BO
O
KS
XH =H He#_H# K^~O =z XH
Z==Ok `= x O@~ PQ_. JH_ XH Pqx P ''W@"
# QOK~. " ZH_H "O? Jx XHî KOK_. ''#=
J ZH_H "e? Jx J_Q_ Pq. ''<H
Z^\"i
x # L<x è^ J<_=H. ''^xH J_Q_O _
ZO^? #= Z@~< XH> Jx qO@
q~.
"o_ Pq. J LOk DHO HOî
u =H#
HO.
Hx xQ_
H`Q WO[hiOQ ~# XH =_
O\~.
## H q+` UO K Jx J_Q_.
"\x "eHf,
Z" .a.Z. K ^ = =<#. ` ~ "` H<
#\e.
H#_^.
P ` @
F O=`~O `~"` q["_ <
[ ÔQ L# =Oz q`_# H
\ x H=_xH " JH_
|# _
H#__. iu Uq@x J_Q#. <# ZOaU
"~ QiOKe.
K =# `~ "` " "#==H K@. P#
Jk " Z" > H K =<@ . ''F H ##
O@O_Q J`x z<# ''Jk _ ", L^QO
~^. ~Q U^ XH L^QO Ki J<@.
JQx L^Q "@ ~OaOK_@. P =O
XH H" \ He, ''WO_ L^QO ", KK
KHi K~~ . ~u < O_ WO\H ~=.
~Q J"iH > K~. =# O _O` JH_
H Q_ < ~. Jx K_. "O@< XH H#h
g~ =~#O@<~?
25
"ix He Ò K_. ~O_~ g

u~iOK_O [iyOk. z=~ "O@Q _~
J~ WH_ `_. _H~Q~ \\"O@ K,
OÒQ x~ fHH` =K z
K~. HO x~~OKH=@O ZO` =Y",
^xx J= ~K _ O ^ fH=@O JO`H<
=Y=x JO^~ Q OKe. ^xHH KH x z\
\ Z<e.
\ Z<e (Swot Analysis)
BO
O
KS
"<l"O@ tH} "= \ Z<e

KO\O. XH =H ^ O Q =OzK_#
qKiOK KH x H Wk. XH =H x H

( Strengths), | #` ( Weaknesses ),
J=H (Opportunities), (Threats).
=#O `Q g\ "^\ JH~ # He '|J
J#H=K . "\ Q iOz HOK O ` Q
ÒÔ.
Jq`
#O|~=<Q "ey,
HO`HO
=~Q_.
P =O
_+<H Q~=^.
PO^#` H`"ix
q=iOK^.
~[HH "_.
Jk `# i_^x
x~~OKx
~ \q
OH~Q =~_.
'H< |<Q H~_u
H~H=O`
q[Ô
xeK_.
ES
H (Strengths)
EM
=z# zHq@O> JkH Ò [ `= x

# QOK~. Z^\"i x #
L<x q ~ . x[O KO> u =H #
Hx xQ_ O\~. "\x "eHf,
#\e. P ` @ [ ÔQ L#
|# _ "~ QiOKe. L^~} Jx
J=" H=OQ xK_O, èÔ_,
` JO_Q LO__O, uO_H |@
@H=_O _ J^$#x QOKe.
HH` XH =H "~O K^KO>,
JO^ ~}OK_xH `# Q J~`#
q+ O KH"e. J#=~O Q ^H , `~ "` K`
26
_II a.q. \a~ "
HH_^. "~xH J=~"#

=@Hi`#O, #Qi` H=_O, Ja=#O,
=Oz`#O, xOQ LO> Jq J^` . Jq
#C_, =~ ~OQO Z#H"e. J^qÔQ
èÔ_ `= K^= q+O, J`x
PH, Jax"O QiOz KiOKe `,
|=OÒQ WO[h~ K_^.
|#` (Weaknesses)
BO
O
KS
[OQ K=Ok `= K |#`

<x JO@O\~. Hh JO^ JkHÒ
TOK#". WH_ |#Ò> "=@O,
W<is HO, x~ fHH=_O,
PO^#.. O\ "Y~#=@. L^~}H #
LîOz# WO[hiOQ ~# =_,
`~"` U H~ K~< x~O fHH
=_O = ZO` "^# Q~ _. XHi =@#
#=e ^ O x~
O YzÒQ fH"e.
Wk O ~} ^~ ^". J^ qÔQ
`=x =<x _ =#_xH uOKe.
L^~} Q~\,`Q_, <~Q, H@,
`` u~Q@O =O\ |#` _
|OQ~ q +`H ~< "~ HO\ K H"e.
EM
ES
XH x ~OaOK
=O^ q[O
kOKQ= ^
J< z~O
LO_=K.
q[=~O
" LO\~.
q[O J<k
}O `,
Q=O H^x
QiOKe.
J~O x ,
c` =# q[xH
P@OHO HO_
^~O `KH"e.
J=H (Opportunities)
Wk K=Ok QiOK~ . K^ =< qîh

q^~ , `= Q K^ =O> q +` Uq
kOKQ~, `= @O| Q~= u+ Z
OKQ~ QiOKe. K^= i K Ò_
"~O K~=K. q^ L# |O^=
#~ K =K. WH_ L^QO Ki @Ox
P^H=K... W PzOKe. x*xH D<\
g~ =~#O@<~?
27
=`~xH W=h èHH^. Jh `. Hh

|^H O , x~H "Y i, K_ " J_ _ `<~.
(Threats)
EM
ES
BO
O
KS
XH x ~ O a O K =O^ q[ O
kOKQ = ^ J< z~
O LO_=K. Ô`
=^ = ~=K. q[=~O "
LO\~ `^. q[O J<k }O `,
Q=O H^x QiOKe. J~O x , c`
_H~ JH<x
=# q[xH P@OHO HO_ ^~ O `K H"e.
''<# =\_#, <=H^ =O\ _Q <Q~= ~Q
Ke.
L#C_ [ ZO`
# K # '|J q+ XH H}OOz
Ja=xOK"~,
=`" qOK_O [iyOk. XH O^~O,
W\H P#O>
XH O, = q+O D q+ JO` Q~=O LOk.
=~qÔQ q+OKe.
^xH H~}O
L^~} g 3 L^Q =K J=HO
=[O =#
LO^#HO_. Jq O` Ti XH\, _b,
=~# P#
J"iH XH\ =K~. "\ ZO^ K~e
JOwHiOK~.
Jx J#O@#C_ W q+OKH"e.
HxH J#Q}OQ
W^qÔ Q K^ = q+ O, HOh H< ,
=~`, ^xH
o O|O^... JxO\ SWOT q+} K `Q H~H~ "~.
~# x~O fH=K.
D~* g '|J# QiOz =O^
QO_. g g~ =~î Jx QiOKO_.
_II a.q. \a~ "

28
HOh ZC_
Z` ~ è^.
H+O Z= P~QO
*Q` Q KH"e.
>~i ^_ ZC_
[~QÒ^ è^.
O
KS
e , ~ O\x
KH=K
rÒ =Ok.
@Ox P^H=K.
@O| e
#~ K =K
J"iH
_b
C
O` T~ : L#Ti
O
LO_K
STRENGTHS
BO
"=\
LO\~
=Oz L^QO WO\H ^~OQ
LO\=.
O^#
WO_
=O@Ok. ~=_xH K Y~.
WO\ OQ LO@Ok.
WEAKNESSES
OPPORTUNITIES
THREATS
EM
ES
K^=<"
q+` Uq
kOKQ~,
`= @O|
Q~= u+ Z
OKQ~ QiOKe.
=`~xH W=h
èHH^.
Jh `.
Hh |^HO,
x~H"Yi,
K_ "
J__`<~.
=~H Ô HO_
, =" =#O Hx u[ K
LO\O. ''<h Ô HO @ _` #. JH~ `
H~H=# K~O K# JO@ Kux Kz
=} KO\O. =Oz^. Hh D ~A
K=# u[ =~H@Ok. ''<# < =~
f~=_xH ÔQ L<#. < PK#,
Ja# H#Q}OQ =~O@,
JO^~ ## Ja=xOK, P^~OQ f<
## <# =~O\# J<k <\ x<Ô. =~
g~ =~#O@<~?
29
EM
ES
BO
O
KS
QiOz q P~ S<< ''Everything has

changed except our way of thinking J<~.
JO> =# PK<~o ` Jh =~~.
HOQ KO < "H > < ''S " Q>
(I am Greatest) J< =@x ZC_ J<"_.
J`x JOH~O _ *Q LO_k. Z\H
g~ Q>? Jx J_y# F [~ex _
z`H\_. J" Q>, Q> JO@
q~gQ`# =O =~ =_ J`x
z`Q F_Oz J" > (I am Latest) J<_. HOQ KO<
"H >
JOîH è#^. `# JOH~O` =HQ`
rqÒ _ H $+OKx H@H\ (I am Greatest) J<
=@x ZC_
~# `~"` _ =HÒ =~ ~^.
J<"_.
XHi HOQ K ì KqHiH #=
_. W\= _ XH H#~< J" Q>, Q>
`# ì` ~} __O _ =#O >eq[< JO@ q~gQ`#
=O =~
KO. ^x= J`x @ L# Ja=#O,
=_ J`x
JOQ =iOk. J`# Jk WOH QiOKH D
z`Q F_Oz
HO H~# q=i<_. Hx |\ =i
J" >
D `~O H~# J`# ` J`_ Z\H
(I am Latest) J<_.
Q>Q< [ =k LO_"_.
H`H}O PzOKe.
i>~ # JkH~, ~[H <, x=
#\#@ JkHÒ =Ok D H= KOk#
"~<~. ''= HO J LO_k, W LO_k
WC_ JO` J= O Q LOk, ~= K`Q LOk,
u J_"# " P~~`<~, =O`
`<~, x= #@`<~ JO@
q=iOK_O =#O K< O. =~x JOwHiOK
_II a.q. \a~ "
30
x " J` K q=~ Jx J=
_ QiOKQ Q`~. `= O K# =h
XC, WC_ K=h `C J< `Ò gik.
D O^~O _H~ JH<x <Q~=, Jq`
|K<# P^~OQ fH=_O L`=O. gi^~
_ <\`~O ~# U<_ q=iOK^.
Jq` P^~O
EM
O
KS
BO
ES
'= HO
J LO_k,
W LO_k WC_
JO` J=OQ
LOk,
~= K`Q LOk
JO@ q=iOK_O
=#O K<O.
=~x JOwHiOK
x " J`
K q=~eq.
Jq` #O|~=<Q "ey, H``~O ~Q<

HO`HO =~Q_. P =O _+<H
Q~=^. +qH~, ~}n~, i+Q P~
x=# q_z \ "H^. PO^#`
H`" ix q=iOK^ . ~[H H "_. Jk
`# i_^ x x~~ OKO@# =O ~
\q "i ''H< |<Q H~_u P~ =zOk. `#O`
#O|~=< ~, z#`~H ~=_" q@x z#|K
HH Jk JOwHiOK_. ~O_ <@ JÔ
=O^, q=~ =O^, @O| =O^
i~ K_. Z HiOKe? Z #"e?
=z#_ z Z x|_e? "~ s
~< =~ s Z @H"e? JxO\x
qOz x= Q s>O_= H|\,
`_=HO_ Z J_Qe? =O\ Ju H"#
q+ _ ^# K_.
P ^# e`" P H~H=O #O|~=<
J~Ok. JO` H^, P H~H= =O
x=# _ ^|fOk. W@ , J@
HO_ ~ O_ " " ~. Ô` k @~
[=#, x~`, ~ \g "ix, Jq`x
>" =~=x J_Q iu =zOk. D q[xH
UHH H~}O Jq` =~x JOwHiOK_.
g~ =~#O@<~?
31
JO^K` q[O kOK_. P q[" =m

x=H OOk.
JH<x PK#
EM
ES
BO
O
KS
_H~ JH<x <Q~= q+ O _ JO`.

`# Z=~w< ~Q L#C_ [ ZO`
Ja=xOK"~, W\H P#O> JO` Q~=O
LOk. ^xH H~}O =[O =# =~#
P # JOwH i OK~ . HxH J#Q }OQ
=~`, ^xH `Q H ~ H~ "~. J~=_
H$u Z=~
_` ^xH `Q ''`~=Qi =#=~
KO_<,
``Q " =m #O|~ =< J~~. JQ
''Hl |_ =~ H` `~ ` îOz Q~ KO_<
[ $^ ~ #O U~~K<~.
`# =~
Q Jk O^`HOQ LOk.
`KO@Ok.
W _ x = #O_ ` # `< =~HO, "qHO,
q~qOKx, `# J#"x H_, =#=, KeHO =x
W`~ JOk, H` @ #_=\xH =O^ |\ =~`<~.
y` # x~ O ` ~ @i P #. J
XH" Z"
LO_H` P# D\H HO`=Ok #@Q
"qHO LO> Z
_+< H O_"~. P# `# J#" #
''JH<x PK# J< HO KHQ ~~. LO@O^ TOKO_.
=~H"##"iH JkKHx Q_.
=[O =#O PtOK =Oz =~H<
K_=~ K `~Q K~`<~ JO@
P#HO Hx K} K_O_.
( XC KF JxOK<_ JC_
`C K Ò^< JxOKO@<_C _
( `Q|k` ^xH = K"_HC_
|k< `QO K ^x ^KO@<_C _
_II a.q. \a~ "
32
BO
=~f~
g~ U ~OQO## "~<, =O,

O^~O, J=H# |\ =~_xH ^_e.
^ g~ JH_ Py`~. g "#H##"~
q=e ``~. JO^K` Z\HC_
#` # ^ ` ` H"e. H` H }O
PzOKe.
XH O^~O =r S.Z.Z. JkHi N
Z". QH$+ Q~ =~ QiOz K WO^
P~ H LO\<~. Jq
1. =~
2. ~
3. K~
4. <~
5. F~
6. f~
Wq PKiOz# "~ U ~OQO<< q[O
kOK_" H^, q[x J"@Q =~
H=K#x K~.
EM
ES
XH =q_ O^
fHO_, uO>
=Q~Q LO@Ok.
>OH @Q<
=Ok. Q
O_Q< =^~u
=^~OQ LO@Ok.
=i g~O^
=~~? q=e g~
tOKHO_.
g =< H"K,
J"@ H"K,
=$u "~
U^< Hx=O_.
=~x J#HO_.
Q=O`_x H` P~kOK "_HC_

Q=O`_< =` HQ ~_
`<_C_
J~ O K H x " Jh J~
QKi~
J~O K <"i =@ J~ "`H @ O
J#=~O
Ò` =~# H~ `QO K
"_HC_
` Q K ~ [<
kOKx K<_C_
O
KS
g~ =~#O@<~?
33
EM
ES
BO
O
KS
1. =~ : H$u Z=~ KO_<, Q~

K O_< ` # =~ ` K O@Ok.
=~HO, "qHO, KeHO =x |\
=~`<~. XH" Z" "qHO LO>
Z LO@O^ TOKO_. ^ =~O, Ke... J
PzOK_xH W|OkQ LOk H^.
JQ XH =q_ O^ fHO_, uO>
=Q~Q LO@Ok. >OH @Q< =Ok.
Q O_Q< =^~u =^~OQ LO@Ok. =i
g~O^ =~~? q=e g~ tOKHO_.
g =< H"K, J"@ H"K, =$u
"~ U^< Hx=O_. =~x J#HO_. ``= Ò_H
2. ~ : g~ =~x J##C_, `_ [xOz#_
g# J=H#, PK## XH =~
@^ [#
H = O ~ O_ . "\ ^ ^ #
`x H#Qx
ijeOKO_. L^~} XH > Wx@\
Q_Q
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58
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K_O MO.
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4. Detect (=i # QiOK_O)
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63
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64
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68
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70
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72
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74
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75
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KHQ LO@Ok. Hh ZC_ K iQ
LO_k. `K =z ~#@Q LO_k. Z=~<
U^< J_y` "O z\OK x =\_k.
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L^Q O K ~ H, #Q i` =\ _ h,
_II a.q. \a~ "
120
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BO
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KS
=~^Q LO_h, , `=h

QiOKH=_O` P"# JO^~ q_z\~.
z=~ _+<H < L^QO =Ôk.
JH_, XH P ~ LO_"_. J`# z#~
#O_ JOKOKQ " +# Ju ` = HO
O^_. ^ P ~ J~<, J`# U<_ `\
P~` Y`Q LO_"_ H^. OK >O
`#` @ xK# z# L^Q` H|~ K ,
`= x, W`~ Z W|O^
HO^~ =
_`< O\ q+ KiOz, =_ u@,
`# J#q# u P~ <~` OK =yOK"_. H` #O
=#\H,
H`Q PzOKH_. ^H `Q@Q
=~`# Hx |\ =iOKH _. `# =#Hu J< K@O
`= =~x
#O_ |@_ H =_O = W`~ P ~ _
J#x
^~=~. =~ `~OQ O K~_.
JOH~x q_z\ @~ x K^q@O> J=~ _
=~`~.
"O_\ (MIND SET) =~O> =~
J@=O\"~
H"K. JQ =~ ##"~ "O_\
uH}O OÒQ =~ O@ Q u " PzOK H `
LO_QQ`~.
J=~=`~.
k=Ok Ja=<x
K~QO\~.
HO~ *<
(COMFORT ZONE)
HO^~ rqÒ `= kOK##

"^\ Hx K~ HQ< iH J~`~. P#
Z^Q^ PyÒk ^ _ Òk. ZO^HO>
P Hx "~ Y= uQ q~. x*xH
"~ JO` H < H Z^ Q Q e y` ~ }
HeOKHQ~. XH ><H qî ^
H UO
K^"x Pz_. WO[hiOQ Kkq` J"iH
"e, ^xH _| H"e. JO` ^, h
Z".a.a.Z. Kkq` Z LO@Ok? Q<
g~ =~#O@<~?
121
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LO@Ok Hh Z"\ =Q<? ~

"_< Kkq< r Ke. H` +O@
~~. h S.Z.Z. J~` Z LO@Ok? Q<
LO@Ok. Hh, < F< HO>+< Q~O\
^. h a.Z., a.H" Kkq` Z LO@Ok?
Q< LO@Ok Hh L^Qq? H|\ = <#
f~
xK " @ HOh P# J<~QO` L#@
qs`"#
iH~ $+Oz, P #O< "O[~Q Ki`
~[HOH`
Z LO@Ok? Jx PzOz, z=~ J#O`h
J<H ^ K
K rqÒÒ J^ xK_ . Q Jk `# J^$+O
~A# KOOz
Jx q_.
~H>~ $+Oz#
<# HH<_ .P~. Hl a.Z. K^=
JH KH=ix
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[ ~H
Jx =~Kq. _w `~ "` _
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U HO>\" sH ~< <QQeQ J=H<
J` # a.W_ K i \ K ~ L^Q O =
=~
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J#O`~O,
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~< J`#` ~ q[O kOKQ_<
K =#HOQ
qO JOîH LO_k J`xH ` . ''<H L^Q"
KeOz~
N~=~H JO@ \K~Q< LO__.
`# J#"#
D=^ J`x He#_ K ^"Ok.
=~ `Kx
J<H PiH, P~Q W|O^ L<_. e ^=Ò K~O
K^= KkqOK_xH `y# =` x u
K_.
L<_. JO`\ rx _ rx.
J~` "x _ z# L^Q \, F<
x=i\, " r` "x K^=H
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_II a.q. \a~ "
122
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@~ x
@~ x $+H~ _H~ @~ OQ
`# Ô`x W q=iOK_.
1. HO^~ = `# J#q# u
=#\H, =~`# Hx |\ `=
=~x J#x JOH~x q_z\ =~`~.
J@=O\ "~ u H } O O` O Q LO_
QQ`~.
2. HO^~ = `= #O #O_ H
Zky# `~"` _, HOk #O L#@Q<
=~# =~ f~=_xH W+_~."~
z=~ Z=ih `$ ~KH H#=~Q=`~.
J@=O\"~ iuH J#Q}OQ =i` JO`
P#O^".
3. HO^~ `= H Z^QQ=x è<
Ò KH `= J#q#^ P#OÔ Jx
`=x `= "O K O@ ^xH ''HO~ * <
Jx ~ @ x i@ O\~. J@=O\"~,
P Ou #O_ |@_ =~`# "eHf
J#H}O P#OÔQ LO_Q~.
=~
EM
ES
HH"}
[ x[O
`<~.
HiH K#k
"==x A
~A= KH =#
"<~.
Hh J\H
HiH _.
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u~QÒ^x
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[#O z"_<~.
Ki JkH~
"e"~.
Jk P<\ f~.
BO
f~
@~ x =YOQ K^=O> ''u

=x+, Z^Q^, J`x J=~`` =QOk.
J~` ~ L^QO ~=_O DHO J=~O
H|\ J`# L^QO K~_O `? Jx
J_Q= K. `C H^. P =O Jk H~H , Hh
J^ HO~ *<Q qOK_O` J`x J=~`
Hq"O k. J`xH PiH W|O^<x `.
"\ #O_ |@ _< HiH _ LOk. Hh
`y# H$+ K H =_O ^ L#O`< J_ ~
^=x |^HO OK<_. eÒQ `#
#+_. J<O K_.
g~ =~#O@<~?
123
=~#O@<~?
F xx kOK<
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=x+ rqÒx
Z< H~H
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q[ ~O~ "#H
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=i P ~}x \+O
KH"O>
=x+H H=Ok
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KS
g~ x[OQ =~#O@<~? WH_

Hx <~. "\H ''J=# ^ ''H^
Jx \ @O_.
J=# H^
1. H`#O H`Q PzOK_xH ÔQ
L<~?
2. L#k Q<, PH~}"# =~x
PxOKQ~?
3. =~x KHx J=HOQ qOKQ~?
BO
4. =~=# Hx HO~ =^H\xH

ÔQ L<~?
5. W` ~ =@ q#\xH =YOQ
L<~?
EM
ES
6. =~=# =Oz [iy< |_ `y<

~"^?
7. L`~`~ _ J=~x |\ =~
^"<?
J=# H^
8. g ^ O =~ =# `èHOQ
#+O [iy< JOwHiOKQ~?
9. =^ Z^~ = _O_
LO_Q~?
10. Z\ iu# =^ q_z@O_
^# KQ~?
_II a.q. \a~ "

124
BO
O
KS
15. =~ H~H=O K_`, i`#

Q=x
J=~"` =~H=~H ^"<?
[OQ xO\H JO^~ ''J=#

J<^ \ _`~. JC f< =O^,
K=O^, K =}O Q. =^ J<H
J_O ~"K. Jq O H"K, J^`
=#, JOH~O, PO^#, J#=#O H"K.
"\ #O_ _ P`qO` ÒKx
=O^H Qe. ^xH J=~"# z\ Hx
D H O < L<~. WOH J=~" ` <# ~#
q[O g^, "O_"lH H K^=O_. Jq
K k q q[ O k O z# " ~ O^ ~ L<~ .
=YOQ "^\ HO Kkq P`` Ò
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"i^~ < `.
EM
ES
HO^~
rqÒ `=
kOK##
"^\ Hx
K~HQ< iH
J~`~.
P# Z^Q^
PyÒk ^
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ZO^HO>
P Hx "~
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q~.
x*xH "~
JO`H<
H Z^QQey`
~} HeOKHQ~.
11. g "H x~Ò HQO_ =~

QiOz KQ~?
12. |^HO, "~^"k #O_ q=e g~
H_HQ~?
13. z#z# J_O x~`_O_
LO_Q~?
14. g~ K # ` C # JOwH i Oz
ik^HQ~?
g~ =~#O@<~?
125
"^_ ^#
O
KS
D HO
H_ =i_,
QO_ =i_,
z=~ H =i_
[~Q`<~ Hh
=#=_ `# "Yi
(Attitude)
=~HH`<_.
=[O [~Q`#
=~ ^$
=#O =~e.
=YOQ
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`= "Yix
=~H"e.
q[O" Q_xH
Ji
H$+ Ke.
H}=y` "##"~
`=_O MO.
ES
BO
= Q iOz zOu ~x
H# K_O H<, i~=~O
}O K_O =Ozk. L^~}
WH_ 16 KH<~. g\x 6 w``
He. K~ ZÒ_ we =!
QÒ g~ "O_"lH HO 9
KH# 4 w`` He~. Wn JO\^.
Hh HOKO J_#_
EM
81= r ["|
H\H Ax, _Q "_ OKO_

~\O W K=K
_II a.q. \a~ "

126
BO
O
KS
=# ^ ~*OQO =#
Hx ^qH WzOk.
rqOK_xH, K^=H_xH,
=Ò =~H_xH... W.
JQ =# =# _
=# Hx WzOk.
Ja K_xH,
q#_xH, =~^ KH_xH...
W Hx
=# L<~.
=H`x =~ Ji"<
EM
ES
'' +~=_ zÒ Zh~=~= iH `` ''[= x=~,
= ^ ~, [O QO H =O^ y=~ Jx \"ix `

_@ `Q"~=~ =i~. [OQO O_ LO_@" WOw+
Ji\"< (ASSERTIVENESS) JO\~. K=Ok Wk Q OK_O
=#, `=x `= =O^ fH `<~.
=# ^ ~*OQO =# Hx ^qH WzOk. rqOK_xH,
K^=H_xH, =Ò =~H_xH... W. JQ =# s~O _ =#
Hx WzOk. Jq =#O qxyOKO@<=? Jx u =H
PzOKe. Ja K_xH, q#_xH, =~^ KH_xH... W
Hx =# L<~. =# s~O J< ^xH, =# J<k ~"O@
O\k. l\" PK# JkH~ Q, <Q \" PK# uH Q
LO\~. XH q+O QiOz =# =# K~ [iy#_ l\"
H# <y\" ^ K~ J~#_ Ô Òk. JH~ W_
[~Q`#k J^.
127
EM
ES
BO
O
KS
Jk H ~ # |` O K O>
Ji"< J=~H"e. Ji"< J<k =#
~*OQO J#O>, JO^x eqQ.
1. Ja# =H~K (Right of
Expression)
2. =~^ WzK< (Right of Respect)
3. H=#k J_y f< (Right of
Asking)
4. WW H~O =iOK (Right of
rqÒ
Behaviour)
iOKx `=O
5. #Kx q+ xH '< Jx K QeQ (Right
Z^~k
of saying No)
=#O U"" Ox
6. J~OHxk J_y `< (Right of
TOKO@,
Knowledge)
ZO` H+_ xK,
7. q+ HQK< "ix KiOK
z=~
(Right of Self Respect)
TOz# qÔQ
~` ~*OQOx Z#\H =~=.
O aOKH
Jq u =H "_HQQ `<_. JO^H W`~
=#O =#HOQ
^ _ =#e Hx q+ H$Oy~#C_.
J#i<~. J=~"#_ ~[OQO Hx
=~, K~ [~Q`<~. JQ =# Z_~ _| ".
s~xH O|OkOz# Ji"< J< ~[OQO
J=~x |\ =~, K~ _ KH"e.
Ô> #+^=~ J#=A `.
=# "=@O Z"
~`^ O JkH Ò [ "=@O
LOk. O, Z^\"_, =# i+<
O_ # y<, | H## =x+ =#
Kux y >= K<, XH z #=
_II a.q. \a~ "
128
EM
ES
BO
O
KS
#""~<~. Q\Q =OêOK_xH [O`~.

~ # ~ H#"i H< ##"~ iQ
K^= QQ`~x K=OkH `. =^ =#
~ J_y< ''H PQ J#@Q iQ
K~ . nxH H~}O g~. JQ XH x|_
L#C_, "#H## "_ =# =O^ =z
x|_` Q\Q tOK " ZO`=Ok L<~
g~ tOKHO_.
''=#HO^ Q_= Jx HO^~,
=~`# Hx |\
''h J~O@ x LO^" J`xH Jx
=#= =~e.
=iHO^~,
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^_ KO>
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K T~H_^. K=K Jx WOHO^~ J#O\~ `
JO^H
''U q~, "#H ~, û \OK Jx
D HO u=H K "~O^~?
Ji" (Assertive)
=~`# Hx |\ =#= =~e.
Q LO_e.
=#e x=< ^ _ K O > K
x~=@OQ,
T~H_^ . JO^H D HO u=H Ji"
x~OQ,
( Assertive ) Q LO_e. x~ =@OQ,
xOHKOQ
x~
OQ, xOHKOQ =\__ O _ XH H.
=\__O _
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XH H.
=f Jx =f `HO ZC_ K LOk.
J~` =#O J ZO^ LO_H `<=?
Jx tOKH=# =O P#"Ok.
D<_ ZO^~ Q_@, Q_@
_ W<is` ^_`, "=@OQ
=\ _ H , ` = x `= ` =Q JOK <
"O@, #Qi `= Jax KH,
~A~AH `=x `= `= KO@<~.
J<H + "H Q~=`<~. #Qi`
g~ =~#O@<~?
129
=\_~ . H H K K _O K`H ^. P_"i`

=\_O> >#<. Z^\"~ `= g^ *
"< `y# =^#O KH=_O... z=~
=Oz L^QxH WO@~ =z#_ =\_H,
`_|_`, QOÒ_~, Hh ~OÒ J~
#=~O \ |@ _<~. WO\HKH
''<<O^ J KH#, W KH
# Jx qe`<~.
f~
BO
O
KS
~O_ H H
JO^~eQ rqÒ
Q_# < H~
O J<H
W|O^ Z^~Ok.
JO^~
XHi <# Q^=i ZH }O XH H <Q
K^=@O =O\
K O _Q Z^~Q W^~ <` > ZH~. <<^
J==< _
HO K^=O@<#. "oî =^ O+}
iOzOk.
W H#yOk.
EM
ES
=~
''#=~O... ZH_^H "<~?
''Q_ ^x<#O`
''#=~O... HH<_...
=`#
''JQ... JH_ U^< "~=?
qe#=~O ^.
''HÔ_. oH "<#
<# U^<
''Z=ik?
kOKQ# Jx
Wk JO^~ . Z=_^` P#HO^?
^~O `Kx,
J~< ~ O ~ O_ =H ''= `_ H_
J<H =lH
o J<_ . =m " O @< ''J=<... g H~H= x
"q\? J<_. Ô` ~O_ =H P#
JO^ H~
"O@< Z K èH "eH u~Q`, ''J"iH< O_+<
Z =@ =~ èH W|Ok _`# ~ O_ J< O
=O <# HQ*x
Oz,
J^` KOk
''#=~O... g~ _ HH<_ " < ~?
JO@ \ H =~#. ''J= ... Jx
Qe<_ ~O_=H. P#H Ji"<
^x g~ D\H QOK LO\~.
_II a.q. \a~ "
130
EM
O
KS
ES
XH `^~
`#`@ QOn
~ H
}O K@O
OKH_.
=# |@
qi"_.
P O@# QOn
ZO` =~ `zOk.
`^~#
ìqH\x
x~~OK<_.
P ^# eOzOk.
BO
=~
QOn ^H} PH
i~Q H
K =Oz~,
_|_
OkOK_.
~f_<
JH_ H K_.
f~
Z^ \ = H =#e W|Ok > e

"#_, =i` _=~ KQQe ^
JOÔQ s Ke. L^~}H O@<
fHO_. g O Uq\? Jx J_y#_
''Jx <"
''WOH KO_OQ J_Q`~O\?
Jx #=` ÒKH=K.
''=#= O Jx =HiQ K=K.
''Jk JO` J=~=? Jx Z^~
"=K. Ô` J=`"_ <~H=_O
MO.
XHi <# =^ #O_ ^~^
=O_Q XH ^ ~ < H# ~<_.
}O 50 xq. DQ =\ _ q
U=O\~?
''g x= K LO\#. gH#
~=_O J^$+O JO@ =@ ~OaOK#.
''Ô |^~... g QiOz _ <#
q<#. g~ HQ~ K# QOH =
qb JO` =K~ J<_. P `~"`
HO` x|O. L#@O_ P#
''J=# |^~ =# H Uq\? J<_.
''W _ U^ < + \ O Q H ^ ~ ^
=<~? Jx J`x q##@Q J_Q#.
''H^ |^~... |#O^~_ QiH =O\
QÔ> "<#, P# Q \=<
J<_.
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131
EM
ES
BO
O
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''JQ.. "sQ_.. P#H H >#< `yO k.

<# ~_#< =# HeyOk.
''| #O^ ~ _ Q iQ =# HHx
"OH@~Ò Q~ _ =Oz <_ J<#.
''H~H.. < _\ P# ZO` `QO K_
J<~.
''P# = `__H "#=" J<#
`_=HO_.
H O| _@ LeH__. J~<
Ug Z~Q#@ O+} H#yOK#. =@
O^~O ~Q~, q<^ `<~}
ZO^HQx,
Q~, *+" Q~, ~=Q~= Q~... W
D OKO
K ~ =K~. <# H" Z=~
^~ K@iHO L#@ #\OK#. JO` P `~ "`
~+_~.
P# J~O K<_. "O uCx x*xH "\ J=~O
~<_.
Z=Q =#"~,
QO@ Z~~~ Jx J<#"O@ qx, "\x ZO` `=Q
~=x z KO_ "o_. < << ~+_Ò\~.
#=<#. JO` ^" _ J@=O\ z
*#<
"#O^ Z=_ XH_ ~O <~e. Jk <H
aOzOk. < #=H"q@O> J`# [# U
H`"_h P " LO_H=K.
Ji"< JO>
x~ =@OQ, xH zQ, x~ OQ
=\_` Z^\"i Ja=<x O^@"
Ji"< Jx KCH=K. nxx Hl
W qlOK~.
1. W+Ox \Hx KHQ =~@O.
2. H^, ^, =^ J< q+e xÒQ
K@O.
132
_II a.q. \a~ "
EM
ES
BO
O
KS
3. H=#q J_y fH=@O.

4. Z^ \ " ~ uqOz# _ x` O Q
KiOK@O.
5. W+Ox q+x H\ KQQ@O.
6. `# Jae x~=@OQ K@O.
7. `=# q=iOz# "iH `y# =^#O
KQQ@O.
8. `# kOz# q[# è*@O.
9. ` = O` q+ W` ~ *Hx
`yOKQQ@O.
J<H=Ok "^=
JOkOz# Q Q 10. K ^K#k _OH u~Q_Q HH \Q
K@O.
q+x H_HiOz
11. ` = *H K # _ K H x is
JOkOK"_,
W=QQ@O.
Z=iH JO`Q
xH~x =H=O 12. `=x W|Ok > "# "iH `y#
=^#O K@O.
~zOK "_H<,
13. `= =` PK~# ^~ OQ Q~qOK@O.
q##
`=
14. W`~ HO `= ^` # =~HH=@O.
JOkOz# "_=`_. 15. W`~ _q<\ Kx uOz#_,
`y# |k K@O.
Z g~ qHH
g~ =~#O@<~?
q[xH =~O Ji"<

D<\ =`~xH P`qO` @
Ji"< ZO` J=~O. Ji"< L#"ix
Q~qOK "~O^~ LO\~. L^QO WO@~,
Q _+<, Ji"Q LO_"iH q[O
`^. Z LO_ Wq K Òk.
1. Attitude ("Yi)
2. Stability (=@ ~Ò)
3. Straight Forward (= \Q `` O)
133
Q=OO
[xOz# `
Pa*Ò
JxO\H<
JH~"#
^~=#.
x*xH
=x+ Q`#O
J`# [## |\QH,
J`x Q}qx
|\ =O@Ok.
~|~ |~<
O
KS
4. Eye Contact (HH K =\_@O)

5. Repartee (`y# K~H "@O)
6. Think & Talk (PzOz =\_@O)
7. Independence (Ò` " LO_@O)
8. Voice (~O K`Q)
9. Expression (K û)
g\ "^\ JH~ He` Assertive Jx
=O ^x gs\H Q OK LO\~. W_ =#O
"\x KiOKOÔ.
1. "Y i (ATTITUDE)
EM
ES
BO
=H ` qH O Wk =Y" # `
=Ok. XH =H H "Yix |\ J`x
PK#, #=H, J"@ LO\~. ^xH
`Q@ Q _ OQ* LO@Ok. #_K û ~<
û , =YH=oH Jh uaOa~. Ji"Q
LO_ =H "O XH qO QKiOk.
z~#= =YO g^ LO@Ok. K^K#k
YzÒQ KQ_ J< =# "i =YO
^`H==Òk.
2. =@ ~Ò (STABILITY)
=\ _ q+ O ~ ` O LO_ _ O
Ji"< =~ =Y"# H . g~ D~A
XH=@ K, ~=@ K, ~O_O\H O`#
O_ =@_~. Z^\ "~ ^ _`~h
=\_~. `=H W+O H~< "iH+O
=z#@Q =i `= =@ g^ x|_`~.
"iH Hx Yz`"# Ja LO\~.
"\g^< P^~_`~.
_II a.q. \a~ "
134
3. = \Q `Ò
(STRAIGHT FORWARD)
O
KS
BO
4. HH K =\_@O
(EYE CONTACT)
Z^\ "i` =\_@_ HO^~ HH

K =\_~. J "i "O " _
K _ O_ Z\ K ~ . J@=O\ "iH
Zi"< ^x "O@< QiOK=K. Z^\"~
Z=~< Hx=O_. P_, =Q, ^, z# Z=~<
" HH Hx_O\Q K =\_@O =#,
"iH _ XH qO U~_Òk. J K_@O
=# W|Ok Jx "i #^ \ H K
=\_@O =Ozk. JO` ` H K, <
K =^ J K_@O =# Z^\"~ KH#
K_O MO.
EM
ES
OKO
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170
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