Assessment in Engineering Entrepreneurship (ENGR90026) in Semester Two 2016

This document describes the assessment options for students enrolled in ENGR90026.
1. 20% participation and learning journal, throughout the semester (individual)
a. 10% participation, as measured by attendance and engagement at class
sessions and feedback from fellow team members at the end of the unit
b. 10% learning journal, as measured by quality and quantity of entries in
individual journal
2. 60% enterprise proposal, created throughout the semester with presentation in the
final class session (group)
a. 20% weekly team blog writeups and updates to the business model canvas
b. 20% project progress presentations
c. 20% final "lessons learned" presentation and slide deck due in week 12
3. 20% short team video due in week 12
Note that most of the assessment is based on group work. Ordinarily every member of
a group will receive the same marks. However, as noted in 1a above, each student will
be asked to send the lecturer an email at the end of the semester regarding the relative
contributions of his/her teammates to the groups output. A students marks on the
group portion of assessment may be adjusted up or down based on this feedback. All
team members are expected to perform interviews, contribute to weekly blog entries,
and participate in presentations. If for some reason a particular team wants to operate
differently to this, please meet with the lecturer to discuss the situation.
Assessment for item 2 is based on the quality of the customer development process
rather than on attaining a particular end point. It is much better to recognise early on
that an idea is not working and pivot to a new idea than to continue pursuing a failing
course of action for the sake of having some nice slides!
Assessment for item 3 is based on a short (four five minute) video describing the
teams experiences in the unit. A suggested outline for the video is given below, along
with more information about the final presentation. Good examples of videos are here
and here (these are from a specialised program for the life sciences but the format is
generally applicable). The video is due on the same day as the final presentation.

Suggested video outline

1.
2.
3.
4.

Introduce yourselves
How many customers did you talk to?
Did you find this easy? Hard at first?
When you started this unit, what was the most important thing you thought you
would have to do to successfully launch a scalable startup?
5. How do you feel about that now?
6. Thinking back across the semester, who was the most interesting customer you
met and where did you meet him/her?
7. What happened?
8. Why, specifically, was this your most interesting customer conversation?
9. And how, specifically, did your business model canvas change as a result?
10. Now that the unit is over, what was the most surprising thing you learned?

The Lessons Learned Presentation

1. This presentation is intended to be a simple summary of the teams work over the
semester. You can use (or enhance) the diagrams you developed for weekly
presentations to illustrate your points in the lessons learned presentation.
2. Be sure to include the team name, the product/service, and the number of
customers the team talked to.
3. Include a diagram of customer personas, process to acquire a paying customer,
and TAM estimates.
4. List the hypotheses tested, the experiments run, and the results.
5. Remember that you are telling a story be specific, think about the beginning,
middle, and end of the story, and show rather than tell.

The lessons learned presentations that match the videos above are here and here.