ANALYSIS OF

CONSUMER BUYING
BEHAVIOR FOR
NURSERY
EQUIPMENTS

[1]

TABLE OF CONTENTS

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EXECUTIVE SUMMARY

MISSION

Mogal Agro Technologies will develop and offer only the highest quality products and
services.

Our aim will be to develop low cost hi-tech machines to enable high precision work
which would minimize labor and time involved.

Our products will reduce customers' costs, and have a longer life than the competitors'
products. Our manufacturing process will also add value to our offering of services,
further allowing Mogal Agro Technologies to grow into a high-quality, long-term growth
corporation.

With thorough customer involvement, we want to be considered a useful asset to the

community we operate in, and a respectable, honest company that customers feel
committed to supporting.

[3]

COMPANY DESCRIPTION

Mogal Agro Technologies is an India based manufacturing company that provides high
quality agricultural and horticultural machinery to the clients. Our company is established in
Pune, Maharashtra and was started in the year 2014 by Mr. Ankush Mogal. Sole Proprietorship
is the legal form of ownership that is currently in effect at Mogal Agro Technologies.
Our company manufactures three types of products that aid the agricultural and
horticultural sector the Seedling machine, Materials handling machine, Loading and
Unloading machine.
Mogal Agro Technologies seeks to serve small to large sized seedling manufacturers,
famers and nursery owners within India. We will differentiate ourselves in the marketplace
through an endless pursuit of quality, low product prices and catchy, creative marketing
strategies. We plan to introduce extensive products through targeted market research.
We plan to introduce new products that would benefit farmers and horticulturalists. We
also plan to expand to the IT, defense and health care sectors. Within the next five years, we
plan to grow into a public limited company from a sole proprietorship. We will strive to deliver
quality technology at a low price and build an effective customer relationship.

DISTRIBUTION CHANNEL

Our company adopts direct distribution channel which always helps us to give better
control over market. Also most of the agro companies use similar type of distribution channel.
Distribution channel like:

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INDUSTRY ANALYSIS AND INFORMATION

Agriculture plays a vital role in Indias economy. Over 58 per cent of the rural
households depend on agriculture as their principal means of livelihood. Agriculture, along with
fisheries and forestry, is one of the largest contributors to the Gross Domestic Product (GDP).
India's fruit production has grown faster than vegetables making it the second largest fruit
producer in the world. India's horticulture output, comprising fruits, vegetables and spices, year in 2014-15 to a record high of 283.5 million tons (MT) ranks third in farm and agriculture
outputs.
The productivity of farms and nurseries depends greatly on the availability and judicious
use of farm power by the farmers. Agricultural implements and machines enable the farmers to
employ the power judiciously for production purposes. Agricultural machines increase
productivity of land and labor by meeting timeliness of farm operations and increase work output per unit time. Besides its paramount contribution to the multiple cropping and
diversification of agriculture, mechanization also enables efficient utilization of inputs such as
seeds, fertilizers and irrigation water as well as reducing the man-power expenditure and time
consumption.
Status of vegetable nursery.
During 21st century, which is an era of food and nutritional security, vegetables
including tuber crops are the only alternative crops capable of providing both food and
nutritional security owing to their high yield, energy, nutrient/health building substances and
high yield potential/ unit land, time and water. Besides, based on their micronutrients,
vitamins, antioxidants and medicinal properties, enhancing their consumption can go a long
way in alleviating poverty, dietary deficiency ailments, and hunger. India is the second largest
producer of vegetables after China in the world with 11% production share in the world
vegetable production. Vegetables including spices have significant role in export, corporate,
contract, organic, cluster and per urban vegetable farming. These crops not only have great
potential in improving health of our countrymen, but also are capable of economically
empowering them and raising countrys GDP. Total vegetable production in India before
independence was 15 million tonnes and since independence, for decades, the growth rate was
stabilized near 0.5%. The impetus on vegetable research and policy interventions to promote
vegetable crops witnessed sudden growth rates of 2.5%, a hike of five times in the last decade.
The potential technological intervention with improved gene pool and precise management can
very well enhance the growth rate to near 6% per annum.

[5]

Keeping the high nutrient status of vegetable crops, high bio-availability of nutrients
compared to cereals, public awareness/ literacy mission focused on dietary knowledge
empowerment of rural poor during XI five year plan need to be initiated nationally to appraise
masses about balanced diet and advising making their diet vegetable based so as to shed load
from cereals by increasing vegetable consumption.

Global scenario
China is the leading producer of vegetables in the world. India is the second largest
vegetable producer with 11% production share in the world and Brazil is the third. India is also
the second largest producer of most of the important vegetable crops at global level, namely
brinjal, cabbage, cauliflower, pea, onion and tomato except for potato and okra where its
ranking is number 3 and 1, respectively However, it falls behind in productivity in most of the
crops except for tomato where India is ranking at number 1. In okra, it is at par with world
productivity and in cauliflower it is quite close to the world productivity.

Fig. Production and Productivity of Major Vegetable Crops in the World.

[6]

Indian scenario
Total vegetable production in India before independence was 15 million tonnes and
since independence for decades the growth rate was stabilized around 0.5%. The impetus on
vegetable research and policy intervention to promote vegetable crops witnessed a sudden
spurt in growth rate of 2.5%, a hike of five times during the last decade. The potential
technological interventions with improved gene pool and precise management can very well
take growth rate to nearby 6% per annum. This may lead to increased production of vegetable
crops close to 140 million tonnes by 2012, which may go in a long way to achieve the muchawaited target of making available 300 g vegetables per capita per day.

Fig. Area, production & productivity of vegetable crops in India during different plan
period

As there has been minor reduction in area during VIII plan the production and
productivity increased by 28 and 29.5%, respectively due to technological adoption. In the
following plans it has almost become static where from big leap forward suggested to be
launched is needed which is possible only with integrated vegetable development programmes
suggested to be launched during the XI plan. While West Bengal continues to be the leading
state in area and production, the productivity is higher in Tamil Nadu followed by Uttar Pradesh
and Bihar. It is clear that potato has the highest share in total vegetable production of the
country (28.8%) followed by brinjal (8.6%), tomato (8.5%), tapioca (7.8%), onion (7.4%) and
cabbage (6.1%).

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Fig. Crop Wise Area, Production and Productivity of Major Vegetable Crops in India (2015-16)

ECONOMICS:India is an agricultural country and one third population depends on the agricultural
sector directly or indirectly. Agriculture remains as the main stray of the Indian economy since
times immemorial. Indian agriculture contribution to the national gross domestic product (GDP)
is about 25 per cent. With food being the crowning need of mankind, much emphasis has been
on commercializing agricultural production. For this reason, adequate production and even
distribution of food has of late become a high priority global concern.
As stated earlier agriculture has 25% share in GDP from this we can say that there is high
demand in this sector and our product seedling machine would have a major market share in it
up to 60%. According to our target market or customer there is there is still need of
automization in nursery industry as there is loss of both time and money in seed sowing owing
to this we would firmly say that our product is potential and in coming days may gain monopoly
in this sector as we dont have any competitor as of now.
There are very low barriers in our company as our production cost is not that high and
capital required was nominal but this happened because there was instant market demand
from our customers. Marketing cost required is high as we are dealing pan India we are
investing lot in newspaper ads , magazines etc. which our target customer usually buy. Shipping
cost required is nominal and we mostly ship with LCVs so lots of money is saved.

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PRODUCT AND SERVICES:There are three types of product in which we MOGAL AGRO TECHNOLOGIES deal with:1. Nursery machine automatic seedling machine.
2. Material handling system.
3. Truck loading and unloading machine.
Now we will take a look at our products respectively:

NURSERY MACHINE AUTOMATIC SEEDLING MACHINE:-

This is our seedling machine at our clients workplace.

COMPONENTS OF SEEDLING MACHINE:1.
2.
3.
4.
5.
6.
7.
8.

Control panel.
Dribbler
Drum system.
Electronic system.
Oil free compressor
1HP motor.
Conveyor belt.
Sensor.

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KEY FEATURES:1.
2.
3.
4.
5.

It sows 300-700 trays/hr.

Any type of seed can be used.
It can be used for 70,104,102 (zigzag) trays.
Low on maintenance and high built quality.
Single phase electricity.

WORKING:1. Keep the required tray to be feed filled with cocopeat on conveyor belt after that
conveyor belt carries cocopeat and a cavity is created by dribbler and then it is carried
toward the drum system.
2. Due to machines suction Technology, a single seed drops in each cavity of tray very
precisely by drum.

ADVANTAGES OF SEEDLING MACHINE:1.

2.
3.
4.
5.

It requires only 3 labors instead of 12.

It saves time and money.
Dependency on labor reduces.
More production possible in less time.
Loss of seed due to manual seedling is highly reduced due to less human
intervention.
6. Low on price and maintenance.

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MATERIAL HANDLING SYSTEM:-

COMPONENTS OF MATERIAL HANDLING SYSTEM:1. Conveyor belt.

2. Motor.
3. Centralized Control panel.

KEY FEATURES:1.
2.
3.
4.
5.

It can carry any type of load up to 200kg.

It can cover long distance.
Single phase motor.
Centralized control means speed can be controlled from one place only.
Speed of conveyor can be varied according to need.

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ADVANTAGES OF MATERIAL HANDLING SYSTEM:-

1. It can carry any type of material effectively.

2. It minimizes the cost of material handling.
3. It protects material from damage.
4. It reduces cycle time.
5. It utilizes time effectively.
6. It keeps the plant neat and clean.
7. It minimizes fatigue in carrying material.
8. It transfers material quickly.
9. Reduces the dependency on workers.
10. Low on price and maintenance.

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TRUCK LOADING AND UNLOADING MACHINE:-

COMPONENTS OF TRUCK LOADING AND UNLOADING:1. Conveyor belt.

2. 1HP motor.

FEATURES OF TRUCK LOADING AND UNLOADING:1.

2.
3.
4.

Height can be adjustable with inclination.

Easily portable.
Suitable for various from small vans to large trailers.
Can carry weight up to 200kg.

ADVANTAGES:1.
2.
3.
4.
5.
6.
7.

Flexible for the use of multiple locations.

Reduces vehicle turnaround time.
It can be used for higher volume.
Fewer workers required.
It reduces material handling damages and time.
Low on maintenance and money.
Minimizes fatigue in carrying material.

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Porters five forces analysis

Threat of new
entrant
(Low)

Competitive
Rivalry

Bargainig
Customers

Product
substitutes

(High)

(High)

(Low)

Bargaining
power of
suppliers
(Low)

Competitive Rivalry
Competitive rivalry is quite high in this sector as many foreign based companies are
trying to penetrate into Indian market
Companies like Urbinati from Italy, International seeds from China are giving tough
competition to the company.
The other companies are also reducing and negotiating their prices to sell their product.
Threat of New Entrants
Threat is low due to lack of knowledge of the technology that is used.
Market is kind of niche hence major players of India in agricultural industry are not
launching their products into this category.
Substitute Products
Threat is very low as there is no substitute in this sector
Same players are required even for maintenance and up-gradation of existing machines.

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Bargaining Power of Suppliers

Bargaining power of suppliers is low due to high price sensitivity and very low switching
costs for buyers.

Bargaining Power of Customers

Bargaining power of the customer is high. The customer is always negotiating.
Because of few companies selling their product As there is no reference price set.
Every time customer is successful to reduce the price of the product by at least 20k to 30k

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New Product Development and Improvement in existing Products

During my summer internship at Mogal Agro Technology, I got an opportunity to work
for new product development and also got an opportunity to work for product improvement.
To work for new product development and for product improvement I studied the new
development process.
The new product development process is as follows:

Idea Generation:

Run informal sessions with a group of customers

Allow scouting time for technical people to work on their own pet project
Customer brainstorming session as a standard feature of plant tours
Survey of customers to find likes and dislikes in your and competitors products
Iterative rounds of group of customers and group of technical people separated from each
other
Keyword search to scan trade publications for new product announcements.
Treat trade shows as intelligence mission
Set up idea vault. Make it accessible to all to modify the ideas.
Interaction with lead users

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Idea Screening
Objective of idea screening is to drop poor ideas as early as possible
Executive Committee Review
o Does the product meet a need?
o Would it offer superior value?
o Can it be distinctively advertised?
o Do we have necessary know-how and capital?
o Would it deliver expected sales volume?
o Sales growth? Profit?
Concept Development & Testing
Concept testing means presenting the product concept symbolically or physically- to
target consumers and getting their reactions.
Marketing Strategy Development
First part Target market size, structure, behavior, planned product position, sales,
market share, profit goal in first few years
Business Analysis
Estimating Total Sales

Product Development:
Converting customer attributes into engineering attributes
Physical prototypes colours, sizes,weight, etc.

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Market TestingPilot market testing is done in a limited scope market to understand the possibility of
acceptance of product by customers
In market testing, it is tested that how many people try this new product, what is the
buying frequency of the people
Questions are asked to the people about packaging, taste, colour and pricing.
CommercializationAt, the end of the process, the product is brought in the actual market.
Here, the product is actually tested on real parameters
Future PlansBased on the success or failure of the product future plans for the product are envisaged.

I mainly focused on IDEA GENERATION in mogal agro technology. My task was

to collect as many ideas as possible in context of company product. For that, I used to visit
many websites and onsite visits and collected new ideas for new product that can be
developed by customizing our existing product.
For example I suggested him to a single unit of three machines which would save the
time of clients three machines unit would comprise of 1) cocopeat loading machine 2) seed
sowing machine 3) water showering machine.
.

Improvement in the existing product

Loading and unloading
While understanding the sales process and interacting with the customers, I came to know
the difficulties they were facing while using our product.
In such case one of the difficulties was about loading and unloading machine.
In loading- unloading machine, the one end is used for stacking the trays and launching the
product in the truck, and the other end was inserted into the truck. But the problem existed in the
other part where other part didnt have proper support so that it can be rested on the truck side, as
an effect of that the used to get unbalanced and used to become shaky.
So, I suggested using cross section (C channel or I channel) which should be attached to
the other end so that it can be properly rested on the truck side.
Another improvement I suggested was to improve the payload capacity of the loading
unloading machine, so that it can also be used in cement factories to load cement bags into the
trucks.

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SEED SOWING MACHINE

In this machine there was one problem that most of the existing client said they the sensor
sometimes lags behind or doesnt sense properly due to which the seed does not fall in
cavity and it goes waste and also sometimes double seeds are going in cavity due to
improper suction of seeds.
Also the compressor has to cool down regularly as its gets heated in 1-2 hrs. so some
measures must be taken to solve this problem.

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CUSTOMER ACQUISITION PROCESS

Prospecting

Needs
Identification
Proposal
Generations

Closing

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1. Prospecting:

The definition of sales prospecting is the process of reaching out to potential

customers in hopes of finding new business. Prospecting is often the first part of the sales
process that comes before follow-up communication, lead qualification and sales activity.
Thus here following sources were used for prospecting:
1. Internet
2. Magazines
3. News papers
4. On site visits
5. References
Generated an extensive list of prospects:
I. Nasik region : 125
Sources used: Internet (Just Dial, Sulekha & others), Site visits)
II. Indiamart
www.indiamart.com
All the data was recorded in excel using google sheets and was shared with the company.
Feedbacks from the customers were recorded along with the follow up details.

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Clients names
SR.NO

NAME OF NURSERY

NAME OF OWNER

REGION

TYPE OF
NURSERY

PLANT
SIZE

OM SAI NURSERY

SANDIP MAPARI

DINDORI

VEGETABLE

2-3 ACRES

VISHVA HIGH TECH

JETENDRA THORAT

UGAON

VEGETABLE

1-2ACRES

OM SIDDHI
NURSERY

MANGESH WABALE

DINDORI

VEGETABLE

2-3 ACRES

AKSHADA

GANPAT GAVALI

DINDORI

VEGETABLE

4 ACRES

SHIRSAGAR
NURSERY

SHREERANG PATIL

UGAON

VEGETABLE

3.5 ACRES

YOGIRAJ

DIGAMBAR SABALE

DINDORI

ORNAMENTAL

2 ACRES

SHIVAM

SANDIP AVHAD

UGAON

VEGETABLE

3.5 ACRES

SHITAL

GNYANESH JADAHV

UGAON

ORNAMENTAL

2 ACRES

KAMDHENU
ROPVATIKA

UTTAM KHONDE

UGAON

VEGETABLE

3 ACRES

10

JAIN TRADERS

ANIL JAIN

TALEGAO

VEGETABLE

3-4 ACRES

11

SURBHI AGRO
NURSERY

GYNAESHVAR
GIRASE

KOLHAPUR

VEGETABLE

5 ACRES

12

OM SAI NURSERY

RAHUL MUKHEKAR

PUNE

ORNAMENTAL

2-3 ACRES

13

PRIYANKA NURSERY

JAYVANTH PADVAL

SINNAR

VEGETABLE

2 ACRES

14

ANKUR NURSERY

DANANJAY N.
RAWAT

SINNAR

VEGETABLE

3.5 ACRES

RAJENDRA SHELAR

PIMPALGAON

VEGETABLE

RAHUL PATNE

PIMPALGAON

VEGETABLE

JITENDRA YADAV

SINNAR

VEGETABLE

2-3 ACRES

SAMADHAN
SHRISAGAR

PIMPALGAON

ORNAMENTAL

3.5 ACRES

VENKATESH RAO

SINNAR

ORNAMENTAL

3 ACRES

SUSHANT MALA

ASHOK MALI

UGAON

VEGETABLE

4 ACRES

MADHUBAN
NURSERY
JAGTAP
HORTICULTURE
HINDUSTAN
NURSERY

NAVNATH
KASPATHE

SINNAR

VEGETABLE

7.5 ACRES

VIKRAM KORE

PIMPALGAON

VEGETABLE

10 ACRES

ARUN BHUJBAL

PIMPALGAON

VEGETABLE

5 ACRES

15
16
17
18
19
20
21
22
23

SHREE SAI
ROPVATIKA
GURUKRUPA
ROPVATIKA
SHREE SHREE
NURSERY
VAANRAI
ROPVATIKA
VARSHA
ENTERPRISES

4.25
ACRES
3.25
ACRES

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24

PRATIK NURSERY

SUNIL KATVATE

SINNAR

VEGETABLE

4 ACRES

25

SHREE SAI
ROPVATIKA

MAHESH THORAT

PIMPALGAON

ORNAMENTAL

3.5 ACRES

26

BODKE ROPVATIKA

KRISHNA BODHKE

UGAON

VEGETABLE

4 ACRES

27

VISHVAKAMAL

VISHNU JAGTAP

NIPHAD

VEGETABLE

8 ACRES

28

PARSHV ROPVATIKA

ATUL MAGDUM

NIPHAD

VEGETABLE

12 ACRES

29

VAISHNAVI NURSERY

B L METRI

NIPHAD

VEGETABLE

3 ACRES

30

SAMARTHA
NURSERY

TUKARAM KORKE

NIPHAD

ORNAMENTAL

5 ACRES

2. Needs Identification:

In this stage the salesperson takes a qualified prospect through a series of question
and answer sessions in order to identify the requirements of the prospect. During this
step, the salesperson will attempt to help the buyer identify and quantify a business
need or a "gap" between where the client is today and where they would like to be in
the future. Based on that gap, needs can be clarified to determine if the solution will fill
all, or part of the overall gap.
With every interaction with the prospects whether through meeting, calls or emails
initially the objective was to identify the needs of the customer. Many a times
customers fail to convey a clear message of their needs thus it is the smartness of the
sales person to understand the customers exact needs. Because perfect identification
only can led to a perfect product delivery.
3.

Proposal generations :

After brief interactions with the customers either the customer himself asks for a
quotation or the sales person has to suggest the same. Generally a customer always
demands for a either a minimum price or optimum price.
Though the proposals may have to be changed multiple times depending upon the urge
to crack the deal and other matters involved.

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4.

Negotiations:

Now if the customer is truly interested in your product he will try an negotiate on
price. Here the main of the customer is to get a minimum price and maximum value.
Generally sales person has been given the maximum and minimum price for the
product. It is his duty to ensure that no deal should end up making losses.

5. Closing a sale:

The final part of the customer acquisition process wherein the customer agrees
upon to pay a proposed amount by the company (sales person) in return he expects
value for money.
Being a small scale company here the job of the sales person doesnt end with the
closing of the sale but is extended way far.

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CONSUMER BUYING PROCESS

FIG. CONSUMER BUYING PROCESS

1) NEED RECOGNITION:The need recognition is the first and most important step in the buying process.
If there is no need, there is no purchase. This recognition happens when there is a lag
between the consumers actual situation and the ideal and desired one.
However, not all the needs end up as a buying behavior. It requires that the lag
between the two situations is quite important. But the way (product price, ease of
acquisition, etc.) to obtain this ideal situation has to be perceived as acceptable by the
consumer based on the level of importance he attributes to the need.

[25]

2) INFORMATION SEARCH :Once the need is identified, its time for the consumer to seek information about
possible solutions to the problem. He will search more or less information depending on
the complexity of the choices to be made but also his level of involvement.
Then the consumer will seek to make his opinion to guide his choice and his decision
making process:

Internal information: This information is already present in the consumers

memory. It comes from previous experiences he had with a product or brand and
the opinion he may have of the brand.
External information: This is information on a product or brand received from
and obtained by friends or family, by reviews from other consumers or from the
press. Not to mention, of course, official business sources such as an advertising
or a sellers speech.
During this decision-making process and this Consumer Buying Decision Process,
the consumer will pay more attention to his internal information and the information
from friends, family or other consumers. It will be judged more objective than these
from advertising, a sellers speech or a commercial brochure of the product.

3) EVALUATION OF ALTERNATIVES :Once the information is collected, the consumer will be able to evaluate the
different alternatives that offer to him, evaluate the most suitable to his needs and
choose the one he think its best for him.
In order to do so, he always evaluates their attributes on two aspects. The
objective characteristics (such as the features and functionality of the product) but also
subjective (perception and perceived value of the brand by the consumer or its
reputation).
The consumer will then use the information previously collected and his
perception or image of a brand to establish a set of evaluation criteria, desirable or
wanted features, classify the different products available and evaluate which alternative
has the most chance to satisfy him.

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The process will then lead to what is called evoked set. The evoked set (aka
consideration set) is the set of brands or products with a probability of being
purchased by the consumer (because he has a good image of it or the information
collected is positive).
On the other hand, inept set is the set of brands or products that have no
chance of being purchased by the shopper (because he has a negative perception or has
had a negative buying experience with the product in the past). While inert set is the
set of brands or products for which the consumer has no specific opinion.
The higher the level of involvement of the consumer and the importance of the
purchase are stronger, the higher the number of solutions the consumer will consider
will be important. On the opposite, the number of considered solutions will be much
smaller for an everyday product or a regular purchase.
4) PURCHASE DECISION
After consumer has evaluated the different solutions and products available for
respond to his need, he will be able to choose the product or brand that seems most
appropriate to his needs. Then proceed to the actual purchase itself.
The Consumer Buying Decision Process may also depend or be affected by such
things as the quality of his shopping experience or of the store, the availability of a
promotion, a return policy or good terms and conditions for the sale.
5) POST PURCHASE BEHAVIOR
Once the product is purchased and used, the consumer will evaluate the
adequacy with his original needs (those who caused the buying behavior). And whether
he has made the right choice in buying this product or not. He will feel either a sense of
satisfaction for the product (and the choice). Or, on the contrary, a disappointment if
the product has fallen far short of expectations.
If the product has brought satisfaction to the consumer, he will then minimize
stages of information search and alternative evaluation for his next purchases in order
to buy the same brand. Which will produce customer loyalty.
On the other hand, if the experience with the product was average or
disappointing, the consumer is going to repeat the 5 stages of the Consumer Buying
Decision Process during his next purchase.

[27]

ANALYSIS OF CONSUMER BUYING PROCESS FOR MOGAL AGRO TECHNOLOGY

1.

PROBLEM RECOGNITION
The need for purchasing the seed sowing machine was the consumer used put seeds in
the tray of 70,102,101 cavities by hand and it was time consuming and labor work force
was also the problem. So the need was to develop a machine which is cost effective and
will solve these problems.

2.

INFORMATION SEARCH
In India MOGAL AGRO TECHNOLOGY is the only company which provides seed sowing
machines. They only have URBANATI which is Italy based company as their competitor
in short they had monopoly.

3.

ALTERNATIVE EVALUATION
As urbanati was only competitor and also they dont have any service centers in
India and compared to cost price and technology perspective mogal agro technology
outperformed them and also mogal has free service for life time which was added
advantage for them.

4.

PURCHASE DECISION
If cost was taken into consideration then mogal agro technology was sure choice
also technology was superior to them and service was free of charge but one factor the
lagged was brand name they didnt have while urbanati is a huge brand in this sector.

5.

POST PURCHASE EVALUATION

As our product is as per need of the customer and the service provided is as per
the
standards the customer is highly satisfied as per our research and would
recommend others to buy it

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RECOMMENDATIONS

Company should undertake various promotional activities to generate more awareness,

like
Participating in various nursery exhibitions and Agricultural exhibitions which are
held at different geographical locations.
Should advertise the product in popular regional newspapers and weekly agro
magazines such as Agro One and Lokshivar.
Should use the tools of social media more effectively to reach out more people.
Company should present the content on website more effectively to make it user friendly.
Should tie-up with banks for easy accession of loans and subsidies.
Should build a strong distribution channel to reach out more people.