Digital Marketing & Readiness of India

Digital Marketing : Opportunity & Challenges

Digital Marketing: Ushering in New Era ( Suggested by Parag Sir)
Digital Marketing: Paradigm shift in Marketing Era
Digital Marketing : New Era of marketing Magic
Digital marketing comes of age

Organizing

International Conference
On

Digital Marketing:________________________

12th November 2016

Venue
SIES College of Management Studies ( SIESCOMS) , Navi Mumbai
Sri Chandrasekarendra Saraswathi Vidyapuram, Plot 1-E, Sector V, Nerul, Navi
Mumbai - 400706 Tel: 91-22 - 61082400 Fax: 91-22- 27708379 Website:
http://www.siescoms.edu

About SIES & SIESCOMS

South India Education Society (SIES), one of the oldest and value-based educational trusts
that run a number of educational institutes in the city of Mumbai and Navi Mumbai have
been established in 1932. SIES fast growing organization with strong foundation of cultural
values and ethos.
SIESCOMS is one reputed business organization in a country accredited by
ACBSP ,affiliated to University of Mumbai and approved by AICTE . The institution offers
several flagship management courses that include Post Graduate Diploma in Management,
Pharmaceutical Management, Biotech Management, and Masters in Management Studies and
Executive MBA programs. The aim, approach and activities of SIESCOM are guided by all
its stakeholders students, alumni, corporate patrons and society in general. SIESCOMS
follows international standard curricula in its programs, which has been enriched by its
international collaborations. In addition, the institute offers a full range of custom-made
curriculum to enrich creativity and ability among the students to manage in a dynamic global
environment.
About Conference
India is witnessing strong penetration of internet and smart phones. According to the latest
report from IAMAI, titled Mobile Internet In India 2016, the country is estimated to have
462 million internet users & out of it 371 million mobile internet users by June 2016. More
over government of India is spending huge amount of optical fiber connectivity to all over
India, this will give rise to access to internet. Due to this there is change in business market
dynamics, marketing strategy & consumers buying behavior . Changes in market dynamics
influence the companies for the adoption of digital marketing. The digital marketing is poised
to grow at an astounding rate in India.
Digital marketing is now main stream, and digital commerce is top of mind as the CMO's
budget increases 10% this year and is expected to rise again in 2016 as per the Gartner
Survey. Moreover this is new and nascent concept which prompts sharing of knowledge,
exchange of ideas, facts & figures. This conference aims to provide platform to corporate
delegates, academicians, research scholars, students

to share, discuss the ideas ,novel

strategies related to the role of digital marketing in fast growing, dynamic businesses.

The conference's focus is on

Developing insights into the techniques, opportunities, novel strategies and analytical

methods for dealing with different challenges in the Digital Marketing

Sharing of research based knowledge and discusses case studies and innovative

applications on the related fields

Established broad context of issues & challenges facing digital marketing & their

emergence role in social equity & inclusion

Understand the role of digital marketing for the digital India programme
Discuss , debate and develop strategies to manage digital marketing for the future
Identify & disseminate experience of digital marketing professional from various
sector & geographies in meeting current transformational challenges faced by market
& strategies develop to address them

BEST PAPER AWARD

There is a cash award for the best three papers.
Ist award :10000/Second : 5000/
Third: 3000/

Important Dates
Last Date for Abstract Submission : June 16th , 2016
Notification of Acceptance of the Abstract June 26th , 2016
Last Date for Submission of Full Papers October 11, 2016
Last date for Registration: 31st October 2016
Registration Fees
Corporate Executives: Rs 2500/Academicians/Research Scholar: Rs 2000/Students : Rs 500/-

Guidelines for Abstract Submission

Abstracts must include a clear indication of the purpose of research, methodology, major
results, implications, and key references.
They are requested to adhere to the following:

Length : 250 words Margins: 2.5 cm. or1 inch

Font : Times New Roman, 12 point
Spacing 1.5
Title Page: Title, author(s), affiliation(s), contact details
Key Words :Four
Abstracts will be blind reviewed and only those abstracts approved by the reviewers will be
selected. An electronic copy of the abstract in MS Office Word 2007 version should be
mailed to the conference convener not later than July 15, 2016 at cmhsconf@iimahd.ernet.in.
Acceptance of the abstract implies that at least one of the authors will attend the conference
and present the paper
Call for Papers
The conference invites the submission of papers and case studies on any topic mentioned in
the list of conference topics and associated areas.
Digital marketing Trend

Dialogue marketing through Social media

E-tailing & brand building

Buzz marketing

Fusion Marketing

New product development & Digital

Blog marketing

marketing

Digital branding & consumer experiences

Google Analytics

E-pricing & online shopping behavior

Search Engine optimization

Social Media marketing

Online marketing

Mobile marketing

Customer Analytics & Impact on brand

Corporate Brand Building

valuation

Legal & privacy issues in Digital branding

Conference Conveners
Dr. Seema Laddha
Co-convener
Prof. Rajesh Nair
Venue SIES College of Management Studies Sri Chandrasekarendra Saraswathi
Vidyapuram, Plot 1-E, Sector V, Nerul, Navi Mumbai - 400706 Tel: 91-22 61082400 Fax: 91-22- 27708379 Website: http://www.siescoms.edu