PEARL

Revolutionary Commercial Advances

Using Proven Technical Advances

WHITE ELEPHANT
Once Showed Promise
No Longer Viable

OYSTER
Technological Breakthroughs

EASY

DIFFICULT

BREAD AND BUTTER

Evolutionary Improvements
to Current Offerings

SIMPLE

Technical Feasibility / Complexity

HARD

PROJECT PORTFOLIO MATRIX

NONE

LITTLE

MODERATE

SIGNIFICANT

Potential Commercial Value

ADAPTION SOURCE: Gray, Clifford F. and Larson, Erik W.. Project Management:
The Managerial Process, 4th Edition. McGraw-Hill/Irwin (August 2007).

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