> Found in 2006, by two lIT graduates v Indigenously made search engine > Product mix = Web search Vertical search = Mobile ads optimization » Provides only music search results > Revenue model : Advertisements in their wel > Is guruji.com a search engine or publisher ? = 4 > Since offline consumption is already suffering losses, they shifted towards the leaks in online content » T-series also stated that companies like MSN and Yahoo can’t take a safe harbor under DMCA ACT because the copyright holder is indian. So, Indian Copyright Act is applicable. > T-Series is fighting a series of copyright battles on * Google *ZeeTV * MSN. * Yahoo * Gurujicom\ /- > Guruji.com initially popular for music search slowly > Digital Millennium Copyright Act was passed in 1998 > Under this act, it isa crime to produce technology, tools and services which fudge the access to copyrighted works > DMCAalso took also took care to amplify the penalties for copyright infringement on the internet. gained popularity as pirated music search engine > Servers of Guruji.com didn’t hold any pirated music but it promoted the pirated music through its own homepage search results. > They have also created a dedicated page for these songs > Used “deep linking” to provide access to pirated music: & The real problem lies with sites like songs.pk which hold pirated songs in their servers ) “SS dj