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  • Adver - Case Study 5 BCG Matrix

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    Kring Rozario
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    The document describes the Boston Consulting Group (BCG) Portfolio Matrix. Kellogg is placed as a Star in the BCG Matrix because it has 42% value share of the UK ready-to-eat cereal market worth £1 billion, making it the market leader. Kellogg also has high market growth and market share dominance in this sector. It invests in promotions and product development.

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    The document describes the Boston Consulting Group (BCG) Portfolio Matrix. Kellogg is placed as a Star in the BCG Matrix because it has 42% value share of the UK ready-to-eat cereal market worth £1 billion, making it the market leader. Kellogg also has high market growth and market share dominance in this sector. It invests in promotions and product development.

    Copyright:

    © All Rights Reserved
    Scarica in formato DOCX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    573 visualizzazioni1 pagina

    Adver - Case Study 5 BCG Matrix

    Caricato da

    Kring Rozario
    The document describes the Boston Consulting Group (BCG) Portfolio Matrix. Kellogg is placed as a Star in the BCG Matrix because it has 42% value share of the UK ready-to-eat cereal market worth £1 billion, making it the market leader. Kellogg also has high market growth and market share dominance in this sector. It invests in promotions and product development.

    Copyright:

    © All Rights Reserved
    Scarica in formato DOCX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    di 1

    Boston Consulting Group (BCG) Portfolio Matrix

    HIGH

    MARKE
    T
    GROW
    TH

    LOW

    HIGH
    LOW
    Kellogg
    is MARKET SHARE
    placed at
    the Star
    in the BCG Matrix DOMINANCE
    because it has
    42% value share of the market for ready-to-eat cereals in the UK a market that is worth 1 billion at retail sales value. This makes
    Kellogg the market leader in this sector. It also has a high market
    growth rate and also with the market share dominance. They
    invest in promotions and also in product developments.

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