Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Key Partners
Key Activities
Value Propositions
Customer Relationships
Customer Segments
Community
Mass market
Social media
Managing current partners &
acquiring new ones
Individuals interested in
(prestigious) education
Amazon
Translators
Blog
Wide reach
Developers
Key Resources
Channels
Online platform
Online platform
Mobile application
Cost Structure
Revenue Streams
IT infrastructure
Course program
Company Information
Education
https://www.coursera.org/
Social entrepreneurship company offering courses online in co-operation
with top universities and organizations around the globe.
Founded: 2012
Employees: 101-1.000
Country: United States
Company Type: Individuals, Startup
Key Characteristics
Coursera is focused on offering content online from most reputed
professors and educational institutions. People who are interested in taking
a course on Coursera can choose from 600+ courses that are offered by
110 high-ranking organizations worldwide. Students can create an own
schedule and embrace the learning experience by watching video lectures,
taking interactive quizzes, completing peer graded assignments, or
interacting with other students and teachers. After having finished a class,
students can receive recognition in the form of a certificate.
While most of the students register to benefit from courses available for
free, Coursera introduced a fee-based Signature Track highlighting the
rewards after having accomplished the course. Students using this service
submit a photo ID and are tracked until the completion based on their
unique typing pattern to be reliably identified. Coursera generates revenues
by providing university-branded certificates that can be purchased by the
students and can serve as an professional development addition on
rsums. Also, it shares revenues with Amazon.com if users buy books
suggested by professors and sells licenses to use the platform and certain
courses. Further, the company maintains an opt-in recruiting service
chargeable for employers that allows students to find and connect with
positions matching their skills and interests.
Key Takeaways
Coursera is one of the most widely used massive open online courses
(MOOC) striving to democratize education by providing extensive access to
learning content from quality teachers. At the beginning of 2014, Coursera
had over 22 million enrollments from 190 students representing countries.
Especially, in the developing countries the service might spread the interest
in higher education thus tapping areas of nonconsumtion that have remain
untouched so far.
The company expressed its interest in maintaining the courses free which
is also due to its marketing advantage it holds by partnering with elite
universities. By primarily monetizing on the end product offered, the
company needs to regard the student intent as some students never plan
to finish a course and some just want to have access to the learning
material. About 70-80% of paying users finish the courses.
In general, the global market for education is currently assessed with $4.6
trillion, while the total market capitalization of companies in the area is just
$50 billion. Hence, there is enormous potential to monetize with a business
model for online education.